Preface

The report is about “One Herb Cosmetics” that is about the people who concern about
healthy and beauty from herb product. This is part of Project feasibility study & Evaluation
(1203302) teaches by Aj.Chaiyawat Thongintr. So our group searches about this topic for
long time. We hope this project will be a good knowledge for the learner and you can invest
this project that can make profit for you.

One Herb Cosmetics Group

 Contents

Page

Chapter 1: Introduction

1.1 Background and Significance of the project 1

1.2 Project objectives 2

1.3 Benefit of project 2

1.4 Gantt chart and Time frame of the study 2

Chapter 2: Industry Profile

2.1 Nature of industry 5

2.2 Situation of industry 20
2.3 Product/service (in general) 22
2.4 Vision of organization 30
2.5 Mission 30
2.6 Strategy 30
- Corporate Level
- Business Level
- Functional Level

Chapter 3: Market Feasibility Study

3.1 Market Analysis 34

- General Environment Analysis 34

3.2 Competition Analysis(3C Analysis) 37

-Competitor Analysis

-Customer Analysis

-Competitive Analysis

3.2 STP Analysis 49

3.3 Marketing Mix Strategy 52

3.4 Sale Forecast/Profit Estimation 55

3.5 Marketing Expenses (Sales Incentive) 59

3.6 Conclusion 59

Chapter 4: Technical Feasibility Study

4.1 Production and Operation Analysis 60

(4.1.1) Characteristics 95

(4.1.2) Specification, feathers, dimension, life time, etc. 96

(4.1.3) Production/service process 97

(4.1.4) Location 98

(4.1.5) Facility Layout 99

(4.1.6) Machine/tools/Equipments 99

(4.1.7) Logistics Management 100

(4.1.8) Facility Management 101

4.2 Cost of Investment 105

Pre-Operation cost

4.3 Investment Cost 106

-Land

-Buildings

-Equipments

-Tools

-Depreciation
  Operating cost 104

-Raw material Cost

-Direct Labor Cost

-Overhead

4.2 Management Analysis 108

-Administration Cost

4.3Conclusion 108

Chapter 5: Financial Analysis

5.1Profit/Loss Statement 109

5.2Cash Flow 122

5.3Balance Sheet 130

5.4 All financial Statement 135

Chapter 6: Risk Management 137

Chapter 7: Summary 141

Appendix

Figure-1.1: Organization of one Herb Company 2

Figure-1.2: Operation method of one Herb Company 3

Figure-1.3: Gantt chart of one Herb Company 4

Figure-2.1: Company Logo 22

Figure-2.2a: Company product 28

Figure-2.2b: Company product 30

Fingure-3.1: Minimum rate wage rate 35

Figure-3.2: Social rate 36

Figure-3.3: SWOT Analysis 44

Figure-3.4: Company Segmentation 45

Figure-3.5: External Environment Analysis 46

Figure-3.6: Positioning 51

Figure-3.7a: Sales Forecast 56

Figure-3.7b: Sales Forecast 56

Figure-3.7c: Sales Forecast 57

Figure-3.7d: Sales Forecast 58

Figure-3.8: Sales Incentive 59

Figure-4.1: Company Location 97

Figure-4.2: Cost of Investment 101

Figure-4.3: Pre-Operating Cost 102

Figure-4.4: Investment Cost 103

Figure-4.5: Office Cost 104
Figure-4.6: Operating Cost 104

Figure-4.7: Transport Fee 105

Figure-4.8: Labor for produce 106

Figure-4.9: Cost and budget of marketing 107

Figure-5.1: Net Profit 109

Figure-5.2: Profit and Loss Statement 111

Figure-5.3a: Profit 118

Figure-5.3b: Profit 118

Figure-5.3c: Profit 119

Figure-5.4a: Gross Margin 121

Figure-5.4b: Gross Margin 122

Figure-5.5a: Cash Flow 122

Figure-5.5b: Cash Flow 128

Figure-5.5c: Cash Flow 129

Figure-5.6a: Balance Sheet 131

Figure-5.6b: Balance Sheet 135