Investor Presentation

January 2010
Safe-Harbor Statement

This presentation contains certain forward-looking

statements. Additional written and oral forward-looking
statements may be made by the Company from time to time
in Securities and Exchange Commission (SEC) filings and
otherwise. The Private Securities Litigation Reform Act of
1995 provides a safe-harbor for forward-looking statements.
These statements may be identified by the use of forward-
looking words or phrases including, but not limited to,
“anticipate”, “believe”, “expect”, “project”, “intend”, “may”,
“planned”, “potential”, “should”, “will” or “would”. The
Company cautions readers that results predicted by forward-
looking statements, including, without limitation, those relating to the Company’s future business
prospects, revenues, working capital, liquidity, capital needs, order backlog, interest costs and
income are subject to certain risks and uncertainties that could cause actual results to differ
materially from those indicated in the forward-looking statements.

Specific risks and uncertainties include, but are not limited to those set forth under Item 1A, “Risk
Factors”, of the Company’s most recent Annual Report on Form 10-K and Quarterly Report on Form
10-Q filed with the SEC. The Company undertakes no obligation to publicly update any forward-
looking statement, whether as a result of new information, future events or otherwise.

Certain financial measures used in this presentation, including “Adjusted EBITDA from Continuing
Operations” and “Adjusted Net Income from Continuing Operations,” are non-GAAP financial
measures, which are described in detail on the “Non-GAAP Information” slide and are reconciled to
GAAP measures in the table at the end of this presentation.
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Kid Brands Snapshot

• Leading designer, importer, marketer and distributor of branded Infant & Juvenile (“I&J”)
consumer products
• Complementary branded, design-driven product portfolio to provide retailers and consumers
with complete nursery offering and other infant essentials:
• Kids Line and CoCaLo: Infant bedding and related nursery accessories, décor and gifts
• LaJobi: Cribs and related nursery furniture
• Sassy: Developmental toys, feeding and bath, and baby care items

Stock Data (as of January 11, 2010) Financial Data (as of September 30, 2009)
Market Capitalization $111.6 mil TTM Revenue $231.9 mil

Shares Outstanding 21.5 mil 9-Months Adjusted EBITDA $22.9 mil

from Continuing Operations
Stock Price $5.19
9-Months Adjusted Net $8.0 mil /
Income from Continuing $0.37 per diluted share
52-Week Price Range $0.85 - $7.54
Operations

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Key Investment Highlights

 Favorable demographic trends and industry fundamentals within I&J sector

• Significant opportunity for growth exists in $12 billion addressable I&J
Attractive I&J categories at retail
Industry • High birth levels and first-time births create ongoing demand
• Older parents and more grandparents are spending drivers

 Strong branded, design-driven product and merchant organizations

 Complementary group of industry-leading business units to provide retailers
and consumers with complete nursery offering
Focused  Platform for further organic and acquisition growth opportunities
Business Model  Lean and nimble management and cost structures
 Strong cash flow, limited capital expenditures and minimal seasonal
working capital requirements
 Simple capital structure with no outstanding warrants or preferred stock

 Creating design-led, innovative and branded products in core markets

 Expanding into complementary product offerings
Five-Point  Diversifying distribution channels
Growth Strategy  Growing sales and marketing collaboration among our businesses
 Aggressively managing operating costs and cost synergies

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Attractive Industry Dynamics Expected To Continue

 Significant opportunity for market share $12 Billion Addressable Infant & Juvenile Categories(2)
growth exists
• Kid Brands’ categories address $12
billion of the I&J industry at retail Safety/ Linens
• More than half of Kid Brands’ Health 7%
8%
categories are baby durables / “must
Toys
haves” that are recession resistant
Baby Durables/ (Infant,
• Even in toys, Kid Brands’ focus is on “Must Haves”
Baby
Mobility 10% Preschool,
“play with purpose” / essentials Toddler)
Daytime Care 39%
 High birth levels and first-time births 13%
create ongoing demand
Baby
• Record U.S. births in 2007 at 4.3 Furniture
million with long-term growth (1) 23%
• 40% of births are to first-time parents,
which have significantly higher (3) (4)
U.S. Births (in millions)
expenditures than other births (avg.
$14,000 per year) (1)

 Older parents and more grandparents

are spending drivers
• Average age of new mothers is
increasing and they are more affluent
• One out of three adults is a
grandparent – the #2 purchaser of
baby durables (2)

Notes:
(1) National Center for Health Statistics.
(2) Mintel and management’s estimates of market at retail.
(3) 2004 - 2008 CDC National Vital Statistics Reports.
5 (4) 2010 - 2050 U.S. Census Bureau population estimates.
Kid Brands’ Milestones

Recent Transformation to
“Pure Play” I&J Company

I&J Entry
2009
Changed corporate name
Early History
2002
Acquired 2008 Re-launched
Acquired

Further expanded bank

2004 Expanded bank facility to facility to facilitate
1963 corporate expenses
Acquired support acquisitions
Russ Berrie and Company,
Inc., founded and became a
leading manufacturer of teddy Exited Sassy’s MAM
bears and other gift products distribution agreement and
Leap Frog license

Divested Russ Gift and

retired gift segment debt

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Overview of Businesses

Soft Lines Hard Lines Infant Dev.

(~1/2 of revenue)(1) (~1/3 of revenue)(1) (~1/6 of revenue)(1)

Infant bedding and related Developmental toys, bath

Infant bedding and related Infant cribs, other nursery
nursery décor, gifts and toys, feeding and baby care
nursery accessories furniture and crib mattresses
accessories products

 Market share leader  Leading reputation as  Leadership position  Trusted and well-
in infant bedding fashion forward in nursery furniture recognized brand
 Broad distribution brand  Portfolio of in-house  Strong history of
 Industry-leading  Exclusively CoCaLo brands and key category and
supply chain brands focused on a licenses with Serta product innovation
 Proprietary brand variety of product and Graco  Extensive
portfolio and key categories  Comprehensive international
licenses with Disney,  Multi-channel supply chain distribution
Carter’s and select distribution expertise  Expert in product
designers  Industry-leading  Excellence in safety and quality
 International sales design resources product safety control
operations in  Business in
Australia/N.Z. and transformation
UK/ Europe

Notes:
(1) Trailing 12-Month Net Sales through Q3 2009.
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Brand Portfolio

Soft Lines Hard Lines Infant Dev.

(~1/2 of revenue)(1) (~1/3 of revenue)(1) (~1/6 of revenue)(1)

Infant bedding and related Developmental toys, bath

Infant bedding and related Infant cribs, other nursery
nursery décor, gifts and toys, feeding and baby care
nursery accessories furniture and crib mattresses
accessories products

Proprietary Brands Proprietary Brands Proprietary Brands Proprietary Brands

Licensed Brands
Licensed Brands

Notes:
(1) Trailing 12-Month Net Sales through Q3 2009.
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Product Sampling

Soft Lines

9
Product Sampling

Soft Lines

10
Product Sampling

Hard Lines

11
Product Sampling

Infant Development

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2009 Select Awards, Recognitions and Certifications

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Select Representative U.S. and International Customers

Baby Superstores

Mass Retailers

Online

Specialty

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Management Team

Corporate Management Divisional Management

 Bruce G. Crain  Lawrence (Larry) Bivona

President and Chief Executive Officer President, LaJobi, Inc.

 Guy Paglinco  Renee Pepys-Lowe

Vice President, Chief Financial Officer President, CoCaLo

 Marc S. Goldfarb  David Sabin

Senior Vice President, General Counsel President, Kids Line

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Recent Nine-Month Financial Highlights (Nine-Month Results as of September 30, 2009)

 Net Sales: $176.3 million

 Gross Profit: $54.0 million or 31%
 SG&A: $35.7 million or 20%
Income  EBITDA from Continuing Operations: $22.9 million
Statement  Adjusted Net Income from Continuing Operations: $8.0 million or $0.37 per
diluted share
• Net Loss: $1.5 million or ($0.07) per basic and diluted share

 Assets
• Cash and Cash Equivalents: $2.0 million
• Inventory Position: $39.9 million (15% reduction since 12/31/08)
• Inventory Turns: 4.1x
Balance Sheet • Available to reduce income taxes: Tax amortization on intangible assets
and foreign tax credit carryforwards
 Liabilities
• Outstanding Bank Debt: $88.6 million (13% reduction since 12/31/08)
• Available Bank Credit: $26.9 million

 Cash Flow from Operations: $13.8 million

Cash Flow  Free Cash Flow: $13.3 million
 Capital Expenditures: ($0.5 million)

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Key Investment Highlights

 Favorable demographic trends and industry fundamentals within I&J sector

• Significant opportunity for growth exists in $12 billion addressable I&J
Attractive I&J categories at retail
Industry • High birth levels and first-time births create ongoing demand
• Older parents and more grandparents are spending drivers

 Strong branded, design-driven product and merchant organizations

 Complementary group of industry-leading business units to provide retailers
and consumers with complete nursery offering
Focused  Platform for further organic acquisition growth opportunities
Business Model  Lean and nimble management and cost structures
 Strong cash flow, limited capital expenditures and minimal seasonal working
capital requirements
 Simple capital structure with no outstanding warrants or preferred stock

 Creating design-led, innovative and branded products in core markets

 Expanding into complementary product offerings
Five-Point  Diversifying distribution channels
Growth Strategy  Growing sales and marketing collaboration among our businesses
 Aggressively managing operating costs and cost synergies

2009 Earnings  Expect to report 2009 financial results in March 2010

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Investor Presentation
January 2010
 APPENDICES

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Key Investor Topics
 Consumers continue to purchase I&J products through the economic cycles; limited decline in industry
revenue in previous recessions
Economy  Supply chain expertise allows Kid Brands to compete with numerous opening price point brands and
offerings; cost of products out of Asia stable recently

 Births are at high levels and are projected to continue growing

Consumers  Select international markets have significant opportunities and favorable demographics

 Highly fragmented market; limited number of large, pure-play I&J companies

Competition  Retailers focused on narrowing vendor base

 Large retailers dominate the I&J retail landscape; growing with the largest, most important retailers in the
sector and diversifying with other retailers
Retail  Continue to leverage growth opportunities in international markets, private label and direct-to-consumer
Customers channels
 De minimis A/R credit write-offs in recent history; exposures to large customers are heavily monitored

 Stringent quality control program procedures across product lines

Quality and
 Track record and highly responsive safety and quality procedures
Safety

 Operating model generates healthy cash flow; favorable tax attributes shield earnings
Financial  Prudent capital allocation
Structure  Low capital expenditure requirements; limited seasonal working capital needs

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 Safe-Harbor Statement
In this presentation, certain financial measures for the 2009 YTD Period are presented both in accordance with United States generally accepted
accounting principles (“GAAP”) and also on a non-GAAP basis. All “Adjusted net income from continuing operations”, “Adjusted net income from
continuing operations per diluted share”, and “Adjusted EBITDA from continuing operations” in this presentation are non-GAAP financial measures.

Adjusted EBITDA from continuing operations is defined as net income/(loss) from continuing operations plus provision for interest expense, income taxes,
depreciation, amortization, and other non-cash, special or non-recurring charges from continuing operations, as described below.

As a result of a number of impairment indicators that arose primarily during the second quarter of 2009, the Company recorded aggregate non-cash
charges of $15.6 million in connection with assets related to the sale of its gift business. These charges consisted of: (i) a charge of $10.3 million, to
reserve against the difference between a note receivable from The Russ Companies (“TRC”), the buyer of the gift business, and deferred revenue liability;
and (ii) impairment charges of $4.5 million and $0.8 million against the Company’s 19.9% equity interest in TRC and the Company’s Applause® trade
name, respectively (such charges, collectively, the “Gift Charges”).

Adjusted net income from continuing operations, Adjusted net income from continuing operations per diluted share, and Adjusted EBITDA from continuing
operations for the 2009 YTD Period excludes the Gift Charges. With respect to Adjusted net income from continuing operations and Adjusted net income
from continuing operations per diluted share for the 2009 YTD Period, effect has also been given to related tax benefits associated with such Gift Charges
by applying an assumed 39% effective tax rate. Adjusted net income per diluted share for the 2009 YTD Period also includes an adjustment to reflect the
weighted-average dilutive effect of certain shares underlying in-the-money stock appreciation rights (such shares were excluded from the weighted-
average diluted share calculation, as reported, because the Company was in a net loss position, and the inclusion of such shares would have been anti-
dilutive). Adjusted EBITDA from continuing operations for the 2009 YTD Period excludes non-cash, stock-based compensation expense of $1.4 million.
Adjusted EBITDA from continuing operations for the 2009 YTD Period further excludes specified transaction costs related to the sale of our gift business.
Adjusted EBITDA from continuing operations for the 2009 YTD Period excludes specified severance costs.

These non-GAAP measures are not based on any comprehensive set of accounting rules or principles. We believe that non-GAAP measures have
limitations in that they do not reflect all of the amounts associated with our results of operations as determined in accordance with GAAP. However, the
Company believes that the non-GAAP measures presented in this release are useful to investors as they enable the Company and its investors to evaluate
and compare the Company’s results from operations and cash resources generated from its business in a more meaningful and consistent manner (by
excluding specific items which are not reflective of ongoing operating results) and provide an analysis of operating results using the same measures used
by the Company’s chief operating decision makers to measure the performance of the Company. These non-GAAP financial measures result largely from
our management’s determination that the facts and circumstances surrounding the excluded charges are not indicative of the ordinary course of the
ongoing operation of our business. In addition, management believes that excluding the impact of expensing equity compensation and the related effects
of applying ASC Topic 718 “Compensation - Stock Compensation” provides supplemental measures that will facilitate comparisons between periods before
and during when such expenses are incurred. As a result, the non-GAAP financial measures presented by us in this release may not be comparable to
similarly titled measures reported by other companies, and are included only as supplementary measures of financial performance. This data is furnished
to provide additional information and should not be considered in isolation as a substitute for measures of performance prepared in accordance with GAAP.
Reconciliations of these non-GAAP financial measures to the most directly comparable financial measures calculated and presented in accordance with
GAAP are included in the table on the following slide.

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Reconciliation of Non-GAAP Financial Measures(1)

Three Months Nine Months

Ended Ended
September 30, September 30,
2009 2009

To arrive at Adjusted net income/(loss) from continuing operations and Adjusted net income/(loss) from
continuing operations per share (1):
Net income/(loss) from continuing operations, as reported ($1,485)
Add: Impairment and valuation reserve 15,620
Less: Tax impact of above item (using assumed 39% effective rate) (6,092)
Adjusted net income from continuing operations $8,043
Adjusted net income from continuing operations per diluted share 0.37
Weighted-average diluted shares outstanding, as reported (2) 21,370,000
Weighted-average diluted shares outstanding, as adjusted (2) 21,678,085

To arrive at EBITDA from continuing operations:

Net income/(loss) from continuing operations, as reported $2,868 ($1,485)
Add: Impairment and valuation reserve - 15,620
Add: Net income tax provision 1,909 (1,087)
Add: Net interest expense, including amortization and
write-off of deferred financing costs 1,559 5,452
Add: Depreciation and amortization 815 2,514
Add: Stock-based compensation expense 468 1,413
Add: Transaction costs related to gift sale - 88
Add: Severance costs - 394
EBITDA from continuing operations $7,619 $22,909

Note:
(1) For additional information, including comparisons to prior year information, please see November 5, 2009 press release entitled “Kid
Brands, Inc. Reports Third Quarter 2009 Results,” available under “Investor Relations” and then “News Releases” on our website at
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www.kidbrandsinc.com.
Kid Brands Snapshot

Company Description KID Stock Data (as of January 11, 2010)

Shares Out. (mil) 21.5
Kid Brands, Inc., formerly known as Russ
Berrie and Company, Inc., and its subsidiaries Market Cap (mil) $111.6
are leaders in the design, development and
distribution of infant and juvenile branded Stock Price $5.19
products. Its design-led products are primarily
distributed through mass market, baby super 52-Week Price Range $0.85 - $7.54
stores, specialty, food, drug, independent and
e-commerce retailers worldwide.

Headquartered in Wayne, N.J., the Company’s operating business is composed of four wholly-owned subsidiaries:
Kids Line, LLC; LaJobi, Inc; Sassy, Inc.; and CoCaLo, Inc. Through these subsidiaries, the Company designs and
markets branded infant and juvenile products in a number of complementary categories including, among others:
infant bedding and related nursery accessories and decor (Kids Line® and CoCaLo®); nursery furniture and related
products (LaJobi®); and developmental toys and feeding, bath and baby care items with features that address the
various stages of an infant's early years (Sassy®). In addition to the Company’s branded products, the Company also
markets certain categories of products pursuant to various licenses, including Carter’s®, Disney®, Graco® and Serta®.

Additional information about the Company is available at www.kidbrandsinc.com.

AT THE COMPANY: AT FINANCIAL DYNAMICS:

Marc S. Goldfarb Erica Pettit / Leigh Parrish
Senior Vice President & General Counsel General Information
201-405-2454 212-850-5600

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