HOL LY A.

DEL RO SARI O

Ada, MI 49301

616.485.7990
Hollydelmi@yahoo.com

INTEGRATED MARKETING MANAGER

BRAND COMMUNICATIONS | STRATEGIC POSITIONING
Results-oriented and innovative professional with more than 15 years of Global experience leading comprehensive
marketing strategy and brand positioning.
Expertise in the creation of marketing tools, as well as in directing marketing program execution.
Demonstrated history of success in driving growth in targeted markets through project management and
implementation, as well as in building and cultivating strategic and top-performing marketing teams.
Dynamic communicator with proven track record of interacting and collaborating with internal personnel,
management teams, clients, and vendors at all levels to drive overall marketing efforts.

Strategic Market Planning

Global Brand Communications
Contract Negotiations
Integrated Marketing

Marketing Collateral
Team Building
Budget Planning
Market Growth Efforts

Program Leadership
International Relations
Client Relationship Management
Talent Acquisition

PROFESSIONAL EXPERIENCE
AMWAY CORPORATION, Ada, MI 1997-2015
GLOBAL EXPERT SPEAKER PROGRAM MANAGER/SENIOR BRAND COMMUNICATIONS SPECIALIST/ACCOUNT EXECUTIVE
Defined and developed comprehensive marketing strategy and executed on plans, encompassing integrated marketing
initiatives to grow target markets across the globe.
Liaised with clients, customers, internal personnel, vendors, and management team to ensure adherence to strategic plan,
corporate goals, and marketing objectives.
Managed regional market research and analysis, utilizing data to drive additional marketing strategy and product
development activities as well as measuring strategy and brand impact.
Built, cultivated, and led marketing team to ensure results according to strategic plan.
Identified International industry experts/speakers to support marketing goals and negotiated contracts.
Met regularly with senior leadership team to ensure all marketing strategy and brand communications were aligned with
company objectives, values, mission, and brand standards.
Coached and mentored Marketing Associates.
Marketing Tools and Collateral: Developed wide range of promotional materials, direct mail pieces, and digital/web
content for individual products, as well as product lines and company as a whole.
Budget Administration: Managed marketing budgets in excess of $1 million.
Client Relationships: Maintained client base through the design and implementation of strategic retention projects.
Strategic Negotiations: Led planning and execution of contract negotiations, increasing retention and utilization of
speaker resources with a 200% increase within the first year alone.
Sales Growth: Designed and launched new marketing strategy, resulting in increased product sales within target
markets by nearly 30%, as well as increased product revenue from zero to $1.1 million within one month.
Market Share: Exceeded market share goal of 25% for one product, propelling overall share past 35%.
Progressive Leadership: Promoted from Senior Executive Assistant, Office of the President to Account
Coordinator/Executive and then to senior-level management roles.
Career Note: Additional experience as President/Founder of ATS, Bank Account Executive for ADP, Account Manager for Kronos
Corporation, and Account Executive at Xerox.

EDUCATION
GRADUATE CERTIFICATE, International Marketing
THUNDERBIRD UNIVERSITY, Glendale, AZ

BACHELOR OF SCIENCE, Marketing

UNIVERSITY OF CONNECTICUT, Storrs, CT

OTHER
G

GRADUATE CERTIFICATE, Dale Carnegie Course

DALE CARNEGIE TRAINING, Grand Rapids, MI

US. DEPARTMENT OF STATE, FOREIGN DIPLOMATIC CORPS

Candidate for Public Diplomacy Posting - 2013