DECLARATION

I HARSHVARDHAN JALAN, studying in TYBMS in P.D LIONS

COLLEGE OF COMMERCE & ECONOMICS hereby declare that I have
completed project on ‘USAGE & ATTITUDE STUDY OF THE CONSUMER
FOR RAYMOND APPAREL LIMITED’ in the Academic year 2009-2010

The information submitted is true and original to the best of my knowledge

(Harshvardh
an Jalan)

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 CERTIFICATE

I, Prof. MEHA TODI hereby certify that HARSHVARDHAN JALAN

studying in TYBMS in P.D. LIONS COLLEGE OF COMMERCE &
ECONOMICS has successfully completed the project on ‘USAGE & ATTITUDE
STUDY OF THE CONSUMER FOR RAYMOND APPAREL LIMITED’ under
my guidance and supervision in the academic year 2009-2010

The information submitted here is true and original to the best of my

knowledge.

College seal (Meha Todi)

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 ACKNOWLEDGEMENT

I take the opportunity to express my gratitude to all the people who were associated with the
making of this analysis report and helping me throughout my study. As, success in such
comprehensive project cannot be achieved single-handed.

Then I would thank my guide PROF. MEHA TODI who was the prime guidance force and
inspiration during the successful completion of my work.

I would like to express my sincere thanks to Mr.Vishal Kapoor, Senior Manager Marketing, and
Mr. Shiraz Chothia, Deputy Manager Marketing who gave me a chance to work with them. I
would like to express my gratitude towards Mr. K.R.Krishnan, Mr. Dinesh Jugat, as well as all
those who helped me in various stages of my project.

I am grateful to Mr. Naresh Mehta, Director HR for giving us an opportunity to work in this
esteemed organization.

I am also thankful to our coordinator Mr. A.M.BHENDE., OUR, PROFESSORS, TEACHING

AND NON-TEACHING STAFF who has also helped me and provided me guidance.

I am also thankful to the library staff for providing me with the reference books for building my
project and for providing us with different types of reference books and magazines which I could
use in my project.

I would like to remember all the people who were always there for me whenever I wanted their
guidance despite of their busy schedule. It’s only through their willingness and confidence in me
that led me to understand the real scenario and their contribution from the substantial part of the
analysis.

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 EXECUTIVE SUMMARY

This project, ‘Usage and Attitude Study of Consumer for Raymond Apparel Limited’ shows
consumer research carried out for the existing Raymond products and newly launched products.

It helps in marketing the products more efficiently. This project shows all the aspects of
consumer behavior which are necessary before launching any product.

It gives overall view of the current scenario of apparel industry. It also highlights Company’s
history in brief and contains information about its Brands.

It covers the various topics such as ‘Approach Towards Study’ and ‘Methodology’ which are
necessary for understanding the usage and attitude of consumer.

It has systematic representation of results carried out from survey. Based on the results from
survey, relevant observations and recommendations are provided. It also has the list of
Questionnaire prepared for the survey keeping various aspects necessary for the marketing in
mind.

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