BM COLLEGE OF MANAGEMENT & RESEARCH

INDORE
SYNOPSIS
(SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF MASTER OF BUSINESS
ADMINISTRATION AWARDED BY DEVI AHILYA VISHWAVIDYAL,
INDORE )
ON

"A Study on Brand Preferences towards Selection of TV Sets"

(With Special References to Sony & Panasonic)

BMCMR
MBA III SEM

2013-2015
PROJECT GUIDED BY
Richa Darshan

SUBMITTED BY
Milan Jain

(BMCMR)

A Study on Brand Preferences towards Selection of TV Sets

(With Special References to Sony & Panasonic)

PREFACE
The research provides an opportunity to a student to demonstrate knowledge, skill and competencies
required during the project. The training projects helps to know the problem in the organization,
investors and to suggest them know to get rid of those problems.Although I have tried my level best
to prepare this report an error free report every effort has been made to offer the most authenticate
position with accuracy.
This synopsis report is divided into several parts:
Chapter1-- Deals with the Introduction of Morale of Young Employees at Educational Institute .
Chapter2SDPS Womens Colleg profile which will be covering the details related to Employee
morale. .
Chapter3- Deals with the Review of Literature which will be covering the early researches on the
topic done by researchers and the conclusion drawn by them will be used for further references.
Chapter4-- Deals with the Rationale of the study which will be covering motive of the study and
the reason why the research is being done.
Chapter5- Deals with the Objectives of the study which will be covering the main motive of the
study and the main reasons for the conduct of the study.
Chapter6- Research Methodology to be used by the researcher to analysis the data and complete the
study. It provides details related to the tools for collection and tools used for data analysis.
Chapter7-- Deals with the Expected Outcome of the study which will be drawn after the conduct of
the study.
Chapter8-- Consist of Limitations of the study. The limitation of any study is that any research is
time consuming and involves the basic knowledge of the interpretation. This may not be up to the
mark all the time.

A Study on Brand Preferences towards Selection of TV Sets

(With Special References to Sony & Panasonic)
INDEX
Chapter 1

Introduction

Chapter 2

Problem definition & Objective

Chapter 3

Review Of Literature

Chapter 4

Rationale of the Study

Chapter 5

Research Methodology

Chapter 6

Conclusion & Suggestions

Chapter 7

Limitations Of The Study

Chapter 8

A Study on Brand Preferences towards Selection of TV Sets

(With Special References to Sony & Panasonic)

Chapter-1
Introduction

A Study on Brand Preferences towards Selection of TV Sets

(With Special References to Sony & Panasonic)

Chapter-1
Introduction
The emphasis traditionally was on making sales rather than building relationships, on reselling and
selling rather than caring for the customers. Now every company in the home appliances industry is
wise enough to measure customer satisfaction regularly, because key to customer retention is
customer satisfaction. In the home appliances market, consumer is confused with the existence of
similar products with different brand names, and there is a stiff competition. In a competitive market
consumer must be very careful in choosing a product. Consumer preference of a product should be
based on sales service, reputation of the company, durability of the product etc.
This study enables to have a clear insight into the brand preference. This study focuses on the
problems of the present day housewives and on how the advent of home appliances has satisfied the
needs of the public. As home appliances occupy an important position in the modern life, an attempt
is made to find out the brand, which emerges popularity among the existing brands. This study also
helps to understand the factors, which influence the consumers to purchase the home appliances.
The television industry in india has seen a dramatic change during the past one decade as
liberalization and globalization showed its original face in full swing in the Indian
sub-continent, making its market highly competitive and customer driven. A good number of T.V
customers today face a lot of dilemma at the time of taking a purchase decision to choose the brand
because a number of substitutes are available in the market. As a result of this, the manufacturers are
now forced to behave like price-takers rather than price-makers. Under the circumstances, it is quite
obvious that the companies will have to do more homework to respond to the needs and tastes of the
customers in order to survive in this competitive market. When it comes to the purchase decision of
the T.V customers, it depends on various product differentiation attributes such as price, fame and
goodwill of the company, design and appearance, digital functions, after sales service, durability and
warranty, power efficiency, financial incentives (free gift, discounts, installments, etc.), easy
availability and smooth functioning. It is an accepted fact that the generation of information plays
an important role in the field of policy formation, marketing planning, strategy making and it also
bridges the gap between the buyers and the sellers. This study may provide the T.V companies with a
launch pad and act as a guide that can help the same in chalking out strategies to enlarge the market
share and also enhance the level of awareness among customers. In short, it can be claimed to be an
accurate and timely report that may help them to gain a competitive edge over their competitors.

CUSTOMER:
Customers are the most important people for any organization. They are the resource on which not
only the success, but the entire existence of any business depends. A customer, also client,buyer or
purchaser is usually used to refer to a current or potential buyer or user of the products of an
individual or organization mostly called the supplier or seller. However the term customer also

includes by extension anyone who uses or experiences the services of another. The word derives
from " custom, " meaning "habit "; a customer was someone who frequented a particular shop, who
made it a habit to purchase goods of the sort the shop sold their rather than elsewhere,and with
whom the shopkeeper had to maintain a relationship to keep his or her "custom,meaning expected
purchases in the future. The cliches "customer is king" or "customer is god"or "the customer is
always right" are most frequently used in the marketing world and alsoindicate the importance of
customers to businesses. The importance of the customers for anybusiness can be understood by
looking at the huge expenditures that are being incurred byvarious companies for satisfying and
retaining their customers. Before discussing further aboutcustomer and customer satisfaction we
should first try and understand the meaning of the wordCustomer

CUSTOMER SATISFACTION:
Some of ways in which you can approach the customer are listed below:
I .CUSTOMER SURVEY:
Customer surveys with standardized survey questions insure that you will collect the same
information from everyone. Remember that few of your customers will be interested in filling out a
questionnaire. Its work for them, without much reward. By launching a customer survey as an
attempt to find out how we can serve better your customers will feel less put upon.
Here are few of the possible dimensions you could measure:
Quality of service
Speed of service
Pricing
Complaints or problems
Trust in your employees
The closeness of relationship with contacts in your firm
Types of other services needed
Your positioning in clients mind

IMPORTANCE OF CUSTOMER SATISFACTION

A customer is satisfied only when he is getting quality product and quality service which he
perceives. If a company is able to provide both, this will lead to customer satisfaction. A satisfied
customer will develop loyalty towards the company and will buy product of same company again
and again. At the same time he will recommend companys product to others. This will help
company in getting new customers. As a result companys sale will increase and profits will rise.
Dissatisfied customer on an average will tell 12 others not to buy a product of the company. The cost
of acquiring new customer is 5 times more than keeping the old one. The old customer will remain
with a company only if they are satisfied with the services provided by the company. If a customer
hasa major complaint, 91 % of such customers will not buy from the company again. If the problem
is resolved quickly, 82 % of them will return. So a company should see that it is able to meet
expectations of each and every customer and should not delay in solving customers complaint.

A Study on Brand Preferences towards Selection of TV Sets

(With Special References to Sony & Panasonic)

Chapter-2
Problem Definition & Objective

Problem Definition & Objective

Problem Definition:
This study may provide the TV companies with a launch pad and act as a guide that can help same in
chalking out strategies to enlarge the market share and also enhance the level of awareness among
customers. In short, it can be claimed to be an accurate and timely report that may help them to gain
a competitive edge over their customers. Therefore, the present study aims at ascertaining the
television customers preference over the various counts of T.V. brands they use. The study also
throws light on the customers purchase behavior with respect to color television. This study may
provide the T.V. companies with a launch pad and act as a guide that can help the same in chalking
out strategies to enlarge market share and also enhance the level of awareness among customers and
may help them to gain a competitive edge over their competitors.

OBJECTIVE:
The objective of the research means the purpose for which the research is being carried out. My
objectives of the research are as follows
Fluctuation in demand: To find out the fluctuation in the demand of the different brand of the
21 flat screen color televisions based upon the variation in the customer preferences and
customer satisfaction level to the price, brand name, location of the show room of different
brands of the 21 flat screen color televisions.
Market share: It also includes the finding in regards to the market share occupied by selected
brands of the 21 flat screen color televisions and the marketing strategies adopted by the
companies.
Extent of brand loyalty: To find the extent of brand loyalty that exists among different
televisions.
Influence of various factors: To study the influence of various factors on the purchase of
televisions Price.
Availability.
Brand name.
To study the consumer preferences for different television products.
Different Companies/brands are available in the consumer durable market to customers like
Sony,Samsung, LG, Philips, ONIDA etc.
The final decision of transaction is totally depend on the consumer, consumer may have different
perception for his satisfaction for particular brand and company hasto full fill consumer To
ascertainrequirement. Hence the concerned project is undertaken:

Toascertainthe respondents preference over the different brands of product.

To measure the respondents degree of satisfaction over the various colors

To measure the expectation and satisfaction gap betweenT.V. brands. customers and

company delivering the product.

A Study on Brand Preferences towards Selection of TV Sets

(With Special References to Sony & Panasonic)

Chapter-3
Review of Literature

LITERATURE REVIEW
Brand preferences is an important theoretical as well as practical issue for most marketers and
consumers researchers (Dabholkar, 1995). Brand preferences can be considered to be the essence of
success in todays highly competitive world of business. Thus the significance of brand preferences
and customer retention in strategy development for a market oriented and customer focused firm
cannot be overstated. Consequently, customer satisfaction is increasingly becoming a corporate goal
more and more companies strive for quality in their products and services (Bitner and Hubbert,
1994).
A study conducted by Levesqueand McDougall confirmed and reinforced the idea that
unsatisfactory customer service leads to a drop in customer satisfaction and willingness to
recommend the service to a friend/relative. This would in turn lead to an increase in the rate of
switching over to the other brands by customers(East, 1997).Whether the buyer is satisfied after
purchase on the offers performance in relation to the buyers expectations. In general, satisfaction is
a persons feelings of pleasure and disappointment resulting from comparing a product s perceived
performance or outcome in relation to his or her expectation. If the performance falls short of
expectations, then the customer is dissatisfied. Ifthe performance matches the expectations, then the
customer is satisfied. If the performance exceeds expectations, the customer is highly satisfied or
delighted (Sussan and David, 1999).
Intensity of Rivalry: There is intense rivalry between the firms and there is not much differencein the
offering from one portal to another.
Bargaining Power of Buyers: The level of Brand loyalty is low and brand switching is practiced
rampantly by the users. So, the buyers have a high bargaining power.
Bargaining Power of Suppliers: Here the researcher inferred that the bargaining power of supplieris
medium.
Threat of Potential Entrants: There is not much of initial investment required, therefore the entry
barriers for potential entrants is very low.
Threat of Substitute: Threat of Substitute product is very high. The data was collected segment from
a target segment between the age group of 18-32 years in Indore to check the awareness of discount
coupon sites. A convenient sampling was followed with the criteria that the respondent should at
least have a credit or a debit card or have an access to net banking facility because either of the is
minimum requirement for making any transaction in the discount coupon industry. A pilot survey

was also conducted among 10 people to pre-test the validity of the well-structured questionnaire. The
Sample size for this study was 100 and the questionnaires were collected through individual
interaction only. By this article researcher observed that the majority of the students were
(36.5%),employees(33%), and self-employed (14%),among others. It was also observed that 77.9
%respondents of the respondents had a tendency to shop online nad they were aware of the discount
coupon industry.69.2% respondents having access of net banking and 80.8% having access either
credit card and debit card.10.6% of the respondents used discount coupons on a daily basis and
37.5% respondents used the coupon on special occasions while majority of respondents are using
during the weekends. The Indian Discount Couponing Industry is at a nascent stage. Majority of the
respondents areusing discount coupon and they are aware about it because of its convenience.
In the era of technological advancement, the TV manufacturing companies are introducing various
new features in their brands. Today a bundle of brands are available with several options such as
lower price, higher quality, better performance and world services along with power efficiency,
digital functions etc. All these put to pressure on the ordinary customers and make it a complex and
confusing decision as to what to purchase and how to purchase. It is quite to understand that the
generation of information plays a very crucial role in the formulation of marketing strategies and its
provides a link between the customer and the organization. This is mainly because of the fact that
contemporary TV market is a complex buyers market. Therefore the present study aims at
ascertaining the television customers preference over the various counts of the TV brand they use.
This study also throws light on the customers purchase behavior with respect color television. Since
the study is conducted in Indore only, so the result of this study may not be applicable in other areas.
In this study the Researchers were using a cross-sectional descriptive research design.The sample
size of this study 100 and the data was collected from the respondents who owned television set in
Indore town.
DATA ANALYSIS AND INTERPRETATION

S.no.

Factors

Mean value

Standard Deviation

Price

33.33

20.61

Brand name

25

15.68

Availability

20

11.48

Brand image

20

9.19

Technology

20

8.12

After sales service

33.33

21.18

Various offers

20

17.46

Reference groups

20

17.81

Looks & style

20

9.18

What types of TV are out there?

There are a lot of different screen types out there, all working in different ways to produce the same
results. Each technology has its own unique strengths and weaknesses so here are some basics to
consider:
LCD TV:
CCFLUntil recently, all LCD TVs were backlit by always-on, CCFL (cold cathode fluorescent)
lamps. This ageing technology has been superseded by the superior LED method on more expensive
sets, but is still standard on some cheaper models.
LED TV:
Direct LED
These displays are back lit by an array of LEDs (light emitting diodes) directly behind the screen.
This enables localised dimming meaning immediately adjacent areas of brightness and darkness
can be displayed more effectively and greatly improves contrast. LED TVs are also more power
efficient and capable of a wider colour gamut than CCFL sets. Because of the extreme cost of
mounting these arrays of LEDs, Direct LED TVs have largely been out muscled by Edge LED...
Edge LED
With these TVs, LEDs of the backlight are mounted along the edges of the panel. This arrangement
enables radically slender displays and offers superior contrast levels to CCFL, but can't achieve the
same picture quality as directly lit LED sets. However, they do come in far cheaper which is why
most LED TVs out there now use this technology.
OLED TV
The back lighting on OLED (organic light emitting diode) sets is achieved by passing an electric
current through an emissive, electroluminescent film. This technique produces far better colours and
higher contrast and also enables screens to be extremely thin and flexible. This is the holy grail
display technology and only in 2014 did a bigscreen OLED TV go on sale. So it's brand new, it's
expensive and the top brands are still struggling to get their heads around it.
Plasma TV
PDP (plasma display panel) TVs use glass panels containing millions of tiny cells filled with a
mixture of inert gases. Electricity excites the gases, causing them to illuminate the pixels across the
screen. Plasma, while arguably superior to LCD in terms of contrast and colour accuracy, is only
viable on large (42in+) screens and has been dropped by all but a handful of manufacturers. You'll be
lucky to find one on the shelves these days.
Curved TV
Some manufacturers are now making TVs that have slightly curved screens. But unlike old CRT
TVs, the curve is inwards rather than outwards. The idea is that this makes every pixel equidistant
from your eyes, delivering a more satisfying picture. However, there are drawbacks for this type of
screen - the main one being that if you sit far enough to one side more than 40 degrees or so the
curve clearly starts to affect the image's geometry, foreshortening content near to you and
compressing the image's center.

What resolution should Customer go for?

HD
HD TVs come in two resolutions. Sets with the HD ready are required to be able to display a
minimum 720p picture, and generally has a screen resolution of 1366 x 768 pixels. Meanwhile, full

HD TVs have a higher resolution of 1,920 x 1,080 pixels. It's highly advisable that you don't go for
anything less than full HD in this day and age.
Ultra HD and 4K
The resolution of Ultra HD is exactly four times higher than full HD - 3840 x 2160. It means a far
more detailed picture, with content requiring a lot more bandwidth and storage space. 4K TVs tend
to be good at upscaling HD video to Ultra HD but there are currently very few options for watching
native 4K content.

What kind of tuner do customer need?

TVs in the UK come with two types of tuner: DVB-T2 (Freeview HD) and DVB-S (Freesat HD).
Some TVs such as many sets from Panasonic have both tuners on board, but most do not. So which
should you go for?
Free view HD Free view is the natural successor to the analogue TV signal of old, flying the flag for
free-to-air TV through a traditional aerial. So your decision of which tuner to go for could well be
decided according to what receiving devices you've already got strapped to your roof. If you've got a
traditional TV aerial only, Free view is the obvious option. Equally, if you're buying a TV for a
second room, you might have to rely on a portable aerial which again would make Free view your
best bet.
Free sat HD Free sat is similar to Freeview in that it's free-to-air, but different in that it's delivered
through a satellite dish. Freesat uses the same satellite as Sky HD - the Astra/Eutelsat satellite which
sits in the sky at 28.2E. That means if you've got a Sky dish, you can easily plug a Freesat TV or box
in without having to move it. Freesat HD is ideal for large living room TVs as it delivers slightly
higher quality pictures than Freeview, has fewer problems with signal, and also has a much larger
selection of channels both in standard definition and high definition. It'll also likely be the first to
carry 4K TV channels when they eventually launch.

What does customer prefers ?

Best 32-inch TVs

The perfect size for bedroom TVs or sets for smaller rooms
Most living rooms can't physically take a TV much bigger than 32-inch, making this size by far the
best for a lot of people in the UK. But within this size division, there's plenty of choice. A basic HDready set can be found for less than 300 is you search hard, though it's just as easy to spend over
2k on the best ones. There's only one certainty at this size your new TV will be a LCD TV. If
you're lucky it could have LED back lighting, but it won't be a plasma; LG used to make plasmas at
this size, but there's not one on sale currently.

Best 40 and 42-inch TVs

The sweet spot for plasma TVs offers lots of bang for your buck
Once known simply as 'plasma screens' in the collective consciousness, the 40-42-inch size is where
the flatscreen dream started in the late 1990s - and where it's still at its most innovative and best.
Now a lot more varied, with plasmas rubbing shoulders with (and quickly being outnumbered by)
LCD TVs and their ultra-modern LED TV makeover, 40-42 inches is still the sweetspot for anyone
not overly concerned with ruining the interior design of their living room. As well as being the
fastest growing sector of the market, this size also offers possibly the best value TVs around. Serious
home cinema addicts have moved on to 50-inch and bigger screens, leaving this category a swarm of
slashed prices.

Best 46 and 47-inch TVs

Offering the pinnacle of performance, this is where it gets serious
There was a time when plasma screens reigned supreme in the 46-inch TV market. But in much the
same way as a meteor strike killed off the dinosaurs, the second coming of the LCD TV is the
invasive species that has done for plasma. We're still huge advocates of plasma on TechRadar, don't
get us wrong, but the tech is dying out at this size. Old-school CCFL tech has been replaced by LED
backlight scanning and technical wizardry to make LCD tech viable in large sizes. So the majority of
TVs in this size bracket are now from the LED side of the wall, and that's not necessarily a bad
thing. LED TVs these days are brighter than plasmas, they're thinner and there's a lot more variety
on show. So here's our selection of the best 46-inch, 47-inch and now also 48-inch TVs for your
perusal..

Best 50 and 55-inch TVs

Where the home cinema experience begins
The size where a home cinema turns from dream to reality, it's also at this 50-55-inch TV screen size
that 3D starts to become immersive enough to convince and impress. This size, last year dominated
by full HD models, is now being overrun by Ultra HD 4K models. While LED tech has gone a long

way towards condemning plasma to a role on the outskirts of the TV industry, at 50-inches and
above, plasma really comes into its own if you can find one. Most home cinema buffs still swear by
plasma, with its cinematic colours and deep blacks making for a real movie-watcher's paradise. But
2014 sees the first batch of 50-inch LED-backlit panels off the production line, a development that
further marginalises plasma technology at one of the sizes it previously dominated. If you're looking
for a dream movie-watching experience, check out these home cinema beauties.

Best 60 and 65-inch TVs and above

If you want the best, you'll need to pay the best
If you're feeling extravagant or want to furnish your big living room with a similarly big TV, 60
inches or more of television will certainly make a statement. There are some truly massive TVs
available these days, But for most of us, 65 inches of screen space is luxurious enough, while still
being manageable. Gone are the days when the over-60s were mere monitors; expect to find all the
niceties a good living room-ready TV should have, such as Freeview HD tuners, perhaps even
Freesat HD tuners, too, plus smart TV apps and 3D compatibility. There's a smattering of plasmas
here - it's the size category where the original flatscreen TV tech truly excels. But as plasma fades,
the real story in this category is the rise of the 4K LCD. So what's the best 60-65-inch TV for you?

Best 4K Ultra HD TVs

The latest big thing in big screens
Everyone wants an Ultra HD 4K TV! Yes, okay, we all know there isn't much 4K source material to
properly showcase the stunning picture quality.There could also still be a 4K Blu-ray format later
this year, and before you know it there'll be test transmissions and perhaps even a 4K TV channel
from Sky or the BBC. It's all about future-proofing, though there's slightly more to it than that; some
of the first batch of Ultra HD TVs pump out best-ever Blu-ray images, thanks to some wonderfully
adept upscaling tech. The birth of 4K could also lead to the re-birth of 3D it just looks so much
better at this higher resolution. The big stumbling block as always is money, but already there are
relative bargains to be had and, better still, some sumptuous designs stuffed with new innovations.
The race for 3840x2160 pixels is on.

Sony KD-65X9005B
Sony's sensational wedge TV delivers top 4K results
The Sony KD-65X9005B is a thoroughly intoxicating example of leading-edge 4K tech. The UHD
image quality with native content exhibits a depth and detail that's beguiling, while its 2160p
upscaling talents are top notch. You can be confident that this set will make all your current TV
favourites look better than they've ever done before. Active Shutter 3D performance is (literally)
outstanding. The provision of HEVC decoding and HDMI 2.0 compatibility ensures a level of
future-proofing, important as 4K standards remain in a state of flux. Overall, the KD-65X9005B is a
genuine showstopper. Sony is back at the top of its TV game.

Verdict
Sony's X9005B is currently the big UHD TV to beat right now. Awesome image quality, hi-fi grade
sound and stylish design put this premium panel at the front of the 4K pack.

PROS:

Sensational image quality

Best in class audio performance
Discovery bar content guide
Distinctive wedge design

CONS:
Flickery Active Shutter 3D
Lacks key catch-up services
Distracting social view function
Ratings in depth

Sony's 65-inch KD-65X9005B (3600) is a statement television in every sense.

From its technical prowess to audacious design, it pushes the envelope with unapologetic zeal. The
wedge shape, accommodating prominent forward facing speakers, is potentially a bit Marmite, but I
love it.
Build quality and detailing, from the rolled top to the chrome side panels, is exquisite. While the
flanking speaker array gives screen considerable width, the piano black finish is extremely
handsome.
The only thing missing when you unpack the set are a pair of white gloves, to prevent the oh-so
glossy bodywork from being smothered in fingerprints when you're wrestling it into position.
That said the set, which is also available as the 55-inch KD-55X9005B and 79-inch KD-79X9005B,
actually has a low centre of gravity and so requires only a moderate amount of floorspace.
If the pedestal feet positioned either end of the set don't fit your AV furniture, there are two more
central positions they can be relocated to.

Despite the unconventional triangular shape, the X9005B can be wall-hung using a standard Vesa
mount. Spacers are provided in the box which square up the rear to the wall.
Also bundled in the box is an optional port replicator, to aid wall-mounted hook-up. This exterior
connections box has its own power supply, plus satellite and RF tuner inputs along with a USB port
and (three) HDMI connectivity. A single chord then runs all to an input on the back of the set.

Rear panel connections comprise four HDMI inputs (some of which are ARC and MHL compatible),
plus three USBs, Ethernet, Scart and component/composite video and stereo audio inputs. There are
also TV RF and dual satellite inputs, a CI card slot and a digital audio optical output. Wi-Fi is builtin.

The X9005B is the only model in the Sony fleet to have a Skype camera actually built into the bezel
(a consequence of that rolled top), so there's no clumsy camera contraption spoiling the clean lines.
If the idea of an all-seeing eye staring back at you is too intrusive, a small cap is supplied to cover it
up.

Features
The Sony X9005B boasts a wide range of connected functionality. The brand has significantly
revamped its smart platform for 2014, although actual service and app content is largely unchanged
from last season.
Niceties include screen mirroring, for use with compatible Miracast-enabled smartphones, along
with a new feature called 'photo share' which allows up to ten users to share JPEGs in a single
session. Cleverly you can collect and save cast pictures to any connected phone. The high resolution
panel makes for a superb still image display.
Also new this year is the 'one flick discovery' bar. This sits at the bottom of the screen and
recommends things to watch, from both broadcast and online sources. Given that it also supports
keyword search, this is actually quite a powerful content curation tool.

While Twitter is best enjoyed on mobile devices, TV manufacturers continue to try and find ways to
implement a bigger screen experience.
Here Sony has conjured up Social View, which delivers a stream of tweets across the bottom of the
screen. These either relate to the TV show being broadcast at the time or specific search terms. It's an

inventive idea, but perhaps somewhat distracting for those viewers not too interested in such fleeting
views.

The set also offers a PIP Skype mode, to enable groups to join together while watching the same
show/sports on TV. Inevitably there's also a football function, which engages a sound DSP mode
intended to emulate a Brazilian stadium. This is apparently based on actual measurements, although
you'd probably never guess.
More significantly, the X9005B incorporates an HEVC decoder fully compatible with the new
Netflix 4K streaming service (fast fibre broadband connection required)

Panasonic TX-50AX802
It's big, it's smart, it's a brilliant 4K TV
Make no mistake, the Panasonic TX-50AX802 is a stand-out 4K UHD TV in most every sense. It
delivers cracking picture quality with Full HD sources and is capable of a stunning native 4K
performance. The Freetime roll-back TV programme guide makes catch-up part of the regular linear
TV watching experience, and Panasonic's my Home Screen launch page makes it easy to create a
bespoke UI, and the curated my Stream content recommendation engine is a fun addition. When it
launched it was incompatible with Netflix 4K, but a recent firmware update has fixed that little
hiccup!

Panasonic TX-L65WT600
Verdict
Panasonic's TX-L65WT600 offers the first sighting of tomorrow's high frame rate 4K, and it's a
thrilling display.

PROS:

Fabulous 4K image quality

HDMI 2.0 and Display Port 1.2 for 2160p 50/60Hz support
Intuitive user interface
Statement glass and metal design

CONS:
Lackluster audio performance
Limited catch-up services
Scores in depth

The Panasonic TX-L65WT600, at 5,499 (about US$8,859 and AU$9,346) is the shape of 4K Ultra
HD TVs to come.
In truth, it's actually shaped much like any other well-heeled 65-inch 8 million pixel screen, the real
difference being the inclusion of an HDMI 2.0 input and DisplayPort 1.2 connectivity.
Effectively, what we have here is the first genuinely future-proofed Next Gen TV.
And with 4K TV standards still a broiling soup, that's a trump card that can't be ignored.
Features wise, the TX-L65WT600 mirrors what you'll find on Panasonic's high-end LED LCD and
plasma offerings.
The user experience is built around the brand's My Home Screen portal, which peppers the launch
screen with preferred apps. There's a fair range of connected services to choose from, from YouTube
to subscription VOD.
The Panasonic TX-L65WT600 is also undeniably gorgeous. It embraces the glass and metal
aesthetic seen on the brand's DT and ZT screens, and features a pop-up webcam and artful pedestal.
The panel itself is reassuringly hefty, although it's a bugger to lift as the bottom of the screen has a
transparent lip that cuts into your hand like a plastic machete.
Connections comprise four HDMIs (one of which is flagged 4K compatible), three USBs, inputs for
Scart and component/composite video (adaptors provided), Ethernet and DisplayPort 1.2.

The latter is the first time we've seen this on a consumer TV, and can be used to deliver audio plus
4096 x 2160 at 50/60Hz. There's also an SD card reader, optical digital output for use with a
soundbar and suchlike and (redundant) CI card slot. Wi-Fi is integrated.
As with the rest of Panasonic's business-class fleet, there are two Freeview HD tuners and two
Freesat HD tuners. With a USB hard drive connected, you can cache live TV. The panel is Active
Shutter 3D ready; two pairs of RF shuttering glasses are included in the box.

Features

The WT600 mirrors the feature bouquet of Panasonic's Full HD crowd. There's the same Dragon
powered speech tutorial and user interface, and My Home Screen is beguiling in its simplicity. The
set comes with a secondary Bluetooth touchpad with integrated microphone.
Panasonic's Internet connected TVs aren't strong when it comes to catch-up though, offering just
BBC iPlayer.
However, there are other diversions available, including Netflix, YouTube, iConcerts, Skype,
DailyMotion and EuroSport. The VIERA Connect Market offers more, including Crunchyroll,
Woomi, Vimeo and Viewster, but you'll need to create a VIERA Connect account before you can
download them. There's also Facebook and Twitter for socially addicted telly addicts.
As a media player, the TV is excellent when it comes to USB. The stick reader can play most
popular codecs and containers. Across a network, though, the set ignores MKVs.

A Study on Brand Preferences towards Selection of TV Sets

(With Special References to Sony & Panasonic)

Chapter-4
Rationale of the Study

Rationale of the Study :

The research on this topic is going to be conducted by keeping in the mind the goal of study of the
factors which are responsible for positive or negative morale of employee at work place and to know
the impact of both kind of morale on development of organization.
The research will be helpful for the new organization to build the morale development the
programme for their employees.
This research will be helpful for the next coming researchers in this field. It is an Interesting area of
research. The study of employee attitude at work place. To study the employee perception toward the
organization.

A Study on Brand Preferences towards Selection of TV Sets

(With Special References to Sony & Panasonic)

Chapter-5
Research Methodology

RESEARCH METHODOLOGY
Research methodology is considered as the nerve of the project. Without a proper well-organized
research plan, it is impossible to complete the project and reach to any conclusion. The project was
based on the survey plan. The main objective of survey was to collect appropriate data,which work
as a base for drawing conclusion and getting result. Therefore, research methodology is the way to
systematically solve the research problem. Research methodology not only talks of the methods but
also logic behind the methods used in the context of a research study and it explains why a particular
method has been used inthe preference of the other.

Proposed Research Methodology:

Research methodology is a method of studying problems whose solutions are to be desired partly or
wholly from facts. These facts may be statements of opinions, historical facts, those contents in
records and reports, the results of tests, answers to the questionnaires, experimental data of any sort,
and so forth. Youth unemployment is a matter of considerable contemporary policy debate not least
in the context of the growth agenda. Beyond the debates, the growing number of young unemployed,
including those outside any formal education and training settings, is a matter of concern to us all.
The focus of this study is less on job creation, and more on how employers might be supported in
making workplaces more receptive to young people; and how young people themselves might
transition more successfully into workplaces. Early work experiences are core determinants of career
outcomes getting these employment experiences right is critical for young people, employers and
the economy as a whole.

The study:
The research is going to be analytical in nature for which the primary data will be collected by the
use of structured questionnaire circulated among respondents .Primary research will be conducted to
find out the consumers response regarding the study objective discussed earlier.
The Research Process
The research process is the step-by-step procedure of developing one's research and research project.
However, one can seldom progress in a step-by-step fashion as such. It is often necessary to revise
an initial research plan to add new material, delete extraneous material, or even change the topic
completely, depending on what is discovered during research.
The research process involves identifying, locating, assessing, analyzing, and then developing and
expressing ideas. These are the same skills that will be needed in the post-university "real world"
when producing reports, proposals, or for the research. All of these activities will be based on
primary and secondary sources from which recommendations or plans are formulated.

Chart of Research Process

Research design:
Research design is important primarily because of the increased complexity in the market as well as
marketing approaches available to the researchers. In fact, it is the key to the evolution of successful
marketing strategies and programmers. It is an important tool to study buyers behavior, consumption
pattern, brand loyalty, and focus market changes. A research design specifies the methods and
procedures for conducting a particular study. According to Kerlinger, Research Design is a plan,
conceptual structure, and strategy of investigation conceived as toobtain answers to research
questions and to control variance.
A research design is the arrangement of conditions for collection and analysis of data in a manner
that aims to combine relevance to the research purpose with economy in procedure. It is also known
as a master plan specifying methods and procedure for collecting and analyzing the needed
information.
The project is diagnostic in nature. The study of consumer preference and satisfaction of selected
brands (SONY, PARASONIC) Television on the basis of price, brand name,quality, location of show

room is done by collecting the data through questionnaire. However the research is also depend upon
the existing data, hence descriptive research design is also used.
The present Project work is based on a Descriptive study heavily depending upon Primary
Data.
Descriptive Research is a Research method followed in this project, which includes surveys and
fact-findings, Inquires of different kinds. The major purpose of Descriptive Research is description
of the state of affairs, as it exists at present.
SAMPLING DESIGN After collecting the data from various sources ones need is to design the
sample. It includes size of sample & the technique that we used for selecting the different items from
the sample. A sampling design is a definite plan for obtaining a sample from a given population. It
refers to the technique that the researcher adopts in selecting items for the sample.
SAMPLE SIZE By sample size we mean that the number of people to be selected from the
population to make a sample which should be the representative of whole population. A sample size
should be sufficient enough that can serve our purpose. Total sample size of the respondents is 100 in
the region of Indore city.
SAMPLING TECHNIQUE
This is the type of technique that one uses to select the items for the sample. The sampling method
that used is random sampling which is a type of Non Probabilistic sampling.
DESIGNING AN QUESTIONNAIRE
A questionnaire is prepared to study the consumer preference and satisfaction of selected brands
(SONY, PANASONIC) Television on the basis of price, brand name, location of show room. The
language of questionnaire is so simple & easy questions have been written so that every one can
answer easily.
HYPOTHESIS TESTING
The chi-square test is one of the simplest and widely used non-parametric tests in statistical work.
The symbol is Greek letter chi. It was first used by Karl Pearsons in the year 1990. The quantity chisquare describes the magnitude of the discrepancy between theory and observation
Chi-square= (O-E)2
E
Where
O=observed frequency And
E=expected frequency
Degree of freedom:
While comparing the calculated value of chi square with the table value, we have to determine the
degree of freedom. By degree of freedom we mean the number of classes to which the values can be
assigned arbitrary or will without violating the restriction or limitations placed.
Our approach to the research design tasks went through the following tasks. The researcher has
adopted Descriptive Research Design for the purpose of this survey.

Descriptive Research
This study is conducted using the descriptive research design method. This type of research is also a
grouping that includes many particular research methodologies and procedures, such as
observations, surveys, self-reports, and tests. Unlike qualitative research, descriptive research may
be more analytic. It often focuses on a particular variable or factor the data collection procedures
used indescriptive research may be very explicit.
Method of data collection:
To know the consumer switching cost between the different color TV brands, the study woulddone
on the consumer variables towards the buying decision process so the appropriateQuestionnaire
would be done for the data collection on following variables
1) Income
2) Brand loyalty
3) Benefits
Sampling Design:
Sampling units:Customers who own T.V.
Sample Size: The survey will be conducted for 100 respondents who own color T.V.
Sampling Technique: Convenient sampling technique will be used for collecting information.

Source of data:
Data will be collected from both the sources primary sources as well as secondary sources.
Primary data: The primary data will be gathered with the help of well-structuredquestionnaire and
with the help of personal interview.
Secondary data: The secondary data will be gathered from internet, newspaper,catalogues and
brochures and magazines.
Sample drawn from: Indore.
Tools and Techniques:
The data will be collected through questionnaire method from the respondents. The respondentswill
be selected through the non random sampling plan. The collected data will be analyzed bypercentage
Analysis method. Bar diagrams will also be used for better pictorial understanding.
Questionnaire Design:
Questionnaire design was the critical issue as the questionnaire reflects the survey purpose .The
questionnaire was meticulously prepared by identifying the various variables. The same scale of
yes/no and very important, important and not so important was used throughout so as to make the
respondent comfortable.
Firstly a questionnaire was prepared and few people were surveyed. After this survey we realized the
flaws in the questionnaire and then a modified questionnaire was prepared and people were surveyed
on this modified questionnaire.

Data Analysis
The data of score of features and score of brand perception was fed in to the excel sheet.Separate
Excel sheets were employed for analysis of each brand and also to keep it concise andunambiguous.
For data analysis Iuse many types of charts:

A Study on Brand Preferences towards Selection of TV Sets

(With Special References to Sony & Panasonic)

Chapter-6
Conclusion

Conclusion
After doing all the research work, every invigilator get some results out of that research and here on
the basis of above study we can conclude the following:
People are very much conscious about the price of the television what they own. People can switch
over to some other brand of television if the price of the television falls at the time when they need
the television. Some time offers and discounts play the role for the person to switch over.
Some people are brand loyal and they have no effect of availability of the brand of television. Brand
loyal people like to purchase the television from the Distributor. People generally prefer the
television what they own. They are ready to recommend the television brand what they own, to
further someone.

Suggestions
1.Special offers and discounts should be provided by the companies, so that people cant switch over
to other brand of television.
2. Dealers and showroom should provide the better after sale services as provided by the distributors.
3.Availability of different brands of television should increase by increasing the network of
distributors & dealers.
4. Advertisement plays the role in purchase of the television.
5. Special festival offer and exchange offers should be used by the companies to improve the sales.
6. Companies should quickly settle the claims; this will increase the goodwill of the company.
7. Advertisement should be on local T.V channel.

A Study on Brand Preferences towards Selection of TV Sets

(With Special References to Sony & Panasonic)

Chapter-7
Limitations Of The Study

LIMITATIONS
Response Errors
These may arise when the respondents give inaccurate or incomplete answers.
For e.g. in our survey a respondent may not mention that he had test driven a TV before purchasing
it A major problem faced in the survey involved the comparative ratings of various attributes for all
the brands of TV. Many of the respondents were not very willing to rank so many factors as they
perceived it to be time consuming.
Open Ended Questions
All the questions in the questionnaire were open-ended to avoid any kind of bias from the
respondents end. But a drawback of this approach is that there was an incomplete capture of his
responses, as the respondent could not always come out with the purchase steps and the time taken in
them. The reasons for such inaccuracy could be because of unfamiliarity, fatigue,boredom, faulty
recall and the Question format.
Non Random Sampling Errors
This can occur, as the particular sample elected is an imperfect representation of the population of
interest. The area covered in the survey was Indore region and the customer preferences and tastes in
different Regions could not be covered.

Bibliography / Reference

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Serenko, Alexander; Nick Bontis & Tim Hardie (2007), "Organizational size and knowledge
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Nonaka, Ikujiro; Takeuchi, Hirotaka (1995). The knowledge creating company: how
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Sensky, Tom (2002). "Knowledge Management". Advances in Psychiatric Treatment 8 (5):

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Serenko, Alexander & Nick Bontis (2004), "Meta-review of knowledge management and
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Bontis, Nick; Serenko, Alexander (2009). "A follow-up ranking of academic journals".
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