Angela Suarez Chavez

Due date: 02-10-2014

Peru is actually developing strong markets, due to globalization they are converting in
multinational companies. The Most Admire Business of Peru 2014, rewards the ten most
successful business of the country. The winners were: Alicorp, Antamina, Backus, BCP,
Belcorp, Ferreyros, Gloria, Graa and Montero, Interbank and Kimberly-Clark. Being the
winner entails a challenge and a huge responsibility: Continue being a model for other
business in the country. This ten winners have been evaluated according to eight
categories: Strategic vision, Financial management, Managerial Leadership, Commercial
and Marketing Strategy, Talent Management, Innovation capacity, Corporative
Government, and Corporate Social Responsibility. So, the question is, what are the
reasons for their success? In this essay we will explain the reasons of success of each
company.
Alicorp
This company dedicates in developing industrial consume products. The core
competences of this company is their strategic vision and their commercial and marketing
focus. Paolo Sacchi, CEO, with the other staff members establish a strategic vision, for
guide them in their decisions. Their vision is centered in how to keep costumers satisfy in
all moment for triplicate the company value for 2021. This vision will help them to walk in
the correct path and to grow in a straight way in the next seven years. In addition, their
commercial and marketing focus is found in the inspiration and innovation inside their
principal business platforms and in the strength of their competitive advantages. Sacchi
strongly believe that if your business focus in generating values and welfare for the
society , they will cause a greater impact. This innovative way of thinking is one of the
factors that have make Alicorp grow and gain a big percentage of market share.
Antamina
On the other hand, this company is the most successful mining in all Peru, is located in
Ancash. As Abraham Chahun said in the interview their core competence are their
workers. Actually, according to Peru data they have 2558 employees. For the company, the
most important thing is motivation, because they believe that if their employees are
concern and dedicate at full to their work the result will be better. Additionally, they dont
common use non-financial motivators, they are more likely to recognize the best
employees and give some special gifts. Also, they believe that CSR is a key factor for
success. By the fact that it manage directly to your image and your values.
Backus

Angela Suarez Chavez

This company is specialize in selling alcoholic drinks ( Cristal, Pilsen Callao, Cusquea,
Backus Ice, etc) Which make this company successful is caused specifically by three
factors. The first one is that they believe in continue innovation. The other factor, is their
commercial and marketing strategy which is very well done for all their 14 brands. For last
their financial management, is based in their local opportunities, and their objectives. As
Zavala, CEO, says they compare their growth with the percentage of the last year, and in
that way establish higher objectives.

Belcorp
As their official web-site mention they are a corporation committed with the beauty and
personal realization of millions of Latin America women. They are very well known
because of their Strategic Vision and their Commercial performance. Referring to what
Eduardo Belmont said they always focus on the strength of their brands, by consequence,
the market research and the development of their products. Also, their success in their
strategic vision is demonstrated in their local expansion.

Ferreyros
This company is the leader in the market, it commercialists goods of capital, and provision
of it. In addition, it also deliver Caterpillars products as well as other well-known brands
products. Ferreyros out stand in Financial Management and in Corporative Government.
Ferreyros is most known because of its activities in the stock market and for be involved in
huge inversions on different projects. In other words, they are direct stakeholders of the
Peruvian economy.
Interbank
Is a very recognize bank in Peru, that have a lot of market share, that have gotten by the
time prestige. In 2014, it have been named the bank that have more presence in social
networks in Peru. Interbank is the bank that have grown faster that any other bank
nationally. The CEO, Castellanos, thinks that their success is based on their cultural
values.They believe that maintaining employees comfortable ,in long term will return in
profits. Also, constant innovation is consider a key of success because they want to walk at
the same rhythm that the world, so in that way achieve their objectives faster.

Angela Suarez Chavez

Kimberly-Clark
They are the leader business in consume products for personal and familiar hygiene, and
health. This company in comparison with the other winners are the one that rely more in
the talent of their staff. They distinguish in Managerial Leadership and Talent management.
For them , they are successful because their employees are capable to assume their
works, and goals. Thats why they truly believe that if the managers get strong, the
company will have better results.
Graa y Montero
They are a group of 24 Ingenieer Service and Infrastructure businesses, they have
presence in seven countries in Latin America and have more than 33 000 suppliers. The
strength of them is they management of projects. Alvarado, the CEO, believes that working
focusing in the company vision, having your employees self-actualized, and giving them
training will encourage them in making their work better. They become successful
because of their clearly way in doing things and their employees hard work.
Gloria
This company focus on the dairy market. With that base they establish their distribution
channels according to their port portafolio (milk foodstuff), and then it comes the regional
brands. Their strength is their business plan, that combine their especial keys: Commercial
and Marketing Strategy, Innovation Capacity, and Strategic Vision. Also, their six
fundamental values are the basement of all actions of the company: Responsibility,
Dedication to the work, Prudence in the resources management, CSR, Personal
Orientation, and The Culture of Success.

BCP
This company is a bank, which once was called the Italian Bank. It started 125 years ago,
in Peru.The reason of their success is their attachment to their companys values and their
constant renovation every several time. Their Financial Management is very recognized in
this company, because they hold financial inversions, and financial distribution in a very
legal and conservative manner.

Finally, Id to recall a general view of the reasons of their success. First, they are all
concern about basing their decisions according to their vision strategy, moreover, their

Angela Suarez Chavez

values have too be present in the work of their employees , and their working
environment.In addition, having a good management of the business will keep all organize,
and make you work in a more efficient way. For last, all of these companies for be leaders
of their market, they needed to highlight from their competitors, and to expand. All of them,
exceeded expectations on all the categories evaluates, however someones spotlight more
in a category than other, which make that categories part of their solid core competences.

Bibliography:
Antamina, http://www.antamina.com/
Alicorp, http://www.alicorp.com.pe/espanol/nosotros.htm
Backus,
organizacion.html

http://www.backus.com.pe/WB.WebSite/modelo-liderazgo-

BCP,
https://www.viabcp.com/wps/portal/viabcpp/nuestrobanco/nuestro-bancodetalle/nuestro-banco-estatico/Historia/!
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MHgPwNwLorAFnTBAu_Arhdoi_zTcD4TOCQ7hojGGpelEee6XIntuOTAWiO7Aq4qEPycnOrXh37SMXjkQo69MtUxY6uw7vQ4obD5v
C3p-LQuhuqtvZb4b8eAR6m5q3FJaGz5OC74l2WB1lzR0xqYRxzJaBoU8dd1CyLjEpbZl5SgpXET22Rpm1Xb

Angela Suarez Chavez

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m4SnDSdAKZ6iZbhF08rBcrZNddoijWC64NJfFR95cMXb9eqvUyqQqlip5UujovpyB3h
KTy2i212sR37QjTWSWHS1zU5_ZgxXbVnU9PY9d2-NkrSVG-rJqe1KkuTWt94HiOBSXedNeU_cCaX0PMdBhrkJyZp6Jgs0Y1r62m_4lXpYBNMflXZ7A0XZL09/dl4/d5/L2dBISEvZ0FBIS9nQSEh/
Belcorp, https://www.belcorp.biz/somosbelcorp/index.html
Ferreyros, https://www.ferreyros.com.pe/nosotros/acerca-de-ferreyros
GESTION MAGAZINE (2014), Las compaas ms admiradas del Per
Graa y Montero, http://www.granaymontero.com.pe/quienes_somos.aspx
Gloria, http://www.grupogloria.com/gloria.html
Interbank, http://www.interbank.com.pe/nuestra-historia
Kimberly-Clark, http://kimberly-clark.com.pe/index.php/la-empresa/quienes-somos