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Before the era of globalized entertainment made movie posters look the same in every country,
Polish artists were creating their own versions for the internal market. What resulted was a whole
school of artists trained in the art of the poster. This article presents a short historical look at how
this movement was born and how it developed, form its art-related beginnings at the end of the
19th Century to the golden era of the film posters throughout the 20th Century.
The Beginnings
Toward the end of the 19th Century Poland was still absent from the maps. Its territory was split
and controlled by Russia, Austria and Prussia. While Warsaw, then under Russian rule, was the
biggest economic, trade and industrial center of the non-existent country, Krakow, under the less
oppressive Austria, soon established itself as a cradle for artistic, cultural, scientific, political and
religious life, becoming the ideal capital of the nation.
Krakow was populated by writers, poets and artists who had travelled Europe and had come in
contact with the modernist cultural trends of the time. The poster had just been born in France at
the hand of Jules Chret following the invention of color lithography. Influenced by the
achievements of the French masters of this new art form, Henri de Toulouse-Lautrec above all,
these Polish artists chose the poster as the new medium of expression. They were well respected,
connected with the Academy Of Fine Arts and members of the Society of Polish Artists Sztuka
(Art). The poster thus became acceptable as a form of art.
The first Polish posters appeared in the 1890s at the hand of outstanding painters like Jozef
Mehoffer, Stanislaw Wyspianski, Karol Frycz, Kazimierz Sichulski and Wojciech Weiss.
Influenced by the Jugendstil and the Secessionist movements, understandably they painted
posters that were art-related, announcing exhibitions, theater and ballet performances. Their
work was vastly popular, which led to the first International Exposition of the Poster being held
in Krakow in 1898.
Jugendstil, Secession, Japanism and modernist styles like Cubism were mixed with traditional
elements of symbolism and national folklore. What set the Polish posters apart from their
European counterparts was the emphasis placed on the highly artistic quality of the project, an
attitude that will continue to characterize the Polish poster throughout the 20th century.
Jozef Czajkowski 1st Exhibition of the Polish Company of Applied Art (1902)
Wojciech Jastrzebowski Swoszowice Health resort near Krakow (1907). A fine example of
Japanism.
at its height. Stefan Norblin is appointed to create a series of posters with the intent of promoting
Poland as a tourist resort.
First and foremost a painter rooted in the school of realistic representation, Norblin approaches
the poster the way he approaches the canvas. He makes use of obvious imagery to secure
immediate reading from the viewer. Although characterized by recognizable forms and
silhouettes, his works remain stunning for the stark choice of neon colors. They are not of an
Expressionist nature but they create an irreal atmosphere around familiar objects. This and the
minimalist style confer his posters a timeless quality.
Gdynia, 1925
Toy (1933)
were not weighed down by the academic ballast as were the painters of the previous generation.
They were naturally inclined to apply the rules of geometry to commercial uses. It is among
these students that we find the figure of Tadeusz Gronowski.
A gifted student, Gronowski was the first to specialize in poster art. Influenced by European art
movements (he was well connected in Paris in the Twenties) he singlehandedly created the art of
the Polish poster. Catering to the new necessities with which graphic art was confronted,
advertising, he took advantage of the full spectrum of techniques available to the artist at the
time to create the most striking advertisements of the period. His work shows a transition to the
newest tool, the airbrush, resulting in softer lines and backgrounds. His advertising posters
remain a milestone in the development of what came to be known as the School of the Polish
poster.
In contrast to Stefan Norblin, Gronowski, himself an accomplished painter, approaches the poster
as a medium unto itself. Instead of merely adapting his painterly style to the poster format, he
sees in it the opportunity to create something new, indeed a new form of artistic expression. He is
one of the first artists to consciously integrate the typography with the illustration and instead of
choosing the obvious he offers the viewer a different look into the subject, often displaying a
penchant for the light and the humorous which endeared him to the viewers.
The next image portrays one of his earliest works. Even though the text is not incorporated in the
image, the composition is clear. The cat and the artists faint smile add his trademark touch of
humor to the painting.
Tire (1923)
Tire (1923)
These architects turned graphic artists took Tadeusz Gronowskis approach forward, combining it
with a sense of composition and proportion naturally derived from their architectural
background. Not only did they incorporate three-dimensionality in their works, they also adapted
their style to the subject of the given poster, for example using a precise linework for posters
depicting mechnical parts, humorous figures for posters depicting ballets and festive occasions
and striking, dynamic compositions to illustrate sports events. Their work marks the transition of
the Polish poster from narrative medium of the 19th century to modern advertising device of the
20th century.
Maciej Nowicki, Stanislawa Sandecka 2nd Meeting of Polish Youth from Abroad (1935)
list of catchphrases assigned to the propaganda. His task was to devise graphical rules to create a
working method for propaganda posters.
Zakrzewski aimed to introduce a new visual language by basing his colorful images on verified
patterns borrowed from the stylizations learned in Russia. He also acted as mentor to a number
of what were, in fact, unprofessional poster artists. This experience marks the first time poster art
was institutionalized in Poland, giving birth to the proper phenomenon that followed, the Polish
Poster School.
The Propaganda Poster Workshop in Lublin. Wlodzimierz Zakrzewski sitting left. (1944)
Wlodzimierz Zakrzewski What the soldier wins by fighting the peasant will plow (1944)
Wlodzimierz Zakrzewski Where Hitler sets foot the earth dies (1945)
Wlodzimierz Zakrzewski The giant and the disgusting reactionary dwarf (1946)
ten years. Three important remarks must be made. First, at the time the poster was basically the
only allowed form of individual artistic expression.
Second, the state wasnt concerned much with how the posters looked. Third, the fact that the
industry was state-controlled turned out to be a blessing in disguise: working outside the
commercial constraints of a capitalist economy, the artists could fully express their potential.
They had no other choice but to become professional poster designers and thats why they
devoted themselves so thoroughly to this art.
The Polish film poster is artist-driven, not studio-driven. It is more akin to fine art than
commercial art. It is painterly rather than graphic. What sets the Polish poster apart from what
were used to see in the West is a general disregard for the demands of the big studios. The artists
requested and received complete artistic freedom and created powerful imagery inspired by the
movies without actually showing them: no star headshots, no movie stills, no necessary direct
connection to the title.
They are in this regard similar to the work of Saul Bass, a rare example of a Hollywood artist
who enjoyed total freedom from the studios. Next to a typical Hollywood film poster with the
giant headshots of the latest movie star and the title set in, you guessed it, Trajan Pro, the Polish
film poster still looks fresh and inspiring today.
Without further analyzing a history that is best told in pictures lets take a look at some of the
many classic works created by the likes of Wiktor Gorka, Eryk Lipinski, Marek Mosinski, Jan
Lenica, Jerzy Flisak and others.
Witkor Gorka
1958 Three Men in the Snow, Austria 1955. Directed by Kurt Hoffmann.
1959 Rancho Texas, Poland 1959. Directed by Wadim Berestowski. The first Polish western!
Marek Mosinski
1972 Infanzia, vocazione e primo esperienze di Giacomo Casanova, veneziano, Italy 1969.
Directed by Luigi Comencini
Other artists
Hubert Hilscher, 1957 The Man with the Golden Key, France 1956. Directed by Leo
Joannon.
Maciej Hibner, 1963 Two Way Stretch, US 1960. Directed by Robert Day.
Bohdan Butenko, 1968 One Million Years B.C., UK 1966. Directed by Don Chaffey.
1970 Nie ma powrotu Johnny, North Vietnam/Poland. Directed by Kaveh Pur Rahnama.
1972 Sea in the fire, Soviet Union 1971. Directed by Leon Saakow.
Conclusion
Posters are very important in the Polish culture. During the Communist regime they were
probably the only colorful things one would see in the streets.
A small but dedicated market for Polish posters has emerged over the years. Driven by more than
just nostalgia, its aim is the preservation of what is both testament of a cultural heritage largely
unknown outside its borders and an immense source of inspiration for todays young artists.
These collectibles are not available in huge numbers but, due to their being relatively unknown,
dont command high prices yet.
Further Resources
Heres a list of online sources to browse and even buy Polish posters. The stores are not listed for
advertising purposes but rather because they provide picture galleries with details for each item.
Krzysztof and Agnieszka Dydo PL21, The Polish Poster of the 21st Century (2008)
A book about the contemporary poster scene. Created by the owners of the Krakow
Poster Gallery.
Andrea Austoni
Andrea Austoni is an Italian freelance graphic designer currently living in Krakow,
Poland. He specializes in icon design and illustration. He runs Cute Little Factory, his
personal portfolio and blog.