Welcome: Honesty - Respect - Results

WELCOME TO
JIM HAMILTON REAL ESTATE
Presentation prepared for:

Sellers of Sacramento, Placer and El Dorado Counties
You Deserve
Honesty – Respect - Results
Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
YOUR REALTOR
JIM HAMILTON
Broker Associate
CA DRE # 01871309
• Over 18 years of executive level marketing and sales experience
• Successfully negotiated sales contracts which ranged from $500,000 to $10,000,000
• A fearless negotiator that knows how to create win-win situations for all parties involved
• Highly professional with a consultative method of doing business
• Specializing in traditional home sales (1-4 units), short-sales and investment property
• Internet Marketing Expert (today’s real estate marketing standard)
• Knows the importance of maintaining business relationships and how to keep them long term
• Treats others with respect and always does what he says he will do
Jim’s guiding principles of professionalism includes one of Honesty, Respect and Results for his
clients. On your next venture whether a buyer, seller or investor you can trust Jim Hamilton for all
your real estate needs.
Jim Hamilton
CA DRE# 0181309
YOU DESERVE
HONESTY: You deserve an honest, licensed real estate professional to

guide you through the selling cycle to insure you receive the best
possible service available. A realtor that sands behind his word and
“will do what he says he will do” to insure things are done right and as
promised.
RESPECT: Your property is of great pride and you deserve the respect
that compliments your investment. As your realtor, I will work hard and
diligent to insure you receive the best possible return on your
investment. I treat every client how I would want to be treated which
includes the utmost care and attention to detail to insure the best
possible selling experience.
RESULTS: You will receive service from a top notch real estate
professional with over 18 years executive level experience in sales and
marketing. An extensive knowledge of the Sacramento Market with an
expansive network of contacts to insure the highest exposure to
potential buyers. A fearless negotiator that knows how to “WIN” for all
parties involved. An aggressive marketing plan to insure your property
gets maximum market penetration and you receive the most
competitive price on your home. The resources and brand recognition
for your property with Sacramento’s #1 Real Estate Brokerage,
Lyon Real Estate.
Jim Hamilton
CA DRE# 0181309
THE LYON BRAND
Voted Best Lyon agents

Real Estate outperformed
competing brokers with an
Company average of over 8 closed
transactions per agent in
2005, 2006, 2008; the highest per-
2007 & 2008: agent productivity in the
region.
Customers named Lyon as
the best real estate
company, surpassing
Coldwell Banker, Re/Max,
Century 21, ERA Realty,
and Keller Williams.
#1 independent real estate

company in the Sacramento
Region
#2 in California
#25 in the United States
Jim Hamilton
CA DRE# 0181309
MISSION STATEMENT
SELL YOUR HOME…
• For the best possible price
• In the shortest period of time
• With the least amount of hassles for you
Jim Hamilton
CA DRE# 0181309
PROFESSIONAL TEAM
Jim Hamilton
Your Realtor
Kim Putman
Escrow Coordinator
Escrow Financing Home Inspection Home Staging
Denise Leath Jamie Fox Jeff Nauertz Michelle Kaspari

Old Republic Title Company Vitek Mortgage Win Home Inspection Essential Home Staging
Andrew Vierra
Wealth Wise Mortgage
Jim Reed
Summitt Funding
Jim Hamilton
CA DRE# 0181309
YOUR BUYERS
Who are your buyers?

•First Time Home Buyers
• Investors
• Previous Renters
What are their buying patterns?
40% Purchased a home because they recognized a firm name or salesperson and were
serviced by them
20% Purchased a home because they saw a sign in the lawn and approved of
the homes exterior and condition
18% Responded to an ad or internet listing, but eventually purchased another
home
7% Were referred through a relocation service
3% Bought the home they saw advertised in print or internet
3% Bought for a combination of the above reasons
1% Bought the home they saw at an OPEN HOUSE
Jim Hamilton
CA DRE# 0181309
YOUR BUYERS
Jim Hamilton
CA DRE# 0181309
MARKETING PLAN
STRATEGIES….
• Realtor Marketing
• Internet Marketing
• On-Site Marketing
• Direct Mail
• Ongoing Marketing
Jim Hamilton
CA DRE# 0181309
REALTOR MARKETING
• E-flyer – an email flyer sent to

the 100 + top producing regional
agents from all brokerages
• Direct mail invites to top 100

agents selling your type of
property
• Hosted broker tour as available
• Broker tour through the

Sacramento Association of
Realtors as available
• Broker tour for Lyon Agents in

the Sacramento Area
Jim Hamilton
CA DRE# 0181309
INTERNET MARKETING
Jim Hamilton
CA DRE# 0181309
INTERNET MARKETING
• Your property will

be loaded to the MLS
Alliance, a multiple
listing system
serving 22 California
counties.
• Realtor.com
enhanced Showcase
Status Listing.
• GoLyon.com
(60,000 visitors
monthly).
•146 additional sites

through our RELO
Network of global
real estate brokers.
Jim Hamilton
CA DRE# 0181309
INTERNET MARKETING
Jim Hamilton
CA DRE# 0181309
ON-SITE MARKETING
Full color property

flyer highlighting
your home’s most
desirable
features.
Single Family Property, Year Built: 2007

4 Total Bedroom(s), 2 Total Bath(s)
Approx. 1,200 sq. ft., Forced Heat / Air Conditioning
2 Car Garage , Composition Roof
Corner Lot., Approx. 1.2 acre(s), Vaulted Ceilings
Jim Hamilton
CA DRE# 0181309
ON-SITE MARKETING
• Yard sign with full contact

information
• Constantly stocked full color

brochure box
• Marketing sign riders

highlighting key property
features
Jim Hamilton
CA DRE# 0181309
ON-SITE MARKETING
• Full color
brochures
• Comparable sales
statistics
• Loan comparisons
• Title report
• Virtual CD
brochure for
motivated buyers
containing virtual
tour or video &
property pictures
Jim Hamilton
CA DRE# 0181309
DIRECT MAIL
• Just listed
LISTED AT $397,950.00 Brand New Custom Home
NEW ON THE MARKET
125 Maple Avenue ¦ Sacramento, CA 95680 announcement

Single Family Property
Year Built: 2007
cards delivered to
4 Total Bedroom(s)
2 Total Bath(s)
targeted buyers,
Approx. 1,200 sq. ft.
Forced Air Heat area residents, and
our database of
Air Conditioning
2 Car Garage
home buyers
Composition Roof
Corner Lot
Approx. 1.2 acre(s)
Vaulted Ceilings
Jim Hamilton
Jim Hamilton
BrokerBroker
Associate
Associate
• Letters mailed to
Office:
Office:
(916) (916)
Cell Phone:
Cell Phone:
355-7005
355-7005
(916) (916)
Fax: (916)
Fax: (916)
601-0500
294-8565
601-0500
294-8565
qualified home
Jimhamiltonrealestate.com
Jimhamiltonrealestate.com
CA DRE#
CA DRE#
01871309
01871309
renters in
surrounding area
about purchase or
referral potential
Jim Hamilton
CA DRE# 0181309
ON-GOING MARKETING
• Print advertising repeated on a

weekly basis
• Realtor marketing repeated monthly
• Direct mail repeated monthly
• Buyer database mined weekly
• Regional E-Flyers repeated monthly
• Constant stock of all internal and
external marketing materials
• Marketing updates to you on a
weekly basis – activity reported as
happens via automated online
Showing Tracking system
• Daily market condition updates as
changes occur
Jim Hamilton
CA DRE# 0181309
MARKETING SCHEDULE
Description Deadline Description Deadline
Sign Listing Agreement 10.18.09 Update Realtor.com Showcase Status Listing 10.23.09
Create marketing materials 10.20.09 Create / Drop Realtor marketing elements 10.23.09
Advise you on showing procedures 10.20.09 Complete on site marketing materials (multi media) 10.23.09
Order Staging Consultation w/ ASP (if

10.21.09
done) Drop direct mail 10.23.09
Order print advertising 10.21.09

Complete 2940 Walnut Website 10.23.09
Place property in Multiple Listing Service 10.21.09

Update Internet Exposure 10.27.09
Photo shoot onsite 10.21.09
10.27-
Coordinate Broker Tours
28.09
Create Virtual Tour & Video Shoot 10.22.09
Monitor Real Estate activity to maintain competitive

Place external marketing materials 10.22.09 Daily
position
Follow-up on showings & Feedback Daily

Distribute Flyers to all offices 10.22.09
Weekly market updates, Monitor website activity, Call

Schedule brokers tours 10.23.09 backs from phone inquiries, internet inquiries and
ads, Private showings, Ongoing
Freshen-up print advertising, Mine buyer database for
new prospects
Roll-out Internet exposure 10.23.09
Jim Hamilton
CA DRE# 0181309
PRICING STRATEGY
Selling Price vs. Timing
A
C
T
I
V
I
T
Y
0 1 2 3 4 5 6 7 8
Time on Market in Weeks
It is important that we price your home properly

from the start, while buyer interest is high
Timing is extremely important in the real estate market. The above graph
illustrates the importance of placing your property on the market at a realistic
price and terms from the very beginning. A property attracts the most
excitement and interest from the real estate community and potential
buyers when it is first listed; therefore is has the highest chances of a sale
when it is new on the market.
Jim Hamilton
CA DRE# 0181309
PRICING STRATEGY
Asking Percentage
Price of Buyers
+15% 10%
+10% 30%
Market Value
60%
-10% 75%
-15% 90%
The Importance of Intelligent Pricing

As the triangle graph above illustrates, more buyers purchase their properties at market
value than above market value. The percentage increases even further when the price
drops below market value. Therefore, if you price your property at market value, you are
exposing it to a much greater percentage of prospective buyers and you are increasing
your chances for a sale.
Jim Hamilton
CA DRE# 0181309
PRICING STRATEGY
Comparative Market
Analysis Explanation
The following pages graphically illustrate the comparable properties that closely match your
property’s characteristics. These properties will help to find a fair market value for your property
and help decide the proper listing price for your home.
FAIR MARKET VALUE HAS BEEN DEFINED AS:

The highest price estimated in terms of money which the property will bring when the property is
exposed for sale in the open market by a willing seller, allowing time to find a willing buyer, neither
buyer nor seller acting under compulsion, both having full knowledge of all the uses and purposes
to which the property is adapted and for which it is capable of being used.
This market value definition presupposes perfect knowledge on the part of the buyer and seller.
Since this perfect world rarely exists, our estimate of price is generally indicated as a range.
In evaluating your property I have used many of the tools that a professional appraiser utilizes:
comparable sales, competitive listings in escrow, square footage, location, amenities, and the general
condition of the property. I have also considered the effect of any existing financing on the property.
The enclosed data was researched from the reliable information currently available from the local
Association of Realtors, Local real estate firms, and title companies. It does not reflect every property
of comparable value for sale now, but does represent a good cross section of the competitive real
estate inventory and recent sales.
Please note that while none of the properties are exactly like yours, they do provide a good reference
source in a comparative market analysis.
The estimated value I have given for your property does not mean that the sale of the property could
not occur at a higher price. The price you ultimately receive, of course, will depend on your
motivation, the motivation of the buyer, and market conditions at the time offers are received.
Once we have tested the market at this price, we will make periodic reviews to ensure we remain
competitive.
Jim Hamilton
CA DRE# 0181309
PRICING STRATEGY
Jim Hamilton
CA DRE# 0181309
PRICING STRATEGY
Jim Hamilton
CA DRE# 0181309
PRICING STRATEGY
Jim Hamilton
CA DRE# 0181309
PRICING STRATEGY
Jim Hamilton
CA DRE# 0181309
NEGOTIATIONS
Review
purchase
offers in detail
with
you and
negotiate
diligently on
your behalf
Jim Hamilton
CA DRE# 0181309
NEGOTIATIONS
• Explain issues such

as agency and
property disclosure
• Review forms used
in the purchase and
sale
of a home
• Schedule & meet
inspectors and
appraisers
• Negotiate round two
diligently on your
behalf
• Monitor buyers
lender for
performance
Jim Hamilton
CA DRE# 0181309
CLOSING
I will walk you through

the closing process
and handle all the
details of the
transaction.
Have complete peace

of mine knowing that
your transaction will
be handled in timely
manner without any
hassles on your end.
Jim Hamilton
CA DRE# 0181309
HELP US
By preparing your home

for sale:
• Repairs
• General Cleaning
• Maintain landscaping
And your final step…

Pack for your move
Jim Hamilton
CA DRE# 0181309
YOUR REALTOR
Hire Jim Hamilton

for all your Real Estate Needs
Jim Hamilton
CA DRE# 0181309

Welcome: Honesty - Respect - Results

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WELCOME TO

JIM HAMILTON REAL ESTATE

Presentation prepared for:

• Over 18 years of executive level marketing and sales experience

• Successfully negotiated sales contracts which ranged from $500,000 to $10,000,000

• Highly professional with a consultative method of doing business

• Internet Marketing Expert (today’s real estate marketing standard)

HONESTY: You deserve an honest, licensed real estate professional to

Voted Best Lyon agents

#1 independent real estate

#25 in the United States

SELL YOUR HOME…

• For the best possible price

• In the shortest period of time

• With the least amount of hassles for you

Escrow Financing Home Inspection Home Staging

Denise Leath Jamie Fox Jeff Nauertz Michelle Kaspari

Who are your buyers?

What are their buying patterns?

• E-flyer – an email flyer sent to

• Direct mail invites to top 100

• Hosted broker tour as available

• Broker tour through the

• Broker tour for Lyon Agents in

• Your property will

•146 additional sites

Full color property

Single Family Property, Year Built: 2007

• Yard sign with full contact

• Constantly stocked full color

• Marketing sign riders

125 Maple Avenue ¦ Sacramento, CA 95680 announcement

• Print advertising repeated on a

Description Deadline Description Deadline

Order Staging Consultation w/ ASP (if

Order print advertising 10.21.09

Place property in Multiple Listing Service 10.21.09

Photo shoot onsite 10.21.09

Monitor Real Estate activity to maintain competitive

Follow-up on showings & Feedback Daily

Weekly market updates, Monitor website activity, Call

Selling Price vs. Timing

Time on Market in Weeks

It is important that we price your home properly

The Importance of Intelligent Pricing

FAIR MARKET VALUE HAS BEEN DEFINED AS:

• Explain issues such

I will walk you through

Have complete peace

By preparing your home

And your final step…

Hire Jim Hamilton

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