INTRODUCTION

Provably, one of the greatest technology innovation of todays generation is the used of
social networking. Social networking sites like Facebook, Twitter, Whatsup, Viber and
the likes have become a global phenomenon. To introduce one of the famous social
networking sites is Facebook. It was Mark Zuckerbeg who created Facebook. He was a
student at Harvard University in 2004 in order to access college students information
through a social network. Facebook was first used a virtual medium for students of
Harvard for identification of each other and for making new social relationship. The
widespread Facebook used was spread to other universities students and eventually
became a public domain in 2006. Today, there are more than 500 million Facebook users
who are active participants in the social networking site (Facebook, 2011).

However, this sudden increase of social networking sites becomes an open gateway to
internet addiction and social network addiction particularly Facebook as a psychological
disorder that is becoming raging throughout the world. It may be credible to addressed
that social networking site addiction disorder because addiction criteria such as neglect of
personal life, mental preoccupation, mood modifying experiences, tolerance and
concealing the addiction behavior which appear to be present in some people who use
social network sites excessively. There was a potential clinical relevance of social
networking addiction conceptualization under Internet Spectrum Addiction Disorder.
Thus, social networking has become an addiction to all specially college students.

In addition, several evidences from past researches have shown how internet use had
interfered with addicts academic work, professional performance and their social lives.
Moreover, overuse of social networking has a potential to bring negative effects on
individuals study, work, health, and personal relationship.

The Philippines has a young population based on the age distribution of population; that
is why the Filipino youth are fragile to these kinds of phenomenon. For example, when
some students sign up on social networking site, others are obliged to join as well
because of strong ties with peers and the concept of Barkadas who greatly influence ones
hobby. Another significant factor which worsens social networking addiction in the
country is our attraction to modern technology. Social Networking lowers grades because
students spent less time in studying than those who do not use social networking sites.
Consequently, 74%out of the 26% who reported that social networking sites had an
impact on their lives claimed that it had a negative impact such as procrastination,
distraction, and poor-time management.

With all of the above scenarios, the researchers were motivated to investigate if Social
Networking Sites addiction has something to do with the study habits of the first year
college students of CITHM because it may unravel results and implications in the
educational setting.