Westminster International University in Tashkent

2011 2012 Academic Year, Semester One

CW Weighting
Lecturer setting the task with contact
details and office hours
Deadline

Business Communications 2UZB404, Business

Administration
Coursework 2: Simulation of a business meeting

30%
Olesya Smagina (osmagina@wiut.uz)
TW 9-10

Results date and type of feedback

written
The CW contributes to the achievement of the following learning outcomes:
Component 2 Simulation of a business meeting will test the students ability to:
1. Identify, analyse and apply relevant methods of communication.
2. Become aware of obstacles and barriers to effective communications and strategies in problem solving.
3. Structure and present personal ideas in any format (i.e. via oral presentations, meetings, debates, etc)

The CW task:
Simulation of a business meeting
The task is to prepare and present your views, ideas and arguments on a specific topic at the meeting. The meeting lasts 35-40
min and it is prepared and attended by 5 or 6 students. You are encouraged to work on some part of the task (see below steps
1, 2, 3) with your group mates in order to support your learning. Each talk will, however, be an individual piece of work not
jointly produced and will be assessed individually.
Follow the steps below:
1.
2.

Imagine that you are employees of a company/organization.

Choose a topic of a meeting that is likely to be discussed in a company of your choice. (See the list of suggested topics
below)
3. Compile the agenda and submit it to the chair prior to the meeting. The number of points in agenda should be equal to
the number of students in a group so that each student is responsible to speak about one point.
4. Collect and analyze information which will be necessary for your talk.
5. Structure your speech and prepare technology to support your speech if necessary.
6. Present your talk at the meeting that will be chaired by one of you. You will be given the exact date and time of the
meeting beforehand by your ML. Your speech should be no longer than 4 min. You may wish to take notes of your
colleagues speeches to refer to them in your own speech during the meeting.
7. Participate actively in a follow up discussion that will last 15 min.
List of suggested topics:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Preparation for the team building event

Induction week for newly recruited employees
Decision making future investments (buying shares of other companies.)
Presenting your company at an exhibition
Launching a new product
Opening a new branch
Promoting the company on the market (marketing strategy)
Time for changes
CSR strategy for next year
Business Etiquette in your company

Example for topic 3

During the meeting each student will present one company the shares of which should be purchased. During the speech
students should state the arguments to support their choice. The meeting will be followed by a discussion in which a preliminary
final choice will be made by the votes of participants.
NB Approach your ML in case of any queries.

Westminster International University in Tashkent

2011 2012 Academic Year, Semester One

Assessment Criteria

Mark

70%+

60-69%

50-59%

40-49%

30-39%

Below
30%

Business Communications 2UZB404, Business

Administration
Coursework 2: Simulation of a business meeting

Content 20%

Structure 20%

Delivery 20%

The content is always

relevant to the
agenda of the
meeting. There is
evidence of excellent
research. There is a
coherent and
consistent line of
arguments
throughout.
The content is mostly
relevant to the
agenda. Generally a
coherent and
consistent line of
arguments. There is
evidence of good
research.
The content is usually
relevant to the
agenda, although
some irrelevant
material is included.
The line of arguments
is fairly easy to follow.
There is evidence of
some research but
not vivid.

The structure is clear

and logical. There is
an introduction, main
part and conclusion.
Skillful use is made of
signposting
throughout. The
message is always
easy to follow.

The speech is fluent and

clear and accurate. The
speaker uses voice
projection skillfully. The
pace is just right - not
too fast and not too
slow. Excellent timing.

There is a clear
introduction, main part
and conclusion.
Signposting is used at
a good level. The
message is generally
easy to follow.

There is a mixture of
relevant and irrelevant
material. This makes
the line of arguments
sometimes difficult to
follow. The evidence
of research is very
limited.

The structure is often

unclear to the
audience. There is an
introduction, main part
and a conclusion but
only minimal use is
made of signposting.
The message is at
times hard to follow.

A large proportion of
the content is not
relevant to the topic.
There is no clear line
of argument followed.
There is no evidence
of research.

The structure is
unclear. There is an
introduction, main part
and a conclusion but
these are not very
relevant. Very limited
use is made of
signposting. The
message is difficult to
follow.

The content is mostly

irrelevant to the topic.
There is no coherent
or consistent
argument presented.
No research.

The structure is very

hard to follow. The
introduction, main part
and conclusion are
mostly irrelevant to
the topic. Signposting
is not used. The
message is almost
impossible to follow

There is an
introduction, main part
and a conclusion with
some signposting
used. The message is
unclear at times.

Audience Awareness
20%
The speaker is aware of
the listeners at all times
and maintains good eye
contact with them. The
body language is
positive.
The speaker is involved
in the meeting.

Participation in a
discussion 20%
Ability to ask and answer
questions is excellent.
The speaker invites
questions and handles
them excellently.
The speaker is assertive
and makes his opinion
easily heard.

The speech is fluent and

accurate and the
delivery is clear. The
speaker projects their
voice well. The pace is a
bit fast or a bit slow at
times. Within required
time limit..
The speech is fluent with
minor deviations in
accuracy and the
delivery is mostly easy
to follow. The speaker
projects their voice
adequately well. The
pace is often rushed or
too slow. Time limit is
satisfactory.

The speaker is aware of

the audience and
maintains eye contact
with the listeners. The
body language is mostly
positive. The speaker is
generally involved in the
meeting
The speaker usually
shows an awareness of
the audience and
maintains reasonable
eye contact with
listeners. The body
language is fairly
positive. The speaker is
usually involved in the
meeting.

Ability to ask and answer

questions is really good
The speaker invites
questions and handles
them well.
The speaker is mostly
assertive and makes his
opinion easily heard.
Ability to ask and answer
questions is usually
good
The speaker invites
questions and handles
them usually well.
The speaker is usually
assertive and makes his
opinion heard.

Speaker reads from

notes occasionally. The
speech is reasonably
fluent with occasional
language errors, but the
delivery can be hard to
follow at times. The
speaker has some
problems with voice
projection. The pace is
frequently rushed or too
slow. Over/under time
limit.
The speech frequently
reads from notes. The
delivery is hard to follow
because of the
speakers lack of fluency
and accuracy. Voice
projection is poor. The
pace is either too rushed
or too slow. Length of
presentation well outside
time limit.

The speaker shows

some awareness of the
listeners and maintains
adequate eye contact
with them. The body
language is neutral.
The speaker is
sometimes involved in
the meeting.

Ability to ask and answer

questions is satisfactory.
The speaker invites
questions and handles
them satisfactory.
The speaker is nearly
assertive and makes his
opinion heard.

The speaker shows

minimal awareness of
the audience and eye
contact is infrequent.
His/Her body language
is fairly negative.
The speaker is not
involved in the meeting.

Ability to ask and answer

questions is minimal.
The speaker invites
questions and handles
them poorly.
The speaker is poorly
assertive and has
difficulty in making his
opinion heard

The speaker reads from

notes rather than
presents. The delivery is
very hard to follow
because of the
speakers lack of
fluency. Voice projection
is poor. The pace is very
rushed or very slow.
Severe problems with
time limitation.

The speaker is not

aware of the audience
and eye contact is not
made. His/Her body
language is negative.
The speaker is not
involved in the meeting.

No ability to ask and

answer questions
The speaker does not
invite questions and
handle them.
The speaker is not
assertive and cannot
make his opinion heard.