Professional Documents
Culture Documents
25,000.00
300000
20,000.00
250000
Google ads
introduced
15,000.00
Sales
Expenditure
200000
150000
10,000.00
COD
introduced
100000
5,000.00
50000
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
0.00
Days
First Month
Second Month
Third Month
25.00
1,400.00
20.00
1,200.00
15.00
1,000.00
Once Expenditure is
boosted again, the ROI
increases again.
800.00
10.00
DIp in expenditure
leads to a fall in ROI
600.00
400.00
5.00
Ads paused
0.00
200.00
0.00
7 per. Mov. Avg. (expenditure)
0.95
0.9
0.85
0.8
0.75
0.7
0.65
0.6
Sun
Mon
Tue
Wed
Expenditure
Sales
Thu
Items Sold
Fri
Sat
1200
1000
Facebook expenditure
800
600
400
200
-20
-200
20
40
60
Google Expenditure
80
100
120