Professional Documents
Culture Documents
DOI 10.1007/s11199-006-9161-5
ORIGINAL ARTICLE
266
267
Method
Participants
The participants were students in 26 sections of first-year
English classes at a small midwestern university. Data
were collected during the regular class period in the
middle of the spring semester. Participants were not
compensated and all responses were anonymous. All
participants were informed in writing, and again in oral
instructions, of their right to refuse to participate at any
time. Four students declined to participate. Data from 28
other students were discarded because important demographic information was missing, numerous items were
omitted, or instructions were not followed. Complete data
were obtained from 159 men and 194 women. Their ages
ranged from 17 to 36 years, but 91% (n=312) of the
participants were 18 or 19 years of age. The vast majority
of the participants (95% of men and 94% of women) were
single, and most identified their ethnicity as European
American (82% of men and 88% of women).
Measures
Measures of beauty ideals Items designed to measure core
elements of Western Beauty ideals were developed over a
2-year period though group discussions among three faculty
and four to six students in two consecutive research
seminars for advanced undergraduate students in the
behavioral sciences. Only one of the faculty and one of
the students participated in both seminars. The initial intent
was to develop independent scales to measure each of the
four constructs identified by Scott (1997; see earlier
discussion). This proved more difficult than expected. For
example, many potential items included multiple concepts
or involved weight concerns. The latter was not surprising
considering that slenderness and weight control are a
central part of Western definitions of beauty and play a
crucial role in feminist discussions of the BIO hypothesis
(e.g., Bordo, 1993). However, the seeming lack of
268
Results
Measures of the beauty ideals
The three rationally constructed measures, importance of
the thin body ideal, importance of beauty, and beauty
requires body modification, were reliable (alpha=.87, .82,
.85, respectively) but they were highly intercorrelated (.77,
.77, and .78, respectively). The size of the correlations
suggests that the dimensions measured by the scales were
not as independent as intended. Consequently, an exploratory principal-components factor analysis with varimax
rotation (using the criteria of eigenvalues > 1.00 and factor
loadings > .50) was computed. A total five factors, which
accounted for 49% of the variance, were extracted.1 Of the
original 36 items, 12 were discarded because they had
factor loadings of less than .50. Because none of the
remaining items loaded on more than one factor, all were
retained. Based on group consensus in a research seminar,
the five factors were named: Importance of Beauty,
Importance of Thinness, Beauty Requires Effort, Body
Hair is Unsightly, and Appearance > Competence. The
retained items and the factors are shown in Table 1.
Although Factor V had only one item, it was retained
because of the conceptual importance of the item.
Gender differences
Independent t tests were computed to determine if men and
women differed on any of the measures. Means, standard
deviations, results of the t tests, and Cohens d for all of the
measures are shown in Table 2. Because a large number of
significance tests were computed, in these and all subsequent analyses, measures were logically grouped into three
families, and Holms (1979) sequential Bonferroni corrections were used to maintain alpha = .05 for each family of
measures. The families were: factor measures of beauty
ideals (family size=5), discrepancy measures of the thin
body ideal (family size=2), and the hostility and sexism
measures (family size=4).
Inspection of the measures of beauty ideals indicated that
men scored significantly higher (i.e., more strongly endorsed beauty ideals) than women did on Factor 1, Factor
2, and Factor 3. The largest difference (d=.92) occurred on
1
An additional factor that accounts for 7.2% of the variance was also
extracted. This factor contained two items: A womans eyebrows are
unattractive unless they are shaped or plucked, and A woman should
always make certain that she does not perspire. Because the reliability
of this factor was unsatisfactory (alpha=.47) and its psychological
meaning was ambiguous, it was omitted from all analyses. Inclusion
of the factor would have made no meaningful change in the results or
conclusions.
269
270
Table 1 Factors, factor loadings by item, coefficient alpha, and percent of variance.
Factor I: Importance of Beauty (alpha=.89; 18.3% of variance)
A thin woman deserves more respect than a heavy woman.
It is more important for a woman to be pretty than to be smart.
Women with small breasts should get breast augmentation surgery.
The most important asset a woman can have is her looks.
A woman should not expect others to respect her unless she is slender.
A beautiful woman deserves more respect than a plain woman.
Making sure that she always looks attractive should be the number one concern for a woman.
If a woman cant do a good job of taking care of her appearance, she probably cant be trusted to do a good job at anything else.
Although it is not always true, overweight women often are not very intelligent.
Factor II: Importance of Thinness (alpha=.83; 11.2% of variance)
In order to be attractive, a woman must be thin.
Thin women are more attractive than other women.
Women cannot be attractive if they are overweight.
It is hard to imagine how a man could find an overweight woman attractive.
Any woman who wants to look good will be careful to watch her weight.
Factor III: Beauty Requires Effort (alpha=.64; 7.8% of variance)
High heels are worth a little pain and discomfort because they make a woman more attractive.
Women who spend a lot of time and money on their appearance have their priorities all wrong. (reverse scored)
It is difficult for a woman to be attractive unless she is skillful with make-up.
A woman cannot expect to be beautiful unless she is willing to work at it.
Factor IV: Body Hair is Unsightly (alpha=.75; 6.5% of variance)
A womans underarm and leg hair should be removed.
A womans underarm and leg hair is unsightly.
Women should carefully remove any trace of hair from their chin or upper lip.
Factor V: Appearance > Competence (4.8% of variance)
In most situations, a woman will get further by being attractive than by being competent.
Load
.725
.711
.692
.673
.647
.642
.642
.614
.570
.685
.658
.616
.609
.592
.651
.576
.527
.523
.823
.772
.655
.544
Table 2 Gender differences on measures of beauty ideals, hostility toward women, and sexism.
Men (n=159)
Importance of Beauty
Importance of Thinness
Beauty Requires Effort
Body Hair is Unsightly
Appearance > Competence
FRS Discrepancy
Weight Discrepancy
HTWS
AWS
ASI-H
ASI-B
Women (n=194)
Mean
SD
Mean
SD
20.23
16.65
12.30
16.57
4.09
1.01
18.92
34.22
34.18
46.82
46.23
8.71
6.29
4.23
3.75
1.54
.94
13.53
8.42
8.63
12.05
11.72
13.34
12.89
11.96
14.98
3.98
1.37
16.51
32.45
28.06
37.75
40.05
5.94
5.54
4.70
4.07
1.61
.95
12.98
9.48
6.70
11.80
11.83
t
8.481*
5.891*
.69
3.76*
.68
3.561*
1.62
1.83
7.311*
7.12*
4.90*
d
.92
.63
.41
.38
.76
.52
.27
1
t adjusted for unequal variances
* Results are statistically significant using Holms sequential Bonferroni correction to maintain familywise (factor measures of beauty ideal family
n=5, discrepancy measures family n=2, hostility and sexism measures n=4) alphas at .05.
271
Discussion
.66*
.50*
.55*
.24*
.38*
.32*
.16*
.21*
.15*
.21*
.10
.04
.05
.02
.03
.18*
.33*
.26*
.22*
.12*
.26*
HTWS
AWS
ASI-H
ASI-B
ATWS
ASI-H
ASI-B
.41*
.61*
.55*
.34*
.39*
.51*
272
Table 5 Correlations between measures of beauty ideals and measures of hostility and sexism.
Importance of Beauty
Importance of Thinness
Beauty Requires Effort
Body Hair is Unsightly
Appearance > Competence
FRS Discrepancy
Weight Discrepancy
HTWS
AWS
ASI-H
Set 1
Set 1
Set 2
.39*
.36*
.24*
.20*
.21*
.08
.11
.61*
.47*
.34*
.27*
.17*
.05
.15*
.53*
.35*
.26*
.19*
.07
.09
.11
Set 1
.34*
.32*
.19*
.25*
.17*
.04
.10
ASI-B
Set 2
.24*
.19*
12*
.24*
.09
.08
.06
Set 1
Set 2
.14*
.10
.13
.16*
.10
.03
.01
.12
.11
.11
.12
.09
.02
.01
Set 1 are first order correlations for HTWS and ATWS and partial correlations for the ASI measures (using the other ASI measure as a covariate.)
Set 2 are the same relationships determined by partial correlations with HTWS as a covariate.
* Results are statistically significant using Holms sequential Bonferroni correction to maintain familywise (factor measures of beauty ideal family
n=5, discrepancy measures family n=2) alphas at .05.
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