Professional Documents
Culture Documents
EXPORT-IMPOT PEOCUDURES
AND DOCUMENTATION
EN
PRESENTED BY-
ASHISH KHATU. 13
PRASAD OTAWKAR. 18
SANKET GAIKWAD. 07
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EXPORT HOUSE ITS MARKETING STRATEGY, PRODUCT STRATEGY
AND COUNTRIES THEY OPERATE
SR. TOPIC
NO
1 INTRODUCTION
2 Leadership by Vision
3 Organogram
4 Products
5 Core Strengths
6 Operations office
7 Sales design office newyork
8 Operations surat knit factory
9 Scope
10 De Facto appointed to Aloka Europe -
London-based
11 About Aloka Europe
12 Product Strategy for Export
13 After-Sales Service
14 Pricing Strategy for Export
15 CONCLUSION
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EXPORT HOUSE ITS MARKETING STRATEGY, PRODUCT STRATEGY
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Intro
Established in 1980, our company has emerged as a leading provider
of high fashion accessories to high - end buyers across Europe, USA,
Australia & Japan. What began as a merchant export firm has now
grown into a fully integrated, self sufficient organization having a well -
structured nationwide operation with 20 multipurpose units, including
sales & design offices in New York to cater to clients in the western
world. As a house of total fashion accessories, we follow total
integration of the entire production processes with minimal
outsourcing to assure our clients - total quality, attention to detail,
value-addition and timely delivery to meet export schedules. As
veterans in this field, we keep pace with the latest trends and
advances in fashion.
A leadership that's distinguished by its foresight and vision, a well-
structured team that believes in R&D and quality and a commitment to
offer its best to the world of fashion helps us to stand head and
shoulders above the rest.
Leadership by Vision
Established in 1980, we began as a small enterprise undertaking job
work. We have, since gradually grown to emerge stronger as a family-
owned partnership firm, under the able leadership of Mr. C.M. Agarwal
& Mr. Alok Agarwal. Under their tutelage, our operations have
metamorphosed into a multi-locational, fully integrated and
internationally respected Export House that has made a name for itself
in fashion accessories.
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EXPORT HOUSE ITS MARKETING STRATEGY, PRODUCT STRATEGY
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Organogram
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EXPORT HOUSE ITS MARKETING STRATEGY, PRODUCT STRATEGY
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Products
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EXPORT HOUSE ITS MARKETING STRATEGY, PRODUCT STRATEGY
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Scarves
A fascinating range of colourful and trendy scarves manufactured from
the choicest array of material - like polyester, viscose, silk, velvet and
others.
Wraps
A wonderful combination of aesthetic value and functional comfort, the
wraps collection by Aloka never ceases to allure the fashion conscious.
Semi Garments
A breathtaking collection of kurta, shrugs, capelets, ruannas among
others in varying styles and patterns - from prints, knits, wovens,
embroidered, etc.
Core Strengths
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EXPORT HOUSE ITS MARKETING STRATEGY, PRODUCT STRATEGY
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In-house Studio
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EXPORT HOUSE ITS MARKETING STRATEGY, PRODUCT STRATEGY
AND COUNTRIES THEY OPERATE
Operations alok-kalyan
As the biggest and most modern facility in our company, the 3-
storeyed Aloka Kalyan unit acts as the hub for key operations covering
- dyeing (yarn & fabric), screen making, printing & finishing. The
facility is professionally designed and expertly laid out to fully
streamline and integrate the entire process, while avoiding
unnecessary blockages, bottlenecks and wastage.
The unit is modeled on lines of flexibility - in line with our policy for
maintaining a fine mix of manual and machine processes so as to have
the best of both worlds. While samples are best produced by hand,
effective bulk production happens best with machinery. This is where
our Kalyan unit scores on both fronts. The unit is designed undertakes
both - hand / table printing as well as machine printing using rotary /
flatbed system. Unlike others in its class, the facility offers an
unmatched 14-colour printing, available only with chosen few
companies.
A great work atmosphere with lavish gardens and open space
surrounding the unit, a dedicated R&D team of seniors that's
constantly working on process / product improvements and a fully-
equipped lab fulfilling crucial needs like colour testing - make Aloka
Kalyan - a unit that makes us proud and helps us ensure better quality
products for our clients.
- Financial and Strategic Analysis Review
ALOKA CO., LTD. (Aloka) is engaged in the manufacturing and sale of
diagnostic ultrasound systems, nuclear diagnostic systems,
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Scope
• Provides key company information for business intelligence
needs.
• The company's strengths and weaknesses and areas of
development or decline are analyzed. Financial, strategic and
operational factors are considered.
• The opportunities open to the company are considered and its
growth potential assessed. Competitive or technological threats
are highlighted.
• The report contains critical company information - business
structure and operations, the company history, major products
and services, key competitors, key employees and executive
biographies, different locations and important subsidiaries.
• The report provides detailed financial ratios for the past five
years as well as interim ratios for the last four quarters.
• Financial ratios include profitability, margins and returns, liquidity
and leverage, financial position and efficiency ratios.
Reasons to buy
• A quick "one-stop-shop" to understand the company.
• Enhance business/sales activities by understanding customers'
businesses better.
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EXPORT HOUSE ITS MARKETING STRATEGY, PRODUCT STRATEGY
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EXPORT HOUSE ITS MARKETING STRATEGY, PRODUCT STRATEGY
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From the export point of view, a firm's product can be divided into
three aspects:
1. The physical product itself.
2. The package in which the product is sold and the name.
3. The service that is provided together with the product.
1. The Physical Product
The existing products should be exposed in the foreign market to
determine their reactions by sending samples to prospective Export
agents, Export merchant, Import agent or distributors.
The size of the product may also be a consideration. For example,
people in Asia are generally smaller, requiring smaller sizes in clothing
and footwear.
Units of measurement also vary or food products will have to comply
with health regulations and electrical products having to meet safety
requirements.
(a) Does the product need extra protection from rough handling, or
climatic extremes?
(b) Is the product easily recognizable and appealing to the foreign
customer?
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EXPORT HOUSE ITS MARKETING STRATEGY, PRODUCT STRATEGY
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Smaller exporter may wish to reduce the costs of any market survey
by using government services available.
• Trade Commissioners stationed at embassies abroad are only too
willing to help the exporter assess the foreign market and
suggest likely distributors.
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