VIGNANA JYOTHI INSTITUTE OF MANAGEMENT

HYDERABAD
Batch: 2014-2016

Course Name: BUSINESS ENGLISH

Term: I
Credits: 2

Course Instructors:
Dr. Shabnam Das Manna

OBJECTIVES OF THE COURSE

1. To familiarize students to the basics nuances of Business English
2. Prepare the ground work for effective oral and written communication.
3. Enable the students to compose preliminary business message with clarity and precision.
COURSE OUTLINE
English is the language of corporate India. The course is a fine blend of theory and practice and teaches the
application of English language to business communication. Beginning with the fundamentals of Business
English, it moves on to the more advanced techniques of effective written and oral communication. It also deals
with the strategies of writing effective letters and E- mails and adapting English language to different business
situations.
LEARNING OUTCOMES
Upon the completion of this course the students should be able to:
1. Select the most effective words in Business English.
2. Construct clear sentences and paragraph.
3. Compose effective letters and emails to cater to different business situations.
4. Adapt their language to specific situations.

BASIC TEXT BOOK

Business Communication/ Hory Sankar Mukherjee/Oxford University Press.
REFERENCE BOOKS
1. BCOM/ Lehman, Dufrene, Sinha/ Cengage Learning
2. Business Communication/Mallika Nawal/ Cengage Learning

SESSION PLAN
Sessions

2-4

Topics
Course Overview
Importance of English in business
Overcoming linguistic barriers
.
Fundamentals of Business English
Understanding sentence structure
Using context based vocabulary
Paragraph designing.
Writing with accuracy brevity and clarity.
.
Listening Skills
Importance of listening skills
Overcoming barriers to listening.
Listening test.

6-7

Verbal and Non Verbal Communication

Oral Communication and Behavioral patterns.
Strategies to handle different communication styles.
Telephone Etiquettes and Conference calls.
Using Non-Verbal Communication effectively
Voice, Accent and Intonation

Quiz1

9-11

English for Effective Communication

Conversational Style.
The You Viewpoint.
Positive Language
Courtesy

12-13

Adaptation and selection of words

The basic need of adaptation explained
Suggestions for selecting words
Suggestions for Non discriminatory writing.

Source

Chapter 6

Chapter 5.
Activity

Chapter 5.

Chapter 6

14-17

Language and Layout of Business Messages.

Planning and execution of business messages
Goods news and neutral situations
Bad news messages
Persuasive Messages
Sales Messages

Chapter 8.

18-19

E. Mails
Guidelines for preparing Email messages.
Use of jargons and shortened words.
Net-etiquettes.

Chapter 8.

20
21-22
23-25

Quiz 2
Group Assignment: Case Analysis
Presentation for evaluation

PEDAGOGY
The Pedagogy consists of a mix of lectures, exercises, individual & group work and case analysis.
EVALUATION
Sr.
No.
1
Quiz 1

Components

Weightage
10%

Quiz 2

10%

3
3

Group Assignment
Presentation

10%
20%

Evaluation Parameters
Grammatical Correctness and
Vocabulary
Grammatical Correctness and
Vocabulary
Comprehension, Communication
Content, Confidence,
Communication

End-term examination

Total

50%

100%