Creative

Credentials

*Creative Design Consultancy

Identity We where asked to help with developing the
Skipton Guernsey logo to Skipton International.
Skipton
International We had to keep in-line with Skipton Building
Society brand, but give it its own individual look,
feel, fonts and colour.
Branding To create a marketing communications and brand
strategy for Ark that would reposition the midland
Ark Housing based organisation as future facing, equipped to
Consultancy deal with the many new challenges of facing the
social housing sector.
Based on better communication of the organisation
5 core functions, the strategy, collectively presented
the association as ‘leading edge’ through its ability
to deliver a comprehensive range of services to
tenants, leaseholders and stakeholders alike.
Branding Commissioned to develop a coherent brand Whilst the new brand and communications
strategy for Peter Grant Papers that would allow strategy are still being rolled out, the company has
Peter Grant Papers the company to compete more effectively in a very experienced a 15% growth in sales activity for the
competitive market. same period last year.
Brochure Five Talents were commissioned to come up with
the design and production of the Jet2Holidays
Jet2Holidays.com catalogue, making it easy to use and appealing to
everyone from 18-85 in the UK and Europe.
Both online and offline media were utilised to
ensure Jet2Holidays reached their target audience.
Literature Briefed to produce a ‘magalogue’ (a mix between
a magazine and brochure). The look and feel had to
Canvas Holidays be clean and fresh whilst also conveying the offers
and prices.
The end result was a piece of literature that was
very sales orientated yet extremely flickable.
Brochure After winning a pitch to Holiday Cottages Group, we
where asked to develop the Cottages4You brand
Cottages4You and give it a modern contempoary feel. Then apply
this approach to the Cottages4You brochure.
The brochure needed to be informative as well as
selling holiday cottages. This was done by bringing
in ‘hidden gems’ section. These are well kept secrets
ranging from properties, places to eat and things to
see and do.
Direct Mail For this project we were asked to produce a variety guides. Bright and colourful, key sales messages
of DM pieces to raise awareness and support the and call to action ensured this DM was a success
Canvas Holidays other marketing materials such as brochures and from the start.
advertising, whilst following through with branding
Direct Mail For this project we were asked to produce a variety
of DM pieces to raise awareness and support the
Individual other marketing materials such as brochures and
Travellers advertising, whilst following through with branding
guides
Advertising The brief was to increase foot fall into the town
centre of Coventry, by putting on events. With the
CV One proposition being ‘Coventry, the city <line break>
centre for events.’ Although no photography was
available we decided to do a typographical execution,
where the type face took on the meaning/feeling
of the word.
Advertising To create a campaign that would promote
a dog food that is made from 55% fish.
Fish4Dogs
This ingredient helps to give the dog a well
balanced daily diet and all the vitamins and
minerals needed, no matter what type of dog.
Advertising We where approached by Blackburn College to
help them with their brand positioning, enrollment
Blackburn College campaign and college prospectus.
The positioning line ‘Be who you want to be’ was
used as it decide upon that this encompasses the
whole reason for further education. Be it helping you
on the road to your future career, growing you in your
current profession or simply giving you the opportunity
to do something that you have always wanted to do,
Blackburn College can help you achieve this.
Literature We where approached by Blackburn College to
help them with their brand positioning, enrollment
Blackburn College campaign and college prospectus.
One of the prospectuses we where asked to do was
for the part-time courses. We called it ‘Prospect’,
as it was mainly aimed at mature students to give
them the opportunity to achieve something that you
have always wanted to do, whether it’s a change
in direction career wise or just for fun. Blackburn
College can help you achieve this.
 John Name
Studios 15-19
Canal Warehouse
Coventry CV1 4LH

Literature To design and produce their annual report for

2007. MHA is a ‘not-for-profit’ organisation,
Mercian Housing providing affordable housing across the West
Association Midlands. The concept was to show people
unpacking their favourite items/belongings in
their new home, demonstrating it is the people
that make MHA a success.
Literature To produce their annual A5 programme, outlining
events and special days at Leeds Royal Armouries.
Royal Armouries, Whilst trying to get across that the Armouries is not
Leeds just suits of armour, but shows all aspects of war
from all over the world.
Direct Mail Five Talents were asked to provide a new creative
approach to coincide with Wolves FC 2009/2010
Wolverhampton kit launch. With the aim of promoting the new kit
Football Club to Wolves’ family and ‘die hard fan base’ our work
included the development of in-store promotions,
direct mail and online marketing. Additional to the
promotion of the new seasons kit, we provided
campaign ideas involving the return of the previous
seasons kits - ‘Wolves 4 Africa’.
Direct Mail For this project we were asked to produce a piece that illustrates something with no value at a certain
of DM to raise awareness within large companies time, can change and so increases in worth.
Capital Bank that Capital Bank could invest their money, and
The total budget for this project was £25k. It made
give them a better return than other banks. We
in excess of £54 million.
created a concept using Van Goghs Sunflowers
Direct Mail A piece of direct mail was need to promote chosen as the solution, it would be impactful and
Kemira’s MultiCut Sulphur fertiliser. The product grab the farmers attention to the ‘even spread’.
Kemira Agricultural gives an even distribution to the soil, giving it all
ingredients needed for a strong and successful
crop. So the concept of a pop-out mailer was
Branding/ Yorkshire’s regional brewer Daleside were of their most successful brands to date, sitting
looking for an agency to help them develop alongside better know brands at the pumps,
Packaging their branded speciality beers in both the trade with Blonde becoming a best seller in many
Daleside Breweries and retail markets. Daleside bitter became one retail outlets.
Packaging To design the packaging and identity for Goodfella’s
to target consumers in the pizza marketplace. The
Goodfella’s examples shown here are the ‘Deeply Delicious’
aimed at the family/teenagers. And the ‘Signatore’,
a chilled pizza aimed at the higher end of the
market, to rival Pizza Express.
Literature Product photography played a key part in the
development of the Peter Hunt Bakery Foods brand
Peter Hunts Bakery and the development of the b2b and b2c marketing
Foods information.
Packaging To design a range of packaging for Black &
Decker work products. This includes the
Black & Decker packaging itself as well as the logo. Above
is an example of one of many produced.
Branding Based in Leeds, Bradford, Yeadon and Pudsey,
Morrish Solicitors LLP are one of the UK’s leading
Morrish Solicitors Trade Union lawyers, acting for clients such as
Unite, TUC, TSSA, T&G and ATL.
Five Talents’ latest involvement was rebranding
the firm to promote their recent growth and re-
structuring. From local press advertising through
to web, exhibition and corporate Identity, we
re-vitalised all aspects of the firms promotional and
marketing materials. In addition we were called
upon to advise on the firms on and offline marketing
strategies for the next 12 months.
Digital Media Tasked to position Barhale as one of the UK’s
leading civil engineering companies. We were
Barhale asked firstly to produce a new company brochure,
followed by the website. The whole look and feel
needed to be a dynamic piece, to be used as a
new business tool which will show off the many
talents that Barhale possess.
Digital Media Approached by WAC to design a new website
that would be heavily information driven, easy to
Warwick Arts update, simple to use, secure to book through,
Centre change monthly/quarterly visually, not forgetting
to have a clean well designed feel.
Luckily we thrive on challenges like this.
Thank you. We appreciate your time looking
through our credentials.