William E.

Guthner III
GARDEN GROVE, CA 92845
Cell 714-926-6630 BILLGUTHNER@GMAIL.COM www.linkedin.com/in/billguthner/
Sales Manager - Expert in Consumer Product Sales, Business Channel Development and Account Management

PROFESSIONAL EXPERIENCE
SALES MANAGER, CONTEL USA, INC. CHINO, CA
2012 - PRESENT
Managed, coached and developed 7 outside sales representatives that drove business development for
retail accounts, increasing year over year sales of 22% from 2012 to 2014
Brought in 4 new enterprise accounts in 2012 and 2013 increasing sales by $5M to support brand
initiatives and growth strategy while maintaining and fostering existing account relationships
Successfully closed largest unit sale to QVC of 175K Bluetooth speakers for a sale of $2.4M, by
implementing pricing, promotional, packaging and product strategies through support from corporate
headquarters
Unveiled new product lines, driving revenue, largely through consumer sales, averaging 22% gain year
over year
Developed sales incentive programs responsible for raising awareness for the Contel brands, increasing
sales by $5M
Developed new product packaging and introduced and promoted unique features to differentiate our
products from our competitors helping to increase sells by $5M
SENIOR SALES MANAGER, NUGIANT TECHNOLOGY INC, A DIVISION OF INLAND PRODUCTS, INC.
FULLERTON, CA
2010 - 2011
Beat revenue goal by 50% in a very competitive industry, (SURGE PROTECTORS) by hiring seasoned sales
representatives to identify and develop retail target account prospects, increasing first year sells to $1M
As a start-up, challenged with selling a new product (SURGE PROTECTORS) and generating profitable
revenue of $1M by prospecting, closing and providing full-service account management to retail accounts
Within 6 months successfully identified and bid largest accounts in US Market for Surge Protectors with a
potential of $10M in sales to Home Depot, Wal-Mart, Lowes, Orchard Supply and Menards
SENIOR RETAIL SALES ACCOUNT MANAGER, PROVIEW TECHNOLOGY INC. GARDEN GROVE, CA 2003 - 2009
Implemented sales and marketing strategies for company selling high quality flat panel TV's and LCD
computer monitors to retail accounts increasing sales by $4M in first year
Re-structured approach to business and marketing plans designed to stimulate sales, increase net profits,
and achieve stability increasing sales by $4M in first year
Saved company $600,000 in first year, by reversing money-losing trend of not charging freight and giving
away up-sell items to MicroCenter and Office Depot
Instrumental in coordination and development of new accounts, establishing customer relations, and
developing sale rebates / product marketing support programs that increased sales 16% over 2 years
Analyzed business data to identify opportunities and optimize potential for sales, thus increased YOY
sales from 2003 to 2009 by 19%
Exploited overlooked opportunities and hidden assets, creating effective and profitable strategies for
improved product and service delivery, which increased sales by 12%

Through Business development was able to sell 25K, 17" LCD monitors to Office Depot for Black Friday
2006

William E. Guthner III

GARDEN GROVE, CA 92845
Cell 714-926-6630 BGUTHNER@HOTMAIL.COM www.linkedin.com/in/billguthner/

Contacted and initiated meetings with Memorex to manufacture their own 32"LCD TV bringing in $30M
in first year sales

Increased YOY sales from 2003 to 2007 by 22% to Wal-Mart by adding new LCD monitor sizes and
building and managing customer relationships

DIRECTOR OF MARKETING, COMPEL INC. SANTA FE SPRINGS, CA

2001 - 2002
Expanded presence of national technology service provider, that designed, built, and installed telephony
networks and mission critical data centers with new website, image and awareness for company helping to
increase sales to $70M
Recruited to build brand presence for company outside California and Arizona during acquisitions phase,
seeking to boost revenues to $200M through new sales and marketing strategies

Collaborated with advertising agency on creation of new marketing strategies, company image and look
with corresponding corporate brochure and logo that helped increased sales to $70M.

Developed marketing opportunities through creation of new re-designed content for RFPs, product
literature comprising promotional package of brochures, flyers, newspaper and radio advertising which
increased sales to $70M

HISTORY OTHER WORK

Sales and Marketing Manager
RE-FLEX CORPORATION MINNEAPOLIS, MN

1999 - 2000

Marketing Manager
MULTIQUIP, INC CARSON, CA

1997 - 1999

Assistant Marketing Manager

AMADA AMERICA, INC BUENA PARK, CA

1984 - 1997

Plant Manager
ARTISITC BRASS SOUTH GATE, CA

1980 - 1984

EDUCATION AND CREDENTIALS

Certificate in International Business, USC - 1985

MBA Marketing and Business Administration, PEPPERDINE UNIVERSITY - 1983
Bachelor of Science in Finance CALIFORNIA POLYTECHNIC STATE UNIVERSITY, SAN LUIS OBISPO - 1979

William E. Guthner III

GARDEN GROVE, CA 92845
Cell 714-926-6630 BGUTHNER@HOTMAIL.COM www.linkedin.com/in/billguthner/
EXHIBIT 1 - SKILLS INVENTORY
Management Leadership Skills
Account Management
Brand Management
Corporate Innovation
Sales Management
Train Sales Representatives
Manage Major Accounts
Project Management
Budgeting
Supervisor Skills
Design Reports
Product Management
Corporate Innovation
Strategic Market Analysis
Manage Budgets

Functional Skills
Impact Sales Presentations
Pricing Strategies
Sales Performance Analysis
New Business Development
Trade Shows
Competitive Research Analysis
Market Research
Forecasting
Sales Process
Key Account Development
Inventory Planning and Analysis
New Product Launches
Competitive Pricing Strategies
Consumer Marketing Analysis
Key Relationship Building

Soft Skills
Team Player
Good Listener
Positive Attitude
On Time, Punctual
Creative Ideas
Persistent
Dependable
Strong Work Ethic
Positive Attitude
Independent Worker
Self Starter

Major Clients
Radio Shack
Game Stop
Fry's
HH Gregg
QVC
Amazon.com
Paul's TV
ShopKO
ABC Warehouse
Tiger Direct
Wal-Mart
Home Depot
BJ's
Staples
MicroCenter
Fred Meyer
Memorex as OEM
Hastings
Kohl's
Toy's R US
Orchard Supply

Technology Skills
Microsoft Office
Word
Excel
Power Point
Goldmine and ACT