A

SUMMER PROJECT REPORT

On

CONSUMER SATISFACTION WITH DAINIK

JAGRAN
Submitted towards Partial Fulfillment of the Requirement for the
Award of the Degree of

BACHELOR OF BUSINESS ADMINISTRATION

From
(AFFILIATED TO C.C.S. UNIVERSITY, MEERUT)

Session
(2012-2015)

Submitted To:

Submitted By:

Mrs. Renuka Singh

VIVEK KUMAR
Roll No. 8016548
BBA- VI Sem

ASTRON COLLEGE OF EDUCATION,

MEERUT
1

STUDENTS DECLARATION
I, VIVEK KUMAR Student of BBA- VI Semester here by declared that the research report
entitled STUDY OF CONSUMER SATISFACTION IN REFERENCE TO DAINIK
JAGRAN is completed and submitted which is my original work. Submitted to Mrs. Renuka
Singh, Faculty of Management, Astron College Of Education, Meerut The imperial finding
in this report is based on the data collected by me. I have not submitted this project report to
C.C.S University or any other University for the purpose of compliance of any requirement of
any examination or degree ever before.

DATE:

VIVEK KUMAR
Roll No. 8016548
BBA- VI Sem

PREFACE
I have to undergo for the training program in the after completing the first year. The attractive
feature of the B.B.A. course is that along with theory we also get to have the exposure of the
practical environment. The topic for my project report is:The Project Report revolves around the Sakhi magazine explore the various aspects of magazine.
The certain objectives were predefined and the task was to accomplish them. This report also
provides the survey analysis about the nature of retailer prescription and the key factors over
which a company should have a strong hold to survive with a long-term view.

The study was confined geographically to south Delhi. The data source was collected from the
regular visits of distributors & retailers.

A special task was also assigned to me to analyze the market opportunities in different regions of
South Delhi. It under that different counter has been visited. A set of questionnaire was prepared
& scrutinized before going for market analysis.

ACKNOWLEDGEMENT

Presenting a Research report of this type is an arduous task, demanding a lot of time. I will
remember all of them with gratitude.
I must, however, especially Render & My special sincere thanks towards
for giving me a chance to take this research for their valuable guidance, which helped me on all
those points, which I needed to include in, with full intensity.
I must, however, especially Render & My special sincere thanks towards project guide
Mrs. Renuka Singh, Faculty of Management, Astron College Of Education, Meerut for cooperating me at every point of project duration, whenever required.
I am always thankful to my Almighty God, for always being with me and showing me the right
ways, My Family, for always doing favors to me and my friends and colleagues consistently
helped with encouragement and criticism throughout the research work, for always lifting my
sights to higher vision, raising my personality beyond normal limitation and for realizing me my
strengths and potential, as I did not always welcome her exhortation, try again; you can do
better. But this research owes a great deal to it and so do I.

VIVEK KUMAR

TABLE OF CONTENTS
Chapter

Page
1. COMPANY PROFILE...6-22
2. PRODUCT PROFILE....14-21
3. OBJECTIVES OF THE STUDY...22
4. SCOPE OF STUDY...23
5. RESEARCH METHODOLOGY...24-27
6. SAMPLE DESIGN.28-33
7. SWOT ANALYSIS34-39
8. DATA ANALYSIS40-46
9. SUGGESTION & RECOMMENDATION...47-52
10. CONCLUSION..53-54
11. LIMITATION OF THE STUDY55-91
12. FINDINGS..92-93
13. BIBLOGRAPHY94-95
14. QUESTIONNAIRE96-99.

COMPANY PROFILE
DAINIK JAGRAN
Dainik Jagran is a leading Hindi -language broadsheet daily newspaper in India. Dainik Jagran is
a Hindi daily newspaper. Dainik Jagran, founded in 1942 was the brainchild of the aggressive

freedom fighter Mr. Puranchandra Gupta. The first 0ion was launched in Jhansi in 1942 and in
1947 Dainik Jagran shifted his headquarters to Kanpur and thus launched its second 0ion. The
paper at that time was the only one of its kind and was a mirror image of those times and the
people of that bygone era. The Hindi News paper market in India has a rich tradition and
heritage. Brands like Hindustan from HT, Dainik Bhaskar, Amar Ujjala, Navbharat Times and
many others have a combined reader ship which is the largest in the world. Hindi newspaper
journalism makes use of the subtle nuances which are permitted by the Hindi language. The big
Hindi newspapers have now embarked upon new marketing strategies and promotions to attract
new readers and advertisers alike. Best Practices from the English media are probably being
adopted and in some cases blindly copied, in hope of differentiation and emulating international
publishers and content owners.
The Hindi newspaper readers are mainly from the following states UP Himachal Pradesh Bihar
Jharkhand Chhattisgarh Madhya Pradesh Rajasthan Delhi/NCR Haryana Punjab Kashmir
Uttaranchal West Bengal and probably more states
Interestingly, there seems to be huge opportunity for advertisers to tap this populace, probably
60% of India's population. There are some arguments as to the potential realization of the market,
however the rate at which multinationals are approaching these diverse markets.
He is also the Chairman of Shakumbhri Sugar and Allied Industries Ltd., Chairman and
Managing Director of Jagran Prakashan (P)Ltd.., Director of Jagran Ltd., Jagran Micro Motors
Ltd., Member( Executive committee) of Indian News Paper Society , Indian Language News
Paper Association , Founder Secretary and Treasurer of Shri Puran Chandra Smarak Trust,
Kanchan Charitable Trust, Past President of Indian Newspaper Society , Indian Language
7

Newspaper Association, Member of Press Council Of India , Audit Bureau of Circulations and
associated with many philanthropic organizations.
Mr. Mahendra Mohan Gupta has also been appointed director on the Board of the leading
national news agency, the United News of India (UNI). He has created a niche for himself by his
unequalled devotion to help the language newspapers to keep pace with everyday changing
modern technology and become qualitatively competitive in the newspaper industry. He is a
Media executive reputed for his protagonism of objective journalism and making newspaper a
meaningful and powerful instrument for transformation of society and betterment of mankind.

Some supplements offered by the Dainik Jagran meeting.

Supplements

Jhankaar

Yatra

Sangini

Josh

Nai Rahein

Josh

E - PAPER
8

Jagran Channels Jagran.com has various channels on its website focusing on different
information needs of its users. On the website the latest news in Hindi more than 30 times a day.
In addition to news, they also have more than 30 other channels on their website including
Junior Jagran is an all colored, bilingual, weekly tabloid catering to the taste of the youngsters
and teenagers of 1319 years age group. Junior Jagran will definitely bridge the gap as the
content and layout of the tabloid will be bilingual as per the taste of teenagers."
Khana Khazana is a cookery channel targeted at household women who cherish cooking. Jagran
Yahoo! Khana Khazana is a complete resource of multi cuisine recipes and quick cooking tips.
Khana Khazana involves the subtle combination of various ingredients to create dishes that are
truly sublime.
Cine Maza is a popular Bollywood news and reviews channel of Jagran.com giving information
on bollywood, top 5 releases, Box office hits, fact file of actors and actresses with biographies
and latest releases.
Dainik Jagran is a Hindi daily newspaper. Its first 0ion was launched from Jhansi, Uttar Pradesh
in 1942. It then shifted its headquarters to Kanpur, Uttar Pradesh and started the Lucknow 0ion.
It presently has 32 0ions and prints over 200 sub-0ions. The newspaper has publishing units at
Uttar Pradesh, Uttarakhand, Bihar, Jharkhand, Punjab, Haryana, Madhya Pradesh, Delhi, Jammu
and Kashmir, Himachal Pradesh and parts of West Bengal. It was ranked as the highest read
national daily across all languages (including English) in India as per NRS-2005.
Indias leading Newspaper published from 10 States and has 28 0ion running successfully all
through the country. Its soon to launch its next 0ion from Indore. Recognized for the
9

authenticity, rich culture base and Values. A complete Hindi daily for entire family. The company
is seeking a Deputy 0or, to be based in Indore.
The person who can assist the 0or and coordinate the complete team of 0orial of about 60 people
and bureaus. Sharp ideas for selecting the news and placement of the different news and stories.
Should be acquainted with modern software and technologies of a national level newspaper.
Must be very good in creating the ideas of layouts, display and graphics on first page and other
special pages. Having experience of minimum 10 years working under any recognized, reputed
national level hindi daily. Should be very friendly with internet and all printing technologies. The
person will get the preference who can also write the 0orial and spot comments on day to day
important stories.
Individual will head the advertising deptt. , Handling the entire internal and external
communication. It is an exciting opportunity for a top- of-the-line marketing professional to
impact a large business, which is scaling up rapidly and wants marketing and brand building to
play a crucial role in the organisation through a rigorous branding exercise.
Should be a top of the line marketing management professional, with enormous familiarity with
media markets. High and proven skills in creative appreciation. A track record of innovation.
Understanding of consumer behavior in rapidly changing sectors useful. Deep familiarity of the
PR function. Candidate may have a mix of Media and FMCG experience from companies known
for their marketing. Even candidates from the FMCG industry with exceptional depth and width
of Media Industry. Must have high energy, along with influencing and impacting skills. Must be
entrepreneurial, hands on and possess a proactive approach. Excellent communication and
leadership skills.
10

Indias leading Newspaper published from 10 States and has 28 0ion running successfully all
through the country. Its soon to launch its next 0ion from Indore. Recognized for the
authenticity, rich culture base and Values. A complete Hindi daily for entire family. The company
is seeking an Advertising Manager, to be based in Indore.

Responsibilities
Individual will head the branding, advertising and all the related pre- launch activities, the
complete media buying and planning and also the entire internal and external communication. It
is an exciting opportunity for a top- of-the-line marketing professional to impact a large business,
which is scaling up rapidly and wants marketing and brand building to play a crucial role in the
organisation through a rigorous branding exercise. The individual will have to understand the
emotions of consumers to support product development, segmentation and targeting. The whole
branding for the launch of the Newspaper for a competitive market. Producing and implementing
integrated and effective brand marketing plans, which deliver increasing brand acceptance,
market share and brand strength in the chosen consumer segments. Ensure continued preference
of the brand amongst its customers. To build innovative mass media based initiatives. Steer
consumer understanding through market research, incorporating insights from the research
analysis into the marketing plans and continuously observing competition, both direct and
indirect. To enhance quality of internal and external communication. To drive efficiencies in
media buying and planning. To lead generation of clutter breaking ideas and communication.
Should be a top of the line marketing management professional, with enormous familiarity with
media markets. Should have high conceptual clarity and have been involved in or led the

11

transformation and positioning/ launch of successful brands. High and proven skills in creative
appreciation. A track record of innovation. Understanding of consumer behavior in rapidly
changing sectors useful. Deep familiarity of the PR function. Candidate may have a mix of
consumer (FMCG) and financial services industry experience from companies known for their
marketing and brand building capabilities. Even candidates from the FMCG industry with
exceptional depth and width of Media Industry. Must have high energy, along with influencing
and impacting skills. Must be entrepreneurial, hands on and possess a proactive approach.
Excellent communication and leadership skills.
Jagran Prakashan is the publisher of the Hindi daily newspaper Dainik Jagran, which is the
largest selling newspaper in India in terms of total readership of 17.1m (IRS-2007R1) and 2.2m
circulation (ABC- Jul-Dec2006). Dainik Jagran is published in 31 0ions across 12 North Indian
States. The company also publishes a womens magazine Sakhi and an annual knowledge digest
Jagran Varshiki. To flank the mother brand Dainik Jagran and to increase market share in its
existing markets, Jagran recently launched two new newspaper formats City Plus and I-Next.
While City Plus is a free newspaper, I-Next is a compact newspaper targeting the youth. Jagran
also has a tie-up with The Independent to publish its facsimile 0ion in India. It also has a tie-up
with Yahoo! to launch a co-branded internet property. Jagran has a presence in the growing out of
home and events management market in India.
Promoted by the Gupta family, the Jagran group is one of the well known business groups in
North India and is immensely popular for its Hindi daily DAINIK JAGRAN. Promoted in 1942
by the late Puran Chandra Gupta, a freedom fighter, Dainik Jagran is currently ranked as the No.
1 Hindi newspaper in India. With a strong readership base of 17.5 mn readers spread over 8
Indian states, Dainik Jagran reaches out to nearly 56% of the Indian population. The newspaper

12

covers a vast geographical area comprising the states of UP, Uttaranchal, Punjab, Bihar, and
Delhi, Haryana, Jharkhand, M.P. and parts of Rajasthan.

An OVERVIEW
Tie-Up with Yahoo! for Internet Portal
Jagran has a tie-up with Yahoo! India for hosting a common portal offering Jagrans content
Sakhi in the e-paper format along with Yahoo!s other Sakhi services. Prior to the tie-up, Jagrans
news portal www.jagran.com was the most visited Hindi news portal in the world, but Jagran
was not as successful in monetizing the web site.

13

14

Under the arrangement:

Jagrans original content in news, sports and current affairs will be offered along with Yahoos
Sakhi content.
Yahoo! India will host and manage the advertising sales of the co-branded property on a revenuesharing basis.
Jagran and Yahoo! India will jointly distribute Yahoo! Indias search offering.
We believe the monetization process of Jagran's Sakhi news content will be significantly exp0ed
after the tie-up with Yahoo! India, and also the technology platform of the property will improve
significantly.
We are not building in any incremental revenues from the Jagran Yahoo!
Internet property presently, as selling of ad-inventory and actual flow through of revenues is
quite some time away.
J9 is a separate division of JAGP catering specifically to the SMS services segment. Jagran is
targeting revenues of Rs50m in FY08. INMIL is expected to bring in significant technology and
expertise in this business.

15

Migration from B/W to Color Advertising

We see the share of color advertising for Jagran expanding in the total print advertising space
driven by increasing demand and Jagrans increased color capacity. As can be seen from Figure
17, Jagrans color advertising as a percentage of total advertising space increased from 19% in
FY05 to 33% in FY07. Management expects color advertising to reach 65% of the total
advertising space by FY11E.
Jagrans color advertising rates are at a 25-40% premium on an average to black and white rates.
Yields on color advertising are thus very high as the incremental cost for color advertising is not
proportionate to the advertising rates.
Jagran has recently augmented its color capacity at Kanpur while the expansion at Lucknow will
be completed by FY08E. Management has a clear policy of increasing color capacity in markets
commensurate with the demand for color advertising. Presently, Jagran has enough capacity to
cater to the demand for color advertising in its present markets.

16

Gap between Regional and English Advertising Yields

The print advertising revenue pie in India is skewed toward English newspapers with more than
50% of Indian print medias advertising revenues coming from English newspapers. Regional
language and Hindi newspapers advertising yields are typically lower than the English language
papers, as English readers, being in higher socio economic brackets, have higher purchasing
power and are vied for by advertisers.

17

This aspect of the Indian advertising industry is changing as:

1. There is a greater allocation of advertising budgets to smaller towns, as advertisers
increasingly use regional language papers to target the underpenetrated smaller towns and
cities.
2. Increase in demand for advertising space in smaller towns as:
a. Smaller towns with population up to a million become the focus of organized
retailers. According to research firm KSA Techno pack, the retail boom, 85% of
which was so far restricted to the metros, is set to percolate to Tier II-III cities.
These cities are underpenetrated and offer cheap real estate options, which
coupled with improving brand acceptance by consumers, will lead to a faster
breakeven.
b. Increasing number of IT firms move to Tier II-III cities for cost advantages
through reduced labor, real estate costs and lower attrition.
Hindi and regional revenues are already growing at a faster pace than the English
advertising revenues in print media.

18

Sustainable 20-25% Ad Rate Hikes

Driven by increased readership and the buoyancy in the advertising market, Jagran has been able
to execute consistent price hikes over the last few years. While last year Jagran had hiked its ad
rates by 30%, this year it has taken a hike of 35% in its ad rates in UP and in the other 0ions by
an average 25%.
Given the buoyancy in the advertising market and the increasing share of regional advertising in
this expanding pie, we believe price hikes of 20-25% in the next two years seem sustainable.
Based on ad rate hikes and increasing inventory utilization, we are forecasting an advertising
revenue growth of 28% for Jagran over FY07-10E. It is worth pointing out here that in the print
business, advertising revenues have a direct flow through to the bottom line, and any increase in
advertising revenues leads to a disproportionate increase in profitability and earnings.

Monetization of Maturing 0ions

Jagrans EBITDA margins expanded from 6.9% in FY05 to 20% in FY07 driven by ad rate hikes
and increased color advertising. In future, we expect the operating margin expansion to sustain
on the back of strong operating leverage as the impact of monetization of maturing 0ions kicks
in. From 2000-2005, Jagrans profitability was depressed due to:
1. Expansion into new markets; and
2. Cover price war with the leader in the Punjab market.
Most of the 8-9 loss-making 0ions in the new markets are nearing breakeven. In the print
business, depending on the market, an 0ion takes 4- 5 years to mature when the advertising
revenues reach the critical level to be able to cover the newsprint cost and other fixed costs such
as employee expenses, etc. We expect 3-4 of the loss-making 0ions to break even in FY09, with
19

the rest turning profitable in FY10. We are building in operating margins of 24.1%, 26.3% and
30.1% in FY08E, FY09E and FY10E, respectively.

OOH and Events Management to Lend Stability

Jagran forayed into the Out-of-Home market in 2004. This broadening of its advertising offering
will not only enable Jagran to offer comprehensive and integrated advertising solutions to its
clients but also will help reduce dependence on publishing revenues and enable it to participate
in the OOH market growth in India. We are forecasting revenue CAGR of 86% and 43% for
OOH and events management respectively over FY07-10E.

Company and Major Shareholders Background

Jagran Prakashan is promoted by the Gupta family. Mahindra Mohan Gupta is the CMD while
Sanjay Gupta is the CEO and Chief 0or of Dainik Jagran. Besides print media, the promoters
have a radio license and a 45% stake in the news broadcasting channel IBN7. Other non-media
interests include sugar and mall operations through its companies Rave Entertainment Pvt. Ltd
and Rave@Moti Entertainment Pvt. Ltd.
Shareholding Pattern
The Gupta family has a 52.1% stake in Jagran Prakashan. Independent News and Media
Investments Ltd. (INMIL) has a strategic 20.8% stake and two board seats.
Total foreign investment as of September 2007 was 24.7%, which does not leave much room for
new foreign investment.
Risks

20

We rate Jagran Low Risk based on our quantitative risk rating system that tracks 260-day
historical share price volatility.
The key downside risks to our target price include:
1.

Advertising constitutes 65% of total revenues for Jagran, which are dependent on
the macro environment. Any slowdown in the economic activity in India leading
to a slowdown of GDP growth would lead to an overall decline in the advertising
industry revenues, thus impacting Jagrans revenues and profitability.

2. Jagran is the market leader in Uttar Pradesh and is a strong No. 2 in Uttaranchal,
Bihar, etc. Any increase in competitive intensity in any of these markets could
potentially lead to increase in sales promotions/discounts to agents, cover price
decrease, etc., which would significantly impact the circulation and might lead to
newsprint losses, negatively affecting profitability.
3. Poor response to the new newspaper formats of I-Next and City Plus would put a
strain on profitability and might depress the earnings in the coming years till they
reach breakeven.
4. Newsprint costs, which form 50% of the production costs for Jagran, have been
subdued for the last few quarters. Any escalation in newsprint prices would
impact its profitability severely as print media companies typically do not pass on
these hikes to consumers through cover price increase, etc.
5. Recently, some states have put restrictions on the number and location of out of
home installations citing potential risk to traffic movements and environmental
concerns. While, this has been implemented only in select areas presently, should
there be any widespread implementation of such restriction, our OOH revenue

21

forecasts would be at risk. Also, since OOH properties are leased for long
durations, Jagran stands to lose its investments in OOH properties in case of such
an event.
Key upside risks to our target price include:
1. Earlier than expected breakeven of its 8 loss-making 0ions would lead to an
improvement in Jagrans performance and would be positive for the stock.
2. Better than expected 8-9% GDP growth for India would lead to strong growth in
the print advertising market as well, implying stronger growth for Jagran.
3. Currently, there is a 26% limit on FII investment in print stocks. Any easing of
this restriction would be positive for the stock.
4. Success and earlier than expected monetization of Jagrans co-branded Internet
property with Yahoo! would be a positive for profitability and stock sentiment.

22

Martyr's Memorial
Nickname(s): The Sports Capital of India

Meerut
Coordinates: 28.99N
28.99N 77.70E
Country
State

77.70ECoordinates:
India

Uttar Pradesh
23

District

Meerut

Government
Mayor

Mr. Harikant Ahluwalia(BJP)

Area
Metropolitan
City

272 km2 (105 sq mi)

Elevation

224.659 m (737.070 ft)

Population (2011)[1]
Metropolitan
City

1,309,023

Density

4,800/km2 (12,000/sq mi)

Metro[2]
Languages

1,424,908

Official

Hindi

Time zone

IST (UTC+5:30)

PIN

250 0xx

Telephone code

91- 121- XXXX XXXX

Vehicle registration

UP-15

Website

meerut.nic.in

Meerut (Hindi: Urdu Pronunciation (helpinfo)) is a city in the Indian state of Uttar Pradesh.[3] It
is an ancient city with settlements dating back to the Indus Valley civilization having been found
in and around the area. The city lies 70 km (43 mi) northeast of the national capitalNew Delhi,
and 453 km (281 mi) northwest of the state capital, Lucknow.[4] It is the second largest city in
the National Capital Region of India (the largest being Delhi), the 16th largest metropolitan area
and 25th largest city in India.[5][6][7] It ranked 292 in 2006 and 242 in 2010 in the list of largest
cities and urban areas in the world.[8] The city covers an area of about 172 km2 (66 sq mi) while
the total area is 198 km2 (76 sq mi), third largest in Uttar Pradesh after Kanpur and Lucknow . It
has the 2nd largest army cantonment in the country.[citation needed] The city is one of the
largest producers of sports goods, and the largest producer of musical instruments in India. It is
also the largest producers of bicycle rickshaw in world.[citation needed] The city is also an
education hub in western Uttar Pradesh.
24

Etymology
The city may have derived its name from Maya Rashtra, the capital of the kingdom of Mayasura,
Mandodari's father and Ravana's father-in-law. This name may have mutated to Mairashtra, Maidant-ka-khera, Mairaath and eventually Meerut.[9][10]
According to another version Maya, a distinguished architect, got from king Yudhisthira the land
on which the city of Meerut now stands and he called this place Mayrashtra, a name which in
course of time became shortened to Meerut. Tradition has it that the district formed part of the
dominions of Mahipal, Gurjar king of Indraprashta, and the word Meerut is associated with his
name.[citation needed]
[0]History
After the archaeological excavations at Vidura-ka-tila, a collection of several mounds named
after Vidura, in 195052, a site 37 km (23 miles) north-east of Meerut, it was concluded to be
remains of the ancient city of Hastinapur, the capital of Kauravas and Pandavas of Mahabharata,
which was washed away by Ganges floods.[11][12][13]

Fragment of the 6th Ashoka Pillar in sandstone, with inscription or Edicts of Ashoka, in Brahmi,
originally from Meerut, now in the British Museum
Meerut also contained a Harappan settlement known as Alamgirpur. It was also the easternmost
settlement of the Indus valley civilisation. Meerut had been a centre of Buddhism in the period
ofMauryan Emperor Ashoka (r. 273 BC to 232 BC.), and remains of Buddhist structures were
found near the Jama Masjid in the present day city.[14] The Ashoka Pillar, at Delhi ridge, next to
the Bara Hindu Rao Hospital, near Delhi University, was carried to Delhi from Meerut,
by Firuz Shah Tughluq (r. 13511388);[12][15][16] it was later damaged in a 1713 explosion,
and restored in 1867.[17]
In the eleventh century AD, the south-west part of the district was ruled by Har Dat, the Dor
Raja ofBulandshahr who built a fort, which was long known for its strength and finds mention
in Ain-i-Akbari.[18] He was later defeated by Mahmud Ghazni in 1018. A prominent local
25

landmark, the Jama Masjid, dates from this period and is said to have been built by Mahmud's
vizir. Shortly after its capture the city was regained by the local Hindu Raja and part of his
fortifications, built for the citys defence, survived until recent times. The first big invasion on
the city came later in 1192 AD, from Mohammad Ghori, when his general Qutb-ud-din
Aybak attacked the city, and a much worse fate lay ahead for the district, which came with the
invasion of Timur in 1398, during which the Rajputs offered a tough resistance at the fort
of Loni, where he fought the Sultan of Delhi, Muhammad Tughlaq. But, eventually they were all
defeated and all the 1,00,000 prisoners his army had taken in since his invasion of India were
massacred, according to Timurs own accounts in Tuzk-e-Taimuri.[19] Thereafter he went on to
attack Delhi, where he again massacred the local population, and returned to attack Meerut town,
then ruled by an Afghan chief, Ilias, and took the city in two days, leading to widespread
devastation, before heading north once again.[12]
After that Meerut was ruled by Jats & then Marathas from whome it was taken by the British.
[when?] During the rule of Mughal Emperor, Akbar the Great (r. 15561605), there was a mint
for copper coins here.[14]

1857 Mutineers' Mosque

Meerut is famously associated with the Indian Rebellion of 1857 against the British East India
Company.[20]The famous slogan "Dilli Chalo" ("Let's march to Delhi!") was first raised here.
Meerut cantonment is the place where the rebellion started when Hindu and Muslim soldiers
were given rifle cartridges rumoured to have a coating made of animal fat. The bullet wrapping
was to be opened by mouth before use, which affected the religious sensibilities of both Muslims
and Hindus as the fat used was alleged to be derived from lard and tallow; cows are held sacred

26

by Hindus and Muslims consider the pig unclean. Meerut soldiers set fire to the bungalows of the
English.
During this revolt, Meerut leapt into international prominence, when on 24 April 1857 eightyfive of the ninety troopers of the 3rd Cavalry refused to touch the cartridges and after courtmartial were sentenced to ten years imprisonment. On Sunday, 10 May 1857, Kotwal Dhan
Singh Gurjar opened the gates of the prison. These soldiers, along with other imprisoned soldiers
escaped prison and declared themselves free, revolted, attacked and killed several of the British
authorities to take the city in their control. This marked the beginning of a widespread revolt
across northern India as these soldiers marched towards Delhi. 10 May is still celebrated as a
local holiday in Meerut.[21]

The United Provinces, in 1903

Meerut was also the venue of the controversial Meerut Conspiracy Case in March 1929, in which
several trade unionists, including three Englishmen, were arrested for organising Indian-rail
strike. This immediately caught attention back in England, inspired the 1932 play titled Meerut
Prisoners, by Manchester street theatre group, the 'Red Megaphones', highlighting the
detrimental effects of colonisation and industrialisation[22] In the 1940s, Meerut cinemas had a
"Don't Move" policy during playing of the British national anthem
The city and district also suffered from communal (Hindu-Sikh) riots in 1984[23] and (HinduMuslim) riots in 1982[24] and in 1987, during which the Hashimpura massacre took place, in
May 1987, when personnel of the Provincial Armed Constabulary (PAC) allegedly shot dead 42
Muslims, the trial of the case is still pending.[25][26] In 2006, a fire at a consumer electronics
"Brand India" fair in Victoria Park Stadium killed over 100 people. But, according to some
unofficial sources,[who?] the number of affected people is pegged at more than 200.
27

[0]Mythology
Meerut was founded as Mayarashtra (lit. Maya's country) by Maya, who was the father

of Mandodari, Ravana's wife in the Ramayana.[27] Meerut was the capital of Maya.
[28] Thus the city is also known as 'Ravan Ki Sasural' literally meaning Ravana's wife's
home.
In the Ramayana, Shravan Kumar carried his feeble parents on his shoulders to all the

pilgrimage sites in India, but it is believed that when he passed through Meerut, he put down
his parents for a while to get rest and water. It was here that Lord Rama's father,
King Dasharatha, mistook Shravan Kumar for a deer and shot him with an arrow by
accident. Shravan Kumar's parents declared that the king's own first son would abandon him
when he needed him the most.
[0]Climate
Main article: Climate of Uttar Pradesh
Meerut
Climate chart (explanation)
J

F M A M J

O N D

20 25 25 10 41 97 190 207 134 12 4 10

20 24 30 37 40 38 35 34 34 33 28 23
8 11 16 21 26 28 27 27 25 19 13 8
Average max. and min. temperatures in C
Precipitation totals in mm
Source: World Weather Service
[show]Imperial conversion
Meerut has a monsoon influenced humid subtropical climate characterised by very hot summers
and cool winters. Summers last from early April to late June during and are extremely hot, with
28

temperatures reaching 43 C (109 F).[3] The monsoon arrives in late June and continues till the
middle of September. Temperatures drop slightly, with plenty of cloud cover but with higher
humidity. Temperatures rise again in October and the city then has a mild, dry winter season
from late October to the middle of March[3] Lowest temperature recorded is 0.5 C (32.9 F).
[citation needed] Rainfall is about 80 cm to 100 cm per annum, which is suitable for growing
crops. Most of the rainfall is received during the monsoon. Humidity varies from 30 to 100%.
[3] The city receives no snow.
[hide]Climate data for Meerut
Month

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

29

32

39

43

45

46

44

40

39

(84)

(90)

(102)

(109)

(113)

(115)

(111)

(104)

(102)

25

29

35

40

43

43

39

36

36

(77)

(84)

(95)

(104)

(109)

(109)

(102)

(97)

(97)

14

19

22

25

22

20

(41)

(39)

(48)

(57)

(66)

(72)

(77)

(72)

(68)

15

17

16

19

15

(32)

(32)

(41)

(46)

(59)

(63)

(61)

(66)

(59)

24

18

10

15

54

248

332

138

(0.94)

(0.71)

(0.39)

(0.2)

(0.59)

(2.13)

(9.76)

(13.07)

(5.43

% humidity

79

70

59

42

41

58

80

84

77

Avg. rainy days

11

Record high C (F)

Average high C (F)
Average low C (F)
Record low C (F)
Rainfall mm (inches)

Source: Department of Meteorology, Ministry of Earth Sciences, Government of India[29]

[0]Geography
Meerut lies between 2857 to 2902N latitude and 7740 to 7745E longitude in the IndoGangetic plains of India.[3] It is bound on the north by Muzaffarnagar, in the south
by Bulandshahr while Ghaziabad and Baghpat districts form the southern and western limits.
[4] The

river Ganga forms

the

eastern

boundary

and

separates

the

district

from Moradabad and Bijnor.[4] The Hindon forms the western boundary and separates the
district from Baghpat.[4] The ground is not rocky and there are no mountains. The soil is
composed of pleistocene and sub-recent alluvial sediments transported and deposited by river
action

from

the

Himalayan

region.[3] These
29

alluvial

deposits

are

unconsolidated.

[3] Lithologically, sediments consist of clay, silt and fine to coarse sand.[3] Land is very fertile
for growing crops, especially wheat, sugarcane and vegetables.[3] The city lies between the
plains of the Ganges and Yamuna.
[0]Meerut Cantonment

Mall Road in Meerut Cantonment

Meerut Cantonment was established by the British East India Company in 1803 after the Battle
of Laswari. It is the second largest cantonment of India both in land area (3568.06 hectares) and
population (90521 people as per 2001 census). The Revolt of 1857 started from Kali Paltan" in
Meerut Cantonment and Indian soldiers stationed here actively participated in the rebellian. [4]
[30] The cantonment surrounds the city from 3 sides - from Pallavpuram to Sainik Vihar to
Ganga Nagar.[4] It is well connected with the rest of country by roads as well as by rail. The
Delhi Niti Paas Road (State Highway No. 45) passes through Meerut Cantonment.[30]
Soldiers from the cantonment have actively participated in the Battle of Ypres, both
the 1st and 2nd Battles of El Alamein, France, Burma Campaign, the Indo-Pak Wars, Bangladesh
Liberation War and Kargil War. Its battalions and officers have shown great courage and have
got many honours.[citation needed]
It has been the regimental centre of Punjab Regiment Corps of Signals, Jat Regiment, Sikh
Regiment, Dogra Regiment in the past.
[0]Development

30

Atop an under-construction overpass

Meerut is the 63rd-fastest-growing urban area in the world.[31] It is the 14th fastest developing
city in India. A new report by U.S. financial services firm Morgan Stanley, "AlphaWise City
Vibrancy Index: A Guide to Indias Urbanization" gave Meerut the 5th spot on the "vibrancy"
index, ahead of Delhi and Mumbai.[32] Meerut ranked second on both the financial penetration
index, which measures things like the presence of ATMs and bank branches, and on the
consumption index, indicating the citys transformation into an urban town. While the city
ranked in the bottom 10 in job creations, the report suggests that overall there are plenty of signs
of

"potential

for

urbanisation,"

including

future

employment

opportunities.[33] The

infrastructure segment of Meerut is currently going through a boom phase with many new
projects coming up in and around the city.[34][35] There are many new buildings, shopping
complexes, malls, roads, flyovers and apartments coming up.
Delhi-Meerut expressway is expected to be completed by 2013, although there have been several
delays to this plan over the past decade. The Upper Ganga Canal Expressway is also under
development. GAIL is also establishing its plant in Meerut and Muradnagar to supply cooking
gas within the city. A five star hotel, in Greenwood City, at Baghpat road bypass crossing and a
three star hotel at Delhi road near Rithani are under construction
Industry
Meerut is one of the important industrial towns of western Uttar Pradesh.[3] It is a rich
agricultural area with such pockets of land that do not fit in for crop purpose. Being in the
proximity of Delhi, it is ideal for industry. It is famous for handloom works and scissors industry
from olden age.[4] Meerut is home to 520 micro, small and medium scale industries.[37] As of

31

August 2006, Meerut has about 23,471 industrial units, including 15,510 small-scale units and
7,922 cottage industries.[4]
Existing industries in the city include tyres, textile, transformer, sugar, distillery, chemical,
engineering, paper, publishing, and sports goods manufacture.[4][37] Prospective industries
include IT and ITES.[4] Meerut is home to some prominent regional pharmaceuticals companies
like Perk Pharmaceuticals Limited, Mankind Pharma & Bestochem.[38] Meerut is one of the
major manufacturing regions for sports goods in India.[4][38][39] The city is especially famous
for the manufacture of cricket goods with SG being the largest Indian cricket goods manufacturer
and exporter operating in Meerut.[40] Meerut is also the largest manufacturer of musical
instruments in India.[4][38] Meerut was one of the first cities in northern India where publishing
was set up during the 19th century. It was a major center of commercial publishing during 1860s
and 1870s.[41]
Uttar Pradesh State Industrial Development Corporation (UPSIDC) has two industrial estates in
the city, namely Partapur and Udyog Puram.[42][43] Mohkampur industrial area is a private
initiative. Paschimanchal Vidyut Vitran Nigam Ltd has unrestricted power at Partapur,
Udyogpuram and Mohkampur industrial areas. Bhur Baral industrial area is under development.
1200 hectares of land is available for industrial development. Identified industrial areas are at
Shatabdi nagar, Delhi road, Baghpat road, Roorkee road, Mawana road, Parikshitgarh (Kila)
road, Garh road, Gagol road (identified by UPSIDC) and Hapur road. 2000 hectares of land is
being proposed for industrial development near DelhiMeerut expressway. Nipro Glass from
Japan has set up a large glass plant for medical use. Investment from outside Meerut has started
pouring in as DelhiMumbai freight corridor and east freight corridor will be intersecting very
near to Meerut, making it a cost effective destination for setting up industries. GAIL Gas Ltd is
laying infrastructure for piped CNG throughout the city for industrial, domestic and transport
use.[citation needed]
[0]Retail

32

Melange Mall and multiplex at Pallavpuram

Aside shops representing a range of well-known brands, car showrooms, hotels, bars and clubs,
the city's gold market is one of Asias largest, employing over 25,000 skilled craftsmen and
processing around 60 kilograms of the precious metal per day.[44] The city has over 40 BIS
Hallmark showrooms.[clarification needed]
The city has a number of shopping malls, including PVS Mall in Shastri-Nagar, Melange Mall in
Pallavpuram and Era Mall on Delhi Road. A number of other malls are expected to open soon.
[0]Revenue generation
Meerut has shown healthy numbers in terms of revenue generation. In 2005-06, Meerut occupied
the fifth slot and contributed Rs 10,306 crore to the direct tax collection. It slipped to number six
in 2006-07 when the revenue collection at Rs 11,203 crore was 18% lower than the target of Rs
13,627 crore. According to statistics compiled by the Income Tax department, Meerut
contributed a Rs.10,089 crore to the national treasury in 2007/08, overall it was ranked 9th
outperforming Lucknow, Jaipur, Bhopal, Kochi and Bhubaneshwar. [45]
[0]Civic administration
Meerut district is divided into three tehsils, namely Meerut, Mawana and Sardhana. These tehsils
are further divided into 12 blocks.[46]
The city is administered by Meerut Municipal Corporation, which is responsible for performing
civic administrative functions. Infrastructure development of the city is looked after by the
Meerut Development Authority (MDA).

33

Meerut it is the headquarter of NCR Zone and upwest zone A of Police. An ADG and a secretary
level IAS officer cover west U.P.zone. Both the officers look after the legal and developmental
condition and system of Western Uttar Pradesh from Meerut for 6 Division of western Uttar
Pradesh, namely Meerut, Agra, Bareily Moradabad, Saharanpur and Aligarh under West Zone,
and Meerut Division with Saharanpur is in NCR Zone. A DIG looks after Meerut for legal
condition and law, Commissioner also looks for 6 district of Meerut Division.[citation needed]
The office of the Chief Commissioner, Customs & Central Excise, Meerut Zone, has jurisdiction
over 13 districts of Uttrakhand and 14 districts of Uttar Pradesh. This jurisdiction was carved out
of the Lucknow Zone. It comprises the erstwhile Customs & Central Excise Commissionerates
of Meerut & Noida. The Meerut Commissionerate was bifurcated into two Commissionerates,
namely, Meerut-I and Ghaziabad and the Noida Commissionerate was bifurcated into Noida
and Meerut-II. In addition, jurisdiction of Central Excise Division Bareilly was included in the
jurisdiction of Meerut-II Commissionerate.[47]
[0]Transport
[0]Air
The nearest airport is the Indira Gandhi International Airport which is about 80 km away.
The Dr. Bhim Rao Ambedkar airstrip is located at Partapur. It was proposed by the state
government that the airstrip be converted to an international airport to reduce pressure on Delhi
airport.[48]However, Plans to expand the airstrip were called off after protests against land
acquisition started in other parts of the state.[49] Following an accident in May 2012, the city
administration barred private flights from using the airstrip.[50]
[0]Road
By

road

Meerut

is

well-connected

to

major

cities

like Delhi, Noida, Faridabad, Ghaziabad, Haridwar, etc. A large number of people commute to
Delhi, Noida, Greater Noida, Ghaziabad and Gurgaon every day for work. Three national
highways

(NH-58, NH-119 & NH-235)

pass

through

Meerut. Upper

Expressway which passes through outskirts of the city is under development.

34

Ganga

Canal

There are 2 main bus terminals, namely Bhainsali bus terminal and Sohrab Gate bus terminal
from where Uttar Pradesh State Road Transport Corporation (UPSRTC) buses ply to cities all
over the state and all nearby cities.
As Meerut has been declared a metropolitan city in 2007, JNNURM scheme has been put in
place and many low floor city buses now run on the city roads.[4] Low Floor City Buses, Normal
City Buses, auto rickshaws and rickshaws are convenient public transport options to commute
within the city. Many new transport infrastructure projects like inner ring road, outer ring road
and construction of new flyovers are proposed.
An 8 lane expressway from Ghaziabad to Meerut is proposed under the NCR Transport Plan
2021 which will decrease travel time to Delhi by 60 minutes.[51]
[0]Railways
Meerut has seven railway stations: Meerut City, Meerut Cantt, Partapur, Sakoti Tanda,
Daurala, Mohiuddinnpur and Pabli Khas. Meerut City station is the busiest in the city. Meerut
Cantt was founded in 1865 and serves as a secondary railway station. Meerut lies on the Delhi
Saharanpur railway line. The electrification of the line from Meerut to Ghaziabad has been
started.
About 20,000 passengers travel daily to Delhi and back. Around 27 pairs of trains run between
Meerut and Delhi, and four between Meerut and Khurja. Two trains are available for Lucknow
daily, namely Nauchandi Express and Rajya Rani Express. A weekly train goes to Chennai and
Kuchuvelli. Ahemdabad Mail connects the city to Gujrat, and Chattisgarh Express to Chattisgarh
state.
A Regional Rapid Transit System (RRTS) has been proposed for operation between Meerut
and Anand Vihar.[52][53] The RRTS is a rail-based mass transit system that would connect
distant areas of National Capital Region (NCR) to the Capital.[54] Once completed it will take
only 45 minutes to commute between the two places with the train having a peak speed of
150 km per hour. The proposed system is to have dedicated trains between Anand Vihar and
Meerut, which stop nowhere in between, and trains which stop at stations to be constructed after
a gap of 45 km.[52]Anand Vihar, Sahibabad, Mohan Nagar, Ghaziabad, Guldhar, Duhai,
Moradnagar, Modi Nagar, Meerut South, Shatabdi Nagar, Meerut Centre, Begum Bridge, Meerut
35

North and Pallavpuram are the proposed halts.[55] The high-speed rail project under rapid rail
transit system in Delhi (NCR) will start with the Delhi-Meerut line. On 14 December 2010 the
NCR Planning Board, Meerut Development Authority (MDA) and Nagar Nigam Meerut
approved this system.[56]
[0]Demographics

Change in the population of Meerut, 2001-2011

Proportion of Meerut in the population of Uttar Pradesh

Meerut City is the headquarters of Meerut district which, according to the 2011 census, has a
population of around 3.4 million. Males constitute 53.06% of the population and females
46.94%. The percentage decadal growth in 2001-2011 stands at 15.92%. The sex ratio in Meerut
is 885, lower than the state average of 908; while the child sex ratio is 850, lower than the state
average of 899. 14.16% of the population is under 6 years of age. The district has a density of
1347 persons/km 2. The overall literacy rate is 74.80%, higher than the state average of 69.72%.
[57]
As of 2009, Meerut has a crime rate of 208.6, higher than the state average of 88.4 and the
national average of 181.4.[58]
District Information (2011 census)[59][60]
36

District

Male

Female

Total

Population 18,29,192 16,18,213 34,47,405

Literacy

82.91%

65.69%

74.80%

According to the 2001 census, the city ranked 6th in terms of population density[61] in Uttar
Pradesh. The city also ranked 2nd in terms of population in NCR.[62] Males constituted 53.43%
of the population and females 46.56%.[63] The city had an average literacy rate of 65.96%,
higher than the national average of 64.8% and the state average of 57.36%.[64][65][66] Male
literacy was 76.31%, and female literacy was 54.12%.[67] 16.66% of the population was under 6
years of age.[67] Meerut has one of the largest Muslim populations among the cities of India
(close to 32.5%).[63] It is the largest Muslim city in Uttar Pradesh. The city had a sex ratio of
871, lower than the state average of 898 and the national average of 933.[68][69]
District Population (2001 census)[63][64][67][70]

District

Male

Female

Total

Urban

774,670

677,313

1,451,983

Rural

826,908

718,470

1,545,378

Total

1,601,578

1,395,783

2,997,361

Literacy

76.31%

54.12%

65.96%

According to the 1991 census, Meerut district consisted of 1,025 villages[citation needed] with a
population of around 2.4 million.[71] This does not include the population of Baghpat district
which was formed in 1998.[71]
37

District population (1991 census)[64][71][72][citation needed]

District

Male

Female

Total

Urban

NA

NA

849,799

Rural

NA

NA

1,567,714

Total

1,301,137

1,116,376

2,417,513

Literacy

64.88%

37.67%

52.41%

[0]Culture
Most traditional Indian festivals, including Holi, Dussehra, Diwali, Eid among others are
celebrated with fervor in the city. Notably, a fair by the name of Nauchandi Fair is held two
weeks after Holi every year.[73] The fair, which started in 1672,[74] continues for about 15 days
and is attended by lakhs of people. It includes events such as poetry recitations in Hindi, Urdu,
Punjabi etc.[75]
Meerut is the headquarters of the Roman Catholic Meerut Diocese, which covers the districts of
Meerut, Muzaffarnagar, Saharanpur, Dehradun, Haridwar, Moradabad, Rampur, Jyotiba Phule
Nagar, Ghaziabad, Baghpat and Dhampur Tehsil of Bijnor district.[76]
[0]Film and television
Meerut is home to a booming local film industry, which has a large following in Western Uttar
Pradesh and Haryana. The films are usually folklore stories or comedies or localised versions of
Bollywood hits.[77]
Notable people from Meerut in the film and television industry include Bharat Bhushan,[citation
needed] Mandakini,[78] Achint

Kaur,[79] Arun

Govil,[citation

needed] Kailash

Kher,

[80] Chitrangada Singh,[81] Vishal Bhardwaj[citation needed] and Deepti Bhatnagar.[81]

[82] There is also a training college for film and television located in the city.
38

[0]Education
Main article: List of educational institutions in Meerut
Meerut is an education hub of Western Uttar Pradesh with four universities, approx. 50
engineering colleges, 23 management colleges, seven pharmacy colleges, four colleges offering
hotel management, one college offering fashion design, over 150 academic colleges and over 50
schools. The city is home to Chaudhary Charan Singh University (formerly Meerut
University), Sardar Vallabhbhai Patel University of Agriculture and Technology, Swami
Vivekanand Subharti University and Shobhit University. The city has one government-run
engineering college, Sir Chhotu Ram Institute of Engineering and Technology, which is a
constituent college of Chaudhary Charan Singh University. The Indian Film and Television
Institute is located at the western bypass of the city. The city has two medical colleges: Subharti
Medical

College

and Lala

Lajpat

Rai

Memorial

Medical

College.

The

city

has

many madrasahs which provide religious education as well as modern education with computer
learning. The city also has coaching institutions for preparing students for entrance exams of
engineering and medical fields. By the attempts of local jewelers and Zila Udyog Kendra, a
jewel and gem training centre will soon be established in the city.[citation needed]
[0]Media
Meerut is becoming an important media center, as journalists from all over Uttar Pradesh and
other Indian states are working in Meerut. As media centres are situated in Meerut, the city is
getting a good amount of publicity on the national platform. The law and order situation has
improved a lot in the recent past and media has had an important role to play in it. Radio stations
shared with Delhi are Radio City 91.1 MHz, Big FM 92.7 MHz, Red FM 93.5 MHz, Radio
One 94.3 MHz,

Hit

95

Rainbow 102.6 MHz, Meow

(95 MHz), Radio

FM 104.8 MHz, AIR

Mirchi 98.3 MHz, AIR

FM

FM

Gold 106.4 MHz. Radio

IIMT (90.4 MHz)[83] is the only radio station located in the city. The Hindi-language daily
newspapers Dainik Jagran,[84] Amar Ujala, Dainik Hindustan, Janwani, DLA, I-Next, Compact,
a

fortnightly

English

tabloid

lifestyle

newspaper Pulse

business[85] are published from the city.

[0]Tourist destinations
39

of

Markets promoting

local

Augarnath Temple at 2nd Navratri night

St. John's Church

40

Statue of Mangal Pandey at Martyr's Memorial

Tourist destinations in and around Meerut include:
Jain temples of Hastinapur According to Jain tradition, Hastinapur was one of the

earliest Indian cities likeAyodhya and Kashi and came into existence during the time
of Rishabhadeva (the first tirthankara) whose grandson, Somaprabha, was the first ruler of
the

place.

It

is

also

said

to

be

the

birthplace

of

three

Jain tirthankars,Shantinatha, Kunthunath and Arahanatha.[86]

St. John's Church This church was established by Chaplin Reverend Henry Fisher on
behalf of the East India Company in 1819 in the cantonment area and was completed in
1822.[11][74] It is considered one of the oldest churches in North India. The Church was
dedicated to the people by Bishop Wilson. It has a seating capacity of 10,000 people.
[11] During the war of 1857, this church was the scene of heavy fighting between Indians
and the British forces.[87]

Augarnath Temple This temple (also known as Kalipaltan Mandir locally) is located at
the site where the soldiers of the war of 1857 planned their operations. The temple also
houses a memorial built to honour the martyrs of the revolt of 1857. The old temple has been
replaced by a modern version.[88]

Jama Masjid - The Jama Masjid was built by Hasan Mahdi, Sultan Mahmud
Ghaznavi's Wazir (chief minister) in 1019 AD (older than the Qutb Minar).[11] That makes it
the first Masjid in North India. And although it was restored by Humayun,[11] it is one of the
oldest Muslim mosques in India.

Martyr's Memorial (Hindi): The memorial is a 30 metres (98 feet) high pillar of marble
situated at Bhainsali. Functions are organised at the memorial around the national holidays of
India.[13] The memorial complex also houses the Government Freedom Struggle Museum
which is dedicated to the first war of Indian independence.[89]

41

An entrance to Gandhi Bagh

Basilica of Our Lady of Graces,Sardhana

Gandhi Bagh This centrally located garden has a very beautiful and serene
environment. Locally known as "Company Garden", it has been present since before
independence, when it got renamed to its current name. It runs a musical fountain show
every evening. Earlier, the garden used to have multiple entrances like the one shown on the
right, which were always kept open, and there was no entry fee. But now, only one entrance
is kept open and a ticketing system with nominal charges has been put in place.

Shahpeer's Mausoleu(Hindi) This is a Mughal mausoleum erected by the empress Nur

Jahan in 1620 in honour of a local Muslim Hazrat Shahpeer.[90] It is a red stone structure
that was partly built and is incomplete till date.[90] The tomb is adorned by intricate nakashi
(stone painting). There is no roof on the main tomb. People[who?] say that Shahpeer was the
teacher of Mughal Emperor Jehangir. The tomb is listed by the Archaeological Survey of
India as a national heritage monument.[89][91] Shahpeer gate was built in 1829 by a local
Jagirdar "Raja Ji".

Shahi Eid Gaah (Hindi) It was built by Nasir ud din Mahmud, the youngest son
of Iltutmish, and the eighth Sultan of the Delhi Sultanate. It is about six hundred years old
42

and has a capacity of about one lac people to offer prayers (Namaz) on Eid. There is
Nakkashi on the walls of Eidgah which reflect the Sulatani Gulam era.

Parikshitgarh The place is associated with and derives its name from King Parikshit of
Hastinapur (the grandson of Arjuna). The fort was built by Parikshit and restored by Gurjar
King Nain Singh in the eighteenth century.[9][11]

Dargah of Baley Miyan (Hindi) - This dargah was built by Qutb-ud-din Aybak in 1194 in
the memory of Ghazi Saiyyad Salar Masud (known locally as Baley Miyan).[11][92] An Urs
is organized annually at the Dargah during the Nauchandi fair.[11]

Other places of interest include Suraj Kund, Mansa Devi Temple, Baleni, Basilica of Our Lady
of Graces, Sardhana and the Chandi Devi Temple which was built by holkar queen Devi
Ahiliyabai Holkar Gayatri Shaktipeeth (Center for Gayatri Consciousness) Kalyan Nagar Garh
Road.[11][13]
[0]See also

Meerut
From Wikipedia, the free encyclopedia
This article is about the city in Uttar Pradesh, India. For its namesake district, see Meerut
district.
Meerut

Metropolitan City

43

Martyr's Memorial
Nickname(s): The Sports Capital of India
Meerut is becoming an important media center, as journalists from all over Uttar Pradesh and
other Indian states are working in Meerut. As media centres are situated in Meerut, the city is
getting a good amount of publicity on the national platform. The law and order situation has
improved a lot in the recent past and media has had an important role to play in it. Radio stations
shared with Delhi are Radio City 91.1 MHz, Big FM 92.7 MHz, Red FM 93.5 MHz, Radio
One 94.3 MHz,

Hit

95

Rainbow 102.6 MHz, Meow

(95 MHz), Radio

FM 104.8 MHz, AIR

Mirchi 98.3 MHz, AIR

FM

FM

Gold 106.4 MHz. Radio

IIMT (90.4 MHz)[83] is the only radio station located in the city. The Hindi-language daily
newspapers Dainik Jagran,[84] Amar Ujala, Dainik Hindustan, Janwani, DLA, I-Next, Compact,
a

fortnightly

English

tabloid

lifestyle

newspaper Pulse

business[85] are published from the city.

[0]Tourist destinations

44

of

Markets promoting

local

Augarnath Temple at 2nd Navratri night

St. John's Church

45

Statue of Mangal Pandey at Martyr's Memorial

Tourist destinations in and around Meerut include:
Jain temples of Hastinapur According to Jain tradition, Hastinapur was one of the

earliest Indian cities likeAyodhya and Kashi and came into existence during the time
of Rishabhadeva (the first tirthankara) whose grandson, Somaprabha, was the first ruler of
the

place.

It

is

also

said

to

be

the

birthplace

of

three

Jain tirthankars,Shantinatha, Kunthunath and Arahanatha.[86]

St. John's Church This church was established by Chaplin Reverend Henry Fisher on
behalf of the East India Company in 1819 in the cantonment area and was completed in
1822.[11][74] It is considered one of the oldest churches in North India. The Church was
dedicated to the people by Bishop Wilson. It has a seating capacity of 10,000 people.
[11] During the war of 1857, this church was the scene of heavy fighting between Indians
and the British forces.[87]

Augarnath Temple This temple (also known as Kalipaltan Mandir locally) is located at
the site where the soldiers of the war of 1857 planned their operations. The temple also
houses a memorial built to honour the martyrs of the revolt of 1857. The old temple has been
replaced by a modern version.[88]

Jama Masjid - The Jama Masjid was built by Hasan Mahdi, Sultan Mahmud
Ghaznavi's Wazir (chief minister) in 1019 AD (older than the Qutb Minar).[11] That makes it
the first Masjid in North India. And although it was restored by Humayun,[11] it is one of the
oldest Muslim mosques in India.

Martyr's Memorial Hindi:: The memorial is a 30 metres (98 feet) high pillar of marble
situated at Bhainsali. Functions are organised at the memorial around the national holidays of
India.[13] The memorial complex also houses the Government Freedom Struggle Museum
which is dedicated to the first war of Indian independence.[89]

46

An entrance to Gandhi Bagh

Basilica of Our Lady of Graces,Sardhana

Gandhi Bagh This centrally located garden has a very beautiful and serene
environment. Locally known as "Company Garden", it has been present since before
independence, when it got renamed to its current name. It runs a musical fountain show
every evening. Earlier, the garden used to have multiple entrances like the one shown on the
right, which were always kept open, and there was no entry fee. But now, only one entrance
is kept open and a ticketing system with nominal charges has been put in place.

Shahpeer's Mausoleum (Hindi) This is a Mughal mausoleum erected by the

empress Nur Jahan in 1620 in honour of a local Muslim Hazrat Shahpeer.[90] It is a red
stone structure that was partly built and is incomplete till date.[90] The tomb is adorned by
intricate nakashi (stone painting). There is no roof on the main tomb. People[who?] say that
Shahpeer was the teacher of Mughal Emperor Jehangir. The tomb is listed by
the Archaeological Survey of India as a national heritage monument.[89][91] Shahpeer gate
was built in 1829 by a local Jagirdar "Raja Ji".

Shahi Eid Gaah (Hindi: ) It was built by Nasir ud din Mahmud, the youngest son
of Iltutmish, and the eighth Sultan of the Delhi Sultanate. It is about six hundred years old
47

and has a capacity of about one lac people to offer prayers (Namaz) on Eid. There is
Nakkashi on the walls of Eidgah which reflect the Sulatani Gulam era.

Parikshitgarh The place is associated with and derives its name from King Parikshit of
Hastinapur (the grandson of Arjuna). The fort was built by Parikshit and restored by Gurjar
King Nain Singh in the eighteenth century.[9][11]

Dargah of Baley Miyan (Hindi) - This dargah was built by Qutb-ud-din Aybak in 1194 in
the memory of Ghazi Saiyyad Salar Masud (known locally as Baley Miyan).[11][92] An Urs
is organized annually at the Dargah during the Nauchandi fair.[11]

48

PRODUCT PROFILE
To create brand familiarity the distribution chain, too, has been completely re-jigged. Today,
Dainik Jagran is also distributed across hotels, airports, trains and educational institutes. Its news
portal www.jagran.com is the worlds largest portal in the Hindi genre. During 2007, through a
strategic alliance with Yahoo, jagran.com was launched as a co-branded site
http://in.jagran.yahoo.com . Traffic on this site is over 1 million page views per day. In a very
short span of time, the site is Indias largest online newspaper with 28 mn page views per month,
over 6.7 L unique users and the average time spent/user at a whopping 54 minutes. Whats more,
almost 70% of the sites audience is from the Age Group 18-34, and over 40% of the total traffic
from Mumbai/Delhi & NRIs.

The Group also publishes Sakhi, a premium womens magazine that

targets upwardly mobile, outgoing women in the upper socio-economic
class. The Sakhi reader retains her cultural values but is contemporary and modern in her
outlook. The magazine also highlights the role of women in modern times & helps them in
coping with the outside world.

49

I Next is India's first bilingual compact Hindi daily targeted at the youth. Its trendy content,
envelopes the informed, intelligent, interactive and todays open-to-innovations generation. inext, Indias fastest growing compact daily in bilingual format, has caught on to the pulse of the
Young at Heart. In just 18 months it has captured the imagination of people who look out for
newer opportunities and seek deeper probes into the more relevant issues of changing India of
today. It now covers 9 prominent cities in 4 states of India through its various 0ions and
infrastructure. It distinctly stands apart from its competitor due to its beautiful packaging of
news, attractive layout design and the versatility of news & features. These accomplishments
have made I next the pulse of todays Youthful India wherever it is present

City Plus, the other product from the Group is a weekly English tabloid
circulated in key urban markets of India. Its a lifestyle publication that
focuses on the local and sub-local level. City Plus is the Weekly English Tabloid from the group.
It is an English News-Information-Entertainment paper from 14 0ions targeting the geographic
communities within a city. An aesthetically designed all colour newspaper 0orially cover a
variety of topics from Food, Fashion, Lifestyle, etc. Apart from this, it also has reader
interactivity through Contests, Coupons, Puzzles, Quiz, Crossword, Games, Polls, Suggestions

50

J9 is charged with actively developing the field of mobile value added services. J9 Ventures, a
business division of JPL, is in the business of Web, WAP & Text based Value Added Services,
Products, Platforms & Solutions for consumers and corporate customers
The consumer centric services offered by J9 Ventures range from Permission Based Content
Sales, Contesting, Utility Based Services like Digital Classified Platform. The corporate
solutions include be-spoke solutions for enterprises based on the need of a business and Brand
specific lead generation solutions and recall centric solutions.
Currently J9 Ventures boasts of the best talent from telco & media industries which has resulted
in a world class team of entrepreneurs who are looking forward to aggressively march ahead in
the VAS domain.
The guiding principle of J9 is constantly innovate, ideate & initiate to create best services &
solutions.
Business Verticals:
1. J9 Mobile Mobile Value Added Services & more
2. Khojle Online Digital Classified Platform
3. Jeetle Greed Based Online Gaming Platform
4. J9 Brandz- J9 is actively into brand/enterprise solutions wherein we provide range of services
which are aimed at providing interactive solutions to enterprises or brands. Here is a window to a
new world of possibilitie

51

To the advertisers, Dainik Jagran symbolises a huge market and a onestop shop which provides complete solutions. With this objective, Dainik
Jagran has set up Jagran Solutions which handles below-the-line (BTL)
Jagran Solutions was awarded the GOLD DRAGON at the PROMOTIONAL MARKETING
AWARDS OF ASIA 2008 and is the winner of 17 National and International awards in
Promotional Marketing. Jagran Solutions is a national agency with offices in Delhi, Mumbai,
Bangalore, Chennai and Kolkata.

In February 2006 Jagran Engage was launched to provide complete outof-home advertising solutions to advertisers. In a very short span of
time, Jagran Engage has set up a nationwide network and is ranked amongst the major players in
the rapidly growing Out of Home industry. Jagran Engage is the OOH division of JPL which
specializes in Out of Home media solutions across India. Jagran Engage covers 900 + towns
spread across 370 districts in 27 states. Engage offers comprehensive Out-Of-Home (OOH)
solutions to prospects & customers through its bouquet of offerings of Hordings &Billboards,
Unique Street Furniture, Transit & Mobile Media besides innovative & ambient to suit specific
client requirements

52

Jagran Engage has exclusive marketing rights of some of the key outdoor properties in New
Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Ahmedabad, Surat, Lucknow, Kanpur, Agra,
Aligarh, Bareilly, Moradabad and Noida. The media ownership includes unipoles, hoardings,
public utilities, ambient media options in railway stations, bus panels and college and school
branding in above mentioned towns. Apart from above, Jagran Engage provides total OOH
solutions in other parts of the country where we plan and implement campaigns

Jagran Pehel is a Dainik Jagran initiative for awareness generation and

advocacy of social issues. Jagran Pehel is the Social Marketing arm of
JPL. Its our Initiative towards positive social change through social marketing. Pehel, is
actively involved in awareness generation and advocacy of social issues through innovative
means of mass communication. As an innovative approach Pehel has partnered with different
National and International Organizations including USAID PSP-One, The World Bank,
Breakthrough, UNDP-TAHA, UNFPA and Helpage India etc. for joint multimedia awareness
campaigns

JAGRAN RESEARCH CENTRE

Dainik Jagran believes and invests in research. All syndicated research across any
media is subscribed. Jagran Research Centre an in-house initiative conducts formal reader
53

studies while several research projects on reader behaviour, content, format, understanding new
markets and developing new columns and products are outsourced. Jagran Research Centre
(JRC) is an independent multidisciplinary research & consulting organization. JRC has
undertaken various projects like accruing vital market data, organizing strategic planning process
for improving customer satisfaction and enhancing competitive advantage. JRC has developed
various methodologies in the field of Market Research, Consumer research, Perspective Plans,
involved in developing databases on socio economic indicators and expertise for consultation.
JRC has also evolved into a strategic business unit and is publishing, reference books and
magazines for newspaper. These books include Jagran Yearbooks, Country and statewise
statistical databank, Jagran JOSH monthly magazine and others
Jagran Solutions aspires to be the largest supplier of multiple media options in North India, with
key strengths like:

Presence in the North Indian region for over 60 years.

Support of flagship brand, Dainik Jagran - India's No.1 Daily.

Unparalleled geographical spread and distribution network in North India.

In-depth understanding of the terrain and its people.

So, gear up....great times lie ahead... ! Here Comes The Leader....with yet another winning
proposition!! The Jagran Solutions bouquet offers you:
Outdoor Media (IC Communications):

Biggest Strength: Ability to suggest and implement innovative outdoor options

54

A wide range of options from Billboards, Bus Shelters, Kiosks, Translites, Bus Panels,
Backlit Signages, Wall Paintings, Hoardings.

Scientific Approach to the medium that takes into account several factors - visibility
distance, angle of vision, non-interference, traffic, type of road, distance from
markets/residential areas etc.

Event Management (DJ Ventures):

Customizing events to suit the parameters of the brand viz. TA, objective, budgets etc.

Creating a hammer-strong impact that stays in the minds of the TA.

A wide range of clients for whom events have been organized from educational
workshops to cookery contests, stage shows to movie premieres, community initiatives to
sports activities...

Marketing Research (Jagran Research Center):

Offer both In-house and syndicated research services

Conduct both quantitative and qualitative researches for clients, right from giving brief,
planning the research, adapting it to context, step-by-step monitoring, regular appraisal
and feedback.

Key Strength: network of research executives located in all key cities of North India

Direct Marketing:

Offer Direct Marketing options that are credible, accountable and most importantly,
effective
55

Involvement in the activity right from the planning stage - providing expert advice
on the details of specific regions where the activity is being planned, best ways to reach
the TA, innovative clutter-busting options, cost-effective methods etc.

56

OBJECTIVES OF THE STUDY

1. To study the availability of the magazines in dealers in the market.

2. To study the marketing strategies adopted by for Amarujala.
3. To study the how to become better in comparison to its competitors.
4. To study the satisfactions level of readers.
6. To take suggestion from dealers which help in increasing its sales volume.

57

SCOPE OF THE STUDY

The scope of study is to observe the degree of satisfaction levels of the employer as well as the
employees towards the process of recruitment and selection techniques adopted by the company.
It will also show the deviations if any, towards this affect that will be experienced in research.
Apart from getting an idea of the techniques and methods in the recruitment procedures it will
also give a close look at the insight of corporate culture prevailing out there in the organization.
This would not only help to aquanaut with the corporate environment but it would also enable to
get a close look at the various levels authority responsibility relationship prevailing in the
organization. Also the stipulated time for the research is insufficient to undergo an exhaustive
study about the topic assigned and moreover the scope of the topic (recruitment and selection) is
wide enough, so it is difficult to cover all the topic within the stipulated time.

58

59

RESEARCH METHODOLOGY

Research Methodology is a systematic way, which consists of series of actions or steps necessary
to effectively carry out research and the desired sequencing of these steps. The marketing
research is a process of involves a number of inter-related activities, which overlap and do
rigidly follow a particular sequence. It consists of the following steps
1. Formulating the objective of the study
2. Designing the methods of data collection
3. Selecting the sample plan
4. Collecting the data
5. Processing and analyzing the data
6. Reporting the findings

60

RESEARCH DESIGN

Research Design specifies the methods and procedures for conducting a particular study. A
Research Design is the arrangement of conditions for collection and analysis of the data in a
manner that aims to combine relevance to the research purpose with economy in procedure.
Research Design is broadly classified into three types as
1 Exploratory Research Design
2 Descriptive Research Design
3 Hypothesis testing Research Design

On the basis of the objective of study, the studies which are concerned with describing the
character tics of a particular individual, or of a group of individual under study comes under
Descriptive Research Design.

Descriptive Research Design: In this research design the objective of study is clearly
defined and has accurate method of measurement with a clear cut definition of population which
is to be studied.

FORMULATING THE RESEARCH PROBLEM

Two steps are involved in formulating the research problem:

1 Understanding the problem
2 Rephrasing the problem into meaningful terms from an analytical point of view.

61

The training sessions are conducted in the beginning of training in order to make us clear about
the task provided and how to handle the different situations.

PREPARING THE RESEARCH DESIGN

The research design is developed to collect the relevant information with minimum of efforts,
time and money.

Marketing Research Objectives:

1 To undertake a prior market study before doing owns research.
.

To make an analysis on the basis of the results.

2 Type of Study: Descriptive.

3 Research Area: Meerut.
4 Source of Information: Primary Data.
5 Data Collection Instrument: Questionnaires & Personal Interview.
6 Research Approach: Survey Method.

62

SAMPLE DESIGN

A Sample Design is a definite plan for obtaining a sample from a given population. It refers to
the technique of the procedure adopted in selecting items for the sample. The main constitution
of the sampling design is as below1. Type of Universe
2. Sampling Units
3. Source List
4. Sample Size

1. TYPE OF UNIVERSE
Finite

2. SAMPLING UNIT
A sampling framework i.e. developed for the target population that will be sampled i.e.
who is to be surveyed. In my project, the following categories of people are sampling
units.
1. Retailers
2. Consumers

3. SOURCE LIST
20- Retailers
80- Customers: 20- Businessman, 20- Students, 20- Physicians, 20- Lawyers

63

4. SAMPLE SIZE
It is the substantial portion of the target population that are sampled to achieve reliable
results. In the project undertaken, the sample size selected by me is:
100------- RESPONDENTS

5. SAMPLING AREA
Areas of Meerut, Kila, Mawana, Sardhana, Kithour, Siwalkhas.

SAMPLING PROCEDURE
The procedure to choose the respondents to obtain a representative sample, a non-probability
sampling technique is applied for the target market.

Non-Probability Sampling
It is a purposive sampling which deliberately chooses the particular units of the universe for
constituting a sample on the basis that the small mass that they so select out of a huge one will be
typical or representative of the whole.

Judgment sampling:
To select population members who are good prospects for accurate information

64

DATA COLLECTION

The data collection process is the predefined task that I have to undergo. The data collection
process starts right from the first day till the final day on the field. During the whole period a list
of different retailers scattered around whole of the South Delhi gets visited on the regular basis.
The main task is to analyze the market potential, study of the market share of the company and
analyzing the competitors strategies.
The survey process is not complete without consulting the Distributor & Retailers. The
distributors are the key nodes that make the chain moving effectively. So the response made by
them is also an essential criterion to involve and reaching for certain decisions.
There are several ways of collecting appropriate data that differ considerably in the context of
money costs, time, and other resources at the disposal of the researcher. The tools used for data
collection are as:

65

PRIMARY DATA
The primary data are those data, which are collected afresh and for the first time. And happen to
be original in character. The primary data to be collected for the study are-

Questionnaire A set of questionnaire is prepared for the cause of collecting different

information related to the pre-determined objectives. The questionnaire prepared is in two forms
& targeted towards the doctors and chemists differently. The format of questionnaire is
structured and non-disguised.
1) Direct Personal Interview Under this method of collecting data there is face-to-face
context with the person from whom the information is obtained. The data collected are from the
2) Respective selected doctors and chemists visited regularly. The pattern used is Structured
and Indirect Interview.

66

SECONDARY DATA
Secondary data means data that are already available i.e., they refer the data, which have already
been collected and analyzed by someone else. When the researcher utilizes secondary data, then
he has to look into various sources from where he can obtain them, in this case he is certainly not
confronted with the problems that are usually associated with the collection of original data.
Secondary data may either be published data or unpublished data. Usually published data are
available in:
1 Various publications of the central, state and local governments;
2 Various publications of foreign government or of international bodies and their subsidiary
organization;
3 Technical and trade journals:
4 Books, magazines and newspapers;
Reports and publications of various associations connected with business and industry,
banks, stock, exchanges etc.Reports prepared by research scholars, universities,
economists etc. In different fields, and
5 Public records and statistics, historical documents, and other sources of published
information. The sources of unpublished data are many; they
6 May be found in diaries, letters, unpublished biographies and autobiographies and also
may be available with scholars and research workers, trade associations, labor bureaus
and other public/private individuals and organizations.

67

The data collected from the various efforts and sources are presented in tabular form and
as shown distinctively from the next page.

68

69

SWOT ANALYSIS
Strength
Dainik Jagran is the number one national daily in terms of readership and circulation. A fact
that speaks for itself given the excellent reach and impact of the newspaper.
The Hindi newspaper have an image of being the newspaper of the masses that is the ones that
are meant for the actual readers. Hindi newspaper dailies are low in terms of fun and
beatification part and high in terms of news coverage and content based. Regular local
supplements of each and every part they are covering gives them a definite edge over other
newspapers. These newspapers bank heavily on the local news coverage that they provide daily.
The readership of these newspapers was built up on the shoulders of people who wanted the real
news with less fanfare and those, which spoke to the point about the subject.
In terms of reach the Newspapers were excellent as they had circulation base in even remotest of
corners. Being in the language of the masses i.e. Hindi this newspaper provide a huge read up
audience.
Being the newspaper of the masses the newspapers scored high with the advertisers looking for
good reach and high impact.
Dainik Jagran has high favorable in terms of readership in the old city area, followed by
times of India, Dainik Bhaskar, Amar Ujjala.

70

 Dainik Jagran and Times of India made the most popular combination of Hindi and
English newspaper dailies, both complimenting the lacks of each other; followed by
combination of Times of India and Dainik Bhaskar.
A majority of outlet owners like to read newspaper at home as it provides for a good pass
on audience to them.
The most popular media vehicle for advertising was newspaper as it was cost effective,
spontaneous and provides excellent reach. A close favorite were the local cable channels,
which scored high interms of combining audio and visual, effects and had good reach as
well.
A large part of sample population liked the combination of the two most effective media
vehicles i.e. newspapers and local cable channels. Other options being outdoors displays,
pamphlets etc.
The most relevant need for advertising was announcing of sales promotion plans or
discount schemes. Also established outlets went foe awareness and reinforcement
advertisements as well.
Dainik Jagran again came out as majority holder for newspaper people like most to
advertise into, primarily due to its superb reach; closely following was times of India and
Amar Ujjala as well.

71

 Newspapers reach is the major driving force in selection of a particular newspaper to

advertise into. Other parameters being the impact created and budget allocated.
Weakness
The established and old outlets like jewelers, clothing go in for daily advertisements as an
image building and regular reminder advertisements. But the majority of advertisers were
seasonal advertisers that went in for advertising for sales promotion or other occasions as
required.
English won as the most favored language for advertising as it provided more style and mage
to the advertisement. A blend of English and Hindi was also favored for advertising.
A large chunk of local advertisers depended on the newspaper creations to have
advertisements designed, advertising agencies being less popular and some going in for own
designs as well.

72

Opportunities
Dainik Jagran, although being number 1 Newspaper should work on its image, of being a
Newspaper of locals to being a Newspaper of national importance.
Dainik Jagran should also improve the paper and picture quality, although it may mean
putting a few extra efforts and budget; it will certainly give returns in terms of facing
competition from English dailies.
The looks and feel of the Newspaper should be changed from time to time to keep up with
taste of readers.
It is high time that Dainik Jagran started an advertising campaign for itself, being a super
brand as well as the number one newspaper daily in India, way ahead of any English
Newspaper; it should work more in getting these facts to the masses.
With the changing trend it would be extremely beneficial to incorporate some English or
bilingual features regularly in the Newspaper.

73

Threats
ENGLISH DAILIES:
Times of India
Hindustan times etc
Banking on their image of being the newspaper of the people with class, these newspapers scored
high on terms on good looks, language a better advertising quality.
The readership generally comprised of young people who looked for fun a frolic part in the
newspaper than hard core news items only.
Popular daily pullouts like Delhi times, HT city etc, with their daily dose of page 3 news,
forecasts, beauty tips, special columns etc provides theses newspapers the exact material needs to
build up a good customer base.
English newspaper dailies rely heavily on image building and periodically make it a point to
change their looks and style of presentation to keep up the level of interest of the readers.
Having close competition from leading Hindi newspaper dailies like Dainik Jagran, the
newspapers go in foe weekly local supplements as well.
However it was this image building that provided these papers a little edge in the new areas of
DLF. People here are looking for class products and that is what these newspapers deliver. Also
their good paper quality and creative presentation style provided them that extra point

74

75

DATA ANALYSIS & INTERPRETATION

Q-1: Which magazine keep in your shop?

Interpretation:
In the survey I find that mostly retailer 55% have femina magazine and 25% have sakhi
magazine.

76

Q-2: According to you best distribution channel is of?

Interpretation:
In the survey I find that mostly retailer 45% say sakhi have best distribution channel and 35%
say femina magazine.

77

Q-3: Which brand provides best promotional efforts?

Interpretation:
In the survey I find that mostly retailer 55% have sakhi magazine and 35% have femina
magazine.

78

Q-4: Which Brand is most liked by consumer?

Interpretation:
In the survey I find that mostly customer 50% says femina magazine and 30% says sakhi
magazine.

79

Q-5: Is the magazine readily available to you on ordering to company?

Interpretation:
In the survey I find that mostly retailer 75% says sakhi magazine and 25% says femina
magazine.

80

Q-6: Are you satisfied with margin provided by the company of the product?

Interpretation:
In the survey I find that 70% retailers are satisfied with the margin of magazine and 30% are not
satisfied.

81

RECOMMENDATION
&
SUGGESTION

82

SUGGESTIONS & RECOMMENDATIONS

It is easy to get disheartened by the trials in getting your product to retail and selling through at a
decent percentage. Publishers even consider leaving the channel entirely, putting all their hopes
into subscriptions marketing or the internet. However there ARE things you can do right now to
improve your single copy sales. Here are some ideas:

1.

Put the Product on the Cover.

Whatever topic is covered by your publication that should be the picture on the cover for
every issue. What is on the cover of People magazine? People! Each successful computer
magazine shows a computer on its cover. Child magazines show babies and children. There
is a belief that putting a person on the cover will increase sales, however, this is not always
true. The person must pertain to the topic - a fit person can go on the cover of a fitness
magazine, a celebrity on a celebrity magazine - that's all fine. Otherwise, you might find
you are better off if you leave the person out and focus on the product itself.

83

2.

Test Cover Elements.

What kind of covers work for you? Do slanted or straight lines grab your audience? Serif or
sans serif fronts? What about an all-type cover? Do "concept" cover work for you? You
should test all these elements. These with newsstand splits or an online survey, but test a
lot, and test early.

Analyze.

Newsstand strategy is your own sales information. Find out whether your category is
gaining or losing? Are the sales for your title going the same way, or differing? Are the
same trends going through all channels, or is one wholesaler, one block, or one distribution
channel at variance to the overall trend? If you analyze these things, you find both
challenges and opportunities in your distribution channel. Become aware of your own sales
trends so you can plan an appropriate response.

3.

Expand Specialty.
Some opportunities that are available in specialty now where not available in the past: retail
chains just starting to carry magazines, new telemarketing resources, new opportunities
using your web presence to cultivate retail partnerships. Get to know these possibilities, and
take advantage of them.

84

4.

Remember International.

Numerous publishers shun international under the impression that it is more costly, less lucrative,
than domestic. This, however, is frequently not the case. Because international retailers do not
need a separate RDA payment the remit to you can be higher than through other sources. Several
international wholesalers pay the freight overseas, meaning that you only need to pay to get your
publication to the freight forwarder. And because the international wholesaler picks up the
freight, they tend to be watchful about ordering too

many copies, so the amount of unsold copies will frequently be lower than they are in
domestic channels.

5.

Create Incentives.
If you are pressed to increase your discount and consider doing so, think of doing it in a
way that you are more sure of getting some return. Maybe your wholesaler group would
think of linking your extra point or two to a promotions program or a sales incentive. In
retailer partnerships, incentives also could be considered, or even add sweeps or contests to
the readers to help pull in sales at the retail level.

85

6.

Add Value.
While we're beginning to find more price resistance at the retail level, we're still seeing that
the newsstand browser prefers better value over a lower price. If you need to decide
between reducing your price by a dollar and adding another signature to your magazine,
add the signature. Few things are more crucial to your newsstand sales than the weight of
your magazine, or the "thud" factor

7.

Raise Your Price.

In the same way, if you have to decide between reducing your magazine's size and raising
the price by a dollar, choose to raise the price. It is true that you will lose some sales, even
if not permanently, as price resistance usually wears off as time goes by. Unless you raise
the price past the "avalanche point" - the point at which the increased revenue doesn't
compensate for the loss in sale - the increase in revenue will allow you to increase book
size, make better covers, or add value in other ways.

8.

Promote.
If your competition sells well in certain retailers that you just can't get into, try promoting.
This will help you gain entry into these pivotal outlets, and if your sales do well, you can
expect to keep up your distribution therein.
86

9.

Polybag.
If you have tips booklets, CDs or DVDs, or other 0orial products that have special value to
the customer think about bagging them to your magazine and up-pricing. You may see that
you can increase sales and revenue this way.

87

88

CONCLUSION

Magazine industry is very competitive industry and dominance of femina makes it tougher for
other brands to establish in this field. So in order to compete in this market everything should be
perfect with main focus on distribution. The distribution must be proper and retailers must be the
main center of focus. They are the people who can make difference.
Sakhi advertisement is coming on TV and FM Radio in Delhi also. So there is a possibility that
sales will increase as more and more people come to know about femina magazine.
Advertisement can bring the customers to the shops but after that the retailer is the key person. If
he wants he can sell any milk. Therefore it should be the combined effort of company and
retailers to improve the sales. Also people always prefer change so if we provide them better
substitute of femina they will welcome this change.

89

90

LIMITATION OF THE STUDY

Marketing research suffers from several limitations. A large number of problems which
are caused by financial constraints, insufficient sample size, and lack of personal contact etc.
marketing research only helps managers in decision making process. It provides data and
information to the managers but it cannot be a substitute for marketing.

Limitations of Survey:
1. The time to conduct survey is loss
2. The data may be probabilistic as the data is collected from loss number of
people who is determined to process the characteristics of the whole universe .
3. There is lack of financial resources to collect the data.

91

92

93

FINDINGS

1. Mostly retailer 55% have femina magazine and 25% have sakhi magazine.
2. Mostly retailer 45% say sakhi have best distribution channel and 35% say femina
3.
4.
5.
6.

magazine.
Mostly retailer 55% have sakhi magazine and 35% have femina magazine.
Mostly customer 50% says femina magazine and 30% says sakhi magazine.
Mostly retailer 75% says sakhi magazine and 25% says femina magazine.
70% retailers are satisfied with the margin of magazine and 30% are not satisfied.

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BIBLIOGRAPHY
In this project report, while finalizing and for analyzing quality problem in details the following
Books, Magazines/Journals and Web Sites have been referred. The all material detailed below
provides effective help and a guiding layout while designing this text report.
Kotler, Philip and Gary Armstrong (1999),
Marketing Management (New Delhi: Prentice Hall of India)
Kothari, C. R. (1999),
Research Methodology (Delhi: Global Business Press)

Magazines:
Business World

(15 April, 2014)

Business Today
India Today

(Collector 0ion Vol.1)

(16 April, 2014)

Journals:
Indian Journal of Marketing

(May 2013)

The Journal of India management &strategy (July-Sep 13)

The Alternative Journal of Management
Study & Research

(Aug-Sep 13)

Websites:
Jagran.com
google.com
business standard
marketing management(Philip Kotler)

96

 research methodology (C.R. Kothari)

97

QUESTIONNAIRE
Retailers Name:
Shop Address:
Tel:
1. Are you know about Dainik Jargan?
* Yes
*

( )

No

( )

2. Which news paper you like most?

*

Dainik Jargran ( )

* Amar Ujala

( )

( )

Punjab Kesri

* Other

( )

3. Qre you satisfied with the service of dainik jagran?

* Yes

( )

( )

No

98

4. Are you satisfied with the quality of Jagran?

* Yes
*

( )

No

( )

5. Are you satisfied with the national news provided by the dainik jagran?
Yes

No

( )

( )

6. Are you satisfied with the local news of Dainik jagan?

Yes

No

( )

( )

7. Are you satisfied Dainik given the correct news.

Yes

No

( )

( )

8. Are you satisfied with the topics of these brands (ratify them)?
*

Dainik Jargan

( )

* Amar Ujala

( )

( )

Punjab Kesri

9. Are you satisfied with brand name?

Yes
*

No

Daink jargan

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* Amar Ujala
*

Punjab Kesri

10. Does visit of executive /deliveryman is regular?

Yes

( )

No

( )

11. Any extra promotional measure you like to add?

-----------------------------------------------------------

12. Are you interested in selling news paper?

Yes ( )

No

( )

Any suggestions_______________________________________________
_____________________________________________________________

100