Curriculum Vitae

BHABANI SANKAR NAYAK

M-221, Sarojini Nagar, New Delhi-110 023.

Ph: 9891510372 (Mob); 011-31083256 ( PP Brother)

e-mail: bhabaninayak@lycos.com

bhabaninayak2007@yahoo.co.in

Education :
Post Graduate Studies: M.A. (English Literature)
Berhampur University, Orissa.
Management Studies: P.G. Dip. in Advertising & PR
Institute Of Marketing & Management, New Delhi.
Skills :
1) 12 years background in Corporate/Marketing Communication (Budgeting; Media; Printing;
Seminars; Conferences; Exhibitions; Liaison; etc.)
2) Strong analytical, organizational, and communications skills to produce results in
demanding and deadline oriented environment.
3) Working knowledge in computer operation .
Experience : 12 years

Anand Nishikawa Company Limited, NOIDA / Delhi.

An Indo-Japanese joint venture company manufactures and markets the popular brand "ALP"
EPDM rubber sealing profiles and steering and suspension parts for automobiles. "ALP" is the
market leader in automotive replacement market in India and also a major OEM supplier to
most of the national and international automobile brands.
Manager- Corporate Communication
Since January 2002 to December 2003.
Key responsibilities include domestic and global Marketing Communications, branding,
packaging, budgeting, planning and creation of advertising campaigns. Implementation of
product launch plan and corporate image development program.
1) Managed to ensure brand management in all design aspects (logos, brochures,
data sheets)
2) Managed media relations (produced press kits, product review guides)
3) Produced corporate and product collateral (data sheets, sales kits, direct mail,
sales and marketing presentations, print advertising, etc.)
4) Managed and updated two Web sites (www.anbross.com & www.ani-usa.com.)
5) Planned and developed advertising internally instead of contracting with an
agency.

Telemecanique & Controls(I) Limited, New Delhi.

An Indo-French joint venture company, manufactures world class products and provides
services for power generation, distribution and control in India and abroad.
Asstt. Manager- Publicity & Promotions
From Dec, 1994- Mar, 200
Responsible for branding, advertising, PR, market research, packaging, product
introductions, sales tools & training for the sales force, exhibitions and liaison jobs.
1. Successfully handled the launching ad. Campaign of the (1) High breaking
capacity fuses (2) LG made Korean MCCB (3) silence generators.
2. A film on the group corporate image.

3. Implemented two scheme for the promotion of motor-starters in the agriculture

market.
4. Have printed more than 15 catalogues and 5 promotional mailers.
5. Have handled the exhibitions ranging from 50 sq.ft. to 550 sq.ft.

Faber Equipments (I) Limited, New Delhi.

Faber, promoted by Infosys Digital Systems, Bangalore, deals in microprocessor based office
equipment and products such as Electronic Telex Machines, Computers and Borland Software
from USA.
Sr. Product Advertising Executive.
From Nov, 1992-Nov, 1994
Identifying markets and creating appropriate advertising budget based on the marketing
strategy
Gaining approval for all advertising expenditure.
Appointment of the potential dealers;
Planning, development and execution of promotional as well as marketing support activities
such as media, mailers, presentation materials and exhibitions;
Co-ordination between the field sales staff and dealers to facilitate order processing and
inventory control including publicity materials;
To maintain a database on all the dealers and to provide them with adequate and necessary
market information; To maintain the market information system and help the field staff in
providing information.
1. Greenline ETI 2000 was the largest selling telax machine in India in its second
year.

Relaxo Rubber Limited, New Delhi.

The company manufactures and markets the popular brand "Relaxo" rubber & leather
footwear through out India. Relaxo is the market leader in Delhi and most of north Indian
States in providing economy, comfort and durable footwear.
Advertising Executive
From Jan, 1990-Oct, 1992
Responsibility: At corporate marketing office-Basic preparation of annual Ad. Budget; Media planning &
execution; direct mail campaign; conferences, seminars and exhibitions; printing of various sales support
materials like catalogues, brochures, POP materials, glow sign, signboards and cinema slides; dealers &
distributors (co-operative) advertising; liaison with the ad-agencies, publications, trade mark authority and
the copyrights authority.
1) On hand participation in the launching of HEMAN range sport shoes in the market.
2) Prepared the commercial ad. Film of the products.
3) Instrumental in getting injunction from Delhi High Court against imitation RELAXO brand
manufacturers.

(BHABANI SANKAR NAYAK)