SERGE JEAN-PAUL KANDALAFT

Tilal Saint Georges Complex, Block C1 (2-R), Baabda, Lebanon

Tel: 00-961-71-145175 / 00961-6-602451
E-mail: sergejpk@yahoo.com

CAREER OBJECTIVE

My objective is to build a multi-sector marketing career that would lead me to managerial positions where I could use my
creativity, passion, vision, team-working ability, enthusiasm and loyalty to reach the corporate objectives.

WORK EXPERIENCE
23-03-2009 – 31-10-2009 FDC (Food & Drug Corporation)
Beirut-Lebanon

Brand Manager (Vape, Vim, WC Net, Merito, Smac, Fornet, Wrigley’s Extra Gum)

 Reporting directly to the Vice President.

 Brand building, Sales & Business performance Analysis, Sales forecasts setting, National Promotions Execution &
Monitoring, Introduction of New Products, Direct Contacts with International Suppliers and Advertising & Media
agencies, Stock Ordering & Monitoring…

01-03-2007 to 20-03-2009 KDD (Kuwaiti Danish Dairy)

Subhan-Kuwait

Brand Manager (Juices & Ice Creams)

 Brand building, Analysis of the business and preparation of Annual Marketing Plans and Budgets: Setting the sales
forecasts with the sales team, Coordination and streamlining of initiatives across the region - point of contact for the
regional teams; follow-up on execution + regional market visits.
 Excellence in execution (New product launches, National promotions, Merchandising…).
 Working with 3rd parties partners (Advertising agency, Media agency, Packaging agency, Tetrapak, Retail audit, PR
agency).
 Launching, and for the 1st time in the region, the new and innovative Tetra Gemina Aseptic pack for 1-Ltr Juices.

12-01-2006 to 12-01-2007 NAPCO (INDEVCO Group) Riyadh-Saudi A

Marketing Product Specialist (Bambi Diapers)

 Brand Building; Developing, implementing & evaluating marketing programs; Conducting marketing research &
seeking opportunities.
 Managing extra point-of-sale displays for the product line in addition to weekly market visits and daily meetings
with salesmen.

01-09-2004 to 30-11-2005 Self-Employed

Beirut-Lebanon

1
Producer & Marketer

 Producer & Marketer (Self-financed & recorded music album (SACEM Membership # 00468064534)
 Band Manager
 Composer / Songwriter

14-08-2003 to 14-08-2004 Lebanese Army

Beirut-Lebanon

Training Officer (Military Service)

07-11-2002 to 28-02-2003 Pan Arab Research Center (P.A.R.C)

Beirut-Lebanon

Marketing Research Assistant

 Market studies for customers

 Questionnaires development and reports
 Focus groups & mystery shoppers

EDUCATION

2001.2003 LEBANESE AMERICAN UNIVERSITY (LAU) Beirut-

Lebanon
• MBA (GPA 3.41)
1997.2001 SAINT-JOSEPH UNIVERSITY (USJ) Beirut-
Lebanon
• Bs in Economics
1997 COLLEGE DES FRERES Tripoli- Lebanon
• Baccalaureate (Mathematics Section)

INTERNSHIPS

Summer 2002 Byblos Bank s.a.l (2 Months at the Corporate Banking)

Beirut- Lebanon

Summer 2001 Citibank N.A. (3 Months at the Treasury Department)

Beirut - Lebanon

Summer 1999 Bank Saradar s.a.l. (2 Weeks at the Private Banking)

Beirut – Lebanon

Summer 1998 SGBL (6 Weeks at the Credit Department)

Tripoli – Lebanon

Summer 1997 SGBL (2 Weeks at the Teller)

Tripoli – Lebanon

SKILLS

Computer: Microsoft Excel (Advanced), Word (Advanced), PowerPoint (Advanced), Internet

Explorer (Advanced)
Languages: English (Fluent), Arabic (Fluent) and French (Fluent)

HOBBIES

2
Classical Music Composition – Songwriting – Singing – Social Activities - Movies - Sports

PERSONAL INFORMATIONS
Status: Single / Nationality: Lebanese & French / Date & Place of Birth: January 1st 1978 -Tripoli
-Lebanon
AVAILABILITY
Immediately
REFERENCES
Available upon request