ERA Shopping Park, Iasi

ARGO REAL ESTATE

OPPORTUNITIES FUND
Argo Real Estate Opportunities Fund (AREOF) is a closed-end
fund that invests primarily in the commercial property markets
of SEE and CE. AREOF was floated on the London Stock
Exchange Alternative Investment Market (AIM) with 100 million
Euro in August 2006.
The Fund is managed by Argo Group Limited (AGL) an
emerging markets focused alternative asset management firm.
AGL was founded in 2000 and currently has Assets Under
Management of USD 400 million. AGL listed on AIM in 2008
and has offices in UK, Cyprus, Romania, Ukraine.
Argo Real estate opportunities fund (AREOF) IS ONE OF THE
LARGEST OWNERS OF RETAIL PARKS AND SHOPPING
CENTERS in South Eastern Europe with 340.000 sq m of retail
assets in Romania and Ukraine.

ARGO
PROJECTS
Shopping City Sibiu
GLA: 80.000 sqm
Carrefour: 12.000 sqm; Auchan:14.000 sqm
2.500 Parking lots
130 retail units
Anchors: Carrefour, Auchan, Decathlon, Baumaxx, Mobexpert,
H&M, C&A, NewYorker, Altex, Flanco, Domo

Shopping City Suceava

GLA: 47.000 sqm
Carrefour: 12.000 sqm
1.500 Parking lots
90 retail units
Anchors: Carrefour, Mobexpert, Decathlon, Baumaxx, Flanco,
Mediagalaxy, NewYorker, Takko Fashion

ERA Shopping Park Iasi

GLA: 80.000 sqm
Carrefour:15.000 sqm
2.500 Parking lots
85 retail units
Anchors: Carrefour, Praktiker, Mobexpert, Altex, Rovere, San
Francisco, Decathlon, Takko Fashion
OUTLET

ERA Shopping Park Oradea

GLA: 64.000 sqm
Carrefour:15.000 sqm
2.000 Parking lots
90 retail units
Anchors: Carrefour, Bricostore, Mobexpert, Altex, Flanco, Elvila,
Naturlich, Lem's, Pada Murre, Fox, Stock House

Riviera Shopping City, Ukraine

GLA: 80.000 sqm
Carrefour: 12.000 sqm; Real:14.000 sqm
2.500 Parking lots
170 retail units
Anchors: Carrefour, Auchan, Baumaxx, Mobexpert, H&M, C&A,
NewYorker, Reserved, Altex, Flanco, Domo

IASI RETAIL MAP

Catchment area

Driving Distance (minutes)

% of customers

Primary

0-5

40%

Secondary

5-15

33%

Tertiary

15-25+

27%

CURRENT SCHEME
ERA SHOPPING PARK
ERA Shopping Park is the largest retail scheme in Iasi,
serving an urban population of 350.000 inhabitants
and a metropolitan area of over 500.000 inhabitants.

the city center and 3 minutes drive from one of the

largest neighborhoods of Iasi, Pacurari district. Public
transport facilities also serve the Centre.

ERA is located on one of the most important city gates

in Iasi, connecting the city with Suceava and the main
highway to Bucharest. The site has direct access from
the Pacurari street/E85, dual carriage way.

The project currently totals 50,000 sq m GLA and

includes a Carrefour owned hypermarket, a shopping
gallery of 11,000 sq m, Praktiker (DIY) 9,000 sq m,
Mobexpert (furniture) 8,000 sq m and Decathlon
(own store) 4,000 sq m.

The 35 ha site is located 7-10 minutes drive time from

Site Plan ERA Shopping Park

ERA Mall - future
development
future
development

future
development

NEXT PHASE
OF DEVELOPMENT
The next phase will be construction of a 28.000 sq m GLA Mall.
The mall will incorporate both local and international retailers as well as a large
entertainment & leisure component consisting of a 10 screens cinema
multiplex, a bowling area of 1.600 sq m and a food-court.

FOOTFALL AND
TURNOVER OVERVIEW
Carrefour active customer number remains in 2013 is
the same as 2012, while the average basket is almost
30% higher than in Carrefour Felicia.

Mobexpert Iasi is the best performing regional store,

both in terms of sales and the growth trend. 2013
sales were more than 20% higher than in 2012.

Decathlon store sales improved in 2013 compared to

previous year and is ranked as the 5th best selling
store out of 12 stores, while in 2012 held the 9th
position out of 11.

Footfall 2013
300,000
250,000
200,000
150,000
100,000
50,000
0
jan

feb

mar

apr

may

jun

jul

aug

sept

oct

nov

dec

ADVANTAGES OF
ERA SHOPPING PARK IASI
Strong anchors, some unique in Iasi such as
?
Mobexpert, Rovere mobili, Decathlon, San Francisco
plus Carrefour, Praktiker, Altex.
ERA Park is the only commercial center in the area,
?
which makes it the main shopping destination.
Large parking, wide spaces, the center is generally
?
appreciated for being a good location for people who
dont like crowded centers and spending time with
parking or in line at the cash register.
Excellent location for outdoor and indoor events.
?
Location in the proximity of one of the biggest
?

residential areas of the city.(Valea Lupului)

The value of the hypermarket shopping cart is
?
almost 30% bigger than Felicia, despite a slightly
lower traffic
Convenient shopping
?
Easy to find parking places
?
Soon to be launched Iasi new city ring road
?
Connecting bridge between Dacia, Alexandru and
?
Pacurari to be built soon: easier access by avoiding the
passing of the railway

CUSTOMER PROFILE
According to the 2013 survey implemented by DTZ, the
ERA customers are predominantly young families, with
above median incomes. They live in the neighborhoods
close to ERA and come to shopping by car.

?
Cca 45% of the customers are living in the proximity -

Pacurari district, 33% in Alexandru-Dacia, Copou and

the City Center and cca 22% is living in more remote
areas like Tatarasi, Nicolina&PoduRos and others
?
More than 2/3 of the customers prefer weekends to

?
88% of customers visit Carrefour.
?
30% of the receipts are in range of 200-500 ron, with

weekdays and they area attracted in principal by the

hypermarket, numerous and innovative marketing
events and promotions, proximity and wide parking area

money mainly being spent on Food, healthcare, clothes,

cosmetics, etc

?
80% are using personal car to come to the centre

?
70% of the customers are living with 15 minutes time

while the rest using public transportation

from the centre, white 40% of them are living in the

proximity (less than 5 minutes)

CUSTOMER PROFILE
Sex

Age

70.00%

40%
36%
58.80%

60.00%

35%
30%

50.00%
41.20%

24%

25%

40.00%
Sex

30.00%

20%

age
15%

15%

15%
20.00%
10.00%

5%

0.00%

0%
male

female

under 30

35.00%

35

30.00%

30

25.00%

25

20.00%

20

33.2%

15.00%

15

28%

10.00%

10

13.2%

5.00%

13%
5

4.5%

4.2%

30-39

40-49

50-59

Spent per visit

Family Income (ron)

0.00%

9%

10%

3.9%
0

0ver 60

CUSTOMER PROFILE
Visiti habit

Visit frequency
30.00%

40.00%

28.50%

35.00%

25%

25.00%
20.00%

24%

30.00%
25.00%

18.50%

20.00%

15.00%

34.60%

15.00%
10.00%

10.00%

5.00%

18.60%

5.00%

3.85%

13.70%

0.00%

0.00%

Penetration areas

Transportation

Catchment

50%

45.00%

90%

45%

40.00%

80%

40%

35.00%

70%

30.00%

60%

35%
30%

50%

25.00%
25%
20.00%
20%

33.40%

46%

40%
30%

32.80%

15.00%

15%

33%

10%

20%

21%

5%

10.00%

17.60%

0%
Alexandru-DaciaCopou-City Center

Tatarasi- Nicolina
&PoduRos

10%

10.40%

5.00%

Pacurari

83%

39.20%

Personal car

0.00%
5 min

15 min

25 min

> 25 min

14%

1%

2%

Public
transport

Taxi

Walk

0%

SITE PHOTOS
ERA SHOPPING PARK

ERA Shopping Park Iasi

Sos. Pacurari, No. 121
Iasi County Romania
Telephone: +40 332.440612
Fax: +40 332.440613
www.era-iasi.ro

www.argocp.com