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With an increase in the online sales, it has been a clear indication that the
people are losing interest while buying the products (apparels) from the
branded showrooms. Various reasons under this can be:
a) Changing lifestyle of the people with the reduction in going to the
markets.
b) More number of options available to the people while buying online
c) Various problems faced by the people during the trials
d) Due to dense crowd of people in the showrooms, it takes a lot of time
to try each and every option out of the various favorable choices.
e) Difficulty of comparing the different brands by the customers.
Product Description :
1) Provides a nice user experience with a good UI design
2) Automatic change of the images with just one click makes the product
readily available as per the new changing new trends
3) Product can use web analytics to capture information about the
customer preferences quickly and make the prototype of the product
available in the shortest possible time
Links:
http://www.automotiveworld.com/megatrends-articles/boosting-customerexperience-showrooms-using-touch-technology/
https://www.internetretailer.com/2013/01/11/indias-online-retail-marketcould-double-size
http://www.statista.com/statistics/255359/online-retail-sales-in-india/