Page One Engine Book Sample

Where
the Big Dogs Roam

The 8 Magical Ways to Quit Your Day Job
by Mastering the Search Engines
Dedication
To Meredith Marlin, my rockin partner who inspires me each day to live larger than the day before.
To Anik Singal, my rockin coach for his brilliance and for holding me accountable.
To Mom & Dad, my rockin parents, for telling me from an early age that I could do anything.
Youre about to Master Your Life

You are reading this for a reason. I dont believe in coincidences in life and whatever brought you to
this book tells me that you are ready to change your life for the better.
Deep in your gut, you know that you want more. You know that if they can do it, YOU can do it!
All it Takes is a Decision
Today, right now, you have the opportunity to empower yourself to accept something you have
heard 1,000 times before but never allowed your mind to truly believe: that you can do anything, be
anything, and create anything!
You have it in you. All you need is to believe in yourself and CHOOSE it.
Where the Big Dogs Roam is an overwhelmingly pure example of how to overcome any type of
barrier holding you back in any area of your life.
Follow Our Trails
This book will take you on a magical journey into the wild wild west of the Internet and introduce
you to the extraordinary experts (The Big Dogs) who have created step-by-step systems detailing
every inch of their journeys to financial freedom.
All YOU have to do is follow our steps on the trail we have blazed before you. Others have done it
and now its YOUR turn!
Mindset & Money
We will show you how to build an Internet empire right from your laptopand yes, even in your
pajamas! You are about to learn how to change your life, change your mindset and attain your
financial dreams.
You dont have to be a techie; you dont need any specialized experience. All you need is an open
mind and a desire for change. Oh, and one more thingyou have to be willing to take ACTION!
If you have ever dreamed of having more in life, Where The Big Dogs Roam is just the book to get
you there. You can begin to generate your own sources of income by simply following the Big Dogs
down the path they have laid out for you.
About the AuthorDori Friend

Mission Statement
Dori Friends personal mission is to empower people to accept themselves and each other. No one
is perfect, we all make mistakes but we must learn to accept ourselves, believe in ourselves and
never give up striving to reach beyond our own perceived limitations.
Leaps of Faith
After riding her bicycle across the United States in 2000, Dori read Robert Kiyosakis book, Rich
Dad, Poor Dad. Upon finishing it, she knew she couldnt go back to her day job.
She admits that a steady paycheck was like a drug, but once she realized there were other ways to
make moneylots of moneyshe was able to kick the habit.
Working at Apple Computer
Even though she was an expensive hired gun for Apple Computer, working on products for the MAC
operating system and as a part of the team that created the first digital interface for cameras, (parts
of which can still be seen on all cell phone cameras today) she knew she couldnt scale her finances
as there were only so many working hours in the day. And, well, Steve Jobs had just come back to
Apple and dismantled most of the departments she had worked for.
Entrepreneurial Adventures
Taking the changes at Apple as a sign, Friend hit the Internet hard and within a few years had
reverse-engineered enough of Googles systems to master the technique of ranking websites on
page one and making millions of dollars for her effort.
Financial and Emotional Rollercoasters
The journey wasnt always easy; no one was in front of her leading the wayand of course not
everyone was happy with her success. Google hired a myriad of PhDs to counteract Friends and her
SEO comrades techniques and strategies for ranking on page one. Yes, Google went after Dori
personally. Later on you will find out the reason Google did this, how it wiped out 1 Million dollars
worth of Doris websites and how it became a benefit in disguise to Dori. More importantly you will
find out how this all plays out to benefit you! But, like most entrepreneurs, Friend never gave up
and bounced ahead and now is considered a leading industry expert in the underground world of
SEO and Internet Marketing.
Mastering Her Craft With A Purpose
At her core, Dori is a master of reverse engineering the Internet search engines to find solutions to
get free traffic faster and more efficiently. She takes the solutions and processes she uncovers and
automates it all by creating simple online software. Doris simple software solutions allow
customers and members of her community to save a lot of time and get a lot more free traffic. Her
latest patent-pending software took over a year to build and allows users to have total control of
their rankings in the search engines and generate even higher amounts of free traffic.
Future and Vision
Dori built the Page One Engine platform to teach others the same systems and share the same
software solutions responsible for her own success online. Her goal is for Page One Engine to
continue to grow as a community and empower others to create the positive changes they want in
their lives. She will continue to serve as the leader in the community and keep working on her next
innovative software platform.

Dori Friend is incredibly committed to your success and wants you to have everything you need to
succeed in life and in your online business. To help further, she has invested a lot of money to bring
you some amazing free training that is worth at least $1,497
Its called PageOne Workshop.
She is hosting three LIVE events and has gone to extremes to bring this training to your doorstep.
She will be using every presentation tool at her disposal and introduce you to the systems that have
worked for her and her customers.
If you want to get started generating online profits as quickly as possible, please make sure to
register right away for the FREE LIVE event! This is a limited time offer so take advantage of it
right away by clicking here:
http://www.PageOneWorkshop.com
She will also be introducing you to some of her most successful customers who have used her
systems and methodology to create enough wealth to quit their day jobs and finally live the life they
choose.
Goal: How to teach YOU to get easy free traffic and what to do with it to make a bucket load of cash.

Remember, if you have already missed the LIVE event date and time, its no problem. For now, Dori is
making the replay available to watch. However, it may come down at any time so take advantage of
this right away by registering for your FREE training!

Rave Reviews
Dori knows her stuff and is THE secret SEO weapon for many Internet insiders. Its about time shes
putting something out there in the marketplace that really works. She stands behind everything she
does and really takes care of her tribe.
- Yanik Silver, founder Maverick1000
---
Bottom line is, I have made MULTIPLE MILLIONS of dollars using Doris systems and promoting her
educational material and software to my customers. Dori pulls in the best of the best for her
workshops.
- Brad Callen, Bryxen Software, Inc.
---
"Dori Friend is one of the top SEO experts on the planet. I've made so much money over the years with
her information and systems. When it's SEO, I go straight to Dori. I can't wait to promote this new
product, it's going to absolutely ROCK!"
-Jim Sweeney Founder, HonestEonline.com
Dori and I have been good friends since 2003. We started a cash-cow business together back in 2005,
and shes one of the only people I have ever trusted enough to teach SEO to my students Dori Friend
is an SEO Queen.
-Jeff Johnson, TrafficandLeadsTrainingAcademy.com
---
We took a new business from $0 to close to $1m/year in recurring revenue in just a few months. She
holds great events, really cares about her customers, surrounds herself with smart people, and knows
her stuff.
-Ben Roy, Cloak Hosting
---
I've been in the online/Internet Marketing world since 1997, and have been blessed to be friends with
Dori for over half of that time. She's seen it all in the SEO world and knows what it takes to get
RESULTS. Any time I have a 'what's working now' SEO question, Dori is the person to ask.
- Chris Zavadowski, Centreville, VA
Table of Contents
Youre about to Master Your Life .......................................................... 1
About the AuthorDori Friend ............................................................. 2
Preface ........................................................................................................... 6
SECTION 1 - Change Your Mind, Change Your Life ................. 10

Chapter 1: Hop and Pull ......................................................................... 10
Chapter 2: The Power of Perspective ................................................ 15
Chapter 3: Choice is Everything ........................................................... 18
Chapter 4: CHOOSE and PLAN Your Life ........................................... 24
Chapter 5: Here Is The Plan, If You Choose To Accept It ............. 25
SECTION 2: The Wild West Digital Gold .............................. 27

Chapter 6: There is Gold in Those Hills ............................................ 27
Chapter 7: What Do You Need to Start .............................................. 30
Chapter 8: What is Search Engine Optimization ............................ 31
SECTION 3: BIG DOG BUSINESS MODELS ............................... 36

Chapter 9: Fast Money with Launch Jacking ................................... 36
Chapter 10 Fast Money with Reputation Management ............... 40
Chapter 11: Fast Money By Ranking on YouTube ......................... 43
Chapter 12: Fast Money as an SEO/Marketing Agency ................ 47
Chapter 13: Fast Money with Social Media ...................................... 48
Chapter 14: Fast Money Selling And/Or Renting Websites ........ 50
Chapter 15: Fast Money with Affiliate DK Fynn ............................. 52
Chapter 16: Fast Money from Building a List .................................. 53
Chapter 17: Advanced Link-Building to Shoot Your Sites to the
TOP! .............................................................................................................. 55
Chapter 18: Advanced Strategies to Rocket Launch Your
Earnings ....................................................................................................... 56
SECTION 4: Bringing it All Together ....................................... 57

Chapter 19: The Check List ................................................................... 57
Chapter 20: In Conclusion ..................................................................... 58
Chapter 21: PageOneEngine ................................................................. 60

Preface
Congratulations on your First Step towards Success
Congratulate yourself right this minute for being on the road to your dreams. By reading this book
you've possibly taken the most important step in your life. But remember, this is going to take
workthat may be a four-letter word to you but without it nothing will happen.
Sometimes we think were taking action; we are busysometimes crazy busyso we feel like
were getting things done. But dont make the mistake of thinking that being busy is the same as
taking action. You can set goals and read all the success books in the world, but if you dont apply
what youve learned, youll end up frustratedand worse than thatfrustrated and broke!
You are Here for A Reason
You are on this page for a reason and your life IS about to change because of it. If you are HERE,
then I guarantee your life will never be the same and you are in for the ride of your life.
Everything You Want
What would you say if I told you that you could have everything you want?
Did you believe me? Did I hear you say, How? Or did you shake your head and say, No way; its
just another empty promise?
If your first thought was How?, I want you to remember that. That is your inner giant that sets you
apart from 99% of the population.
Most will reject the idea that they can have everything. We have all grown up with self-limiting
beliefs and it takes concentrated effort to break them. But I am here to say that YOU CAN do this!
You can have EVERYTHING you have always wanted. All it takes is the desire, a plan, and action. I
will give you the plan, so all you need is the desire and then you must TAKE ACTION!
Start Your New Life
Where the Big Dogs Roam is the start of your new life. I am going to teach you how to become a Big
Dog on the Internet: how to look at things and CHOOSE your perspective and CREATE what you
want.
Why Big Dogs?
I chose the metaphor Big Dog after my crazy, semi-little dog that has a HUGE sense of adventure.
He always has a smile on his face and is always ready to go.
This dog has been skunked more times than I can count, been bitten by three rattlesnakes on two
different occasions, and STILL runs into the wind with no regard for what may lie ahead of him. He
attacks life with his head held high and makes the dogs that stay on the porch look like pussycats.
Just like him I have been skunked more than once, and Ive had to crawl under a number of fences
to get what I wanted. But also like him, I was not content to accept being skunked or to keep having
to crawl under fences to get what I wanted. I wanted more, needed more, and was capable of
moreand I know the same is true for you.
Lucky for you, there is a road map that wasnt available when I started marketing online 15 years
ago. That roadmap is what I am going to introduce to you in this book. You have everything you
need and you are enough.
I am going to show you exactly how to master an online business. Then, I am going to introduce you
to a handful of Big Dogs that will teach you what is working RIGHT NOW to make easy money.
If you follow our system and pay attention to the experts that we introduce you tothe skys the
limit!

You may be asking yourself, Can I really do this? Do I have to be a tech-savvy person? I don't really
know that much about the Internet or technical stuff. If that's you, stop worrying right this minute!
There are only three things involved:
Conceiving:
Getting the idea. Creating a goal AND making a PLAN, and committing it to paper.
Believing:
Knowing that anything is possible. If someone else has done it, then so can you. You
absolutely need to believe!
Achieving:
Putting your plan into ACTION.
Proof
Here is verifiable proof that this system has worked for me.
Goal: House on the Water
FACT: I now own a stunningly beautiful ranch in California which sits on a hillside
overlooking a 2 acre pond, a pool and plenty of room for all of our animals.
Goal: Loving, Committed Relationship
FACT: OMG I am in the BEST relationship with the love of my life!
Goal: Make a Million Dollars in One Year
FACT: Have done that multiple years in a row; my new goal is to make a million in one
month.
Goal: Become a Maverick 1000 Member
FACT: Done!
Goal: Travel the World
FACT: In the last two years alone I have been to the Ice Hotel in Sweden, Machu Picchu in
Peru, Hawaii, Philippines, all over the United States and the Caribbean more times than I can
even recall at the moment.
Goal: Speak in Front of a 1,000-person Audience
FACT: I spoke in front of 4,000 at an industry event with another 2,000 watching online for
a total of 6,000.
Today, I am still using the same skills I am going to teach you to reach my new goals. Earl
Nightingale defines success as the progressive realization of a worthy goal or ideal. That is the
beautiful thing about life, there are always more goals to go after and as long as we are pursuing
them we will stay on the successful path.
Now, you may be thinking, Ive tried these online deals before, and they havent worked for me or,
I just dont believe that thoughts-can-create-my-future stuff.
I can tell you that that type of mindset will ALWAYS hold you back and you need to STOP! It is that
type of attitude that has you stuck in so many ways and you will never be able to get out from under
that rain cloud that you have set above yourself! If you think youll never make as much money as
you want to or think youll never have the relationship you want or think youll never achieve your
career goals well, then youre right, you wont. So stop shooting yourself in the foot start thinking
you CAN and jump on board. You do not have to know HOW you will make the things you want
happen you just have to the desire and know they WILL happen.
I knowthere ARE online scams! I myself have been scammed more than once! Multiple times in
fact, but I always kept believing! Until finally, I received the email that changed my life.
The Email That Changed My Life
In 2001 Yanik Silver was promoting a conference where he was speaking. The price was $2,495,
plus I had to get there and pay for the hotel and my meals. At the time it was a lot of money to me,
but I just couldnt give up on going. I found the money and decided to trust again and go.
I sat in the FRONT row so I could look into the whites of these guys eyes! I wanted to knowto
seeif they were telling the truth.
I am happy to report that these are the same guys I hang out with to this day. They were the real
deal. They are VERY real people making real money on the Internet. Also, they cared about other
people, the planet, and giving backall things that are important to me too. These were MY
PEOPLE, and I bet they are YOURS too!
From $0 to $100,000 A Month
It was a different world back then though. If someone made $10,000 a month THAT was a big deal. I
remember when I told someone my goal of $100,000 a month and they looked at me like I had two
heads.
But, I saw others do it and I knew if they could do it, then so could I! Thats a powerful statementif
you can do it, I can do it. It doesnt always feel true, but in reality, it is.
Everyone knows Walt Disney. This quote from him may have an impact on you in this moment in
time: All your dreams can come true if you have the courage to pursue them.
Walt Disney grew up as one of five children on a farm in Missouri; he was abused as a child by a
very severe, strict father. He started drawing cartoons and sharing with friends when he was a
young boy. Whatever he could imagine, he could bring to lifeand today Disneyland stands as one
of the biggest dreams ever and one that brings joy to people from all over the world every single
day.
I had the courage to set my goal at $100,000and I did it! If Id listened to the people telling me I
couldnt do it, I wouldnt have gotten there.
Now I see others make $1,000,000 a month and I think, if they can do it, then so can I!
Making money is a lot about getting your mind ready for it. My mind wasnt going to let me go from
making my first dollar online to $100,000 in a month. I had to work up to that, just like I am

working up to a million a month. That is my next layer of the onion. But, I hang out with people that
DO make that, so I know I am right behind them, like you are right behind me.

She is hosting three LIVE events and has gone to extremes to bring this training to your doorstep.
She will be using every presentation tool at her disposal and introduce you to the systems that have
worked for her and her customers.
register right away for the FREE event! This is a limited time offer so take advantage of it right
away by clicking here:
choose.
SECTION 1 - Change Your Mind, Change

Your Life

Chapter 1: Hop and Pull
What would you think if I told you that to have everything you wanted in life, all you had to do is
change your mind?
I bet you are thinking, "What the heck? Just change my mind? I know I want to be financially free; I
know I don't want to have to ask someone else for a vacation to be able to spend extra time with my
family. I know I want to be able to take a vacation anywhere I want to go in the world; I dont
want to have my current income limit my options on a destination or a job to limit the amount of
time I can stay on vacation. Or if you are your own boss, you know that you want to earn more or
have more free time to create, or just get enough quality customers so that your life is less stressful.

Have you seen or read, The Secret? If so, youve learned about the Law of Attraction. You think
about the things you want all the time. Perhaps you have even created a dream board and put all
the things you want on it.
Once we have an idea of what we want we build that image in our Mind and then we LIVE as if we are
already there. Mentally, you already ARE. Youre planting that idea in your subconscious Mind. And
then the idea MUST move forward into Form. Its an absolute law. Because thats just the way things
work. ---Bob Proctor

In your head, you know these things are supposed to work. You know what all of the experts say
and you probably even liked the Bob Proctor quote but theyre kind of ethereal. You are still not
really believing any of it works. There are reasons why it is not working and you havent attained
these things you want. First, you must write down your goals. If you havent written them down,
they are simply dreams in the clouds. Do you have your goals clearly defined and written down? In
chapter 4 we will dive deeper into what writing down goals actually means but for now just think
about it
The Power of Your Mind
This is where mindset comes in. You must set up an action plan to get you where you want to go;
you need to learn about mindset.

Let me give you an example:
I Thought This Was Impossible

A couple of months ago I did something I thought was impossible (for me). What happened relates
to so many different aspects of my life, and I want to share it with you. It was a simple and slight
change of perspective in my thought process that let me attain a goal I had held onto for 12 years.
You see, I moved from the city (San Francisco) to the country 12 years ago and immediately got a
horse. (I actually got three of them and now I have 10!) I was a novice rider at best (still am) and
have always been a hefty girl so getting ON the horse has continued to be an embarrassment for me.
10
At first I used a bucket to step up on and then onto the horse. Then I would just find a rock to give
me a leg up. Then finally I purchased this:

Believe me, these stairs make it incredibly easy for me to get my butt over the horse and into the
saddle. The horse I ride now, Diesel, who is a tank, learned our entire routine. Forty-five minutes
into our ride, he instinctively headed for the blue steps to let me off!
But today was different!
I woke up in a less-then-stellar mood. I didn't want to get up and it was just one of those days where
one thing after the other kept going wrong and making me MORE frustrated. (Im sure you have
had those)
I sat at my desk and took a moment to just breatheslow, steady, deep breaths.
Then I remembered reading that Brad Pitt uses music to turn his emotions into whatever feeling he
needs to draw on for his scenes. So I thought, okay, let's try that.

11
ACDC I'm TNT, I'm Dynamite!

I listened to the music and then sang it during my entire walk to the round pen. Remarkably, it
worked and it put me in a better mood. (So chalk one up for Brad Pitt!)
I continued my routine with Diesel, saddled him up, warmed him up, and then it was time to climb
up the blue steps like Id done 1,000 times before.
But this time, I didnt climb the steps. I stood looking down at the stirrup and I contemplated the
idea of getting on without a crutch. The negative, you-cant-do-it, you will fall, dont even try, feelings
came flooding back.
I said to Tino, our ranch cowboy, "You know, I will probably never be able to get up on this horse
without these steps because I can barely even get my foot UP to the stirrup let alone get my foot IN
it to get on the horse! I had truly had given up in that moment of EVER achieving this goal.
But then he said, "No, no Patrona, just hop a little and then PULL yourself up."
What? Hop and pull? Hmmm.
Within five seconds I was on top of my Diesel! I had done it! I had gotten on my tank of a horse
without those stairs, without a bucket, without standing on a rock! I had gotten on that horse, any
horse for that matter, ON MY OWN for the FIRST TIME IN MY LIFE!
I Did It!
It had been such a long-time goal of mine that when it happened, it was kind of anti-climactic. I
mean, it happened just like that. No build-up, no mantras, not too much whiningjust a change of
perspective literally lifted me up onto that horse sitting tall and proud in the saddle.
I never thought to hop and pull, and for some reason that TINY change in mindset made all the
difference. (And of course, Tino telling me I could do it!) As I walked back to my office, I thought
WOW that was totally easy. I just changed my mind.
This event may not seem significant to you, but it was substantial for me. It reminded me how much
I live in the "I want" instead of the "I do" kind of life. And let me tell you right here and now, I AM
NOT PERFECT; nobody is and I still struggle with different things in my life as each layer of the
onion peels away.
It made me think:
Hmmm, what else do I need to "just change my mind about? What else in my life can use just a
hop and pull? Do you have areas in your life where you have just flat out given up on a goal? Areas
in your life where no matter how hard you think you are trying you just cant seem to overcome the
negatives? Think about them and make this mental note to your self: if I really want something
then a tiny change in my mind or a tiny shift in the way I am thinking is what I need.
We all have our own layers and each of us is on our own path, but what I do have going for me is
that I learned this information early on in my life, so when I "choose" to, I can draw on it and use it.
The key word here is "choose."
Many times I will lament on something knowing I have the power to change it, but I procrastinate
until the pain of NOT choosing it is worse than the pain of going for it. Jim Rohn, one of the best
success coaches in the world, used to ask the question: Which is worse, the pain of discipline or the
pain of regret?
12
Take writing this book for example. I have wanted do to it for a long time; I have been making notes
on things I wanted to include, but you know, lying in bed or watching movies (I don't watch TV) is
always "easier," so until my deadline came upon meand the pain of not getting it done was
greater than actually sitting down at my computer and putting down the words, I just didnt do it.

For some, writing comes easy, but I am a visual person (Art Major)so I "see" things in my head
and I had my mind made up that getting the words out was difficult for me, so I viewed it as a
difficult, even daunting, task.
Changing My Mind
Then, I finally "changed my mind." I used one of the techniques I am going to talk about and BAM
the words to this book were flowing out, because I "changed my mind" about it.

So, I want to remind you about this when we start talking about the eight business models that have
enabled hundreds of thousands to quit their day jobs, or catapulted a mom & pop business into
stardom. You may say to yourself, I can't do this, I don't know anything about the Internet, or this is
just too technical for me. But in reality, that is just you CHOOSING for it to be impossible.
EVERYTHING is a CHOICE
When you tell yourself you cant do this, and you will, I want you to remember what I told you.
Come back to this chapter and read it again. EVERYTHING is a CHOICE, and you have the power to
choose anything you want.

Once you actually CHOOSEI mean REALLY CHOOSEyou will naturally create a plan to attain
whatever it is that is eluding you.
Choice is a HUGE factor in life. You make thousands of choices each and ever day. Your brain is
constantly making choices: turn your head, blink your eye, lift your leg. These choices are easy; they
are automatic, even mindless. In reality those easy choices are no different than the choices we
think are hard. It is all how you look at things, it is all from the perspective you choose to look at
choices from.
Choose Your Perspective
One of the choices that will change your life is the choice of perspective.
We always have the power to change our perspective

13
She is hosting three LIVE training sessions and has gone to extremes to bring this training to your
doorstep. She will be using every presentation tool at her disposal and introduce you to the systems
that have worked for her and her customers.
register right away for the FREE training! This is a limited time offer so take advantage of it right
away by clicking here:
choose.
Remember, if you have already missed the LIVE training date and time, its no problem. For now, Dori
is making the replay available to watch. However, it may come down at any time so take advantage of
14
Chapter 2: The Power of Perspective

If you dont like the view from where you are sitting, then change your seat!
Perspective Creates Your Life
Your point of viewyour perspectivedictates and even creates your entire experience and your
material world. It is from this innocent point of attitude that your entire life is played out.
Let me give you an example.
Different Perspectives = Different Experiences
You may have seen the Oscar nominated movie The 100 Foot Journey, which was released in 2014.
Its about a familys journey from their home in India to France and, to give you the short version,
the son becomes an internationally-known chef, both he and his dad get the girl, and they live
happily ever after.
But in the beginning when they were driving through Europe looking for a place to live, they were
suddenly thrust into a life-threatening situation when their brakes failed. The family tossed and
turned in the car as the father worked feverishly to keep them on the road and under control; when
turning to miss an oncoming tractor, they headed uphill onto another road and gravity eventually
slowed then stopped the car.
The scene then switches to an overview shot of the family getting out of the car. Each person gets
out in a different manner.
Son #1 comes out yelling at his father for making them travel around in that horrible poor
excuse of a car; his perspective is clearly anger toward his father. The younger children are
shocked and crying as children do when they are rapidly thrown from their comfort zone,
their perspectives being ones of fear.
Son #2 (our star and chef) gets out of the car and stands in a state of daze, confused at what
just happened, but reflective. The audience can sense that hes in a state of wonderment.
The father, on the other hand, gets out of the car with dignity, looks across the valley and
sees the beautiful village below them and simply says, Brakes break for a reason. Son #1
continues to be angry but son #2 and the rest of the children feel the power of the fathers
words. (The village he was looking down on while he said this is where they end up
deciding to stay and establish a new life)
Ultimately, it was THIS perspective from the father that led the entire family down a different
trajectory in life, and it was upon THAT scene that the entire movie and the rest of their lives are
based.
Positive Perspectives
You can imagine how different the movie and the lives of the family would have been if the fathers
perspective were one of fear, anger, or confusion.
Can you see how your life may be different if your perspective about any current situations shifted
to another seat, another view, another outlook?
Here, I will share a real world example in which I saw a shift in perspective change a friends entire
life.

15
I will first preference this with a news story I saw a while back. They were interviewing a 90-year-
old physician who was still practicing medicine and leading what we would consider a rather
uncommon life for a 90-year-old.
The interviewer asked him, What is your secret, how do you maintain your vitality and stamina at
90 years of age? He smiled at the interviewer as he put on his sneakers from inside the locker
room and said, I hang out with 60-year-olds.
So to him, he is 60, not 90. He lives his life doing what the other 60-year-olds do, thus changing his
perspective and mindset about how a 90-year-old should live.
This is very similar to what is happening in a friend of mines life. She is 54 and engaged to someone
who is 32! I have witnessed how she has changed, not just mentally, but physically too!
She is now living as someone in their 30s would, with her entire life ahead of heradventure and
amazement at the world, creating a totally different life trajectory than what she was creating prior
to the relationship.
Instead of looking at retirement, my friend is now looking at life in a totally new way, living like a
30-year-old: eyes open, full of excitement and wonder on how to best serve the world in the next 50
years.
These two examples illustrate what happens with a positive shift in perspective. Just as easily, and
probably too easily, we can let ourselves shift in the opposite direction and take a more negative
stance. After all, this is what society teaches us; it is everywhere and is almost impossible to escape.
Most of the world lives from the perspective of fear, and it canand doesrub off if youre not
careful. I heard something recently on a sports talk station of all places who said: When fear knocks,
let faith answer the door. Pretty awesome. Faith is just a perspective: a positive one.
Negative Perspectives: When Fear Dominates
Another friend of mine moved from the city to the country. In the city, if you owned multiple
properties, you were respected and admired for your financial success. Those who were in his circle
of influence in the city supported that view and therefore many of that group excelled and owned
multiple properties.
When he purchased the ranch next to his his NEW group of friends in the country had a different
point of view. What is he going to do with all that land? Why does he need that? What a waste.
All of this was coming from really good people, but theyd been getting by on minimum wage and
viewed this lifestyle as extravagant. They just didnt have the perspective to understand the
investment.
I only know this because I asked him why he sold the ranch next door to his, and he said, Well, it
just felt a little ostentatious for me to own both.
You Become Who You Hang With
At that moment, I realized my friend was pulled into another way of thinking and his perspective
shifted from one of abundance to one of shame and smallness. Have you ever heard the phrase,
You become who you hang around? This is exactly what Im talking about here.
I want to say dont let this happen to you. In fact, when you start changing your perspective to a
healthier, happier one, you will often NOT be supported by the people around you. I would even
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recommend keeping your new perspective and what you are about to learn in this book about
mastering the search engines to yourself until you are strong enough to defend it.
Stand by it and hold on for dear life (it is your life, you know) and keep it safe and close to youno
matter whom or what challenges you.
Take a Stand
If you tell someone whos making minimum wage that you are working on making a million dollars
in the next 12 months, I can almost assure you that they will scoff; they will do everything to
discourage you. Why? Because you are taking a stand; you are going for your dreams and it
frightens them. Remember what I said about most people living in FEAR?
So ifor I should probably say when this happensdont be alarmed; it is to be expected. It is
human nature and sometimes you have to change your playground and playmates in order to attain
your dreams.
That may sound harsh but it is reality that those you spend the most time with will influence you
and your actions, your motivations, and your future. We all have a fear gauge. I wanted to get my
finances out of the way so I could start serving others and giving back.
Be a Millionaire
It is often said that if you want to be a millionaire, hang out with millionaires! I am here to remind
you that THAT is true, and it is exactly what I did.
I didnt do it all in one day, but I remember consciously thinking that my current group of friends
were wannabes (as was I) and often purchased lottery tickets and put $1 bills in envelopes as the
chain letters instructed them to in HOPES that they would become millionaires.
The car doesnt run on HOPE, it runs on gas. I realized that I needed to create a plan to get the gas
instead of HOPING it would appear. It was then that I started to look for people who were already
doing what I wanted to do, and that wasmaking large amounts of money.
Making Money Is Easy
To me, making money is the easy part and I am going to show you exactly what I think is the
quickest and easiest method, and that is mastering the search engines. But first, you HAVE to have a
mindset that will ACCEPT the money. So for now, keep it a secret and work quietly on your
perspective.
It is from your perspective that everything else is attained. The law of attraction that you have been
hearing about cannot work without the correct perspective and a plan. Perspective along with a
plan (not hope) gives the universe the fuel to create your dreams just like gas gives the car fuel to
run.
You Have The Power to CHOOSE
The beautiful thing about perspective is that YOU have the power to CHOOSE your perspective at
any time, NO MATTER the circumstances.
Let it REALLY sink in:
YOU (yes YOU) have the power to CHOOSE.
CHOOSE your perspective at any time,
NO MATTER the circumstances.
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Chapter 3: Choice is Everything

You can see from the last chapter how powerful your perspective is when it comes to your attitude,
and how it creates your outlook and even outcome. But did you know that you can choose your
perspective?
I gave you some examples in the last chapter of how each of the participants may not have known
better (because you dont know what you dont know) but they each were fully capable of
choosing their perspective.
Each member of the family that came out of the car that had no brakes had the ability to choose
their perspective of the event. Something happened (their brakes went out), and each of them put a
different meaning on it. You can CHOOSE what meaning you place on anything that happens.
And THAT is so VERY IMPORTANT that I am going to say it again!
Something happened (their brakes went out), and each of them put a different meaning on it. You
can CHOOSE what meaning you place on anything that happens.
ARE YOU READY TO MAKE YOUR CHOICE??
Three Basic Points of View You Can Choose
For the sake of simplicity I am going to narrow all the various emotions into three points of view.
1. SAD: You could be feeling victimized or depressed at what just happened. You are sure they
are out to get you or that you just never get a lucky break. The world is against you and you
cant do anything right. (You wont get far here.)
2. ANGRY: They did it to you and you are mad as hell. You can be mad at yourself or someone
else or just mad in general; it doesnt matter. Mad is mad and you are mad! (You can get
somewhere, but it isnt fun!)
3. HAPPY: Wahooo, look at how lucky I am. WOW, this is such a cool adventure. You are okay,
curious, attentive, and even ecstatic at what is going down. (This is where you can create
what you want!)
Actually all three are just a story. We make up stories about everything that happens. We all have
them; I have them. My friends who know me and know this stuff I am talking about tease me and
tell me I have a Google story.
They are right, Google did something to my company, to me personally, and I continue to have a
story about it. I wonder, How could they? I actually play a pretty good victim in my story!
But, I understand that it is just a story. Google did something, and I placed meaning on it and took it
personally. (Well, they did destroy about a million dollars of my websites and because of that I lost
60% of my customer base in 30 days! But who is whining?) Its probably one of the reasons that
drives me to teach others how to manipulate their search results and keep their websites ranking
high. So lucky for you, I let myself stay in anger around this one and let my story run me a little.
(For those of you that like comeback stories, after Google did this to me I bounced back and made it
my highest grossing year. I chose to believe the story would open opportunities for me.)

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But really, the stories we make up about stuff that happens normally keep us stuck in life. And the
beauty is that we can choose to listen to the story in our head or ignore it and choose a different
perspective. So, whats your story?
For example:
If your brakes go out, you have the choice to be sad, angry, or amazed that they lasted that long, or
empowered that you now get to enjoy a long walk to town. It is all about your point of view, and the
best thing is YOU have the power to choose your point of view!
Your mind is the most important factor in the equation of making money, creating relationships,
and being happy. Period. That is why I am spending time working on your mindset. Without a
positive mind, you will be one of the people that kick the car and do not see the beautiful town just
around the bend.
Which would you prefer? To spend the rest of your day angry at the company that rented you the
car, or amazed and empowered to walk down to the village, sit in a little caf, eat a pastry, sip an
espresso, or have a glass of wine and some brie?
Take some time right now and right here to think about then write down a story that you think
might be holding you back.
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Three Feet from Gold
Have you ever heard the story Three Feet from Gold?
It's a great story about a gold miner who was in his tunnel digging for gold, swinging his pick day
after day, nothing seeming to change. Finally he gave up; he just couldn't continue because nothing
seemed different; every day looked just like the last. From his perspective it was a waste of time.
Someone else came in after he left and found that he was three feet from one of the biggest veins of
gold ever discovered! Moral of the story, if you find yourself in a hole, KEEP DIGGING! Do NOT give
up!
It is about whistling while you work. Keep at it with a smile on your face, with the attitude and
perspective of gratitude until you strike your vein of gold!
All unhappiness lies in wanting something you dont have. Wanting to be somewhere other than
where you are in the present moment, wanting to be someone other than who you are in the
present moment, wanting to have something other than what you have in the present moment.
Take something that is making you unhappy now. Are you in a job you dont like? Is an employee
giving your trouble? Are you sick?
To be happy, one must simply choose what is in front of them.
Here is one of my favorite quotes that I have taped in spots around the house so I am sure to see it
on a daily basis. I havent attained this 100% of them time, but I am working on it.
The way to live a happy beautiful life is to accept whatever comes and do not care about what does
not come. Papaji

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So basically, choose what is in the present moment.

I would like you to do this exercise.
Wherever you are hearing or reading thiswhether youre listening in your car, reading at your
desk, or in the waiting room at your dentists office, I want you to focus and CHOOSE to be in the
moment, right where you are, be THERE.
I mean really CHOOSE IT with everything youve got. There is no other place that you would rather
be than where you are right now!
Can you feel the energy shift?
If you dont feel it, then you are still in your head and wanting to be elsewherebecause if you
CHOOSE to be exactly where you are in the moment then you will feel a wave of peace come over
you. And by being in your head I mean you are still stuck in the reality that most of the rest of the
world is in where they really do not stop, and slow down and truly focus.
If you are one of the small percentage of people that actually did stop and focus and choose to be in
the moment then skip to the exercise below.
If you are part of the larger percentage of people that are in a hurry and just skimmed what I said to
do then I would like for you to do yourself a favor and give yourself another chance:
Take 15 seconds and just stop. Stop and focus and CHOOSE to be in the moment right where you
are. Take a deep breath in. Let it out.
Say to yourself: There is no other place I would rather be than right where I am right now.
Exercise:
Write down a couple of words that describe what you felt, what type of shift. If you didnt
experience a shift of energy, what did you feel? Where is your mind? What is bothering you?
__________________________________________________________________________________________________________________
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Clearing your Head
I have a friend who is magnificent at helping people get out of their head. His name is Ross Todd
and I used to pay him on a weekly basis to counsel me and pop me out of my head.
By being in your head I mean you are stuck in your story and you can only see it from your own sad
or angry point of view. It is keeping you emotionally worked up and you cant seem to get over it.
Getting out of your head automatically gives you a different perspective. When you arent in your
head, you can actually see the story, you can actually see the meaning you placed on the story.
Here are some of the things I do to quickly get out of my head and choose a different, more
harmonious outlook (perspective). Remember, your being-ness is what creates. The law of
attraction is at work continuously so it is critical that you manage your mind to create the direction
you want. A mind out of control creates disease and chaos.
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Clearing Your Head Method #1: 360 in Two Seconds

My most favorite thing to do when I know I am in my head, or something just happened that
bothers me, is to stand up and recognize it is a story, then physically turn my body around 360
degrees. Like magic, I turn that frown upside down. See we all have stories, Stories are just our
own personal versions of situations. Remember, there are always three different sides to a story:
yours, mine and the truth. When we create stories in our mind and only focus on our side of the
story it is often hard to even imagine that there could be any other version of that story. We allow
our minds to get so worked up about what we think is going on that we forget there are always
different versions. But if we will just take a minute, get ourselves together and just first admit Ok, I
have created a story here then that alone can help us make a shift. If you can take it one step
further and then take the story and change it to a more positive point of view then you can really
start to create magic! The next time something happens that gets you worked up the first step is
just admitting you have created a story. The next step is to view the story from an outsiders
perspective; I guarantee when you are able to do that you will immediately start to handle the
situation with less stress.
Clearing Your Head Method #2: Mantras a Go Go

I use mantras often. Ive put some of my favorites at the end of the book in the appendix, but my all-
time favorite is rhyming with numberslike, one, two, three, four, so and so loves me more and more.
One, Two, Three, I am pulling the writer out of me!
Five, Six, Seven, Eight, Wow, this audience thinks Im great!
You simply take something that is bothering you and turn it around and think about the positive to
the situation and then rhyme the positive outcome you would rather experience with numbers.
Once you create one try repeating these for even 60 seconds and you will be amazed at the results.
Try it. I want to know if it works for you. Ill bet it will!
Write down what first comes to you.
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Clearing Your Head Method #3: Swishing

How about another great way to change a pattern? This is called a Swish Pattern.
1. First, identify the behavior you wish to change and then see the undesirable behavior in
your minds eye. Lets say you want to change biting your nails.
2. Next, create a picture of yourself performing the new behavior. (Not biting your nails and
letting them grow).
3. Swish the two pictures so that the undesirable behavior automatically triggers the
resourceful one. To do this, make a clear, big bright picture of the undesirable behavior, then
in the bottom right-hand corner of THAT picture, make a small dark picture of the new way
you want to be. Now, take that small picture and in less than a second, expand it in size and
brightness and burst it through the first picture of the behavior you no longer desire. As you
do this, say the word whoosh! with all the passion and enthusiasm you can.

21
4. Speed and repetition are the keys to this process. Do this five or six times as quickly as you
canand have fun doing it. The message to your brain is, See this? Whoosh! Do this. See
this? Whoosh! Do this. until the old picture automatically triggers the new picture; the new
states and thus the new behavior becomes a natural part of your life.
Now, learning this was exciting. It doesnt take years of therapy to fix some of these things. It does
take attention and conscious effort.
These tools and skills are designed to produce results quickly and I hope youll take the time to get
involved with this program.
Clearing Your Head Method #4: The 4 Magic Questions
When I get REALLY stuck on something and just cant seem to move past, it I use a version of Vern
Blacks four magic questions.
This process was designed for two people in a relationship to clear withholds in communication,
but I use it to ask myself all four questions about a situation. Question #3 and #4 bring me to a level
of humility and let me view the situation in a totally new light. Try it and see if it works for you.
The four magic questions:
1) What did I expect from this situation that I didnt get?
2) What did I get from this situation that I didnt want?
3) With regard to this situation, did I do anything that I thought was unfair?
4) With regard to this situation, did I fail to do anything?

Choose something that has a hold of you and do the above exercise for 15-30 minutes, and then
write down what you feel afterwards.
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Clearing Your Head Method #5: Music
Without a doubt, music or tones is one of my favorite ways to change my mood or get grounded.
I listen to Dick Sutphens Eternal Om and concentrate on the center of my being. Meaning, focus on
the light inside of you, your head or your heart or both.
After about 15 minutes, I feel grounded, have great ideas coming into my brain, and I bet it will
make me live longer too!
Clearing Your Head Method #6: Meditation
Everything I just talked about is a form of meditation, but I want you to do this one for me. Sit in a
chair with your feet firmly place on the ground.
Relax and give all of your attention and energy to this visual meditation:
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(and for those of you out there that skim and read fast I like to repeat myself to make sure you are
really following directions, so slow down and read these words below with intention, I promise you
will thank me after)
Imagine a beam of white light coming down from the heavens and entering the top part of your
head, and with that beam comes an immense amount of incredible energy. This beam of energy will
flow through your head, down your back and loop around the bottom of your spine and then come
back up your back and out of your head and into the heavens. When you breathe, you breathe IN the
beam of white light and then when you exhale it leaves your body with any and all negative energy.
After a couple of deep breaths, imagine that the beam is entering and exiting at the same time so
your energy is running. You are breathing in the white beam through the top of your head, its
circling all down your spine and when it gets to the base of your spine start to breath out and let the
breath release and blow away any negative thoughts or feelings.
The next thing I want you to do is make sure your feet are both flat on the ground, think about the
bottom of your feet and imagine a different beam of white light energy coming from the center of
the earth up through your feet and circling up around your spine, and the energy coming into your
head, and then back down through your spine. It takes any and all negative energy left in you back
down into the earth.
After a couple of deep breaths, breathing in the white light energy and breathing out any and all
negative energy, let both of these streams of white light enter and exit simultaneously.
After 15 minutes, tell me how you feel:
____ Happy
____Mad
____Sad
If you checked Mad or Sad, then try again. This isnt a magic pill, but meditation will help you relax,
calm the stress, and help you CREATE!
And remember, you can choose which emotion you feel.
If you have not registered for my trainings yet make sure you click this image and go do that now:

Choice Gives you the Power to Create!
Always remember that you can CHOOSE your attitude, your perspective, and your point of view.
This is one of lifes greatest secrets and freedoms. Someone may take away your physical freedom,
but no one can take away your power to choose the way you look at life or any circumstance in it.
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We place meaning on everything, from the cloudy sky,to the mail being late. It ALL means
something. Collectively as a society, we place meaning on events, people, and lifestyle.
It all boils down to this something happens and you place meaning on it. You can change that
meaning any time you want. You have the CHOICE to choose the meaning you place on anything.
So, are we in agreement that you need these basics before you can begin your new life?
First, you have to want itand I mean you have to want it bad.
Choose it!
And then, make a plan.
Chapter 4: CHOOSE and PLAN Your Life

Anybody can wish for riches, and most people do, but only a few know that a definite plan, plus a
burning desire for wealth, is the only dependable means of accumulating wealth. Napoleon Hill
People say they have goals, but if you don't write them down they are just dreams. This is the
beginning of a plan. Jim Rohn was one of the best goal setters ever.
He said divide your goals into two partslong-range and short-term. Long-range goals are your
dreams. Jim said, What do you want to see? Who do you want to be? Where do you want to go?
What do you want to do? These are good guidelines to follow. They can jumpstart you into letting
yourself dream again.
Write down below your long-range goals:
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Harvard Study On The EXTREME Benefit of a Plan!
When you talk about the importance of goal setting there is a fascinating study that was conducted
at Harvard with the MBA program. In 1979, MBA graduates were interviewed and the study found
that:
84% had no specific goals at all
13% had goals but they were not committed to paper
3% had clear, written goals and PLANS to accomplish them
In 1989, the graduates were interviewed again and the results are amazingly confirming.
The 13% of the class who had goals were earning, on average, twice as much as the 84%
who had no goals at all.
Even more staggeringthe three percent who had clear, WRITTEN goals with a plan were
earning, on average, TEN TIMES more than the other 97% put together!
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(Source: from the book What They Dont Teach You in the Harvard Business School, by Mark McCormack)
Do you want to be part of the 3%? Of course you do!

We all claim to say we want so many things in life yet 97% of us are not even willing to take 5
minutes and write down goals. Decide right now that you WILL be part of the 3% and go write
down your goals. If you want you can even send me an email with your goals:
goals@dorifriend.com
There is power in writing down your goals but there is even MORE power in sharing your goals!
I look forward to seeing all of you Action takers out there and your goals!
The next chapter is essential to everything you do from here on out. Even reading this book:
TAKING ACTION.

Chapter 5: Here Is The Plan, If You Choose To

Accept It

Anyone Can Do This from Anywhere in the World
Like I said, making money is easy, and I can show you how. What I cant guide you on is what to do
with the money after you make it, so I will leave that to someone else! Lets get down to the nitty
gritty of what I know.
You have your mind set well. (check)
You have an Internet connection. (check)
You have signed up for my trainings. (check)
There are SO many ways to make money in this world, and SO many ways to make money on the
Internet. And I say that because I have been there and done that. I have been an entrepreneur for a
long time and tried many things. It was not until I really honed my skills in on this one area that I
was truly able to see business grow. See, I kept dabbling in different areas and I was doing OK in
all of them but not great in any of them. I finally found a place where the profits were the largest
and the opportunities were the greatest and I went in that one direction with everything I had and I
have never looked back. I am going to scale it down for you and show you exactly what has
captured my attention all these years.
And just remember to hang on for the ride, trust me as I take you through this and remember there
are no coincidences; you are being introduced to this for a reason.
Easier Than Ever Right Now
Back in the late nineties, the internet was hard to maneuver and search engines really werent
helpful, so finding information or products was a bit of a chore, until Google. Then the wild west
of the Internet was born and gold was discovered againdigital goldand for once, the little guys
25
and small companies could generate revenues and more importantly pure profits beyond their
wildest dreams!
In the early 2000s, it didnt matter how many employees you had or how much money you spent on
advertisements, on the Internet in the FREE search area (also known as organic or natural search
[not ads]) we were ALL equal.
Actually the little guy had a leg up on the large corporations because we could out maneuver them
at lightning speed. And for the most part, we still can.
Let me show you how. ..

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SECTION 2: The Wild West Digital Gold

In this section I will formally introduce to you my system called Page One Engine: a system you can
copy, paste, rinse, and repeat to turn your time into millions of dollars just like I have and my
customers and students have.
PageOneEngine is really simple; it is all about getting onto Page One of Google, Amazon, or
YouTube.
Each step is easy when you know how to do it. If I had this information when I was starting out, I
would have achieved my results 1,000 times faster.
Reminder: Sign up for my trainings and watch me show you some of these methods LIVE!
Chapter 6: There is Gold in Those Hills

Not far from where I live in California, gold was discovered in a creek bed at Sutters Mill near
Sacramento in 1848, and THAT changed EVERYTHING.
At first, people could just walk around and pick the gold rocks up off the ground or in the water. The
native Indians thought the white men were crazy. After all, they were just rocks! (Talk about
perspective!)
They were just rocks, but our society placed value on those rocks and they became heavily sought
after. The person who had the most had more money. And with money, well, you know, you can
buy things. With the accumulation of wealth, comes power and respect.
This was a time when the average man could come out west and create his fortune. These times
dont happen very often in history, so we are incredibly lucky to be in one of those times RIGHT
NOW!
The Information Age
Today is the age of information, and the Internet has created opportunities for the average person
to create their own fortune, just like in 1849.
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HUGE MISTAKE
Many people make the mistake of thinking that the opportunities have come and gone on the
Internet. HUGE MISTAKE.
Just look at Amazon, Yes, it is a large corporation, but in 2012 Jeff Bezo announced that Amazons
sales for digital books had surpassed that of physical books. What does that tell you? It tells me that
people are still coming online and we are at the tip of the iceberg.
Once upon a time there was only Google. The search engine that helped the Internet grow at an
alarming speed. Google made it easier for us to find information, to find our way around, and yes,
they encouraged us, the little guy, to get online, get found, and make money.
Get Online, Get Found, and Make Money
In the last 10 years, the number of people using the Internet has grown 600%. It is estimated that
there are more then three billion people now with Internet access. WOW!

All these people are searching. There is a reason Google is one of the largest new corporations in
the history of mankind. They were there at the right time with the right solution. They made it easy
for us to find things, and once they had a huge user base, they let small and large businesses
advertise on their platform.
There is an estimated 11.944 billion searches on Google per month, and that number is growing and
that isnt counting the other engines!

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Source: http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-December-
2014-US-Desktop-Search-Engine-Rankings
With all those searches going on, and businesses paying all that money to Google to be placed on the
first page, do you think that being on that first page is worth something?
You guessed right, it is worth a lots and lots of mooolah!
That is how Google makes 97% of its money, from its paid advertising program. People paying to be
on Page One!
Look at what people are paying to be on Page One of Google for search terms. Anywhere between
.05 - $50+ per click! Thats right, some keywords go beyond fifty dollars per click. That right there
tells you that real estate on Page One is worth something. That something depends on the
keyword.
It will cost you a lot more money to be listed through Googles Pay Per Click (PPC) ad program for
the term Auto Insurance then it will for Aunt Bessys BBQ Recipe, but believe me, there are
people paying to be on page one for BBQ recipes too, just not as much.
GOOD News: Free Traffic From Page One
The good news for us is there is a section on Google that doesnt cost a cent to be on. That is called
natural or organic search. Getting on Page One is like playing the best computer game in the
world, because at the end of the day, when I win, I get more than a badge, I get MONEY!!
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Follow the Formula

It isnt rocket science. There is a formula just like any computer game. Google and the other search
engines are machines and all machines can be reversed engineered. And, that is exactly what we
have done.
There is gold in those hills and there is gold on the Internet, you just need a map to get started and I
have one for you!

Chapter 7: What Do You Need to Start

You dont really need much to get started in this online venture. We are going after FREE traffic so
you dont need an ad budget, and you dont even need a website to get started!
No Website Needed
All you need is a computer, an Internet connection, and the desire to learn.
There was a time in everyones life that they did not know how to do what they are doing now.
There was a time in my life that I didnt know how to register for an email account. Now, I have
friends who are now making millions and I taught them how to use email!
It might sound funny to some of you but in 2008 I still did not even have a cell phone. I was
probably the last person out of everyone I knew to get a cell phone so you were most likely even
texting way before me!
So if this is the case for you, dont worry, we have ALL been there. (especially ME)
Just remember to always bring that great mindset and the DESIRE to learn and you will be fine!
Most Important: Mindset
Let me tell you a story about Joe Moore. I met Joe in 1995, which was WAY before the Internet
boom, and believe me, the last thing on either of our minds was making money online.
We BOTH had the desire to take responsibility for our lives and change our attitudes and
perspectivesand just be better people on the planet. We met in a I wanna change the world type
of workshop called The Experience. (I highly recommend this workshop, by the way. Tell them
Dori sent you.)
Joe and I became fast friends, both of us manifesting in different areas of our life. Joe had manifested
a life in Kauai, Hawaii with a partner who adored him and I was traveling all around the country
showing a documentary. I came upon what I thought was a scarcity of finances and Joe said to me
as calm as day, like did you forget, Dori, it is JUST numbers!
Its Just Numbers
Hmm, just numbers huh? Well, those numbers were going to move me right out of my flat in San
Francisco! Because those numbers showed me I still needed $1,000 to pay my rent and I was
walking down the No job, no money pig trail with NOTHING in sight!
So when Joe said that to me, I first fell into my victimhood and thought, No Joe, you just dont
understand. I am BROKE I have to move out!
But then, remembering my training, I sat down, breathed, looked out the window, and then
imagined numbers. When it comes down to it, a number is just a number, and money is this
strange meaning we place on those number in our bank accounts.

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Something adjusted inside me and I thought, well, if I do this and I do that, I just might be able to
pull it off. And that is exactly what I did. I changed my mind about how I was looking at it all and
things just seemed to shift and fall in place where I needed them.
About 150 years ago when people were traveling across the country to get to the gold, they
probably had three goals each day.
1. To find shelter
2. To find water
3. To find food
So I ask myself whenever I think I dont have enough, Well Dori, do you have a roof over your
head? Yes. And Dori, do you have food and water in your belly? Yes. So I then have to say to
myself, Well then Dori, what is the problem again?
And I always answer: There is no problem.
So if you are like me and those three things are taken care of, then I would like to formally invite
you to change your numbers and change your life.

Chapter 8: What is Search Engine Optimization

and why I like it SO much better then Paid Advertising.
Search Engine Optimization (SEO) is the art and science of ranking web properties (web sites, web
pages, PDFs, images, etc.) in the search engines. What makes this time really exciting is that there
are now other types of search engines emergingnot just information search engines.
We will talk a lot about Google since they have the monopoly of information search, but we will also
talk about YouTube (content) and Amazon (product) search engines. Each has a different formula
for ranking and each pursues a different audience and serves a different purpose, but each can also
generate multiples of millions if you are on page one for certain key phrases.
Today, there are two different types of search engine traffic.
Pay Per Click (paid advertising)
SEO or natural listings (FREE)
What is PPC?
In Google you can find the PPC ads on the top and right side of every search and the organic free
listings in the main section of the search results. I am sure this image will look familiar to you:
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Keep in mind, we will concentrate on the FREE part of the search results in this book and in my
trainings because that is where Ive excelled but it is still valuable knowledge for you to know the
difference between the two. Soon you will understand WHY I focus in on the FREE search areas.
Pay Per Click works just like it sounds. The advertising company runs an ad and pays the search
engine a predefined amount of money for EACH CLICK their ad receives. So if you run a PPC
campaign, you pay Google every time someone clicks on your ad. (anywhere from .05 to $50+ per
click!)
PPC Usually require nearly as much labor to set up as SEO requires
PPC Requires ongoing management, whereas SEO, when done right, is done once and
performs superbly for the long haul.
PPC Prices are constantly increasing, often beyond positive ROI for your most important
phrases, while SEO listings are free.
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Why I LOVE SEO vs. PPC

That is why I really love SEO because it takes about the same amount of energy to set up, but I dont
have to pay for my clicks because they are FREE!
And now, this is what puts SEO on overdrive! 70% of the time when someone clicks on something
after searching they are clicking on the areas of the page that are the Natural SEO listings. (source:
marketingsherpa.com) That means
70% of the searchers click the natural FREE SEO search engine results versus the PPC ads, so you
will get MORE traffic with an SEO listing.
Why does that happen?:
Look at this heat map below and notice where the color is dark deep red. This is where the users
eye lands when they come to a webpage. The eyes land first and it is also where people click first.
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Even Google reports the orange area below is where most people do their clicking.

Free Traffic Gets More Clicks
On top of natural listings getting more clicks than PPC ads, it is also reported that SEO listings
convert 25% better than PPC listings. In part because people who click on the PPC ads area
normally click on more than one ad to find what they are looking for. In fact, they click 30% more
times on different PPC ads vs someone that is clicking on natural search area ads. If someone is
clicking around 30% more then that means they are leaving a lot of ads to go click in other places,
so that is what leads to a better conversion with a natural listing. 30% more clicking means a lot of
ads are being left and they are not buying anything from those ads.
Lets do the math to show what a 25% better conversion rate for natural search means:
You have a product that is selling for $100 and each click for PPC costs $1. With that, you can see in
the chart below what your earnings will be if you run a PPC ad campaign where your product has a
2% conversion rate for sales.
For example, if the ad gets 100 clicks, you will pay $100 for the ads. ($1 per click for the ads) The
100 clicks result in two sales (2% conversion), which is $200 in revenue. Subtract what you spent
on ads ($100) and you have earned $100.
On the other hand, an SEO campaign gets more traffic (more visitors because 70% of the people
searching are clicking in the SEO natural search area and only 30% of searchers click on the PPC
ads) and 25% higher conversion (It takes a 2.0% conversion rate to a 2.5% conversion in this
example). When you do the math, you earn more than FIVE TIMES (5X) AS MUCH with the SEO
campaign.
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That means a lot more money in your pocket for pretty much the same amount of work. Can you see
how this can ad up and why so many of us LOVE SEO?!
Lets recap:
Natural listings (SEO) get 70% of the clicks
Natural listings (SEO) convert 25% more
Both SEO and PPC take time to set up
SEO Outperforms PPC

If set up right, SEO natural listings will bring you more long-term earnings compared to the rising
costs of PPC.
Which one do YOU want to concentrate on?
Of course you want to concentrate on the free traffic areas!
Especially after I walk you through one of the systems I created to achieve these results.
These are step by step systems where all you need is your computer and an internet connection and
the will to watch and learn. Register now to watch:
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SECTION 3: BIG DOG BUSINESS MODELS

I am in a great position in this industry as I sell software tools to SEO Professionals, so not only do I
rank my own stuff, I get the low down on how others are making money online by ranking on page
one. While I still do my own reverse engineering to uncover secrets Im also fortunate enough for
people to trust me with the secrets they find. Combining secrets and strategies gets us to the free
traffic rankings faster.
8 Ways To Make SEO Put $$ Into Your Bank Account
In this section I am going to introduce you to some of the experts that I know that are absolutely
killing it online. Each with a slightly different model, but each one is as powerful as the other.
When I created Page One Engine I knew I wanted to make sure we had different business models to
allow people to CHOOSE which model they wanted to follow to make money. We all have different
personalities and what might be enjoyable for you might not thrill the next person. The bottom line
is there are a LOT of options and plenty of opportunities for everyone!
What follows is the 8 BEST ways to make money by using your new SEO skills and the first two you
dont even need your own website!
Chapter 9 Fast Money with Launch Jacking

Wow!
First off, if you have not signed up for the Free LIVE event then you are going to want to make sure
to do that now so you can watch me do this method LIVE!
The first Page One Workshop will be all about Launch Jacking and how you can see for yourself why
NOW is the time more than ever to get in on the digital gold rush.
I chose to make my first training about Launch Jacking for one reason: Proof
What you will read below will completely blow you away so to make sure I can back it up we are
going to open the doors and show it to you during a LIVE event.

If you have already signed up then make sure to mark your calendar for the live event:
June 30th, 2015 8pm Eastern
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Remember, if you have already missed the LIVE event date and time, its no problem. For now, Dori is
making the replay available to watch. However, it may come down at any time so take advantage of

What is Launch Jacking?
First, it does not require you to have your own product nor do you need to own a website for the
product or service you are selling! Launch Jacking is like riding a wave and just like the waves from
the ocean never stop the opportunities to launch jack never stop. It is successfully harnessing the
momentum of large amounts of search traffic from the buzz and release of new products and
product launches.
Meet Jeff Lenney
New products come out all of the time so there are never a shortage of products to make money
from. Jeff happens to specialize in an area I happen to follow and I kept seeing his name on the
leaderboards for online product launches. He came out of nowhere and people kept asking me if I
knew him because he was using SEO to make it on the leaderboards.
Harnessing Free Traffic Waves
See, most people on those leaderboards have spent a lot of time and money building up email lists
to then recommend different products to their list. Most likely you were introduced to this book
from an email list. When the individuals with the email lists send out blasts to their customers their
customers become curious about the product and rush to the search engines to find out more
information.
You can guess who is one of the people already ranking in the search engines and just waiting to
ride that wave of traffic from and collect the sales from those people with the email lists that sent
the traffic. Jeff knows how to rank high in the search engines but also to have a great review and
bonuses for anyone that is interested in the product. If someone clicks on Jeffs review and from
there clicks the button to go buy the product then Jeff gets a 50% commission.
If I told you what he made off a product launch just last week you might not believe me so that is
why I am going to show you LIVE proof on the first Page One Workshop online event.
Keep in mind, these types of product launches are only ONE industry to go after. There are tons of
industries that release new products.
Call it Jeff Marketing if you want.
Bottom line, this guy can take someone elses product and MAKE MONEY with it. Heres a little
about how Jeff got started and what he does to be successful at launch jacking.
Back when Jeff Lenney was working for various mortgage companies in Southern California, making
$45k a year, he didnt even have a clue what a product launch was! He was determined to make
money online no matter what! He started with eBay. That brought him an extra $1k a month, selling
information, but it was taking three to five hours a day and it was just downright too much work.
He knew he could drastically increase his income and do it in much less time. Starting around 2007,
he began learning about ClickBank and SEO.
What happened then was pretty funny. He saw a product online that just seemed too good to be
trueever had that happen to you? Well, Jeff grabbed the reins and took this horse for a ride. He
purchased the product then created a video about how bad it really was (yes, I sad bad)! He ranked
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his first video in both YouTube and Google and generated sales by referring potential buyers to
another (better) product. Thats when he first realized the power of a good review and ranking.
Over the past few years, Jeff has become a lethal weapon with SEO and Launch Jacking. Starting
with Launch Jacking via YouTube videos, he moved on to written reviews. Jeff says this has been his
biggest and best year to date. His latest product launch generated more than double what he used
to make in the mortgage industrynot bad for a junior college dropout (Jeffs words). Now 38,
Lenney says, I never went to college, but my mom is still proud of me! Expecting his first child this
year, and honing his already awesome skills with launch jacking, 2015 is definitely shaping up to be
his best year ever!
The bottom line is trust. When someone trusts you, theyll buy from you. When someone trusts you,
theyll listen to what you have to say. Having an expert like Jeff is a complement to what I do in my
desire to help others succeed. Its nice to know the feeling is mutual. If I can get someone like Dori
Friend to trust me and have me as one of her experts, then I know Im doing something right, says
Jeff.
How Do You Launch Jack?
Ill start with this simpleand importantfact: Jeff Lenney knows how to make money with a
product launch! So, listen up and pay attention!
Here is how Jeff makes it work:
Jeff knows about ranking for a few, really important, keywords.
By using just two or three special keywordswhich, according to Lenney, is really the same for
every launchyou are able to position your offer, position your bonus, and rank nicely for those
keywords. If you can do that, he says, its really easy to make a lot of money!
Jeffs Three Step Recipe for Success
1. Launch Jacking:
Find out about a hot up-and-coming product launch and make a bunch of sales by ranking on Page
One in Google for that product. With our consumer driven society there are seriously endless
amounts of new products and product launches that continually hit the market.
2. Combining Affiliate Marketing with JV Marketing:
Affiliate Marketing is finding a product or service that allows you to become a virtual salesperson.
An affiliate product wants to have others promote their products so they will pay a commission if
you help them bring in sales. A JV partner is very similar, but with one exceptionyou are part of
the launch process with a select group of individuals from the first release. You can find the JV
partners out there on sites like jvnotifypro.com and its free to sign up to be an affiliate or JV
partner. Using these two approaches allows you to hone your strategy based on which product
sales to go after.
3. Double Dipping and Building an Email List:
Remember earlier when we talked about the wave of traffic coming from the people with large
email lists? Well what if I told you you could not only make sales off that traffic but you can also
start to build your own email list for FREE!? Not all customers are going to buy from you but we
will show you how to get them to give you their email address so you can follow up with them.
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This enables you to maintain continual contact by getting them back to your review where you can
continue to promote the product. Even better, if they do not purchase the current product they are
on your email list so you can mail to them about the next product.
This is how you build relationships with online customersstep-by-step. You develop that trust
factor so they keep coming back. Did I mention TRUST? Without it, the people who would otherwise
become your loyal customers wont be there for you long term.
Now, here comes the exciting part!
Jeff is going to share some of his secrets!

You wouldnt think that Jeff (or any expert for that matter) would want to give away his secrets and
teach people EXACTLY how he makes BIG money, but thats just what hes going to do. Do you know
WHY hes agreed to do this? Do you know why hes not worried?
The answer is simple. Most dont TAKE ACTION! Remember we talked about that earlierhow
people say what they want, they even set goals, but most peoplethe majority in factsimply do
not take action.
SO, heres your chance to NOT be like the majority, but to step out and CHANGE YOUR LIFE AND
YOUR FINANCIAL SITUATION by taking action!
Add to the fact there are an endless amount of products continuing to launch on a daily basis in all
types of markets and industries and you have a recipe for a constant stream of income opportunities.
Jeff is willing to even let you in on some secret places to find product launches most people do not even
know about.
Whether you call it Launch Jacking or Affiliate Marketing of Jeff Marketing, Jeff knows his stuff. He
says he likes to GIVE PEOPLE VALUE and I am so grateful there are people like Jeff Lenney on this
planet.
Jeff has broken it down into 7 simple steps to follow. These 7 steps are proven to work and he will
be leading the way to teach this method in Page One Engine.
Now I have a feeling you might be thinking how in the heck and I going to get a review on page one
of the search engines? Glad you asked! I am here to let you know:
This is 2015 and the power of technology continues to amaze even me. We will show you how to
use online click and paste templates to get your reviews on the internet. We will show you the
templates that are getting the highest conversions. More importantly, you will then be able to use
Doris new patent-pending software to boost the backend of your review to get on page one and
capture the flow of traffic and make those commissions.
Change Your Life
I decided to give you just a hint of the types of commissions to be made with launch jacking. This is
directly from Jeff Lenney himself:
I was 5th place in the Build my List launch contest which ended on May 18th and earned over
$12,500 in 8 days.
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Now granted, thats not hundreds of thousands, but I did earn over $125,000 in the month of March-
with ONE promotion I just wanted to use Build my List as its a more recent product from May of
2015.
I did this with SEO, being ranked on top of Google for Build my List Review and other related phrases.
Keep in mind, this was NOT for a $3,000 Mega course by Frank Kern or Anik Singal- this was a $49.00
product.
Basically I wrote a good review, offered an amazing bonus and ranked my review on page one of
Google- its that easy. Jeff Lenney
Chapter 10: Fast Money with Reputation

Management

Image is Everything
First Impressions Matter
Perception is Reality
It takes 0.1 seconds to form a lasting impression of a new person
Reputations can make or break individuals and companies. Online reputations are just as important
or maybe even MORE important now than offline reputations.
And individuals and companies are willing pay BIG money to keep their online reputations positive.
They not only pay to have a positive online reputation, but they will pay out monthly to make sure
they always keep a positive reputation online.
Ive seen clients pay $500 for a simple one time fix but most clients are paying $1,000 to $5,000 a
month (and more) to maintain the positive presence. With SEO businesses having HIGH profit
margins you can see how this can really add up fast for monthly income!
Online Reputations are Priceless:
Think about it: you are looking for a new doctor, you probably go straight to Google and search or
ask your friends for suggestions. Next thing you do is go search for the recommended doctors
names to do your homework before you think about making an appointment.
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You can see why helping a doctor maintain their image is important. Sometimes bad press, true or
not, can really cost them. Actively managing an online reputation can help off-set any such bad
press. People make decisions based on what they see, read, hear.
How can you make money with Reputation Management?
Easyhelp others achieve a great online presence.
The reason I REALLY like this method is its NEW and it is SUPER easy. You do not need your own
websites and ranking for individual or company names basically means NO competition to snag ALL
of page one!
This is such an important topic that I sought out an expert that I really respect and admire who is a
Pro with online reputation management. She will teach you how to take care of your clients and
more importantly WHERE to find new clients.
Meet Lisa Parziale.
I had Lisa speak at my last SEO Rockstars event and she rocked the house! In fact, Lisa Parziale was
officially named "Best Online Marketing Consultant" in Dallas, Texas.
Lisa is a seasoned entrepreneur with over 20 years experience in strategic business planning and
implementation. She is one of the co-founders of Portside Marketing, LLC. Lisas business is online
marketing, social media management, and business development. They focus on social, mobile, and
online marketing for start-ups or small businesses in the United States.
She has experience in managing online reputations for just about any type of individual or business
you can imagine: dentists, lawyers, doctors, plastic surgeons, roofers, plumbers, and massage
therapists. She knows what they all need and will let you in on some of her industry secrets.
So how do we utilize SEO for Reputation Management?
We start with defining it, examining ones rep online, and then creating a strategy to manage the
reputation. Lisa uses a system she refers to as rep juice.
Rep Juice is her secret formula, broken down into a step by step system to follow to get her clients
the exact image they want online. Lisa is going to reveal all of the exact steps in her formula to all
Page One Engine members but here are the basics: making simple tweaks to the clients websites
and social profiles, gaining links (which the Page One software gives you), knowing where to search
for the right places for reviews, and making them all work with social signals to achieve the desired
results.
Getting Started
To give yourself a fast boost of confidence you can start with your own name. Who wouldnt want to
be able to Google themselves and feel like a star with an awesome page one presence? Its so easy
you will then want to do your spouse, kids, friends or parents. You wont be able to deny the proof
that you ARE capable of page one rankings!
As we continue to increase how much of our life is spent online we are finding more and more
individuals and companies are starting to look for someone to take care of their online reputations.
It is more than just the doctors and companies who are seeking to take care of their online
reputation now. We are now seeing Moms and Dads reaching out to make sure the internet is
working FOR them.
51% of employers surveyed say they are searching online for more information about potential
candidates. This is up from 43% percent from the previous year and 34% from the year before that!
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Do you think more and more job seekers will want to make sure they have the best shot they can
when someone searches for them online? You bet they will and we KNOW they are willing to pay to
make sure they look great too!
People that are not posting online or are being careful about what they post think they are OK but
they are missing the point. They are not letting the internet work FOR them. Its becoming common
to not just think about how we appear when we show up for in person events but to make sure we
put our best foot forward online as well.
We all understand social profiles. Most everyone has a Facebook profile. Lisa explains how to utilize
social profiles to develop a premium online reputation. Remember back in our school days how
important it was to be popular, to be in the in crowd? Lisa helps explain how to create this effect
so that you are popular in the right ways to grow your social signals.
Step by Step Formula
Lisa will share exactly how she does this and then you can decide if this is something you want to
do for yourself or for others maybe both.
Using the Rep Juice Formula for Systematizing how it is done is so valuable! After learning all the
ins and the outs you will learn how to create a winfor yourself and future clientsand Lisa will
even share her methods for getting new clients.
Fun True Story
I know other experts who do reputation management and one of them told me about an experience
they had with a reputation management client I just have to share.
The expert took a one time payment for $180,000 for a legitimate businessman from Central
America. He was an exotic gem dealer but his lying competitors were making up lies online
about him being a major drug lord. Needless to say, this legitimate businessman wanted us to
clean up the first 3-4 pages of Google and remove (move down) anything bad about his name.
Most people do not even have more than 1 or 2 negative things about them on page one much less 3
or 4 entire pages but we were up for the challenge.
He flew in to the Orange County airport and arrived in a limo with two body guards to meet with us.
He was dressed in workout clothes complete with multiple gold chains just like a stereotypical
Italian mobster. It was really something else to experience, this is NOT something you could even
make up!
BTW, it took them about 3 weeks to clean up those pages and he was quite happy with their results.
This was a case where the service was so valuable to the client he did not care WHAT it cost to get it
done as long as it was completed.
Dont worry, Ive never personally encountered any customer quite like this so the likely hood you
would is quite small.

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Chapter 11: Fast Money By Ranking on YouTube

Fast Facts
YouTube is now the 2nd Largest Search Engine
YouTube has over 1 Billion Users
Over 4 Billion Videos are Viewed Each Day
Average YouTube Videos Viewed Each Day on Mobiles: 1 Billion
85% of Adults Globally (excluding China) consider themselves regular YouTube visitors

Ranking on YouTube is so important that we have two Big Dogs on this topic: Jason Potash who
created his own software and is very successful in ranking videos AND Holly Starks Cooper who is a
bit of a renegade who consistently dominates YouTube.
Meet Jason Potash
Jason has been in the Internet Marketing business as long as I have. He has built huge, successful
online communities and his recent success has come from mastering YouTube! Jason is a tall man
I mean well over 6ft and has a hard time flying, but in my opinionhe teaches others to fly and is
definitely a giant in the YouTube arena.
YouTube recently became the second largest search engine AND the number one social network.
Yet strangely YouTube is the most underutilized free traffic source on the planet. This presents a
tremendous opportunity for us all.
Jason has created a powerful software and blueprint from testing and experimenting with YouTube.
As Jason says: The stats are out. You already know that YouTube (not Facebook) is now the largest
social network and the only search engine larger than YouTube is Big G (a.k.a. Google). YouTube
is a GARGANTUAN source of free, targeted traffic IF you know how to harness it. And everyone
knows that video traffic converts lookers into buyers like nothing else! The good news is that most
online entrepreneurs have either ignored YouTube, abandoned it, or havent figured it out yet.
Jasons approach is to find the most popular search keywords on YouTube for your niche, analyze
all the YouTube data around those keywords, and determine the best niche keywords with little
competition where you can easily rank your videos.
Jason covers how to map out your video content strategy by giving you worksheets, checklists, and
step-by-step tutorialsand how to optimize your channels and videos. If you listen to Jason, you
will know how to get high rankings for your videos and a high number of free visitors using SEO,
and without spamming YouTube to death with fake views, likes, and comments.
Learn how to maximize social signals that play an important role to rank videos on both Google and
YouTube and increase video engagement and YouTube Likes.
Jasons approach for Page One Engine is simplified to five steps, BUT it is the details that count and
Jason gets down and dirty with details on each step!
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YouTube is a search engine in and of itself. The average person spends more time watching
YouTube videos than they spend at their desk using their computer. When you have a niche and you
want to rank, you want to rank on Google every place. So, to rank you have to follow these simple
principals:
Know your niche!
Create your videos with SEO in mind from the start.
Always put your links in and around your video.
Build traffic to your videos.
Find your competition.
Dominate your competition.
Learning from Jason will guide you to the right thinking about YouTube. I hope you are eager to
learn from him, his tactics will teach you how to rank videos from an SEO perspective for your
business, niche, and keywords.
There are many strategic choices that you can makethat you should makeand I am here to tell
you that Jason can walk you through these choices.
Meet Holly Starks Cooper
Most people look at YouTube videos more than they actually look at desktops anymore. People do
so many searches from their mobile device within different social applications that videos are
taking over. You see everything on YouTubefrom people getting discovered and launched to
super stardomlike Justin Bieberto the mom and pop business with a very small niche.
There are several places you can rank on YouTube.
You can rank within the Videos section at the top of the Google search page. Currently Google
changes their menu all the time, but when youre sitting at your desk, whether thats your desktop
or laptop or on your phone, and you enter something and hit SEARCH, its brings up what we call
natural organic listings. At the top of the page is the menu section with the More sign. When you
click on More youre going to see Videos as an option. If you choose the Video option then only
videos will show in the search results. If youre logged into Google, meaning you have a GMail
account (I live logged into Google, unless Im going incognito tracking things), you can actually click
on Videos because its right next to Web in the menu.
Here are two places you can rank:
First: You can rank within the video structure of YouTube on Google and;
Second: You can, without question, rank organically for a YouTube video.
Now, heres the thing, if you rank organically for a YouTube video, where are you going to rank?
Usually youll never see more than two videos on a topic on Page One. Sometimes you wont see any
videos. This can get tricky. How do you get that niche? How do you know what your keywords are?
How do you name those videos? How do you get on Page One? How do you get on the YouTube
search engine for them when you click on videos?
And, theres even a third wayif you just go straight to YouTube and search, how do you rank for
the topic?

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We talk about all of the ways to rank in YouTube first because better rankings equals more traffic.
So, all of these things have to do with driving traffic:
How do you create your videos?
How do you put your links up there?
How do you build them?
What is your niche?
How are you going to find your competition?
How are you going to OVERTAKE your competition?
All of these little tiny factors are what youll learn inside of Page One Engine. One thing I want to tell
you is that I am not making any guarantees; Im not telling you youre going to be a video star, and
instantly going to be known for your fantastic videowhat I am telling you is that youre going to
learn how to rank a video for your niche and its purpose.
I want to touch on something important here. People often think they rank a video so people will go
and watch it, but its not only that.
Sometimes you can search for something like Air Conditioning San Diego, and youll see a big screen
with a YouTube search resultand YouTube allows you to change what this screen (your
thumbnail) shows..
So imagine thisWHAT IF you are fortunate enough to rank on YouTube, rank on videos UNDER
YouTube, and rank organically, and you are one of those BIG SQUARES and the is YOUR PHONE
NUMBER and it just says: AIR CONDITIONING; CALL THIS NUMBER?!

You will learn how to rank your videos but you will also learn to make many strategic choices.
Ranking a video is great but being strategic about what you want your video to accomplish for you
is just as important. Since were putting the very best people into our expert lineup, let me warn
you that Holly Cooper can be very aggressive, but her aggressiveness helps her dominate her
competition. We wouldnt want to give you anythingor anyoneless than the very best.
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HOLLYS STORY
What happens to a single mom who is divorced with two small children and awarded the meager
amount of $750 per month for child support? She puts her head down, gets determined, and gets
wealthy!
Holly thought she was living the good life when her husband was bringing in $100k a year from his
job with General Motors. Little did she know that after their divorce, the GM plant would shut down,
her husband would lose his job, and she would be left just trying to survive. Being a stay-at-home
mom hadnt left her with a skillset to tackle the world, so she went to workclimbing her way up
from a $7.50 an hour delivery driver for the local newspaper to a $9/hr stint at an insurance
company. She liked her job, but the commute was a nightmare with an hour drive each wayand
on snowy days in Wisconsin, it could be pretty hazardous! She had to find something she could do
from home so she could spend time with her kids and make a decent income. That required
specialized knowledge.
She jumped online and started her search for a job she could do from home. What she found was
that almost all of them were total scams! Every time she saw an ad that read: Work from Home,
her antennae went up; she became pretty skeptical, but she refused to give up. Right about this
time, she came across the field of SEO and started reading. In fact, she spent nearly a year reading
and teaching herself how Google worked, testing different methods, and learning about WSO
(Warrior Special Offers). She also went to two of her favorite expertsher kids! Kids know about
YouTube, so she sought their help. She jumped in with both feet and started making videos; that
escalated into making more and more videos and rating different courses. It was trial and error for
Holly, but when youre up against it, thats what you have to do!
She eventually stumbled across a course on how to build her own Private Blog Network (see the
explanation below on exactly what this is) and she knew it was a perfect fit. She worked a nine-hour
day job, then came home, jumped on her computer and spent another four hours learning this at-
home business. Once she had the Private Blog Network up, her income had hit five-figures for six
months in a row, so she decided to ditch her day job and become a full-time entrepreneur.
Hollys lead-generation and YouTube income streams go hand-in-hand. She ranks YouTube videos
in Google and YouTube itself. Together, they generate six-figures monthly simply because theyre
ranked in the local areas. Its simpleshe picks a niche and she and her team explode it to take
over. Now, Holly spends most of her time researching specific areas to target. No more minimum-
wage jobs with a two-hour commute on ice for this gal!
What it Takes to Succeed?
Holly says its for those who not only want to be their own boss, but also for those who enjoy
making a lot of moneybecause when the money starts rolling in, it can get pretty ridiculous! This
freedom doesnt come easy though and Holly sometimes finds herself working 15-hour days. It
takes self-motivation, determination, and balance. For a stay-at-home mom who used to eke out a
living on $750 a month, now she and her four kids have a dream life with all the freedom and fun
that comes with it!
Private Blog Network
A Private Blog Network (PBN) is network of websites owned and controlled by one person.
The person that owns the websites can post links from one website to another website they
are trying to rank. When a website receives links from other related websites the search
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engines see the links and think since the site is getting a lot of relevant links it must be an
important site.
This is an area I happen to specialize in and there is an entire secret method I use to create
my own PBNs which I will share with you in Page One Engine. The method I use is not hard it
just took time for me to figure out how to do it right and it takes time for me to have the
network built out.
However, for those of you that are just starting out I am going to give you access to a network
of 500 sites for you to use to send links to what you are trying to rank. Being that I enjoy
building software, I of course, have it set up for you to be able to use software to easily post
and manage the links. I will then teach you to build your own PBN or you can keep using one
of mine. It will be your choice but I do not want you to start out empty handed!

Chapter 12: Fast Money as an SEO/Marketing

Agency
Meet Eric Christopher, AKA: E-Rock
E-Rock has been a Local SEO expert for 15+ years. His first business as a strength trainer taught him
the value of marketing. When he presented at one of our SEO Rock Stars events, he was in a room
full of SEO expertsand he showed us tricks nobody had seen before.
E-Rocks agency is focused around Local SEO and he's been doing this for quite some time. Local
SEO means ranking for a city + business: San Diego plumber. Hes become a trusted friend and one
I very much rely on when I have questions about anything related to Local SEO. Hes been certified
by Google in many different ways and he understands their systems.
Starting with a part-time network marketing business, which he worked for for approximately five
years, he found he was able to make significant income. He started his own marketing agency and
proudly says his first client, a carpet cleaning business, is still with him today.
Here's a secret that you should take away from this book and conversation. According to E-
Rock, Google will tell you everything you could ever possibly know, everything you ever wanted to
knowbut the secret is figuring out where to look.
E-Rock admits that he does purely white hat stuff, and that yes, hes not going to do anything that
will violate the longevity or integrity of his clients. But at the same time hes not afraid to push the
envelope.
Google is clearly the dominant search engine. As we all know, if you can rank on Page One, Google is
a business best friend.
Ill share one of E-Rocks favorite quoteswhich is also one of minethat he says helped shape his
philosophy:
Poor people will find ways to save money; Rich people will invest their money to save time.
E-Rock admits hes invested thousands of dollars and thousands of hours learning from other
experts, and that sometimes it's been a poor investment of time and money. Some of the
information or products or coaching programs he purchased just didnt help him learn anything. On
47
the flip side, he says a lot of the process is just pure joy of learning, of self-discoveryjust
following my natural instincts and going down different rabbit holes.
Just in the last few weeks, Ive learned a couple things that I didnt realize Google was doing on a
very subtle, almost invisible, level if you will, he says. That's a part of the excitement of this
industry.
As we talk about Local SEO, my desire is to share with you everything you need to know to succeed.
Obviously, we can't distill and deliver to you half a decade of E-Rocks experiences + thousands of
dollars + thousands of hours into a dozen or so videos, but with E-Rock as one of our experts youre
in extremely capable hands.
E-Rock pulls back the curtain and inspires you by showing exactly how to do what he does. This is
what works and how to put it into practice! A true expert like E-Rock provides the full package: The
fundamentals to advanced trainings and more importantlythe ability to go out and succeed!
Chapter 13: Fast Money with Social Media

Meet Justin Anderson
As I was putting this book together, I started thinking about who in the world Id want to approach
that could talk about driving traffic in a BIG way. Instantly, Justin came to mind. Justin and I actually
go way back. I was one of Justin's first customers in the SEO space with his Linklicious product, so
we were customers of each other before we even met. He has a great foundation and has been in
this business for many years. He can drive traffic from just about any realm.
Hes going to talk about driving traffic for SOCIAL MEDIA. A lot of people know how to set up
Facebook, but some people don't. A lot of people know how to set up Twitter, but some people
don't. The bottom line is when you have an agency, or you have a business, having a profile in social
media is just one piece of the pie. The most important piece is HOW you use it to drive traffic.
Justin is a good guy and a native Texan with an independent lifestyle as an entrepreneur and
Internet marketer.
Justin decided after 10 years of running a web agency that he was tired of chasing project-to-project
and realized that a lot of his clients needed SEO help; they needed to rank in Google; they needed to
extend beyond just a simple website. A light bulb went off over Justins head and he quickly
realizedin about six months timethat if he was smart enough to build all these tools to
automate his own stuff, why not give those tools to others?
Within about a yeararound 2010he shut down all of his web development efforts and jumped
in with both feet building tools for agencies.
Let's dive straight into social marketing and how it actually works to DRIVE traffic.
GETTING traffic is a three-legged stool. You can get visitors three separate ways.
1. Through ranking and Google, commonly known as SEO,
2. Through advertising, Facebook ads, YouTube ads, Google ads, some sort of paid marketing.
3. OR through SOCIAL. Social runs the range of Facebook, LinkedIn, Twitter, Instagram, Pinterest,
Tumblerthat entire universe where you can go to POST STUFF.

48
This is important because big companies generally don't get this. When youre talking traditional
advertising, it's a push. You watch a commercial because Nestl pushes it out to you. There's no
interactivity. You look at an ad in the paper or a banner ad on the website and it is just one-way
communication.
To truly engage in good social marketing, it needs to be a DISCUSSION. That really scares the crap
out of big companies because they're not ready to do this. Bluebell Ice Cream, based in Texas,
recently had a recall because a few people died of Listeria poisoning. CASE IN POINT: IF theyd had
good social engagement they could be having this discussion with the community and alleviating
fears, rather than letting the media go crazy with it. A lot of the airlines, like Southwest, are really
good about addressing customer concerns when they are tweeted. It is a big time commitment to
truly engage in social communication, but the returns can be insane!
Justin teaches people HOW to target and HOW to determine which of the legs in that three-legged
stool is best for them. In the end it is about how to get a positive return. Depending on your
industry or business certain social areas will work better than others.
The goal with this training is to dive much deeper into each of these three areas, and through
education, you can decide where your time will be best spent. If you could spend an hour or two to
clean up the SEO and DOUBLE THE TRAFFIC to your site, that's a much better investment than
hiring a part-time intern to manage your social channels.
Justins goal is to EDUCATE, then to drill down specifically into one aspect of social which is VIRAL
MARKETING.
Everybody wants something to go viral, right?

For a lot of companies the ROI is not there for social media. How many guys want to follow
plumbers in Denver, or dentists in New York? Thats not how it works. Its not cost-effective for
someone to focus on simply pushing for followers. But, if you can take advantage of things going
viral then you can build your brand presence; you can get local media coverage; you can get an
insane amount of traffic for a minimal investment.
We are going to drill deep into viral so that you can easily understand the impact of things like:
Headlines
Photographs
Topics
Posting tactics.
Time of the day to post
Re-posting
Posting frequency
It is all about learning how and then applying the techniques to affect the chances of things going
viral.
Well teach you:
To get traffic

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Where you can get traffic

The BEST way to gain traffic for your particular niche.

Were going to give you SOCIAL JUJITSU! Once someone determines their niche and approach, well
map out the BEST and MOST PROFITABLE ways for them to use social media.
Each business is different. For instance, someone with a national Amazon store needs to market
differently than a local dentist. Each person needs their own tactics and techniques. Theyll work
and they'll work differently for everybody. But the principles are still the same.
ALL of the stuff can be done on NO budget or a small budget$100 a month. These tactics and
techniques are available and the only cost youll incur is TIME.

Chapter 14: Fast Money Selling And/Or Renting

Websites
Meet Greg Montoya
I have to say that just introducing you to Greg Montoya gets me excited! When I sent out my initial
inquiry email, requesting people to send information for Page One Engine, Greg sent in his entire
course outline! Talk about organized!
Greg and I first connected at Anik Singals Inbox Live event. He told me that after I went on stage,
he realized that we would really work well together.
The bottom line is, he makes money doing something that I never even thought about. Pay close
attention I think that Greg is one of the hottest stars in the Lead-Gen and Site-Leasing niche!
Greg is brilliant in that hes figured out a way to actually create his own niche. He rents websites
and ranks websites in a way thats never been done before. Im so impressed with him as an expert
and his blueprint for exactly how to do it yourself.
Giving FirstIt Works!
Greg does his keyword research, ranks for something like Denver Plumber, puts the site up, and
then gives the calls away to somebody who needs them! Once hes done that and clearly
demonstrated that he knows his stuff, he calls them up and says, Hey, do you want these leads? If
not, I'm going to go to your competitors! Like I said, hes brilliant!
Gregs living is based on DIVERSITY. Definitely not just the checks from selling and leasing
websites!
Diversification is Critical
You cant put all your eggs into one basket. Selling and leasing websites probably makes up 30% of
Gregs income. He still deals with local SEO clients, and doesnt do work in-house for anyone
anymore.
He stresses that you cant just stick with one marketing tactic or rely on one thing. He says, I
realized from working in-house that you NEVER want anyone to be responsible for more than 10-
15% of your salary.
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Step-By-Step to Dominate any Niche

These are the steps to SPECIFICALLY DOMINATE in any market. Here are the details on how to do
your keyword research to really build these types of sites and how to make the call to make the
sale.
We all want to learn how to dominate in any market of our choosing. Greg has done the heavy lifting
by researching, developing, and implementing this process. The cool prospect of Gregs business
model is that he owns the niche, leases the leads, and stays in control of the bargaining and
negotiation. Then Greg makes money while he sleeps because his systems are automated revenue
generators.
A huge piece of the puzzle is his guide for how to get ORGANIZED: organizing all these small tasks
into one flow. Its so easy to get distracted; so get ready to hold onto the reins because Gregs
module is one hell of a ride!
Create Your Lasting Business in 2-3 months with $200-400 by Building and Leasing Sites
Overview:
1. Pick up high-end niches with little competition and get a website. This process is the
beginning to your success: simply choose keywords, find high-ticket services, complete a
thorough analysis, and buy a domain. If you can find an exact match domain it will be good
for leasing.
2. Get and add a tracking number to your website. There are many services to get tracking
numbers. The most important piece of this is data mining. You will actually point the phone
number to your client so you want to know at any given moment the number of leads you
have sent to them.
3. Rank your site. I know this sounds simple, and truthfully, it is. You are ranking a specific
kind of site with specific goals and locations. Once you determine the exact strategy and
niche, rank will be simplified! You then begin to activate all systems to achieve domination.
4. Create process and templates for everything you do! This way as you become successful
and you willyou will begin to learn the true timeframe from investment to making money.
Projecting recurring revenue without experience is daunting, so track, map, and watch
things unfold!
5. Set up a calendar. You now are on a roll and almost ready to hand it over to your client;
however, having a calendar to continue your process is key to long-term success in this
business. Your templates explain what to do, your calendar explains when to do it.
6. Show me the money! Lease the website to your NEW client. Yes, you built it for their niche.
Yes, you are driving leads directly to them now. Yes, if they want to keep those leads they
will need to pay you. There are many ways you can lease the leads or the whole website.
The goal is to build it, and leads that you can sell will show up!
7. Rinse and repeat in the niche you have found.

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Chapter 15: Fast Money with Affiliate Marketing

DK Fynn
Meet DK Fynn
Meet an amazing expertDK Fynnwhose specialty is Affiliate Marketing. While continually
searching for ways to make money on the Internet, about ten years ago now, DK discovered SEO
and his Internet career began.
Growing up in Saskatchewan, he currently lives in Montreal, Quebec, Canada.
Flynn got one of his big breaks by helping others through a problemisnt that the key to success
after all? Solving a problem? Giving back?
It all started in 2008 when he enrolled in a course on how to rank sites on Page One of Google. The
course was taught by a gentleman named Alex Goode.
A Natural Problem Solver
As it turned out, they were using WordPress, which at the time had gone through an update; the
interface caused problems with the integration of their software, so customers were facing
technical hurdles trying to build their own websites.
DK jumped in with a solution, and using his method, people were able to build their sites using a
sort of detour. By creating a series of screen-capture videos, he showed people how to bypass the
troublesome issues, and his innovative spirit gained him respect in the SEO world.
At some point, he says, I started following Dori, her emails, and her products. I really liked her
brand. I knew she was someone who really knew what she was talking about.
DKs road to success had its ups and downs, just like all Big Dogs on the Internet, but he says, Every
time you fail, you learn something. Its about overcoming the fear of not knowing how something
will turn out.
DKs approach to Affiliate Marketing incorporates the fear reduction tactics DK learned on his
journey of hard knocks. He stresses the fact that you have to keep on learning new things and says
hes almost never looked back!
Affiliate Marketing is about taking a product, ranking it on Page One, and then making money from
that product. The cool thing about Affiliate Marketing is that once you learn how to choose a niche,
how to choose keywords for those niches, and how to be able to rank for those keywords, youll be
on the road to generating evergreen money.
The Magic Affiliate Marketing Trick
Thats the true magic of Affiliate Marketingcreating recurring monthly revenue by helping others
sell their products.
We are not just chasing short-term gainswe all want long-term financial stability, right? To have
work that builds on itself over time and to reap the benefits of your hard work. DKs personal
accomplishments are an inspiration: Four years ago, in April of 2011, he built a site for an affiliate
product. To this day, he makes consistent monthly recurring income from that site with some
months being VERY financially rewarding. Yes, you read that rightwork that he finished four
years ago is STILL bringing home bacon!
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The beauty of this system is that if one affiliate program goes downyou still own the website you
created for the product. You rank for related keywords and if one product goes off the market, or
even changes its name (e.g., goes to a 2.0 version), you can tweak your properties to promote
whichever version of a product you want. This system leaves you agile and in control of your
recurring revenue stream.
To be successful in Affiliate Marketing, you must know HOW to choose your products, HOW to do
the research, HOW to pick the sites, HOW to evaluate the search engine competitionand HOW you
make the money. DK has paved the way and has a plan for you to follow his system.

Chapter 16: Fast Money from Building an Email

List
Meet Kim Albee
I became acquainted with Kim Albee about five years ago. Not only have I had the pleasure of
having her in my home, but she has attended a SEO Rock Star event. Kims passion, and what she
does as a daily business, is working with small to large companiesboth educational and private
and is their go-to expert for email lead generation.
List Building Software
Kims company uses proprietary software developed and created by Kim herself. The companies
who use her software are able to overcome some of the obstacles encountered by the average
person looking to build a large email list.
Learning how to set up an email list for lead generation is a crucial step for success: and learning
how to format the email, how to import it, how to choose an email companyall of these skills are
imperative to turning an email list into recurring revenue.
Im really excited about having an expert like Kim on board. She has developed her own unique
WordPress interface that my team has exclusive rights to test. Im even more excited to share the
results with you!
So, let me tell you a little about Kim Albee and how she got started in this business of SEO.
A native Californian, born and raised in warm, sunny San Diego, Kim has called Minneapolis,
Minnesota home for the past 20+ years. People ask her why shed move to the Midwest from San
Diego.
I love the seasons. In San Diego in the winter, the grass is green and in the summer the grass is
brown; those are the seasons. Here, you get all of ityou get the fall, the winter with the snow; fall
is crisp with the gorgeous leaves changing, then by the time youre tired of the snow, the leaves
start to green up; it starts to get warmer; spring emerges with tulips coming up out of the ground.
Its amazing! I have to say, summers hereI have a place on the lake in Northern Wisconsinrival
anything that California has to offer in the summer.
Kim is not only passionate about living in Minnesota, but also about her businessand shes going
to share some of that passion with us and show you how to turn your passion into recurring
income.

53
Her SEO life began when she studied with Mike Marshall. Mike has since passed away, but he was
an awesome brain around the SEO world. It was Mike who ultimately put Kim and I together years
ago.
I started following Dori and her SEO tactics a few years ago. Learning from Dori helped my
business and I was able to pass that advantage on to my clients, says Kim.
Working with business-to-business companies and small to midsize businesses on how to
effectively engage leads throughout the entire customer journey is what separates Kim from her
competition. Her clients range from e-commerce folks, B to C companies like mom-and-pop shops,
and consulting organizations as well as some big corporationsall over the map.
Its not about growing an email list but how to treat that list well, and that makes all the difference
when it comes to success.
Email can help you or it can radically hurt you, says Kim.
You need to know how email or ISPs are reviewing incoming emails in order to maximize your
revenue and your potential to earn revenue. You need to treat your leads like GOLD because they
are huge assets for you. The better you can structure your emails, the better youll know how to
build out your email list and engage with people, and ultimatelymake more money. Building a
huge email list is worthless if you burn it out too fast by not knowing how to treat your subscribers.
Understand SEO and Email Basics
Understanding email basics, how to make email hot and sexy, and how to give it that real sizzle is
what leads to securing a list that you can utilize to generate revenueagain and again and again.
Its all about understanding how to capture leads and how to make those leads work for you.
People tend to get enamored with social media, but right now, email marketing is THE way to have
one-on-one conversations with people. You can tailor and segment a conversation to ONE
recipientand even though it goes out to a lot of peoplethat person will think, This is JUST FOR
MEand it was written JUST FOR ME. Now, they feel important and want to learn more about this
person and the company who sent the email.
Getting maximum results, understanding your email metrics, and learning all the options your
chosen email company offers is imperative to any online strategy. From lead nurturing to auto-
responders and everything in betweenyour company's success will depend on a reliable formula
to implement.
Simple Formula For Successful List Building
1. Choose your email company
2. Develop your strategy
3. Create swipe files
4. Create auto-responders
5. Create opt-in offers
6. Embed code on your website, and other appropriate placements
7. Watch your list grow
8. Track
9. Segment
10. Bring new offers to your list to sell and make commissions
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Chapter 17: Advanced Strategies: Link-Building to

Shoot Your Sites to the TOP!

Quick Note: If the term SEO is new to you then this next section will most likely sound like I am
speaking a foreign language. You do not have to worry about what everything below means right
now. Just know that it will be there for you when you need it and you will understand it all soon
enough!
Meet Keith Dean & Nigel Griffiths
I cant believe that I have the good fortune to have two guys share their secrets about Advanced
Link-Building.
I come from a background of teaching SEO and how to build links. We talk about Personal Blog
Networks; we talk about how to structure links; we talk about building silos within sites for on-
page optimization; we talk about off-page optimization. But NEVER BEFORE have I had experts
share the secrets of not only how to build those links, but the software they used, as well as how to
set up the software and so that you don't get dinged by the search engines.
Deadly Duo
Keith Dean and Nigel Griffiths blended their talents and are a deadly duo in the field of link-
building. They own two businesses; the main one being Pearlydean Marketing; the second is
System for Business. They provide SEO services to clients both in the UK and USA and achieve
amazing results. They also provide white-label SEO to many agencies.
They have direct clients across different sector areas; they have white label clients where SEO
agencies actually come to them with their link-building. They dont have to deal with the clients in
that respect; they simply deal with the link-building and provide white-label reports to the agency
who in turn presents that to the clients.
Never Before Released
Keith and Nigel admit theyve NEVER described or told ANYONE what they actually do in terms of
link-building. I am excited that they will be part of the expert teamI know they will knock your
socks off!
I believe in their step-by-step instructions and that when you apply these tactics to money
generating projects, youll never look back. What these guys do WORKS! We are part of some of the
same mastermind groups and I trust they are far ahead of the curveand that helps them able to
help their clients.
As experts Keith and Nigel will do a lot more than show you to rank in the Page One Engine Course;
they will show you EXACTLY what they do. These guys offer a complete step-by-step overview of
how they run their link-building businessfrom on-page SEO, setting up the sites, setting up the
keyword pages, to over-the shoulder guides of all the software they use. I can tell you that Nigel is
an absolute expert in some of these software programs, in fact, hes probably one of the top ten in
the world. He gets something like 200 links a minute, which is unheard of.

So, even if youre a newbie and you dont really understand anything about SEO, dont worry. Once
you go through all our informationfrom the start up to the end as they say, youll be able to call
yourself an SEO expert. And THAT is confidence!
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Chapter 18: Advanced Strategies to Rocket Launch

Your Earnings
Meet Josh Bachynski
Lets say youre an SEO person and youve decided to reverse-engineer a site because you want to
look at your competitors in a certain way.
Reverse Engineering
The tools available to you are endless. Josh Bachynski knows more than the tools. He knows how to
systematically break it down, reconstruct it, and spit it back out in a way you can understand it!
Ive asked Josh to partner with me here as one of our experts so that he can get into the technical
pieces of ADVANCED SEO. Hes done many videos for me and anyone whos been to SEO Rock Stars
has seen him, but its more than that.
Advanced SEO people from all over the world come to Josh Bachynski; they ask him questions
they rely on him! Josh could stand head-to-head with many of the people at Google itself along with
the search engines! Hes an SEO consultant and researcher; he speaks at SEO and technical
conferences. He sees hundreds of sites in hundreds of different niches, local, global and e-
commerce, so his knowledge comes from a very diverse background.
Ted Talk: The Future of Google, Search and Ethics
And, get thishes doing a TED talk coming up in November on Google and Search as its related to
ethics, and hes doing a documentary on Google Search as well.
Two Views
Josh says that in SEO, there two views:
1. The HOLISTIC view, and
2. The TOOL view
The holistic view is how the parts of the whole fit together. The tool view is where people ask, What
tool do I fire up now? What service can I buy?
This holistic understanding will make you a sharper marketer and a more strategic businessperson.
The key word here is STRATEGICif you really want to understand this, you need a foundation that
is not just based on tools.
Josh is sharing his strategic approach to do all these things as well as where the different tools
should be and how to use them.
Knowledge is your competitive advantage. Without it, there is no barrier to entry in the industry.
Anyone can fire up these tools and go buy the latest package. Knowledge creates a barrier to entry
where you can be in the upper echelon.
Josh is giving you the right strategic knowledge at all steps of the game: choosing your business
model, choosing your marketing ideas, choosing your branding ideas, and choosing how to exploit
those ideas in relation to how everyone else is conducting their business and brandingand how
you are going to differentiate or position yourself. The SEO plan or marketing content creation plan
flows from all that.

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Even if you lean more toward the affiliate markets or markets that people would feel are more of a
cookie-cutter approach, youll always need a business modelone with a formally written out
business plan.
You Always Need a Plan
YOU ALWAYS NEED A PLAN. With a good plan, the success flows naturally from there.
With that basis, well get deeper into the advanced stuff and more competitive research. We will
look at what other people are doing.
Bottom line:
Understanding the strategic essence of your business model is essential to weathering changes. It
really surpasses the title tags and the meta tags and gets down to marketing to people. What do they
want? What are they buying? Where are they buying it? Whos selling it? How do I differentiate
myself? How do I build value and how do I add value? It doesn't really matter what Google is doing as
long as you're always the "IT thing" or appear to be.
What most people don't understand about Joshs teaching is that although it may be very
technically based, the bottom line is if you own a website he is giving you the equipment to survive
a nuclear holocaust on the web. Josh has a winning strategy for you whether you have one site for
big business or many sites to drive for affiliate marketing: a strategy to make them long-lasting and
to overcome changes.

SECTION 4: Bringing it All Together
Chapter 19: The Check List
Meet Ann Premazon
Ann Premazon is a tireless entrepreneur who has been in the SEO game practically before SEO was
even a term. She has led numerous conferences, webinars, and online courses and we are very
happy to have her on board.
Ann lives in Seal Beach, California, where she delights in early-morning dog walks, wearing flip-
flops year-round, and getting clients ranked on page one. She runs a successful web marketing
agency for a diverse clientele ranging from car dealerships to drug rehab facilities, restaurants, and
medical doctors. With her wide range of expertise, she loves empowering other motivated
entrepreneurs with the basics that they need to succeed.
The explosive growth of the internet in the last 20 years has opened up possibilities for creative,
motivated people to become financially successful in ways people have never even dreamed of,
says Ann, The great thing is that the internet is so big there is room for lots of people to succeed.
We dont have to stomp on each other to win! We can provide value and solutions and win because
EVERYONE wins!
However, she knows that gaining her amount of Internet wisdom didnt happen overnight. Internet
marketing is a gigantic, complex series of interrelated systems that is forever changing. Much of it is
based on testing theories and analyzing results. Anns experience with computer systems and
Internet architecture stretches back 20 years. This foundation allows her to remain at the top of her
game in a world where trends dominate the market, sometimes overnight.

57
Its a little like being in the eye of a hurricane, says Ann, You have to keep on top of new
developments, news from Google, what other marketers and experts are saying. If you stop
learning, you stop growing, and if you stop growing, youre dead in the water. I like to keep moving
and learning.
The reason I tagged Ann to cover the basics is because of how intrinsic they are for success. I know
this field is complexawash with acronyms and terminology that can get confusing even for me! I
knew there was only one person who could assemble the requisite information and give you the
rock-solid foundation that Ann can upon which to build your success.
Ann and I have been friends for many years and have collaborated together on many successful
projects. I met her by pure luck when she sat next to one of my childhood friends on an airplane
its a funny story. The short version is that he was scared to death of flying and after a couple of
vodkas and spilling his life story to her from Dallas Airport to LAX, as they were landing he finally
asked what she did for a living. As soon as she said she had an SEO agency, he demanded a promise
from her to call me. Id love to say the rest is history, however, the twists of fate continued and she
attended a seminar at my invitation and in the MIDDLE of my presentation confronted me and said
that I was full of a bunch of cocky talk! Weve been bantering over every little SEO detail since
then and weve become great friends.
The basics you need for success in any business with a web presence is a solid understanding of
core principles. These principles deal with how to build an optimized website, rank in the search
engines, and track your success so that you can continue to grow. Ann not only understands what it
takes to be successful but she knows what it takes to help others reach the finish line as well.

Chapter 20: In Conclusion

Youve made it to the end. Congratulations!
Heres Where You Must Decide
You must decide if you are ready to tackle your life and start the magical journey toward your
dreams and your financially free lifestyle.
Youve been patient and youve been a good student; I look forward to going on an exciting journey
with you. But right now, Id like you to take a deep breath, think, and write down what youre
grateful for in your life and what you want your life to be.
__________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________
__________________
__________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________
__________________________________________
__________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________
__________________________________________

58
Now, listen to the story of of Kuan Yin.

Here on my ranch, I have a statue of Kuan Yin. She is a very spiritual creature in Buddhist culture.
Her name is said to mean One Who Hears the Cries of the World.
I was in San Francisco at the time of this story. I had just finished a bike ride across the United
States and didnt have a penny to my name (and I guess I was crying to the world about it) when a
friend told me to put a statue of Kuan Yin at the north end of the property and I would have more
abundance than I could dream of.
So upon arrival to the ranch, I did just that. I put her across the pond under an oak tree. Believe it or
not, to my amazement, everything just seemed to go RIGHT! After a short time, I was doing really
well financially, was healthy, and my family life was GREAT! I could say I was living the life I had
dreamed of!
Then in about 2006, it all started to crumble. It started with little things, like the air conditioning
going out, the pool needing a new heater my business was struggling and my health was not the
best.
It was a hard time on all fronts and while I was in the pool with a friend, and she said, Dori, what
ever happened to Kuan Yin?
We looked out and we couldnt see her! A tangle of blackberry vines had grown over her and she
was buried beneath them. We got a hoe and started chopping away until wed uncovered her.
Then, we got our truck with the winch, put it around her neck and heave-ho pulled her out of the
blackberry bushes. Feeling like we conquered that, we went off to do other chores and left her
there, the winch tight around her neck!
Well let me tell you things started happening almost immediatelynot good things. Things started
to break down all over again and on a higher level, more things, faster until even my father who
lives down the street noticed and said Dori, I think you should do something about Kuan Yin. That
was my 82-year-old father saying that!
It seemed crazy, but we went out, removed the winch from her neck, and placed her in her new and
current setting under the willow. Almost immediately, things began to improve and I went on to
make more then I had before, things became easier than ever, and to this day, life is good.
You may say it was coincidence, but Kuan Yin says:
The universe will bring people whatever they want Let the magic happen. Its always there.
Abundance and love are always there. Believe in the highest good. There is a higher essence to
everything. The realm youre in has a heaviness that mutes energy. You can penetrate through it, no
matter how dark and heavy. Sometimes it has nothing to do with karma. Just dont forget to keep it
open. Dont get too bogged down Prosperity can happen at any time. I want to give you everything
that you need. (from The Living World of Kuan Yin, Hope Bradford.)
Whether someone wants to believe it was Kuan Yin, coincidence, or God, really doesnt matter.
What does matter is that you BELIEVE. Believe in you. Believe in your ability to be anything you
want to be. Believe in the fact that I want you to be gloriously, ridiculously successfuland that the
trainings awaits you as your first step.
Perhaps Kuan Yin heard your cries. I know she heard mine.
59
Chapter 21: Page One Engine

Go back to the last chapter and look at what you wrote down for how you wanted your life to be.
If you did not write it down then just take 30 seconds to think about what you want your future to
look like.
I invite you to take action on those dreams. For once do everything you can do to put yourself in
the
A True Community
Over the years so many people have asked me Dori why dont you create something that allows
more people in on what you know is working?
Ive always kept a low profile lifestyle so my answer has always been no.

I believe there is something inside of all of us when we find success we cant help but want to share
it with others. Three years ago I started the SEO Rockstars conferences but Ive always limited
those to only a 100 people and it was strictly for advanced SEO experts.

Recently I had another random person ask me why I dont open up and share with more people.

And, Finally, for the first time, I said Yes to that question.

And I dont know why I responded Yes when that person asked me because Ive heard it so many
times before but I remember my actual response was:

Yes, you know what, it IS time I do this.
And it IS time for a larger community to exist where we all can benefit. Where we can all learn and
grow and find answers and solutions must faster.

I am humbled by the amount of experts that have stepped forward to provide all that they are for
this new community. It has truly blown me away with all that they are sharing. It is a true testament
to the underground SEO industry, one that I am very proud to be a part of.

And no matter whether you choose to join this community or not I just hope you will do one thing:
Truly believe: that you can do anything, be anything, and create anything!
Dori out.

60

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Where

the Big Dogs Roam

Youre about to Master Your Life

About the AuthorDori Friend

SECTION 1 - Change Your Mind, Change Your Life ................. 10

SECTION 2: The Wild West Digital Gold .............................. 27

SECTION 3: BIG DOG BUSINESS MODELS ............................... 36

SECTION 4: Bringing it All Together ....................................... 57

SECTION 1 - Change Your Mind, Change

I Thought This Was Impossible

ACDC I'm TNT, I'm Dynamite!

Chapter 2: The Power of Perspective

Chapter 3: Choice is Everything

So basically, choose what is in the present moment.

Clearing Your Head Method #1: 360 in Two Seconds

Clearing Your Head Method #2: Mantras a Go Go

Chapter 4: CHOOSE and PLAN Your Life

84% had no specific goals at all

13% had goals but they were not committed to paper

3% had clear, written goals and PLANS to accomplish them

Do you want to be part of the 3%? Of course you do!

Chapter 5: Here Is The Plan, If You Choose To

You have your mind set well. (check)

You have an Internet connection. (check)

You have signed up for my trainings. (check)

SECTION 2: The Wild West Digital Gold

Chapter 6: There is Gold in Those Hills

Follow the Formula

Chapter 7: What Do You Need to Start

Chapter 8: What is Search Engine Optimization

Pay Per Click (paid advertising)

SEO or natural listings (FREE)

PPC Usually require nearly as much labor to set up as SEO requires

Why I LOVE SEO vs. PPC

Natural listings (SEO) get 70% of the clicks

Natural listings (SEO) convert 25% more

Both SEO and PPC take time to set up

SEO Outperforms PPC

SECTION 3: BIG DOG BUSINESS MODELS

Chapter 9 Fast Money with Launch Jacking

Jeff is going to share some of his secrets!

Chapter 10: Fast Money with Reputation

Chapter 11: Fast Money By Ranking on YouTube

YouTube is now the 2nd Largest Search Engine

YouTube has over 1 Billion Users

Over 4 Billion Videos are Viewed Each Day

Average YouTube Videos Viewed Each Day on Mobiles: 1 Billion

Know your niche!

Create your videos with SEO in mind from the start.

Always put your links in and around your video.

Build traffic to your videos.

Find your competition.

Dominate your competition.

How do you create your videos?

How do you put your links up there?

How do you build them?

What is your niche?

How are you going to find your competition?

How are you going to OVERTAKE your competition?

Chapter 12: Fast Money as an SEO/Marketing

Chapter 13: Fast Money with Social Media

Everybody wants something to go viral, right?

Where you can get traffic

Chapter 14: Fast Money Selling And/Or Renting

Step-By-Step to Dominate any Niche

Chapter 15: Fast Money with Affiliate Marketing

Chapter 16: Fast Money from Building an Email