The Artist Development Agency (ADA)

PACE Programme: Independent Research Report

(Pathways to Arts and Cultural Employment)

1. Contents

2. Executive Summary

o
o

3. Introduction / Purpose

4. Methodology

5. About ADA

6. Context and Background

7. The PACE Programme Process Diagram

Client finds suitable

employment

Client suited to self

employment

Case Manager refers

Client to ADA

Case Manager
reassesses Client
against Progress Plan

ADA completes Initial

Needs Assessment

ADA sends Progress

Plan to Case Manager

16 weeks of mentoring

Client accepted by ADA

Client expected
to start self
employment
within 6 months

Client assessed by Work & Income Case Manager and

Employment plan discussed

Client declined not ready

to begin programme

Mentoring to develop a Business Plan

Key areas include:
Business Description
Business Vision, Mission & Goals
Business Strategy
Communications Strategy
Marketing & Audiences
Business Operations, Administration &
Management
Outlets & Clients
Advisors & Consultants
Timelines
Assets & Equipment
Costing, Banking & IRD

Client puts Business Plan into action with periodic

mentoring and support from ADA

Client eligible to apply for Enterprise Allowance

8. Research Results Summary

ADA (Artist Development Agency)

PACE Programme: Case Studies

(Pathways to Arts and Cultural Employment Programme)

Case Study 1:

Jenny Longstaff
Photographer and Visual Artist

How is Business?

Highlight of recent times?

Your thoughts on Antony and the PACE Programme?

Case Study 2:

Antonie Tonnon
Musician & Music Teacher

How is Business?

Highlight of recent times?

Your thoughts on Antony and the PACE Programme?

Case Study 3:

Elspeth Fougere
Teacher of Creative Thinking & Making Processes

How is Business?

Highlight of recent times?

Your thoughts on Antony and the PACE Programme?

Case Study 4:

Ara Nokomis
House Cleaning as an Art

How is Business?

Highlight of recent times?

Your thoughts on Antony and the PACE Programme?

Business Growth:

Edwina Stevens
Web-Design

Kate Anderson
Custom Clothing Alterations and Design