Multimedia Skills Increases Marketing

Value
By: International Marketing Students

LABUAN 105 second year International

The project was held for seven weeks

Marketing program students of Universiti

whereby students involved gained the

Malaysia

International

exposure to utilize software such as

Campus (UMSKAL) have successfully

Dreamweaver, Adobe Flash, MIDI audio

directed

video

and Digital audio in producing the original

advertisements for their Fundamental of

video advertisements for Nestle Bliss,

Multimedia

was

Tupperware, Apple, Red Bull, Nescafe, MI

coordinated by Major (PA) Associate

Band bracelet, SK smart watch, New

Professor Dr. Norazah Mohd Suki.

Balance sport shoes, Nike bag pack and

Sabah

Labuan

several

original

course. The

project

According to Associate Professor Dr.

Samsung smartphone.

Norazah, this project aims to expose

The advertisements were shot on the

students on the application of basic

grounds of UMSKAL campus like the

knowledge and skills related to the

main buildings, the caf, the jogging track

fundamental multimedia building blocks,

and many more interesting places which

including text, graphic, sound, animation,

corresponds to the marketing messages

and video. These are used extensively in

portrayed

the multimedia world beside the business

advertisement in order to promptly evoke

and marketing field. Students were also

consumer product demand and purchases.

exposed to the equipment and software

Place is one of the important elements in

tools needed to create and design the video

marketing, i.e. the 4Ps (product, price,

advertisements.

place and promotion).

This

skills

indirectly

prepares them for their future profession

related to business and marketing which
help to boost up their creativity in video
advertisements production, she added.

in

the

storyline

of

the

I have learnt technique to use Adobe

Premiere Pro software, and would not have
come cross this software if it was not for
this project said Siti Nur Aishah Saim,
one of the project leader in the video
advertisement production. This indirectly
illustrates that the students ICT skills have

significantly improve in completing the

and skills related to the fundamentals of

projects. Indeed, they acknowledged that

multimedia but has also developed their

this technique in promoting a product, i.e.

unnoticed talent and soft skills.

through video advertisement production, is

an important skill required by marketers in
era.

Overall, this course is beneficial in that

Furthermore, students could experience the

it allows the students to apply basic

real-life situation in directing an original

Information

video advertisement and inadvertently

Technology (ICT) knowledge and skills in

reveal their hidden talent through acting,

preparing them for the real life and

directing, audio recording and many more.

competitive

the

digital

and

competitive

In another note, Nurul Akidah Azmaya

binti Lim Siew Fook, one of project leader
in making the video advertisement, claims
that this exercise improves her confidence
level by playing as a leading role in the
video ads. This has proven that not only
the students has increased their knowledge

and

working

Communication

environment

in

managing time, cost, manpower, and

communication effectively and efficiently.
Hence, this knowledge and skills should be
incorporated in most of the business
related courses based on its importance and
advantages which are highly demanded in
this green economy era.