Professional Documents
Culture Documents
Entrepreneurs
achieved their goals. Having a mentor is an amazing blessing to an entrepreneur, but not
everyone can find one in person.
If you havent yet found your personal business guru, here are 21 tips for young or aspiring
entrepreneur to help get you started.
1. Challenge yourself.
Richard Branson says his biggest motivation is to keep challenging himself. He treats life like
one long university education, where he can learn more every day. You can too!
4. Believe in yourself.
As Henry Ford famously said, Whether you think you can, or think you cant, youre right.
Believe that you can succeed, and youll find ways through different obstacles. If you dont,
youll just find excuses.
5. Have a vision.
The founder and CEO of Tumblr, David Karp, notes that an entrepreneur is someone who has a
vision for something and a desire to create it. Keep your vision clear at all times.
8. Take action.
The world is full of great ideas, but success only comes through action. Walt Disney once said
that the easiest way to get started is to quit talking and start doing. Thats true for your success as
well.
9. Do the time.
No one succeeds immediately, and everyone was once a beginner. As Steve Jobs wisely noted,
if you look closely, most overnight successes took a long time. Dont be afraid to invest time in
your company.
3. Lesson # 2 : Be a good observer of both life and the world around you.A
more worthy challenge is to try to get from the day. We must become
sensitive enough to observeand ponder what is happening around us. Be
alert. Be awake. Let life and all of its subtle messagestouch us. Often, the
most extraordinary opportunities are hidden among the seemingly
insignificantevents of life. If we do not pay attention to these events, we can
easily miss the opportunities.
8. Lesson # 7 : Wages will make you a living, profits can make you a
fortuneHow empowering it is to be able to go to work on your fortune every
day rather than going towork to pay the rent. Your whole attitude changes;
your spirit changes. It is in your voice. It is inyour face. It is in your gestures.
And then you can say, "I am now working full-time on my joband part-time on
my fortune because I found a way to make profits." Wow!
10. Lesson # 9 : The Major Key to Your Better Future is YouThe major key to
your better future is YOU. You see the real difference is inside you. In fact,the
difference IS you. Someone once said, The magic is not in the products. The
magic is notin the literature. The magic is not in the film. There isnt a magic
meeting, but the magic thatmakes things better is inside you, and personal
growth makes this magic work for you.
11. Lesson # 10 : Love the OpportunitySomebody said you have to love what
you do, but thats not necessarily true. What is true is that youhave to love
the opportunity. So, before you are tempted to give up or get discouraged,
rememberall success is based on long term commitment, faith, discipline,
attitude and a few stepping stonesalong the way. You might not like the stone
you are on right now, but its sure to be one of the stonesthat lead to great
opportunities in the future.
12. Lesson # 11 : We must not choose to do less than we couldTo settle for
doing less than we could do is to fail in this worthiest of undertakings. It is not
what weget that makes us valuable, it is what we become in the process of
doing that brings value into ourlives. It is activity that conversion from idea
into actuality gives us a personal value that can comefrom no other source.
17. Lesson # 16 : Run the day, or it will run youTo master your time, you must
have clear written goals for each day that you keep with you at all times.It
helps to create each days list the night before. Prioritize your goals for the
day and constantly reviewthem. Successful people dont let the minor
activities distract them from the major activities the onesthat hold the keys
to their success.
20. Lesson # 19 : Learning to handle the passing of time.It takes time to build
a career, it takes time to make changes, so give your project time, giveyour
people time. If youre working with people, give them time to learn, grow,
change, develop,produce. And here is the big one, give yourself time. It takes
time to master something new. Ittakes time to make altered changes and
refinement in philosophy as well as activity.
21. Lesson # 20 : Change Begins with ChoiceWe must make the very choices
that will bring life, happiness and joy into our daily lives. And if I may beso
bold to offer my last piece of advice for someone seeking and needing to
make changes in their life-If you dont like how things are, change it! Youre not
a tree. You have the ability to totally transformevery area in your life - and it
all begins with your very own power of choice. Thank You Very Much
Sompong Yusoontorn
2. Take up one idea. Make that one idea your life think of it, dream of it, live on
that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea,
and just leave every other idea alone. This is the way to success. Swami
Vivekananda
3. There are no secrets to success. It is the result of preparation, hard work, and
learning from failure. Colin Powell
4. A business that makes nothing but money is a poor business. Henry Ford
6. Build your own dreams, or someone else will hire you to build theirs. Farrah
Gray
7. If your actions inspire others to dream more, learn more, do more and become
more, you are a leader. John Quincy
8. You were not born a winner, and you were not born a loser. You are what you
make yourself to be. Lou Holtz
10. The only way to do great work is to love what you do. If you havent found it yet,
keep looking. Dont settle. Steve Jobs
Obstacles cant stop you. Problems cant stop you. Most of all, other
people cant stop you. The only one who can stop you, is YOU.
Jeffery Gitomer
11. Though no one can go back and make a brand new start, anyone can start from
now and make a brand new ending. Carl Bard
12. Life has two rules: #1. Never quit #2. always remember rule # 1. Unknown
13. You can have everything you want in life if you just help enough people get what
they want in life. Zig Ziglar
14. In the end, what we regret most are the chances we never took. Frasier Krane
15. A professional is a person who can do his best at a time when he doesnt
particularly feel like it. Alistair Cooke
16. Work so hard that one day your signature will be called an autograph.
Unknown
17. If its important to you, youll find a way. If not, youll find an excuse. Jim Rohn
19. Whether you think you can or whether you think you cant, youre right. Henry
Ford
20. If you work just for money, youll never make it, but if you love what youre doing
and you always put the customer first, success will be yours. Ray Kroc
Always look for the fool in the deal. If you dont find one, its you.
Mark Cuban
22. Entrepreneurship is living a few years of your life like most people wont so you
can spend the rest of your life like most people cant A student in Warren G.
23. It takes a strong fish to swim against the current. Even a dead one can float with
it. John Crowe
24. Successful people are always looking for opportunities to help others.
Unsuccessful people are always asking, Whats in it for me? Brian Tracy
26. Its how you deal with failure that determines how you achieve success.
Charlotte Whitton
28. The successful warrior is the average man, with laser-like focus. Bruce Lee
29. The difference between ordinary and extraordinary is that little extra. Jimmy
Johnson
30. The essential question is not, How busy are you? but What are you busy at?
Oprah Winfrey
Dream is not that which you see while sleeping it is something that
does not let you sleep. Dr. APJ Abdul Kalam
31. Success is the sum of small efforts repeated day in and day out. Robert
Collier
32. I hated every minute of training, but I said, Dont quit. Suffer now and live the
rest of your life as a champion. Muhammad Ali
33. The person who doesnt read is no better off than the person who cant read.
Unknown
34. The trouble with the rat race is that even if you win, youre still a rat. Lily
Tomlin
35. We judge ourselves by our intentions and others by their actions. Stephen
M.R. Covey
36. Instead of wondering when your next vacation is, maybe you should set up a life
you dont need to escape from. Seth Godin
37. One day your life will flash before your eyes. Make sure its worth watching.
Gerard Way
39. Two things define you. Your patience when you have nothing and your
attitude when you have everything. Unknown
40. Succeeding is one thing. Maintaining that success is another. It is during your
success that you are most susceptible to failure. Unknown
To be good or bad doesnt count: life out in this world doesnt depend
on that. It depends on a relation of forces based on violence. And
survival is violence. Youll wear leather shoes because someone has
killed a cow and skinned it to make leather. Unknown
42. You are the average of the five people you spend the most time with. Jim
Rohn
43. Difficult doesnt mean impossible. It simply means that you have to work hard.
Anonymous
45. The number of followers you have does not make you better than anyone else.
Hitler had millions, Jesus had 12 Unknown
46. All that we are is the result of what we have thought. The mind is everything.
What we think we become. Buddha
47. What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try
again. Change the world. Simon Sinek
48. Before you start any business, always ask yourself three questions Why am I
doing it, What the results might be and Will I be successful. Only when you think
deeply and find satisfactory answers to these questions, go ahead. Chanakya
49. Identify your problems but give your power and energy to solutions. Tony
Robbins
50. The entrepreneur builds an enterprise; the technician builds a job. Michael
Gerber
51. My son is now an entrepreneur. Thats what youre called when you dont have
a job. Ted Turner
52. As we look ahead into the next century, leaders will be those who empower
others. Bill Gates
54. People dont buy for logical reasons. They buy for emotional reasons. Zig
Ziglar
55. Judge a man by his questions rather than his answers. Voltaire
56. Hope for the best, expect the worst and take what comes. Unknown
57. It doesnt matter where you are coming from. All that matters is where you
are going. Brian Tracy
58. People are not lazy. They simply have important goals that is, goals that do
not inspire them. Tony Robbins
59. The number one reason people fail in life is because they listen to their friends,
family, and neighbors. Napoleon Hill
60. Once you start a working on something, dont be afraid of failure and dont
abandon it. People who work sincerely are the happiest. Chanakya
62. Great minds discuss ideas; average minds discuss events; small minds discuss
people. Eleanor Roosevelt
63. Every morning in Africa, a Gazelle wakes up. It knows it must run faster than
the fastest lion or it will be killed. Every morning a Lion wakes up. It knows it must
outrun the slowest Gazelle or it will starve to death. It doesnt matter whether you
are a Lion or a Gazelle when the sun comes up, youd better be running.
Christopher McDougall
64. If you hate waking up on Saturdays, change your friends. If you hate waking up
on Mondays, change your job Unknown
65. What really matters in a pencil is not its wooden exterior, but the graphite inside.
So always pay attention to what is happening inside you. Paulo Coelho
66. The very first company I started failed with a great bang. The second one failed
a little bit less, but still failed. The third one, you know, proper failed, but it was kind of
okay. I recovered quickly. Number four almost didnt fail. It still didnt really feel great,
but it did okay. Number five was PayPal. Max Levchin
67. Dont take rest after your first victory because if you fail in second, more lips are
waiting to say that your first victory was just luck. A.P.J. Abdul Kalam
68. If you want to increase your success rate, double your failure rate. Thomas J.
Watson
69. If people are not laughing at your goals, your goals are too small. Azim Premji
There are two rules for success: 1) Never tell everything you know.
Roger H. Lincoln
71. If you chase two rabbits, both will escape. Chinese Proverb
72. Dont worry about others doing better than you. Concentrate on beating your
own records every day. Success is a battle between YOU and YOURSELF only.
Anonymous
73. Nothing is impossible, the word itself says Im possible! Audrey Hepburn
74. And, when you want something, all the universe conspires in helping you to
achieve it. Paulo Coelho
75. Approach the start of each day with one goal and end the day with one
word:DONE! Anonymous
76. People dont buy what you do; they buy why you do it. And what you do simply
proves what you believe. Simon Sinek
77. If you hire people just because they can do a job, theyll work for your money.
But if you hire people who believe what you believe, theyll work for you with blood
and sweat and tears. Simon Sinek
79. We are what we repeatedly do. Excellence, therefore, is not an act but a
habit. Aristotle
80. A sale is made on every call you make. Either you sell the client some stock or
he sells you a reason he cant. Either way a sale is made, the only question is who is
gonna close? Jim Young
The two most important days in your life are the day you are born
and the day you find out why. Mark Twain
82. In the business world, everyone is paid in two coins: cash and experience. Take
the experience first; the cash will come later. Harold Geneen
83. Those who say it can not be done, should not interrupt those doing it.
Chinese Proverb
84. People may doubt what you say, but they will believe what you do. Cass,
Lewis
85. When you want success as bad as you want to breathe, then you will be
successful. Eric Thomas
86. The problem is not the problem. The problem is your attitude about the
problem. Captain Jack Sparrow
88. Live as if you were to die tomorrow. Learn as if you were to live
forever. Mahatma Gandhi
89. First they ignore you, then they ridicule you, then they fight you, and then you
win. Mahatma Gandhi
90. People with goals succeed because they know where theyre going. Earl
Nightingale
There is only one boss. The customer. And he can fire everybody in the
company from the chairman on down, simply by spending his money
somewhere else. Sam Walton
92. A customer is the most important visitor on our premises. He is not dependent
on us. We are dependent on him. He is not an interruption in our work. He is the
purpose of it. He is not an outsider in our business. He is part of it. We are not doing
him a favor by serving him. He is doing us a favor by giving us an opportunity to do
so. Mahatma Gandhi
93. Dont follow a model that doesnt work. If the recipe sucks, it doesnt matter how
good a cook you are. Tim Ferriss
94. Great brands are like great stories. And every story has a beginning, a middle,
and an end. And our job is to make sure that every chapter of our stories makes
sense to the one in front of it and make sense to the one after it. There is no such
thing as an overnight success. You have to get up and put your work boots on every
single day. Kevin Plank
95. The magic formula that successful businesses have discovered is to treat
customers like guests and employees like people. Tom Peters
96. It takes 20 years to build a reputation and five minutes to ruin it. If you think
about that, youll do things differently. Warren Buffett
97. Part of being a winner is knowing when enough is enough. Sometimes you have
to give up the fight and walk away, and move on to something thats more
productive. Donald Trump
98. Everybody pities the weak; jealousy you have to earn. Arnold
Schwarzenegger
99. Winning is fun, but it teaches you nothing. Failure is the best teacher in the
world. Winning is a trophy, failing is an education. Unknown
Between the ages of 15 and 32, dont worry about getting married,
dont worry about settling down, dont worry about having a baby.
Give birth to yourself. Kelly Cutrone
101. Work hard and become a leader; be lazy and become a slave. Unknown
102. The tiny seed knew that in order to grow, it needed to be dropped in dirt,
covered in darkness, struggle to reach the light. Sandra Kring
103. You cant climb the ladder of success with your hands in your pockets.
Arnold Schwarzenegger
104. One of the marks of successful people is they are action oriented. One of the
marks of average people is they are talk oriented. Brian Tracy
105. In any situation, the best thing you can do is the right thing; the next best thing
you can do is the wrong thing; the worst thing you can do is nothing. Theodore
Roosevelt
106. Never tell your problems to anyone 20% dont care and the other 80% are
glad you have them. Lou Holtz
107. Dont stop when youre tired; stop when youre done. Marilyn Monroe
108. Do the work others arent willing to do, and youll get the things others will
never have. Anonymous
109. Try not to become a man of success. Rather become a man of value. Albert
Einstein
110. You have a right to perform your prescribed duty, but you are not entitled to the
fruits of action. Never consider yourself the cause of the results of your activities, and
never be attached to not doing your duty. Gita
111. Everything will be okay in the end. If its not okay, its not the end. John
Lennon
So Im dying to know which business quote most inspired you? Do you know
of any other good motivational business quotes I may have missed
Steve Jobs delivered his famous commencement speech at Stanford University in Palo
Alto, California on June, 12 2005.
In this speech he urged the attending student body and millions upon millions of
people who would later view the speech on YouTube to find something they love in life,
and then pursue it with reckless abandon.
He began the speech with a segment on his theory about connecting the dots.
He starts by telling a story about when he dropped out of college, so that he could take
the classes that interested him rather than being forced to attend all the shitty required
ones that did not.
After making this move, he stopped by a calligraphy class one day, and learned a bit
about how to write using different, distinct styles.
Fast-forwarding ten years, Jobs recalls when he was preparing to release the first
Macintosh computer.
Thinking back to his experience in that class, he made an interesting decision: to
include different styles of writing different fonts as a feature in this new machine.
And so computer fonts an innovation thats still prevalent today were born.
The point of this story is, of course, that if hed never sat in on that random calligraphy
class, he would never have been the pioneer who invented fonts Not as early as he
did, at least.
His purpose in making this point is that there was no way that he couldve planned for
this. He didnt connect the dots looking forward and purposefully go to a calligraphy
class so that he could later use the experience as inspiration to invent computer fonts.
He was only able to connect the dots looking backward because of a chance
experience he had, no matter how irrelevant or unrelated it might have seemed on that
fateful day he popped into that random class.
And this isnt some trumped-up, ivy-league bullshit that only applies to famous creators
like the great Steve Jobs. This is a basic fact of life for any creative and successful
entrepreneur, no matter how big or small their vision may be.
There are some things that are simply better left un-planned. And this is truer than ever
for entrepreneurs who mesh together different ideas from their pasts to create
something new and innovative.
The fact is that the number of different disciplines and skills out there is growing
exponentially by the dayand many successful new businesses exist because theyre
able to piece different, seemingly unrelated concepts together gracefully.
After re-watching this particular segment of Jobs speech while preparing to write this
article, I reflected on the past few years of my life.
Just three years ago I was a recent college graduate, grinding it out at a 9-5 cubicle job,
like most of my peers. I was working as a software engineer. And this was definitely not
something I was doing to embrace my passions or anything like that
Well, not quite, at least.
Growing up I was always a nerd, you see. I built and fixed computers as a hobby, played
way too many video games, and generally enjoyed time alone in front of a screen. And
all of this interest in computers is what lead me to taking a bunch of computer science
courses in college, interning at multiple software startups during my summer breaks,
and then landing this particular job after graduation.
Dot #2
Switching gears, Ive always been a very competitive athlete. Growing up, I played
sports year-round, focusing on basketball and football, all the way through high-school.
Computers and sports pretty much defined my life, to be honest. Even in college, when I
dropped the traditional sports, I competed nationally at the collegiate level on my
schools paintball and snowboarding teams.
My obsession with sports gradually turned into an obsession with fitness and
bodybuilding when I graduated college, leaving these organized sports behind me
I had never been much of a weight lifter, but I decided I wanted to get big. So I started
tracking my caloric intake, following a strict training routine, and was able to pack on 40
pounds of muscle after a few years of doing so.
Dot #3
Switching gears one last time, the areas of women and dating was always something
that scared the shit out of me.
I was so attached to sports and computers growing up that I never developed any sense
of social confidence. Attending things like high school dances and college frat parties
was NOT my type of night To put it bluntly: I sucked with girls and I was a huge pussy
around them.
I didnt kiss a girl until I was 16. I didnt lose my virginity until I was 21. But when I
graduated from college I finally resolved to figure it all out. I was a horny 22 year old
who was dying to get laid with far greater frequency than Id ever achieved and I was
ready to put in the work to get it done.
This led me to devouring self-improvement books about pick-up, game, confidence,
goal-setting, and eventually business and entrepreneurship as well. I eventually
connected with a group of guys my age who were also looking to go out and improve
their game and we proceeded to get after it every single weekend, going balls to the
wall and approaching women en masse.
Soon things began to click, my social confidence reached new heights, I dated several
different women, and I eventually settled into my first long term relationship.
It wasnt until one boring day in the office that these three distinct storylines from my life
computers, women, and fitness mixed together and began to synthesize something
new.
I was sitting in my cubicle, staring at the ceiling, and counting the seconds until I could
get the fuck out of there. Then, for whatever reason, something popped into my head
and I decided I wanted to start a website, just for the hell of it.
I wanted to experiment with web-design and teach myself to be better using HTML,
CSS, and PHP (three of the main programming languages used in web design these
days) This was my nerdy side speaking obviously.
But what type of website was I to create?
To make a long story shorter, I ended up buying a domain and creating this website. I
began writing about the two things that had fascinated and challenged me over the last
few years: building muscle and building confidence.
My programming knowledge allowed me to create a website and spend a bunch of time
tweaking code to make it look flashy, my passion for fitness gave me an initial focus to
research and write about, and my recent experiences with struggling to build confidence
gave me something to be vulnerable about and really connect with my audience on a
personal level.
As you can see, these three pillars these three dots are what allowed me to quit my
9-5, build an online following, start making money for myself, help other men, and do
something that resembled following my passion for the first time in my life
And this passion continues to fuel my website, my writing, and my life in general, to this
very day.
But I never wouldve been able to create HowToBeast and accomplish any of this
without first pursuing each of these distinct interests on their own and without any
agenda to use them for profit or take advantage of them in any way in the future.
I simply did each thing because I wanted to at that particular time in my life.
The above quote is from Steve Jobs during the same speech
And its the most crucial part of the whole speech
Because its purely actionable advice.
If I took one thing from the speech THIS is it. And if you take one thing from this article,
make sure THIS is it, too.
You must trust that following your passions now and doing shit that you want to do
now just because you feel like it will pay off somehow, someway in the long run. The
worst case is almost always that you spent time doing something that you enjoyed Not
a bad deal.
The best case is that its a critical dot in your life a critical stepping stone to your
success.
It just might be your version of Steve Jobs calligraphy class or my obsession with
computers.
It just might be the straw that breaks the camels back and allows you to create
something fucking awesome in the future.
Again, Steve Jobs says it best:
You have to trust in something your gut, destiny, karma, whatever because
believing that the dots will connect down the road will give you the confidence to follow
your heart even when it leads you off the well-worn path and that will make all the
difference.
Put your trust in something whatever it might be for you and accept the belief that
everything you do now will have a higher purpose A purpose thats probably a lot
bigger than you could possibly realize right now.
Dont get caught up in what other people think about you who gives a fuck. Do what
interests you and do it well.
The simplest way to integrate this key principle into your life is to simply do shit that
interests you purely for the sake of doing it.
Want to learn a martial art? Do it. Who gives a fuck if theres a payoff? Worst case you
enjoy learning a new skill and are able to defend yourself if the shit hits the fan.
Want to self-publish a book? Do it. Who gives a fuck if theres a payoff? Worst case you
learn how to write and better communicate yourself.
Want to learn a programming language? Do it. Who gives a fuck if theres a payoff?
Worst case you learn some basic logical reasoning skills that help you better analyze
future problems.
Want to learn how to cook intricate meals? Do it. Who gives a fuck if theres a payoff?
Worst case you learn something that you can use to setup a cool date in the future.
And best case for any of these things?
Its a crucial puzzle piece in a new business venture it changes your life.
Steve Jobs didnt invent fonts because he beat himself up and pushed and pushed until
it came to him.
Im not even in the same universe as Steve Jobs in terms of innovation, but the internet
business I built isnt something I forced into existence.
Both of these things happened organically, because of things that were pursued only for
the sake of pursuing them. When you do something you love, just for the hell of it,
processes are put into motion that just might have bigger payoffs than you could
imagine.
So get out there and try more things. Do more and more things And when you like
one of them, then do it more. Do it because you love it. Do it because its interesting and
exciting. Do it for its own sake.
These are the things that youll enjoy doing. These are the things that will add value to
your life And they just might be one of the dots that come together in the future and
change your life.
But what about an extra $1,000? Hmmnow thats quite a bit harder. Most of us might have
a difficult time getting that amount of money together at a moments notice.
How about an extra $5,000? If you had an emergency, could you pull together a spare $5k
for an unplanned expense? For 99.9% of the population, the answer is a resounding Hell
No!
But it doesnt have to be that way.
In todays article, Im going to show you the step-by-step process I used to make almost
$24,000 in a single month thats just about $6,000/week.
I didnt borrow the money from a rich uncle or do weird, illegal things to get it. I simply used
skills I already had to pitch myself and start a freelance business.
Ill break down exactly how I did it below and if this article helps you, read to the end,
where Ive created a free bonus full of advanced material + strategies.
The good news: There are several online freelance marketplaces like Elance and oDesk
that allow you to offer your services, get clients, and start making money quickly, even if
youre a complete beginner.
The bad news: These freelance marketplaces can be extremely competitive and
overwhelming. If you dont know what youre doing, the competition can be very
intimidating.
But dont let that discourage you.
Today, Im going to show you the simple hack I used to make $24,000 on Elance in four
weeks designing simple WordPress websites. (Note: the strategies here apply for any
freelance skill, not just web design.)
If you stick around until the end, Ill also give you some tools to help you get an even bigger
jump on the competition.
Exactly what strategies your successful competitors use to stand out in the crowd
To find the answers to these questions for myself, I posted a fake job to see what types of
responses I would get. I recommend you do the same!
Heres what I posted on Elance:
My goal was to attract my competitors and see what types of proposals they sent me
then use that knowledge against them.
One note here: Its not really necessary for you to post a fake job like I did in order to get
good results. The big idea here is to show you what happens when you actually test your
process and then act on those results.
Heres what I learned with the results from my test
Once I figured these critical pieces of info out, I knew I had a unique angle. Why?
Well, most people hiring freelancers are from the US/UK which means that oftentimes,
theres a language barrier. People are always more comfortable communicating in their
native language.
And because of this language barrier, most proposals were very dry and uninteresting.
Heres one that I received
Purchase history Do they regularly hire on Elance? If so, this is a good sign that
they are serious.
Feedback history What type of feedback do they have for freelancers theyve
hired in the past. What have they liked/disliked?
Personal details Name, interests, location, etc. Anything you might be able to
relate to and build some rapport.
Be 90 seconds or less
Tell them why you like their specific project (so they know you actually read it)
Bonus: if you can include some relevant personal details that you have in common, it
helps.
From there, the process is simple. Rather than sending a regular proposal like everyone
else, just send them a quick message with a link to your custom video.
This method works SHOCKINGLY well because it differentiates you from the crowd and
shows that you truly care about what theyre working on.
You cant fake that.
The exact scripts and screenshots I used to book jobs and negotiate with clients
The biggest mistakes people make when trying this approach (and how you can
avoid them)
A checklist for dealing with common client objections
Facebook Marketing: A
Comprehensive Guide for Beginners
Facebook is big. As the largest social network in the world, it has more than 1.23 billion active users,
62% of whom log in on a daily basis.
With such a large user base, ignoring Facebook really isnt an option for most marketers. You can
bet your ideal market is using Facebook nearly every day. The question is: how do you target all of
those users with your marketing?
The good news is that the Facebook advertising platform allows you to zero in and specify the type
of people youre looking for. You can target by location, demographics, and interests.
In this guide, Ill show you the basics of how to use Facebook to your advantage. The guide is aimed
at the beginner who wants an introduction into marketing their business on the worlds largest social
network.
Whos On Facebook?
Facebook may have started out as a social network for college students, but, by now, nearly
everyone with an internet connection is using it. The minimum age requirement is 13, and there is
reason to believe it is being used by all other age groups.
Facebook doesnt publicly release data on their most popular age group, but a survey by Pew
showed that social networking is most popular with the 18-29 age group. Its popularity decreases
with age. It is least popular with those 65 and older.
I can assure you that, no matter what age group youre targeting, there will be more than enough of
those users on Facebook.
Make sure you put good information here, telling people what youre company does, why youre
different, and other interesting details. If you can, take the time to write it specifically for your
Facebook audience. You can copy the text from the About page of your website or blog, if youre in
a pinch. Be sure to fill in all of your data under Basic Info.
Just remember to keep it friendly and informal. A casual tone usually works best on Facebook. Here
are a few good examples:
HubSpot tells us what they do and gives a contact method:
WP Engine shares what they do and the number of customers they have, which helps establish
credibility:
You also may want to put your hours of operation in the About section.
Tabs
Tabs are the little squares that sit to the right of your About section. Here are ESPNs tabs:
Facebook allows you to use up to 10 application tabs, known to Facebook admins as the Favorites
section. Photos and Likes are required tabs. You may move the Likes tab wherever you wish, but
Photos must remain as the first. Your top tabs are set to a limit of four.
Think about what the priorities are for your visitors. If youre a physical store, you may want to make
a tab for location. If you host webinars, perhaps you could use the Events tab to let people sign up
and join your webinars. Social media is about engagement, so the more (and the more closely) you
get your fans to engage with you, the better marketer you will be.
Post Useful Information to Your Wall
What you post to your wall will show up in the news feeds of everyone who has Liked your page,
just as it does when you post something to your personal profile.
So, make sure what youre posting is useful to your fans. Dont post endless updates about the same
thing, and dont post too many updates, clogging the news feeds of your fans.
Here are some ideas for the kinds of things you might want to post to your wall:
Again, make sure that your posts are useful. Also, dont post more than a few times each day unless
theres a special event going on.
Ask Your Fans Questions
Getting your fans involved with your page is a great way to inspire loyalty.
Asking questions in your updates gets people involved, but on their own terms. What you ask
depends largely on your product and your niche, but asking open-ended questions usually garners
the best responses. Asking opinions on a new product idea or project can be a good way to convince
your fans that your company cares about what they want. Getting more engagement on a post may
also help you reach the top of the Facebook News Feed.
Dont Spam
Spam is one of the quickest ways to lose fans. If you do nothing but send out promotional blurbs
about your company, without ever adding anything of value, then youre going to have a hard time
getting and keeping fans.
Before you send out any update, ask yourself if it honestly adds value to the conversation. If not,
dont send it.
Study Your Statistics and Results
Facebook offers some really great analytics for pages. Pay attention to them. If you see a big surge
in fans (or a drop off), look at what youve posted recently and see if you can figure out a reason for
the trend. Then, post more of that kind of content (or less, if youre losing fans).
Targeted Advertising
Because it gathers so much demographic information about its users, Facebook has one of the best
targeted advertising programs online. You can target users based on virtually anything you might find
in their profiles, as well as track your success with each segment.
Ads can be run on a per-impression or per-click basis. Facebook shows you what bids are for ads
similar to yours, so you know if your bid is in line with others in your industry. You also can set daily
limits so theres no risk of blowing your budget.
Types of Facebook Ads
There are a number of ad subtypes you can choose from.
You can create ads that direct to your Facebook page, or to a site not on Facebook. You can create
ads to promote a Facebook event, complete with an RSVP link. You can create ads for mobile app
installs and app engagement.
Users Can Hide Your Ad
Facebook used to offer the option to Like any advertisement on Facebook. Not anymore. People
can Like an advertisement (if its that type) or hide the ad. Upon closing an ad, Facebook asks the
user to specify why they didnt like it.
Its valuable information, providing insight into why your ads might not be doing very well.
Powerful Targeting Options
As already mentioned, Facebook has some of the most powerful targeting tools of any online
advertising program.
You can target by virtually anything on a users profile. You might start with the location, if thats
important. You can specify either city, zip code, county, or state. This works particularly well for local
businesses. From there, you can choose basic demographics, including relationship status, age,
workplace, education (including major and years of attendance), birthday, and much more.
You can target ads to people who have recently moved. So, if you own a gym in Scottsdale and want
to find all the individuals who recently moved to the area, you can target your ads and ad copy to
those individuals.
You also can target people based on their interests. Say, for example, you have a product thats
targeted at baseball fans. You could enter baseball in the Interests field.
Or, maybe youve written a book and youre sure that people who like another certain book will like
yours. Enter the books title under Interests, and youll specifically target those users.
You even can target a private list of users. If you have a list of email addresses of people that you
want to target, you can use Facebooks ads manager to target just those people. So, if you run a
SaaS business and have 200 people on your prospect list, you can use their email addresses to
target them with ads in Facebook.
Customize Your Ads
The other big advantage to tightly-targeted ads is that you can create different ads for different
demographic groups. Better-targeted ads are going to garner better results.
If youre targeting baseball fans, you might create individual ads for different popular teams. You
could have one ad specifically aimed at Red Sox fans, one at Yankees fans, and another at Cubs
fans, and then have those ads shown only to people who have indicated in their Interests that they
are fans of those teams.
Or, lets say youve targeted people based on their love of a particular book. You could mention that
book in the ad itself to make it more likely to catch their attention. Create different ads for different
books, and then target accordingly.
Conclusion
Facebook isnt just powerful. Its flexible. No matter what type of company you run, it has enough
different marketing options that you can tailor your marketing efforts to fit your company, your budget,
and your time constraints.
Yes, it can take some time to get to know all of its features, but its worth it. Facebook still is growing
at a rapid pace, and every day it becomes a more indispensable part of social media marketing.
Its also important to strike while the iron is hot. For the moment, companies that are savvy about
Facebook marketing still enjoy an early-adopter advantage. Once more traditional marketers start
transitioning into the space, competition will increase, advertising prices will rise, and users will
become much pickier.
If Facebook is not a current part of your marketing campaign, it should be. Set aside some time to
tinker around, start a few test campaigns, and see what happens. Like anything, it takes practice to
get good at it.
My advice: get started now.
6. Sign Up
7. Watch Video
Here's what the Call-to-Action button looks like on your page (Facebook
provides stats in the sidebar for how many people click the button):
>> Click to Tweet <<
You can easily edit your Call-to-Action button by clicking it to access this dropdown menu:
Use your Call-to-Action button to link anywhere youd like to drive traffic.
For example, I used the "Shop Now" call-to-action to link to my book website.
Whats the smartest CTA for your marketing objectives?
You'll have to decide that. But you can definitely use different calls-to-action at
different times to add variety to your business page.
On my cover photo, I used text & an arrow to call attention to my Call-toAction button.
Remember: the CTA buttons are NEW -- and people might not notice them at
first.
Dollar Shave Club created this sharp landing page for their Facebook Call-toAction button.
The main downside I see now is that the Call-to-Action button doesnt appear
on mobile yet. But I'm sure this will change soon.
Summary
Now that you understand the basics, here are some ideas for calls-to-action
that could help drive traffic to your website & boost your bottom line:
Book Now *for consulting calls or intro appointments*
Contact Us *for brick-and-mortar businesses to grab local customers*
Shop Now *for any service company or to drive traffic to your Etsy
business*
Sign Up *to grow your essential email list (this should be your default!)*
Watch Video *could be the gold-standard choice to tell your story*
You'll also need an awesome Facebook cover photo if you expect your Callto-Action button to be successful.
Here are some tips for creating winning Facebook cover images every time:
1. Keep your page fresh by changing your cover at least once a month.
2. Use this great social media real estate to share your latest marketing
campaign.
3. Create collages of user generated content to feature your Facebook
fans.
4. Click the cover photo after you load it & add a description with text & a
relevant link.