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zenithinternational

specialist consultants to the food and drink industries worldwide

2012 Global Bottled Water


Congress and market trends
Richard Hall
Chairman
Kerry Stagg
Market Intelligence Manager

Webinar
Tuesday 17 July 2012

STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & ENVIRONMENT PACKAGING & DISTRIBUTION

2012 Global Bottled Water Congress


Richard Hall
Chairman, Zenith International

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Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Event outline

9th Global Bottled Water Congress

8-10 October 2012, Barcelona

In association with FoodBev Media

150 -200 delegates each year from top global and regional producers

Sponsored by leading industry suppliers Bericap, Closure Systems


International, NSF, SmartSeal

Full programme and online booking at www.zenithinternational.com/events

Discounted rates available until 5 September 2012

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Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Previous Congresses

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Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

2012 programme

Vichy Catalan plant tour

Conference: Natural value

Gala Dinner

Water innovation Awards


Entries by 24 August, full details at
www.foodbevawards.com

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Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Natural value
Regional market perspectives
Global market outlook
New materials for packaging
Growth insights from emerging markets
Meeting consumer priorities
Product innovation: the key to future growth
Bottled water alternatives
Flavoured and functional waters
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Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Conference speakers
Global market leaders

Nestl

Danone

Coca-Cola

Devin

Fonti di Vinadio

CSI

SmartSeal

Avantium

Braskem

Regional and other leaders

Ajegroup
Hassia
Vichy Catalan

Tibet 5100

Unicer

Wayfield Refriango

Innovators

82Go

Other key influencers

Arisaig
Digital Foodie
First Beverage Group

EFBW
FoodBev Media

Emnos
Ketchum

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Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

zenithinternational
specialist consultants to the food and drink industries worldwide

Global bottled water


Latest trends and analysis
Kerry Stagg
Market Intelligence Manager, Zenith International

STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & ENVIRONMENT PACKAGING & DISTRIBUTION

Global bottled water volume 2006-11


000 million litres

300
250
200

192.8

206.9

217.5

228

242.8

261.8

150
100
50
0
2006

2007

2008

2009

2010

2011

90 countries
zenithinternational
Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Global bottled water types 2006-11


2011

2006

12.4%

16.1%

Still to 10 litres

50.9%

Still bulk over 10 litres


36.0%

33.0%

51.6%

Sparkling

193 billion litres

262 billion litres

90 countries
zenithinternational
Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Top 10 bottled water countries 2010-11


000 million litres

45

40

+17.8%

35

+3.2%

30
25
20
15
10

+5.1% +23.9%

2010

+2.3% +11.6%
+1.9%

+3.3% +15.8%

2011
+2.4%

5
0

90 countries
zenithinternational
Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Global trends 2011/12

Global volume of bottled water has surpassed


carbonates and it is a volume driven category. Prices
remain low and private label is a growing threat in
developed markets.

Global market is still fragmented with big four


international players commanding only one third of
volume. There are some big regional players
emerging, notably Wahaha and Suntory in Asia
Pacific, SAB Miller in Africa.

Environmental concerns are in the background for


now, whilst affordability remains the key driver of
purchase.

Development of environmentally-friendly packaging


will have a significant influence on the future of the
industry.

Core messages of health and hydration are still


relevant, but challenged by innovation in other
healthy soft drinks.

zenithinternational
Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Global bottled water regions 2006-11


2011

2006
West Europe

2.9%
7.3%
8.2%

24.6%

23.3%
16.8%

193 billion litres

Zenith International Ltd 2012

North America
Central & Latin
America
Middle East

16.8%

90 countries

3.9%
6.4%

Asia Pacific

18.4%

9.0%

16.1%
32.8%

East Europe

13.5%
Africa

262 billion litres

zenithinternational
specialist consultants to the food and drink industries worldwide

Region trends 2007-11


Bubble size shows 2011 volume
18
Asia Pacific

Annual volume growth 2007-11

16

14
12
Africa

10

Middle East

8
6
Latin America
4
North America

West Europe

East Europe

0
0
-2

20

40

60

80

100

120

Litres per person in 2011

zenithinternational
Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

West Europe bottled water volume 2006-11


60

50

000 million litres

+ 1.8%

+ 3.4%

-0.1%

-0.1%

-0.1%

-0.1%

47.5

47.4

47.4

47.3

47.3

48.1

2006

2007

2008

2009

2010

2011

40

30

20

10

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Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

West Europe countries by volume, 2011


2011
Switzerland
Others 6.6%
1.9%
Portugal 2.3%
Greece 3.5%

Germany
28.2%

UK 4.4%

Spain 12.9%

Italy 23.8%

France 16.4%
Total 48 billion litres

zenithinternational
Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Spain bottled water volume, 2006-11


7.0

000 million litres


+ 1.1%

+ 6.7%

+ 1.3%

6.2

6.3

6.4

2006

2007

2008

6.0

- 2.1%

- 2.4%

+ 1.7%

6.2

6.1

6.2

2009

2010

2011

5.0

4.0

3.0

2.0

zenithinternational
Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Spain bottled water segments 2011


4.9% 2.9%

Still to 2 litres
Still 2-10 litres
Sparkling
Still over 10 litres

34.8%

57.5%

Total 6 billion litres

zenithinternational
Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Global bottled water forecast 2011-21


billion litres
500
450
400
350
300
250
200
150
100
50
0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
90 countries
Zenith International Ltd 2012

zenithinternational
specialist consultants to the food and drink industries worldwide

Summary and future evolution

The developing regions of Asia Pacific, Africa and


Middle East will continue to drive growth due to
increasing urbanisation and economic stability.

Growing awareness of water safety and lack of


mains water a key driver for growth in these
markets.

The bulk water segment expected to grow at the


fastest pace over the next 5 years.

Small pack sizes of still bottled water continue to


benefit from health consciousness and on-the-go
convenience.

Innovation in packaging key to ensure the category


retains momentum.

Further industry consolidation is expected as the


larger companies acquire small/niche players to
increase capacity and product portfolio and gain a
foothold in the less developed regions.
zenithinternational
Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Events reminder
7 Nov 2012

UK Bottled Water Industry Conference

London

Dec 2012

Beverages Middle East Congress

Dubai

Spring 2013

InnoBev Global Beverages Congress

tbc

Spring 2013

UK Soft Drinks Industry Conference

London

June 2013

Global Dairy Congress

Switzerland

including Emmi plant tour


Autumn 2013

Global Bottled Water Congress

USA

in collaboration with IBWA


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specialist consultants to the food and drink industries worldwide

Other services
CONSULTING
Market intelligence
Business strategy
Mergers & Acquisitions
Factories and production
New product development
Water, energy, environment
REPORTS AND DATA

Market research reports


Market research databases
Sales data pooling

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specialist consultants to the food and drink industries worldwide

zenithinternational
specialist consultants to the food and drink industries worldwide

For more information about the Global Bottled Water Congress, please
contact:
Nick Crossland
Events Director
ncrossland@zenithinternational.com
t +44 1225 327941
Or visit www.zenithinternational.com/events
For more information about this presentation, please contact:
Kerry Stagg
Market Intelligence Manager
kstagg@zenithinternational.com
t +44 (0)1225 327925

STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & ENVIRONMENT PACKAGING & DISTRIBUTION