Assessment 3: Group project (40%)

Presentation (10%) and the Report (30%).

Overview
Students will be formed into teams, to undertake a group project.
Details
Briefly, the task will be twofold.
1. The team will spend the last weeks of the session designing th e first edition of
an organisations e-newsletter.
2. Then, in Week 10, the team will present both the final e -newsletter edition
which the team has designed AND the teams case as to why the organisation
should continue with this e-newsletter along those lines.
This presentation will be to the management body of the organisation.
Each team will also be asked to include agendas and minutes of team meetings
discussing the project during the Session. This is to be included in the final
report.
Further Details
The team is to include the following with their report.

Choose an organisation (a real one)

The purpose /aim
Who is the target audience
Consider the content who produces this - how is this communicated (eg,
images, text, video) selection of topics
Communication methods to the audiences (eg, email, website)
Connection to other audiences (current or in the future)
The role of Web 2.0 elements (eg, Blogs, Podcasts, RSS Feeds)
The role of Social Media
The design and layout (produce a mock-up for the presentation and report)
Role of the customer database
Timings
Feedback mechanisms for audiences
Management of the e-newsletter
Potential Sales Impact
Survey tools
Language Type / Persuasion
Other items relevant to this communication method
1

Report Format Details:

Font Style: Arial

12-point Font
1.5 line spacing
Use the Harvard Referencing Method
All reports must be typed.
Late reports: 20% penalty for each day late
No. of words: 2,000 words (max.)

Presentation details:

15 minutes per group

Use of Visual Aids encouraged and creativity!
Everyone in the group to present
Refer to Week 6 notes for presentation guidelines

Due: Hand in a hard copy of your report, and a copy of your presentation, at the
start of your presentation in the Session 10 class.
Marking criteria and standards
CRITERIA

EXPECTATIONS NOT
MET

MEETS
EXPECTATIONS

EXCEEDS
EXPECTATIONS

Evaluative
language

No use of evaluative
language.

Sound use of evaluative

language.

A sophisticated use of
evaluative language,
expressing opinion with
authority.

No references; major
difficulty in reporting
verbs; major errors in
tense.

References to the
author(s) are mostly
appropriate; some
reporting verbs in the
right tenses.

Always refers to the

author(s) correctly with
a variety of well-chosen
reporting verbs in the
right tenses.

No argument structure;
limited and
inappropriate use of
vocab; Many grammar,
spelling errors.

Sound argument
structure; appropriate
use of vocab; grammar,
spelling. Very few
errors that dont impede
meaning.

Sophisticated argument
structure; polished use
of vocab; grammar,
spelling. No errors.

No citations or
reference list.

Some corrections
required in both internal
citations and reference
list.

Correct use of
referencing conventions
for all items in both
internal citations and
reference list.

(5)

Reporting and
presentation
language
(15)
Report and
presentation
structure and
written
expression
(15)
Referencing
conventions
(5)