Professional Documents
Culture Documents
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Denzin, N. and Lincoln, Y. (2010). Handbook of qualitative research. Thousand Oaks, Calif.:
Sage Publications.
Dorenda-Zaborowicz, M. (2012). Marketing w social media. Nowe Media, 0(3), p.59.
Enz, C. (2009), Key Issues of Concern in the Lodging Industry: What Worries Managers,
Cornell Hospitality Report, Vol. 9, No. 4, 14 p.
Ferrell, O. and Hartline, M. (2007). Marketing strategy. Mason, Ohio: Thomson/SouthWestern.
Gardner, S. and Birley, S. (2012). Blogging for dummies, 4th edition. Hoboken, N.J.: John
Wiley & Sons.
Gibaldi, J. (2009). MLA handbook for writers of research papers. New York: Modern
Language Association of America.
Gretzel, U., Fesenmaier, D., Formica, S. and O'Leary, J. (2007). Searching for the Future:
Challenges Faced by Destination Marketing Organizations. Journal of Travel Research,
45(2), pp.116-126.
Hamill, J. (2007). The Internet and international marketing. International Marketing Review,
14(5), pp.300-323.
Hamilton, J. (2005). Primary and secondary sources. Edina, Minn.: ABDO Pub.
Hammond, K. (2011). Principles of Internet Marketing. Australasian Marketing Journal
(AMJ), 9(2), pp.88-89.
Herbig, P. (2007). Market Signaling in the Hospitality Industry. Journal of Hospitality &
Leisure Marketing, 2(2), pp.5-14.
Hofacker, C. (2011). Internet marketing. New York: Wiley.
Jain, S. (2010). 40 Most popular social networking sites of the World. Retrieved from
http://socialmediatoday.com/soravjain/195917/40-most-popular-social-networking-
sites-
world
Jonsson, C., Devonish, D., (2009), An exploratory study of competitive strategies among
hotels in a small developing Caribbean state. International Journal of Contemporary
Hospitality Management, 21(4), pp. 495-497.
Kothari, C. R. (2007). Research Methodology: Methods and Techniques (2nd Ed.). New Delhi:
New Age International limited.
Kotler, P., Keller, K., Brady, M. & Goodman, M., 2009. Marketing Management. 1st ed.
Essex: Pearson Education Limited.
Leong, C. (2009). Marketing practices and Internet marketing: A study of hotels in Singapore.
Journal of Vacation Marketing, 7(2), pp.179-187.
(2015).
ABOUT
RADISSON.
[online]
Available
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(2010),
Introduction
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Education, London.
Walters, P. (2008). Adding value in global B2B supply chains: Strategic directions and the
role of the Internet as a driver of competitive advantage. Industrial Marketing Management,
37(1), pp.59-68.
Yang, K. (2009). Internet Users' Attitudes Toward and Beliefs About Internet Advertising.
Journal of International Consumer Marketing, 15(4), pp.43-65.
Ye, Q. & Law, R.G.B., 2009. The impact of online user reviews on hotel room sales.
International Journal of Hospitality Management, 28, pp.180-82.
Zainal, A. et al. (2012) Current Issues in Hospitality and Tourism: Research and Innovations.
Leiden: CRC Press.
Zimmerman, J. and Ng, D. (2013). Social media marketing all-in-one for dummies. Hoboken,
NJ: Wiley.
Zimmerman, J. (2008). Marketing on the Internet. Gulf Breeze: Maximum Press.