Plezoma

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Address

O-804, Aarohi Crest, Gala Gymkhana Road

Southbopal, Ahmedabad 380058
India
Telephone 919408142200
Email
garvaliameet@gmail.com

Owner Information
Name

Years Experience

Credit Rating

Excellent

Meet Garvalia

Performance Results
Financial Ratio Forecasts (3rd Year Industry Comparison)

Forecasted Ratio

Industry Average

N/A

N/A

-30.02

N/A

0.00

N/A

FY1

FY2

FY3

$0

$0

$0

$49,000

$615,000

$1,330,000

$-49,000

$-615,000

$-1,330,000

$0

$0

$0

Net Cash Flow

$176,000

$460,000

$3,795,000

Total Liabilities and Capital

$176,000

$636,000

$4,431,000

Net Worth

$176,000

$636,000

$4,431,000

Current Ratio
% Profit Before Taxes/Tangible Net Worth
Debt/Worth
Financial Analysis Forecast
Total Revenue
Total Operating Expenses
Net Profit After Tax
Debt

EPS Score

219

About the Enloop Performance Score (EPS Score)

Enloop's Performance Evaluation system provides users w ith a method to evaluate the likelihood of failure or success for
business profiles that have undergone Enloop's business planning process. Based on a combined analysis of any
business plan's EPS Score, Ratio Analysis, Cash Balance, and Net Worth results, the plan is assigned either a 'Pass' or
'Fail' result.

Plezoma
O-804, Aarohi Crest, Gala Gymkhana Road
Southbopal, Ahmedabad 380058
India
919408142200

Business Plan

Table of Contents

Plezoma Business Plan

Cover

Title Page

Table of Contents

Business Idea
Product & Sales

4
5

Product & Sales Forecast

Marketing

Marketing Forecast
Personnel

7
8

Financial Forecast

Expenses

Investors
Owners Contributions & Draws

8
8

Profit & Loss

Profit & Loss Forecast

Cash Flow
Cash Flow Forecast

9
10

Balance Sheet

10

Balance Sheet Forecast

11

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Plezoma Business Plan

Business Idea
Plezoma is a startup targeted to Healthcare,Fitness and Wellness industry. It basically provide services to
consumers like discover, rate, review, book appointment and book home visits. Primary focus area could be
clinics,doctors,labs, gyms, yoga trainers, spa and medical tourism etc. Consumers can discover nearest
healthcare,firness and wellness service providers around them, they can rate and review their services, they
can book online appointments and also can book home visits via Plezoma.
Plezoma is founded by Meet Garvalia who has moretha 5 years of experience into this verticals. Education
backround of Meet Garvalia is Bachelor of engineering and MBA. He has work experience of more than 4 years
into challenging positions such as sales,marketing, business development and consulting with several leading
and internation IT firms.

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Plezoma Business Plan

Product & Sales

Pleazoma offers four kind of services to consumers who seek healthcare,fitness and wellness services:
1. Discover:
Consumers can discover, find, search healthcare,fitness and wellness providers around them. Consumers can
able to search best and suitable providers in their area. They can search providers information like overview,
doctors/trainers, services, photos, timings, charges, Map and About.
Currently product is in its Beta phase so once it will be launched we can predict atleast 1000 unique visitors for a
day.
2. Rate & review:
Consumers can rate the services provided by provider/doctor/trainer/consultant. rating would be of five starts
and It could be rated among five stars. This symbolozes service providers credibility. Reviews can be written
about how is the clinic,gym,spa etc. and their facilities, ambience, service. This can signify service providers trust
factor among other consumers. Other consumers will read this and take decision to consult with this provider or
not. These could help consumers to find out their convienient and affordable place to visit or book.
Product is in Beta phase so once it will be live we can predict atleast 200-500 unique rate and reviews in a day.
3. Book appointment:
Consumers can book appointment thru Plezoma. After discovering, checking credibility and trust factors via rate
and review, checking timings and rates consumers can book appointment to visit clinic, gym or spa etc.
Consumers can book appointment within 24 hours as per their convenience and comfort of them from
anywhere,anytime.
Product is in Beta phase so once it will be live we can predict 400-500 unique bookings in a month.
4. Book home visit:
Consumers can book home visits for thru Plezoma. Consumers like child, elderly patients, home bounded
patients etc can book their home visits at their convenient and comfort of home. They can book home visits
within 24 hours as per their availability and comfort.
Product is in Beta phase so once it will be live we can predict 200-300 uniques home visits in a month.

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Plezoma Business Plan

Product & Sales Forecast

Yr. 1

Yr. 2

Yr. 3

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0

$0

$0

Discover
Sales

Rate & Review

Sales

Book Appointment
Sales

Book home visit

Sales

Totals
Total Sales

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Plezoma Business Plan

Marketing
Plezoma is expected to spend $27000 in firts year for marketing, $100000 for next year and $300000 for third
year.
The best way Plezoma adopted for marketing is word of mouth. For that Plezoma will meet serviceproviders and
then get their views and registrations. Once they register Plezoma will give them print version of stickers to stick
on their location for better word of mouth. This way Plezoma will try to bring loyal service providers to their portal.
Plezoma will also verify their details via personal visits. This will be the core marketing startegy of Plezoma.
Plezoma will also do internet advertisements on socila networks like facebook, twitter etc. and try to generate
exclusice consumer base from them.
Plezoam will start their operations from Ahmedabad and Mumbai cities.
Why Ahmedabad?
Ahmedabad has 0.52 million broadband subscribers, around 19000 doctors and doctor to patient ratio is 0.003
which is one of the key factors in India. Even there is no single platform which provides such kind of service to
consumers nad service providers of Ahmedabad.
Why Mumbai?
Mumbai has 1.39 million broadband subscibers, around 41000 doctors and doctor to patient ratio is 0.003 which is
one of the keay factors in India. There are somewhat similar platforms in mumbai but there isn't a same plaform
like plezoma exists.
After covering therse two places Plezoma will cover Surat, Bangalore, and other cities of India.

Marketing Forecast

Yr. 1

Yr. 2

Yr. 3

$15,000
$10,000
$2,000

$30,000
$500,000
$10,000

$900,000
$200,000
$50,000

$27,000

$540,000

$1,150,000

Expenses
Product
Internet Advertising
Print Advertising

Totals
Total Expenses

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Plezoma Business Plan

Personnel
The company's management includes the following individuals:
Meet Garvalia, Founder
Write your text here.

Plezoma has not identified any Payroll positions

Financial Forecast

Expenses
Telephone
Travel
Product development

Investors
Not yet found

Owners Contributions & Draws

Contributions
Draw s

Year 1

Year 2

Year 3

$2,000
$5,000
$15,000

$10,000
$15,000
$50,000

$30,000
$50,000
$100,000

Year 1

Year 2

Year 3

$200,000

$1,000,000

$5,000,000

Yr. 1

Yr. 2

Yr. 3

$25,000
$0

$75,000
$0

$125,000
$0

Profit & Loss

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Plezoma Business Plan

Profit & Loss Forecast

Yr. 1

Yr. 2

Yr. 3

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0

$0
$0

$0
$0

$0
$0
$27,000
$15,000
$2,000
$5,000

$0
$0
$540,000
$50,000
$10,000
$15,000

$0
$0
$1,150,000
$100,000
$30,000
$50,000

$49,000
$-49,000
$0
$0
$-49,000

$615,000
$-615,000
$0
$0
$-615,000

$1,330,000
$-1,330,000
$0
$0
$-1,330,000

Revenue
Sales
Other Income
COGS
Gross Profit

Payroll Expenses
Salaries
Payroll Taxes and Benefits

Operating Expenses
Depreciation
Interest Expense
Marketing
Product development
Telephone
Travel

Totals
Total Operating Expenses
Earnings before Taxes
Income Taxes
Ow ners Draw s/Dividends
Retained earnings

Cash Flow
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Plezoma Business Plan

Cash Flow Forecast

Yr. 1

Yr. 2

Yr. 3

$0
$0
$0
$225,000
$225,000

$0
$0
$0
$1,075,000
$1,075,000

$0
$0
$0
$5,125,000
$5,125,000

$0
$49,000
$0
$0
$0
$0
$0
$0
$0
$49,000

$0
$615,000
$0
$0
$0
$0
$0
$0
$0
$615,000

$0
$1,330,000
$0
$0
$0
$0
$0
$0
$0
$1,330,000

$0
$176,000
$176,000

$176,000
$460,000
$636,000

$636,000
$3,795,000
$4,431,000

Cash In
Sales
Other Income
Loans Requiring Payback
Investments
Total Cash In

Cash Out
COGS
Other Expenses
Payroll
Cash Paid for Taxes
Cash Paid for Fixed Assets
Loan Principal Payments
Loan Interest Payments
Ow ners Draw s and Dividends
Changes in Other Assets
Total Cash Out

Net and Balance

Starting Cash Balance
Net Cash Flow
Ending Cash Balance

Balance Sheet
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Plezoma Business Plan

Balance Sheet Forecast

Yr. 1

Yr. 2

Yr. 3

$176,000
$0
$0
$176,000

$636,000
$0
$0
$636,000

$4,431,000
$0
$0
$4,431,000

$0
$0
$0

$0
$0
$0

$0
$0
$0

$0

$0

$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$0
$0
$0

$0
$176,000

$0
$636,000

$0
$4,431,000

$176,000
$176,000

$636,000
$636,000

$4,431,000
$4,431,000

Current Assets
Cash
Accounts Receivable
Inventory
Total Current Assets

Fixed Assets
Fixed Assets
Less Accumulated Depreciation
Net Fixed Assets

Other Assets
Other Assets

Current Liabilities
Accounts Payable
Deferred Revenue
Short Term Debt
Total Current Liabilities

Long Term Liabilities

Long-Term Loans
Total Capital

Totals
Total Assets
Total Liabilities and Capital

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