Tallying of sample data collected:

Sample size: 25

Male
Female

Below Rs.15000
15000-25000
25001-35000
Above 35000

Gender:
17
8
Income Class
7
5
6
7

Soap bar
Powder
Liquid soup
Others

Type of product prefered

11
4
10
0

Below Rs.25
Rs. 26-50
Rs. 51-75
Above Rs.75

Price willing to pay

8
8
6
3

Brand image
Price
Quality
Others

Factors affecting choice

7
4
13
1

Weekly once
Weekly twice
Monthly once or twice
Rarely

Frequency of purchase
3
3
15
4

dependency on the gender and type of product consumed

Male
Female

Gender:
17
8

Type of product prefered

Soap bar
11
Powder
4
Liquid soup
10
Others
0

h0:
h1:

Gender and Type of product are dependent

Gender and Type of product are independent

soapbar
Male
Female

powder
7
4
11

liquid soap
2
2
4

8
2
10

dependency on the gender and price willing to pay

Male
Female

Below Rs.25
Rs. 26-50
Rs. 51-75
Above Rs.75

h0:
h1:

Gender:
17
8

Price willing to pay

8
8
6
3

Gender and price willing to pay are dependent

Gender and price willing to pay are independent

Below Rs.25
Male
Female

Rs. 26-50
4
4
8

Rs. 51-75
7
1
8

5
1
6

dependency on the gender and factors considered while buying

Male
Female

Gender:
17
8

Factors affecting choice

Brand image
7
Price
4
Quality
13
Others
1

h0:
h1:

Gender and factors affecting choice are dependent

Gender and factors affecting choice are independent

Brand image
Male
Female

Price
6
1
7

Quality
4
0
4

6
7
13

dependency on the gender andfrequency of purchase

Male
Female

Gender:
17
8

Frequency of purchase
Weekly once
3
Weekly twice
3
Monthly once or tw
15
Rarely
4

h0:
h1:

Gender and frequency of purchase are dependent

Gender and frequency of purchase are independent

Weekly once
Male
Female

Weekly twice
2
1
3

Monthly once or
3
11
0
4
3
15

dependency on the income and type of product consum

Below Rs.15000
15000-25000
25001-35000
Above 35000

Income Class
7
5
6
7

Type of product prefered

Soap bar
11
Powder
4
Liquid soup
10
Others
0

h0:
h1:

ependent

others

total
0
0
0

Income and Type of product are

Income and Type of product are

soapbar
17
8
25

Below Rs.15000
15000-25000
25001-35000
Above 35000

4
2
4
1
11

dependency on the income and price willing to pay

Below Rs.15000
15000-25000
25001-35000
Above 35000

Below Rs.25
Rs. 26-50
Rs. 51-75
Above Rs.75

Income Class
7
5
6
7

Price willing to pay

8
8
6
3

dependent
ndependent

Above Rs.75 total

1
2
3

h0:
h1:
17
8
25

Income and price willing to pay a

Income and price willing to pay a

Below Rs.25
Below Rs.15000
15000-25000
25001-35000
Above 35000

4
2
2
0
8

dependency on the income andfactors considered while

Below Rs.15000
15000-25000
25001-35000
Above 35000

Income Class
7
5
6
7

Factors affecting choice

Brand image
7
Price
4
Quality
13
Others
1

are dependent
are independent

Others

h0:
h1:

income and factors affecting cho

income and factors affecting cho

Below Rs.15000
15000-25000
25001-35000
Above 35000

Brand image
2
1
3
1

total
1
0
1

17
8
25

dependency on the income and frequency of purchase

Below Rs.15000
15000-25000
25001-35000
Above 35000

Income Class
7
5
6
7

Frequency of purchase
Weekly once
3
Weekly twice
3
Monthly once or tw
15
Rarely
4

re dependent
re independent

Rarely

h0:
h1:

income and frequency of purchas

income and frequency of purchas

Below Rs.15000
15000-25000
25001-35000
Above 35000

Weekly once
3
0
0
0
3

total
1
3
4

17
8
25

ome and type of product consumed

me Class

oduct prefered

me and Type of product are dependent

me and Type of product are independent

powder

liquid soap
0
1
0
3
4

others
3
2
2
3
10

total
0
0
0
0
0

7
5
6
7
25

ome and price willing to pay

me Class

illing to pay

me and price willing to pay are dependent

me and price willing to pay are independent

Rs. 26-50

Rs. 51-75
1
2
0
5
8

Above Rs.75 total

1
1
0
1
3
1
2
0
6
3

7
5
6
7
25

ome andfactors considered while buying

me Class

ffecting choice

me and factors affecting choice are dependent

me and factors affecting choice are independent

Price

Quality
1
0
1
2

Others
4
4
2
3

total
0
0
0
1

7
5
6
7
25

ome and frequency of purchase

me Class

y of purchase

me and frequency of purchase are dependent

me and frequency of purchase are independent

Weekly twice Monthly once Rarely

0
3
1
3
0
4
2
5
3
15

total
1
1
2
0
4

7
5
6
7
25