I.

Company Overview:

The name of company

Sarjana Tour & Travel Organizer
The goals of the company
To providing ease of Pickup Service, Hotel Reservation and Makeup Salon for
all your family and your graduation needs and also City Sight-Seeing .
Vision
Entrusting all your graduation needs to us, to achieve happiness the
graduation together with your family.
Mission
Providing quality service and high standards in the form of convenience,
comfort and speed in tour and travel organizer service, especially in the graduation
memories and build long-term relationships with customers as a competitive
advantage.
Tagline
solution for all your graduation needs
II.

Business Concept Overview:

1. The services offered by Sarjana Travel & Tour Organizer
Includes:
1. Hotel / Guest House
2. Car + Driver + Petrol
3. Make Up
4. Photography (includes Graduation Photos)
5. Gift
Excludes:
1. Graduation Costume (kebaya, coats, etc.)
2. The round-trip tickets *
3. Drivers Meal
4. Ticket City Sight-Seeing*
* Note: no impromptu
2 . The graduation package by Sarjana Travel & Tour Organizer

( 2 DAYS / 1 NIGHTS )

( 3 DAYS / 2 NIGHTS )

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a. D1 Package

e. S1 package

1. Car + Driver + Petrol

1. Hotel / Guest House

2. Make Up

2. Car + Driver + Petrol

3. Photography

3. Make Up

b. D3 Package

4. Photography

1. Hotel / Guest House

5. Ticket City Sight-Seeing*

2. Car + Driver + Petrol

f. S2 package

3. Make Up

1. Hotel / Guest House

4. Photography

2. Car + Driver + Petrol

c. D4 package

3. Make Up

1. Hotel / Guest House

4. Photography

2. Car + Driver + Petrol

5. The round-trip tickets *

3. Make Up

6. Ticket City Sight-Seeing*

4. Photography

g. S3 package

5. The round-trip tickets *

1. Hotel / Guest House

2. Car + Driver + Petrol
3. Make Up
4. Photography
5. The round-trip tickets *
6. Ticket City Sight-Seeing*
7. Gift

3. The Function of Service Offered

Graduation is a dreams for all students, undergraduate , including parents. All
were celebrating the graduation would want a happiness to achieve it. Therefore, do
not let the happiness turned into panic because difficult to find the hotel, difficult to
find a rental car for transportation in that city , hard to find a salon make-up, etc. See
the potential minimum the graduation procession twice, I think this is still rare
potential competitors and can be fully utilized by the company.
4. The difference services of Sarjana Tour & Travel Organizer from competitors
In Sarjana Tour & Travel Organizer providing a transfers in and out your
family at the airport / train station / bus station and well as on the graduation
procession. Check in and check out hotel, then do Graduation Photos, and can walk
to visit the City Sight-Seeing, after that can also book a The round-trip tickets in here.
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III.

Target Market:
Target Market of Sarjana Tour & Travel Organizer for all students,
undergraduate, including parents and big family of them. Because of Sarjana Tour &
Travel Organizer only serve the graduation package so the target market of people at
school and college.
Every city has schools and colleges ,where the students not only residence in
that city. Many students who come from out of town when they graduation in school
or college is not uncommon they

and his family have difficulty from car rental,

lodging, makeup, etc.

So it can be seen the target market require the services of graduation package
and how to take advantage of this problem into a potential business to make
graduation happiness you and your family are not bothered by things like that.
IV.

Value Proposition:
The profits from customers include: customers enjoy graduation moment with

your happy family , received a booking and payment the transfer system.
Usually services travel and tour competitors alike sell ticketing, tourism, hotel
reservation and rental car services without the package. The difference is in the
service of a competitor in Sarjana Tour & Travel Organizer customers only need to
choose package we provide, the most complete graduation, having up-to-date web
so that customers know overview of our accommodation rates with the latest prices.
V.

Revenue Model:
Business tour & travel organizer services specially graduation package has

many advantages such as: parents always want to the perfect graduation for son but
usually they are confused because of the limitations of the vehicle havent enough for
the whole family, if you do not have a lodging near the school or college, and can't
makeup and also wants to City Sight-Seeing. Where to get all that? The answer is
Sarjana Tour & Travel Organizer service specially graduation package this right for
overcoming this problem.
During the school or college of business there is still going to develop because
the target of this business. Many businesses that provide rent car, hotel or guest
house reservation, online ticketing, photography and tourism place this all the
business services facilities. So I think this services business tour and travel organizer
have a potential growth.
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Because of this business consists of the package of benefits obtained from

include and exclude. Customers think if the package system is more simple and
cheaper. So must be good looking for partners who have a business-related and that
the business must be good reputation.
VI.

Founders:
Initially this business idea I got from friends who had been run the graduation

procession but they have difficulty than lodging, vehicles, makeup for their family. So
that's where I want to take advantage of the opportunities of the problem.
Because business tour and travel organizer specially to graduation package low
competitor, profits better than high because usually this service will needs many
people during school and collage, and also the build long-term relationships with
customers if they satisfied with the us and they will come back to use we the
services.
I feel confident that I'm can be run this business , because I have the skills a
Good communication and interpersonal skills , creative , proactive high motivation
,can work Independently and team work, and had better can speak in english ,and
also my hobby is travelling. But I need many partners to run this business
This business inspiration I got from friends who had been run the graduation
procession but they have difficulty than lodging, vehicles, makeup for their family. In
addition, my lecturer and my friends Because I'm from a major business
administrative in my collage and english class though not basics in tourism, then
my parents who have always supported and asked to try to run a business.

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