Professional Documents
Culture Documents
http://www.cb.wsu.edu/~jjoireman/
Tue./Thur.. 10:35-11:50 in Todd 334
Professor:
Dr. Jeff Joireman, Todd 382; E-mail: joireman@wsu.edu
Office Hours: Tue. (1-2) and by appointment
Teaching Assistant:
Mr. Mark Mulder, PhD Graduate Student in Marketing, Todd 390; Email: mulder@wsu.edu.
Office Hours: To be announced
Instructor and TA Availability:
Our goal is to make this course a positive learning experience and we encourage you to stop by our
offices with questions, concerns or to discuss course material. Were here to help, so make use of our
office hours. If anything is unclear, ask in class, email, or stop by during our office hours. If our hours
dont work for you, email us and we can set up an appointment outside of office hours.
Readings:
Shiffman, Kanuk, & Wisenblit (2010). Consumer behavior. 10 edition. San Francisco:
Pearson/Prentice Hall.
Three Sectional Course Packets. Available in Cougar Copies. Each packet will cover the PPTs for the
three major sections of the class and will be available by the day before the section begins.
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Course Objectives:
Consumer behavior involves a range of topics including what motivates consumers to purchase a product
or service, how consumers process information about consumer decisions, consumer attitudes,
persuasion and social influence, the impact of affect, individual differences, and culture on consumer
behavior, self-regulation, retailing strategy, e-commerce and public policy issues. The goal of this course
is to familiarize you with fundamental concepts underlying consumer behavior and encourage you to
apply that knowledge so as to become better marketers and consumers.
Basis for Evaluation:
(Required 205 points)
Grading:
Course letter grades will be assigned using the percentages shown below. Standard rounding procedures
will be used to determine your final %. For example, if you have .924, this rounds to .92 (and you get an
A-). If, on the other hand, you have .926, this rounds to .93 (and you get an A). If you are 1 point away
from the next highest grade, I will bump you up to the higher grade. Beyond this, no adjustments to final
grades will be made.
93 - 100 A
90 - 92 A87 - 89 B+
83 - 86
80 - 82
77 - 79
B
BC+
73 - 76 C
70 - 72 C67 - 69 D+
60 - 66
D
Below 60 F
Academic Dishonesty:
Students are expected to uphold the WSU standard of conduct relating to academic dishonesty (for
details, see Office of Student Conduct website: http://www.conduct.wsu.edu/default.asp?PageID=343.)
Students assume full responsibility for the content and integrity of the academic work they submit and/or
are engaged in. The guiding principle of academic integrity shall be that a student's submitted work
(papers, projects, etc.) and performance on exams, quizzes, and other similar assignments, must be
solely that student's own work. If it is evident that any violation of this principle has occurred (with the
exception of authorized group work), the offense may be punishable by automatic failure in the course
and referred to University authorities for further action.
Accommodations for Students with Disabilities:
I am committed to providing assistance to help you be successful in this course. Reasonable
accommodations are available for students with a documented disability. If you have a disability and may
need accommodations to fully participate in this class, please visit the Disability Resource center (DRC).
All accommodations MUST be approved through the DRC, located in the Administration Annex Bldg,
Room 205. Please stop by or call 335-3417 to make an appointment with a disability specialist.
Attendance Policy:
To maximize your learning, you should attend all regularly-scheduled class sessions. If, for some reason,
you must miss a class (or arrive late or leave early), please contact me via email prior to class to explain
the situation and find out what you missed. Because a great deal of information is only covered in class, it
is easy to fall behind if you miss a class. As noted later in this syllabus, I will conduct spot checks on
attendance, each worth 2 points.
Classroom Etiquette:
Though we often do not think of it in these terms, the classroom is a training ground for the real-world.
Soon, you will graduate and find yourselves in interviews, business meetings etc. As such, during class,
you should conduct yourself professionally. Non-class related activity, such as texting and/or checking
email is bad etiquette, and will certainly not fly in the business world. In addition, such activities will
interfere with your ability to learn and can be distracting to others. Please do yourself, and everyone else
a favor, by conducting yourself professionally in class.
Safety on Campus:
WSU is committed to providing a safe environment for students, staff and faculty. Please refer to the
following web sites for more information on campus safety: http://safetyplan.wsu.edu and
http://oem.wsu.edu/emergencies.
Required Tasks:
Exams:
There will be three sectional exams. Exams will include multiple-choice and short-answer questions taken
from the book and lectures (including guest lectures). Scantron forms will be provided on the day of the
exam, but you should bring one or more number 2 pencils to the exam.
Make-up exams will not be given, except under extreme circumstances. If you must miss an exam, you
need to contact Dr. Joireman via email (joireman@wsu.edu) before the exam and you must provide a
written explanation of the situation. Make-up exams will not be identical to the original exam, and may
end up being harder as a result.
Homework Assignments:
There will be five required homework assignments (HW-1 thru HW-5), each worth 5 points, and one
additional optional extra credit homework (HW-6), worth 3 points. Details are explained later in the
syllabus.
Presentations:
There will be two brief in-class presentations (course applications, course reflections), each worth 5
points. Details are explained later in the syllabus.
Attendance:
I will conduct spot checks on attendance. Each spot check is worth 2 points. The maximum number of
attendance points possible is 20, but I will conduct at least 11 spot checks (i.e., its possible for you to
miss one spot check without being penalized; if you are in class during all 11 spot checks, Ill give you 2
extra credit points beyond the 20 original points possible). In terms of attendance, no special
accommodations will be made for any reason. So, if you miss class because you were sick, you simply
miss out on those attendance points. But remember, you can miss one of the spot attendance checks
without being penalized.
HW 1-5 are required and worth 5 points each. HW 6 is extra credit and worth 3 points.
With the exception of HW-1, late homework will not be accepted.
HW-1 needs to be emailed to Dr. Joireman. HW-2 thru HW-6 are due in-class. Read carefully.
Make sure to provide all of the requested information and label any relevant files as noted.
If you have questions, feel free to contact Dr. Joireman (joireman@wsu.edu) or Mark Mulder
(mulder@wsu.edu) or swing by our offices.
We will assign you a topic (chapter) from class. Within that topic/chapter, you should select 1
principle related to that topic that you feel is very important or interesting (for whatever reason).
Your job is to prepare a 1-minute (1-slide) PowerPoint presentation that shows the class a realworld application of that principle. Given that these are very short, it is probably best to limit your
illustration to a picture (rather than a video).
You should email your slide to Mark Mulder (mulder@wsu.edu) by Wed., March 7th at 9 am.
We will put all of the slides together and bring it to class the next day.
Be prepared to walk the class through your slide. To keep things moving efficiently, we will go in
alphabetical order (last name) and have you stand up and present it from your seat in class.
Due:
You should email your slide to Mark Mulder (mulder@wsu.edu) by Wed., March 7th at 9 am. Late
slides will not be accepted.
Pick what you consider to be the most important concept we covered in class.
Then, prepare a 1-minute (1-slide) PowerPoint presentation that shows the principle and why you
think it is important. Given that these are very short, it is probably best to limit any illustrations you
might wish to include to a picture (rather than a video).
You should email your slide to Mark Mulder (mulder@wsu.edu) by Mon., March 23rd at 9 am.
We will put all of the slides together and bring it to class the next day.
Be prepared to walk the class through your slide. To keep things moving efficiently, we will go in
alphabetical order (last name) and have you stand up and present it from your seat in class.
Due:
You should email your slide to Mark Mulder (mulder@wsu.edu) by Mon., March 23rd at 9 am. Late
slides will not be accepted.