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By Anisse Gross
Executive editor Jordan Bass says
McSweeneys wants to be a great home
for writers, and a place for readers to
come to for new and ambitious and
hard-to-pigeonhole workthe business
model, and the move toward nonprofit
operation, are a means toward that
end. In addition to the nonprofit shift,
McSweeneys launched a successful
Kickstarter campaign in May to help
support the press.
Crowdfunding has also helped San
Franciscos Last Gasp, a publisher and
distributor of comics and art books.
Colin Turner, associate publisher and
son of Last Gasp founder Ron Turner,
says that crowdfunding is a great way
to connect with fans. Last Gasps
Kickstarter campaign, which ended in
October, exceeded its goal of $75,000,
with 1,229 backers pledging $83,762.
While Last Gasp says its scaling down
slightly, publishing a few less titles
this year, the successful Kickstarter
has helped to keep it in the publishing game.
Last Gasp is one of a number of
indie presses that have been in the
Bay Area for quite some time.
Take Berkeley-based
Heyday Books,
founded by
Malcolm
Margolin in
1974, during
part of what he calls
Getting Spiritual
As mindfulness goes mainstream, spirituality is no longer a marginal category.
Publishers across the country both big
and small are taking spirituality seriously. The increased expansion into
various alternative categories, spirituality among them, has long been a
P U B L I S H E R S W E E K LY J U N E 2 0 1 5
A Global View
The Bay Areas proximity to Asia
brings advantages for some publishers.
For China Books, one of the largest
and oldest U.S. publisher of books
from and about China, that proximity
has helped from a printing and shipping
perspective, senior managing editor
Chris Robyn says.
China Books has released more than
two dozen new titles in the last three
years, including new editions of literary classics and philosophical texts.
In addition to expanding the publishing imprint, Robyn says the press is
moving into Latin America, where there
is much demand for materials about
China that is not being met. We are in
a state of slow expansion, by increasing
the number of titles, looking into different disciplines, and converting
backlist to digital format or POD within
the next two years Robyn says.
Aker, the Viz Media v-p, says that
conversations about relocating the
company to New York or Los Angeles
never went very far. As a media com-
P U B L I S H E R S W E E K LY J U N E 2 0 1 5
Weigl says the press tries to understand what tools and information people
want and need in their struggles. He
cites the forthcoming Our Enemies in
Blue: Police and Power in America as a
timely example.
Weigl says AK is taking a moment
to rethink the presss future direction
before expanding. The collective is
currently made of five people who
have been working there for 1015
years. While he acknowledges that an
anarchist business might seem oxymoronic, Weigl celebrates the benefit
of collectively deciding what sort of
business and, more importantly, environment we want to exist within.
Known for titles on spirituality,
alternative health, and martial arts,
the Berkeley publisher North
Atlantic Books marked its 40th
anniversary last year. North Atlantics
range of books includes the Sacred
Activism series, a partnership with
the global mystic Andrew Harvey.
Titles in the 2015 series include
Thanissaras Time to Stand Up, described
as the Buddhas life and message
through feminine eyes, and Empty
Hands, a Memoir: One Womans Journey
to Save Children Orphaned by AIDS in
South Africa, by the nurse Sister
Abegail Ntleko. I do think there is
a shared understanding and appreciation that our bottom line at North
Atlantic is always the storyline, and
not profit. We look at books inherently less as products and more as
outlets of information, director of
publishing Tim McKee says.
Being far from New York has allowed
the local publishing industry to create
a unique character. Experimental,
diverse, and a little less cutthroat than
their East Coast cousins, the Bay
Areas indie presses have found the
freedom to find their own way. Heydays
Margolin speaks for many local publishers when he expresses doubts that
his operation could have found a
home in New York. The publishing
scene in the Bay Area was less developed, leaving space for experimentation and self-invention, Margolin
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THE ILIAD
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JEWEL CITY
Art from San Franciscos
Panama-Pacific International
Exposition
Edited by James A. Ganz
Timed with the centennial of the
Panama-Pacific International
Exposition of 1915, Jewel City
presents a large and rich selection
of artworks from the fair.
Hardcover, 400 pages, 365 color
illustrations, $75.00
October
LETTERS FROM
LANGSTON
From the Harlem Renaissance
to the Red Scare and Beyond
Langston Hughes; Edited by
Evelyn Louise Crawford and
MaryLouise Patterson;
Foreword by Robin Kelley
This invaluable collection of newly
published letters sheds light on his
life and politics.
Paperback, 340 pages, $27.95
January 2016
DAVID BROWER
The Making of the
Environmental Movement
RIESLING
REDISCOVERED
Bold, Bright, and Dry
Tom Turner
Riesling Rediscovered is a
comprehensive, current, and
accessible overview of what many
consider to be the worlds finest
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ISLAMIC STATE
The Digital Caliphate
HOLLOWED OUT
David Madland
As David Madland explains, to
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the economy needs to work for
everyone and expand from the
middle out.
Aldon Morris
In this groundbreaking book,
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in the founding of the discipline.
Hardcover, 320 pages, $29.95
August
LISTENING TO KILLERS
SIDEWALKING
James Garbarino
David Ulin
@UCPRESS
@ E D U C ATE DA R T S
@ E D U C ATE D PA L ATE S
LEARN MORE
www.ucpress.edu
Bookstores Find
A New Groove
Embracing the needs of their communities has allowed
booksellers to counter many challenges
By Anisse Gross
online sales, no-fault evictions, and an
increase in minimum wage contributed
to the closing or relocation of many
independent bookstores, including A
Different Light in S.F.s Castro district
and the nations oldest African-American
bookstore, Marcus Books on Fillmore
Street.
Still, most Bay Area bookstores have
survived the turmoil, and some are
downright thriving. Hut Landon,
executive director of the Northern
California Independent Booksellers
Association (NCIBA), reported that
P U B L I S H E R S W E E K LY J U N E 2 0 1 5
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SAMMY SHAW
was also near bottom for the devaluahome to three dozen independent
than they were five years ago. The S.F.
tion of book culture, where books were
bookstores and no chain bookstores,
economy is booming, e-book growth
talked about as being obsolete, Marks
Landon says. Alameda County, home to
has leveled off, the sales tax playing
says.
Berkeley and Oakland, boasts 25 indefield has been corrected in California,
Despite those odds, the Green Arcade
pendent bookstores and one chain
and publishers are putting their money,
has succeeded. Here we are in a city
bookstore. Overall, NCIBA has 150
or policies, where their mouths are in
that is ground zero for thinking that we
members, the majority of whom are in
better supporting indies, he says.
will all be saved by technology, Marks
the Bay Area.
Mulvihill says a study conducted by
says, but smart people of all types,
One of the reasons for the positive
M.B.A. students from the California
techie or Luddite, still read books and
statistics offered by NCIBA is the fact
College of the Arts in 2013 found that
shop in the store. Marks credits the
that some stores have found creative
Green Apple owed its success to four
solutions to survival, opening
new locations or inventing
creative ways to stay in the
game. Other stores have been
able to survive based on a
combination of location, lease,
legacy, and community support. For some, its a shifting
adaptation to the landscape
and a willingness to keep up
with changing consumer
demands while also staying
true to the mission of their
business. In a recent KALW
radio roundtable of independent booksellers, Green Apple
Books co-owner Pete Mulvihill
said that some booksellers
actually have shirts that say
We are not an algorithm.
Mulvihill tells PW that the
phrase speaks volumes about
the power of one-on-one bookselling, adding, People simply Emily Ballaine, assistant manager of Green Apple, behind the counter.
have a more rewarding human
support of the neighborhood, particuexperience in any decent bookstore
key concepts: duty (the shop local ethos),
larly his relationship with Robin
than they do in front of a screen on
discovery (people find books in ways
McRoskey Azevedo, current owner of
Amazon.
they cant online), community (interMcRoskey Mattress Company, founded
Green Apple is located in the Inner
acting with people), and beauty (the
in 1899 by her grandfather, which is
Richmond district, but in 2014the
store itself and the physical book as an
situated directly across the street from
same year that online real estate comobject).
the Green Arcade. McRoskey Azevedo
pany Zumper labeled S.F. the most
Patrick Marks is owner of the Green
lets Marks use the top floor for events.
expensive market in the U.S. for a oneArcade, which specializes in books
We have been hosting smashing events,
bedroom apartmentit opened a second
on the environment, politics, activism,
including one for John Waters where
location in the city. Mulvihill says the
urban planning, and nature, with a
we had 300 people in this fantastic loft
decision to open the store in the Inner
focus on local authors. Marks had
setting of [McRoskey Azevedos] store,
Sunset district was relatively easy. He
been a buyer and manager at Codys
Marks says.
notes, We saw a vibrant neighborhood
Books in Berkeley, but when Codys
This kind of community support has
that had long supported bookstores but
closed in 2008 (after more than 50
been key, particularly for bookstores
was currently without one, and imporyears in business), he leased the S.F.
threatened with extinction. When Adobe
tantly, we had a lease opportunity that
location to open his own store. Some
Books faced a huge rent increase and
was favorable. In some ways, Mulvihill
people thought that I was nuts as 2008
subsequent eviction, the owner, wellthinks times are less tumultuous now
brought the bottom of the market and
10 P U B L I S H E R S W E E K L Y J U N E 2 0 1 5
Outside of S.F.
The rest of the Bay Area has its own
success stories. Michael Tucker, president of Books Inc., says the regional
chain is opening three new locations in
the next nine months (bringing its total
number of locations to 12): in Santa
Clara, in Terminal 3 of the San Francisco
Airport, and in the old Black Oak
Books location in Berkeley. While he
acknowledges the various challenges
Bay Area indie bookstores are facing,
he is quick to highlight some local
advantages, one being the 15 recent
closures of big-box bookstores in the
Bay Area. Tucker says the demise of
the chains and an uptick in the economy
is helping to raise all ships. He adds,
We really held our own during the
advent of the chain. The stores that
drove us out are goneand now were
taking them back.
Tucker says that the Bays small geographical footprint helps make booksellers feel like a relatively close-knit
group. The pie here is very small, he
says. We only open in locations where
other stores have gone dark.
According to Tucker, The bookstore
business has always been in an existential crisis. He says, The next thing
is always just around the corner
but I dont know another industry
that has as much collegiality as we
do. We really want everyone to succeed. We even give away trade secrets
to each other. There was a time when
we thought we were all going to die
off. Look at us now.
W W W . P U B L I S H E R S W E E K LY. C O M
11
12 P U B L I S H E R S W E E K L Y J U N E 2 0 1 5
A Sense of Community
Chaired by Summer Laurie, the childrens
bookseller at the regional chain Books
Inc., the Northern California Childrens
Booksellers Alliance (NCCBA) helps
reinforce a reinvigorated sense of community. Several years back, when the
group was called the Northern California
Childrens Book Association, membership and energy had started to dwindle.
The group took a break and
relaunched after joining forces with
the Northern California Independent
Booksellers Association (NCIBA).
Though it still operates under the
NCCBA acronym, this time around the
A stands for alliance. I love that word,
alliance, Laurie says, because we are
independent booksellers who are
allied. She adds, Last January 2014
was our first meeting and it has been
growing since then. The meetings are
more like get-togethers; they are educational and we discuss best practice
and what were excited about.
Laurie attributes some of the revitalization to changes in the industry: The
childrens book market has really grown
in the last two years. Theres a huge
influx of new members, and Ive been
so energized, humbled, and thrilled by
14 P U B L I S H E R S W E E K L Y J U N E 2 0 1 5
cific needs, Scheinman says. The company has successfully helped thousands
of children get access to quality books
and to encourage a love of reading, as
well as help schools raise significant
funds. The book fairs are a collaborative
partnership and this leads to greater
sales and a more successful fund-raiser
for the schools as well as getting relevant books into the hands of young
people and their families. We also work
with independent bookstores on special
school events and on finding ways to
highlight the books of local authors.
Scheinman says that she is consistently inspired by the interest that
young people show in books: When I
visit school book fairs and I hear the
spirited conversations that young
people are having over books, I feel
immensely hopeful for our future. Mac
Barnett recently said that we are living
in a second golden age of childrens literature, and I agree.
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Digital Winners
In the Bay Area
By Anisse Gross
o examination of the
Bay Area publishing
scene would be complete
without highlighting
the many digital publishing and distribution
startups in the area. By rejecting the
rules of the mainstream publishing
industry, these companies embody the
Silicon Valley spirit.
About 10 years ago, Mark Coker and
his wife, Lesleyann Coker, were unable
to sell a satirical novel about television
soap operas that they had coauthored,
despite being represented by a top
New York literary agency. Mark Coker
describes the experience as frustrating:
Publishers dont always know what
readers want to read. Most of their professionally curated books are commercial
flops anyway.
So Coker aimed to solve the problem.
What if I could say yes to every author?
he wondered. What if I could let any
writer publish for free and let the readers
decide whats worth reading? With
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Smashwords, a free e-book publishing
and distribution platform for self-published authors, some of whom have
gone on to become bestsellers, earning
royalties of 60%80%. Smashwords
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Baker & Taylor, Barnes & Noble, Kobo,
Smashwords
has more than
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titles distributed
via partnerships with
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Baker & Taylor,
Barnes & Noble, Kobo,
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18 P U B L I S H E R S W E E K L Y J U N E 2 0 1 5
Inscribe Digital
The San Franciscobased e-book distributor Inscribe Digital helps more
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independent authors get nearly 50,000
titles out to a web of distribution
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The Aer.io retail network lets anyone
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inventory with one line of embed code.
Founder and CEO Ron Martinez says
Aer.io is for publishers selling direct to
consumers and for bloggers, media
properties, and organizations who would
like to create new revenue by recommending and selling books. Martinez
says Aer.io has real interest from
Goodreads
With an overwhelming number titles
to choose from, and myriad ways to
access them, how does a reader know
where to begin?
Otis Chandler, CEO of Goodreads,
says he had an epiphany one day while
checking out the bookshelves in a friends
room. Id been a big reader growing
up but had lost the habit at college.
Id made a commitment to read more
and was looking for book recommendations, Chandler says. He remembers
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with a long list of books to read. It
got me thinking about an opportunity
here, he says.
That epiphany spawned Goodreads.
Chandler had previously worked an
early social network called Tickle,
which gave him a good understanding
of online social dynamics. I thought
that if I could only get my all friends
20 P U B L I S H E R S W E E K L Y J U N E 2 0 1 5
cOuNterPOiNt
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You doubtless feel too busy to read yet more about why
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MICHAEL HITCHNER
22 P U B L I S H E R S W E E K L Y J U N E 2 0 1 5
installation was built on-site and featured 50,000 books donated by the
Internet Archive. The books were
removed from the walls of the art
piece throughout the weekend as festivalgoers took them home.
The festival also featured music,
dance and theatrical performances.
Other highlights included an evening
with Judy Blume, a keynote by
Googles Laszlo Bock, and interviews
with Pico Iyer and Mac Barnett.
Cherilyn Parsons, the festivals founder
and executive director, says the festival
celebrates new forms of publishing,
pointing to the regions status as both
a literary mecca and the global capital
of digital innovation.
Since 1980, City Arts & Lectures
has offered cultural programming for
a theater and radio audience. Operating
in the newly restored 1,600-seat Nourse
Theater in S.F., the series presents some
of the citys largest literary events.
The often sold-out shows pair speakers
together in conversation, and the
programming has grown to include
multimedia presentations, live music
performances, and unusual pairings
like chef David Chang with screenwriter David Simon.
Associate producer Holly MulderWollan says that City Arts & Lectures
has worked hard to establish San
Francisco as a routine stop for any
book tour or author event. Our public
radio broadcasts bring literary conversation to an even broader audience
our programs air on more than 130
public radio stations across the country.
Some recent programs that stand out
to Mulder-Wollan include academic
Cornel West in conversation with documentary filmmaker and author Astra
Taylor, New Yorker writer Adam Gopnik
with philosopher Alain de Botton, and
actress Frances McDormand with author
Dave Eggers Mulder-Wollan says she
hopes people trust our curation over
time, and are willing to take a chance
on seeing a writer, artist, scientist, or
cultural figure they may not already
know. We are also working to expand
our audience by presenting programs
Lost in a book?
Theres a map for that.
Digital Directions
Radio producer Ninna Gaensler-Debs
launched the Litography Project, an
interactive multimedia literary map,
in 2014. She got the idea when crafting
her own literary tour of Dublin. I
connected deeply with the city because
I knew the literary history wrapped up
in its streets, she says.
Gaensler-Debs wanted to create
something similar for S.F.. The
Litography Project mixes her favorite
things, radio, the Bay Area, and
books. She notes that S.F.s small size
means that even though events are
literally all over the map, they arent
hard to get to. The Litography
Projects goal is to look at literature
from as many perspectives as possible,
and through a variety of mediums.
Plotted
A Literary Atlas
By Andrew DeGraff
$24.99 | 8 x 10 | Hardcover
ISBN: 978-1-936976-86-7
Available in fine bookstores
and online on October 20, 2015
By Anisse Gross
24 P U B L I S H E R S W E E K L Y J U N E 2 0 1 5
Upgrades and
Updates in S.F.
In San Francisco, any rumors of the
waning relevance of libraries are immediately put to rest. One only need to
look to the San Francisco Public Library
system to see that libraries are, as city
librarian Luis Herrera says, more relevant than ever.
The SFPL annual report from 2013
2014 shows that the library had nearly
seven million visits during the year and
the circulation of e-collections, about
one-tenth of the total circulation,
nearly doubled in size. Part of this success is because the SFPL system, which
Success Through
Partnerships
Another innovative partnership is
the SFPLs collaboration with the
Internet Archive, which aims to build
the worlds largest digital library. That
partnership will give the SFPL hardware to digitize its collections, providing users greater access to archival
material. The librarys Digital Imaging
Garage and Innovation (DIGI) Center
partners with tech companies to scan
archives and teach nonprofit groups
how to digitize their assets.
Collaboration with the technology
sector appears to be a key to libraries
future success. Herrera says the SFPL
is working with the Digital Public
Library of America to create a service
hub that would offer some resources
and collections to smaller libraries, as
well as help them with digitization.
This distributed network of libraries
and academic and cultural institutionsrather than isolated locations
with individual collectionsis part of
a larger vision to keep libraries relevant.
The SFPL has also launched a new
online discovery layer with Biblio-
26 P U B L I S H E R S W E E K L Y J U N E 2 0 1 5
Farm to Table
To Shelf
By Anisse Gross
As the center of
the culinary universe
shifts from New York
to San Francisco,
two Bay Area
cookbook presses
are thriving and
experimenting
27
Chronicle Books
WELCOMES ALA
to San Francisco!
BOOTH
3124 3125
RinkeR LichtenheLd
Goodnight,
Goodnight,
Construction
Site
S h e r r i
D u S k e y
r i n k e r
a n D
T o m
L i c h T e n h e L D
TA K E T H E C A S E
12/22/10 1:43 PM
LRG14112454-001 (FEN)
by annie barrows
10
+ sophie blackall
BOYD
Big
Bear
K.A. Holt
starred review
world. Slate
lizi boyd
28 P U B L I S H E R S W E E K L Y J U N E 2 0 1 5
Because the
books are beautiful
and unusual looking, theyre finding
their way into
stores that didnt
previously carry
cookbooks.
Celia Sack, owner of San Franciscos
Omnivore Books on Food, a bookstore
centered on cookbooks, has found a
devoted fan base in the Bay Area. She
attributes the interest in cookbooks to
the fact that as e-books and blogs have
grown in popularity, publishers have
Extraordinary Books
on California History
A Cross of Thorns
The Enslavement of Californias
Indians by the Spanish Missions
Pardon My Hearse
Celia Sack,
owner of Omnivore
Books on Food
TACEY LEWIS
Lawrence
Ferlinghetti
Lawrence Ferlinghetti, cofounder
of City Lights Books, turned 96
this year. A poet, publisher, artist,
and activist, Ferlinghetti is also
known as an advocate for free
speech. City Lights published
Allen Ginsbergs Howl, which
became the center of an obscenity
trial in the 1950s. Ferlinghettis
support of Ginsberg cemented his
legacy as a free speech champion.
30 P U B L I S H E R S W E E K L Y J U N E 2 0 1 5
Malcolm Margolin
Malcolm Margolin is publisher and
founder of Heyday Books, an independent
press that celebrates Californias unique
culture and landscape. Margolin is an icon
in the world of alternative publishing; the
National Endowment for the Humanities
called him a national treasure. He is
known not only for his vision and commitment to publishing great work, but also
for his vibrant, amiable, life-loving personality.
Charlie
Winton
Charlie Winton is
currently CEO and
chairman of
Counterpoint Press.
But Winton is
known for more: in
1976, he founded
Publishers Group West (PGW), which
became the largest distributor of independent publishers in North America. In
1994, he created Avalon Publishing
Group and served concurrently as its CEO.
While PGW and Avalon have been sold,
Winton continues to run Counterpoint
LLC, which has merged the publishers
Counterpoint Press, Shoemaker & Hoard,
and Soft Skull Press.
A Different
Vibe
By Anisse Gross
31
CREATIVE
WRITING
AT
SFSU
http://creativewriting.sfsu.edu/
32 P U B L I S H E R S W E E K L Y J U N E 1 5 , 2 0 1 5
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