Introduction and Brand name

Abdullah Khaled is the co-founder of the Ricci and open Ricci shop this year on 1st of July 2014.
Ricci started business in Midvalley, Kuala Lumpur. As the business was fast and demand for the
premier were increasing , started to design and making his own shoe and labeled them with the
name Ricci .
Ricci brand name is based on an Italian name. The reason we choose the name is because we
want our customer to feel it as an Italian product and to feel the atmosphere in the shop. The
inside shop was design with Italian architecture and most of time soft Italian song will be played.
Our managing director, Mr. Abdullah always makes sure the atmosphere in the shop is felt by the
customer.
Ricci focus on ladies and mens footwear, targeting on modern working and teenagers
who has high need of fashionable, comfortable footwear both in working life and social life.
Ricci is passionately keeping up with changing times and fast moving fashion. As time move,
Ricci is also keeping up with the changing times and moving towards the new fashion. Beside,
with the increase in living standard, there is an uncompromised demand for higher quality
product in shoes. According to, Ricci is faithful in making sure that both style and quality is
tailored to match the expectations of its target market. Ricci bent on continuously innovating and
aligning our product with modern working women, men and teenagers. The shoe represents the
intellectual, independent and elegant contemporary group.

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Market Targeting and Positioning

Target Market
Ricci is focused in the Malaysian market and our target market are woman and men. Thus, to be
more successfully growth for the long term sales, Ricci needs to understand the customer needs
and wants to satisfy the customer. Besides that, our company are sell the portable shoes. We
focus on the people working in office and fashion stylish people. However, we entire this
segment had been categories in three group of segment which is demographic, psychographic
and geographic.
For the demographic segment, Ricci is target group are woman and men. As we know
that, woman are like to wear high heels to make them look confident, tall, fashion or style,
elegant and look sexier. For men, shoe is show their look gentleman, personal style or fashion,
professional and confident. Mostly the reason for woman and men wear formal shoes is because
of the require working place in formal environment. Besides, woman wearing high heel will
make them feel tired and uncomfortable for wearing too long time. Over time, wearing high
heels will make them leading to muscle pain especially for the office ladies that mostly spend
time stay in the office. Same as for men, they will feel muscle and foot pain and most of them are
lazy or dont like to wear socks because it look not trend and fashionable for nowadays, or they
prefer easy to slip on without socks. Thus, Ricci are offer many different types of shoes for
woman and men to let them to choose by refer their favorite style, colours, size, and also enable
customers to feel more comfortable and look be more fashionable and trendy by offering latest
arrival shoes for woman and men.
Next is psychographic segment, we target for both gender between (age 18-50). We
believe that on this segment of age group people are like to be look more unique and stylish for
their personality or their require working place in formal environment. Thus, we are using a high
quality materials and fashionable design with each of the different item portable shoes. We want
our customers feel that the benefit they get by purchasing our Ricci shoes are they can save a lot
of money and make their life easier in certain aspect of their daily life or working life.

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For the geographic segmentation, Ricci focus on Malaysia. We chose to open at Mid
Valley, Kuala Lumpur. In Malaysia, Kuala Lumpur is a big city and mostly people there are
living high standard quality and people that have high salary. We target for the middle class
people to purchase our shoes. We believe that the shopping complex is one of the best place in
order to attract customer attention.

Product Positioning
Product positioning is a marketing technique which has an intention to present products in the
best probable light to different level of target audiences. Its method including market
segmentation in the first step and after that will carry on the other steps to bring out the whole
process however the product itself also need to have the power to creating the message to reach
the customers mind.
There will be several goals for the product positioning that normally use within the market.
Firstly, differentiate the product from other competitors; Throughout the Malaysia there are a lots
of competitors trying to take over Ricci to become the market leader in the marketplace such as
Zalora, Amazon, Zucca started to change their side target into this provider market.
In the new positioning, we are trying to give the customer a new experience in Ricci product,
which is to provide a clear thinking that Ricci product is excellent, and the price charged are
reasonable. Our final target is to let the customer feels that the product provided is worth the
price or even more than that.

Value Proposition
In order to make the shoes of Ricci worthwhile, our product must create a high value for the
customer. Through all those marketing strategies and marketing tools used, we try to give
customer a perception on our product value whereby when customer thinks of Ricci shoes, the
first thing comes into their mind would be positive and able to persuade the customer to purchase
the shoes.
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Service Excellence
We trying to give the perception that the shoes provided by Ricci are excellence compared to the
other competitors. Besides, we also provide online and offline service for the customer. Thus, we
using internet marketing to promote our product and selling our service using various forms of
online marketing techniques in order to attract customers too. Online promotion is more effective
and convenient for customers to log in to our website and choose for the latest promotion and
needs. Consumers can share their experiences after their experiences after using our shoes and
provide feedback. Therefore, Ricci is care about the customers value in the market and we take
it very seriously.

Attractive Pricing
Through revamping the pricing strategies and form different type shoes to suit different needs of
each segment of customer, we trying to provide the attractive price to enhance the customers
enjoyment on the shoes Ricci provided.

Premium Content
Reasonable price and high quality help Ricci to form a image that they are trying their best
satisfy the customer needs by giving them the lowest price with a promised quality of shoes.

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Marketing Mix
1. Product (the online and offline offer)
Part of Ricci marketing strategy will be based on every states buy, solely on location and its own
website via internet. Customers who have no time for shopping are convenience to purchase their
desired shoes and then pay for it online after that Ricci will deliver the purchasing item
immediately. Offline store, Ricci is located in a trendy mall that receives plentiful walk-through
traffic. Our brand name will be Ricci. In Ricci, we believe in Passion. Quality shoe brand will be
stressed in the business base on offering quality shoes and apparel. Ricci strives in offering
excellent customer service, as well as offering quality products at great prices.
The quality footwear brand combines a feel for current trends with maximum wearing comfort.
Thus the result is a unique experience of life. Ricci is dedicated in making sure that both style
and quality is tailored to match the expectation of its target market. Riccis employees has more
than 10 years of experience in shoe making, use of state of the art technologies, carefully
selected materials and excellent shoe makers craft shoe bearing the made by Ricci seal of
quality accompany their wearer in a magnificent fashion for a good feeling to walk with Ricci.A
beautiful shoe is a compliment to the women and men. Ricci emphasizes the style of its wearer
and aligns itself to her thanks to optimal fit, soft uppers, a light and flexible sole and the special
soft line tread. The shoe heels is carefully selected and connect with connected Ricci focuses
on women and men footwear and has a lot different types of fashion and style.
Whereas, Ricci identified its potential customers properly and understand the customers needs
and wants. To increase market share, Ricci will be invented new design which is portable shoe
that called Passion Soul. Passion soul is our special outlet and Ricci signature shoe (shown in
appendix). The wearer can remove heals whenever they want to. As for return policy, if the
wearer not satisfied with the purchase, they can return unworn items at any time with a receipt. If
there is a quality issue with the item, it may be returned for a refund within 90 days with receipt
or exchange or returned for store credit at any time. No exchanges or returns on items marked as
final sale. No price adjustments given on final sale items. Thus, as for the portable shoe Ricci

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decided to give 30 days guarantee. If there are any damages on the heels, the shoe will be
change to new one.
Our packaging is based on Ricci theme color which is blue and orange. Thus, Ricci creates
sustainability and environmental harm packaging and more specifically shoeboxes. The boxes
contribute to millions of tons of waste a year and even with proposed second uses, they are
eventually thrown out. The structure of the cardboard sheet, the bag uses 65% less cardboard
than the standard shoe box, has no laminated printing, and takes up less space and weight less.
The box is non-woven which means less work and waste .It protects the shoes from dust and dirt
in the warehouse and during shipping. The box will be given to together with Ricci paper bag.
The Ricci bag will have same theme color.
2. Pricing
Pricing strategy is one of the most important elements for both companies and customers.
Company perspective, they attempt to cover their cost and also gain profits, companies can
compete with their competitors base on the value of their products and sustain for long time.
Customer perspective, they try to purchase the product with the best quality at reasonable price.
Ricci shoe pricing is designed to be competitive to other fashion shoe retailers. The Ricci uses
pricing half of the consumer value equation and sharply focused on the delivering great
consumer value. Our pricing is between RM50 RM200, based on shoe quality.
2-1. Fixed pricing strategy
Ricci uses this strategy for their products value means that products have a fixed price only and
customers should purchase product at the fixed price. This strategy will be used when company
set the lowest price for products and become the price leadership in its market among
competitors. Customers can pay online for more convenience for purchasing.. Ricci does
research on both gender women and men by age between 21 50 years old. Based on reasonable
price, customer willing to pay for the price as long as the quality is high.

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A product prices has strong connections with this point in the life cycle. In the introduction
phase, a skimming or a penetration price might be used. In the maturity phase, promotional and
discount prices may be used through online advertisement by its website and in the decline phase
, sale or mark down prices may be used to get rid of unwanted stock .Another type of pricing
Ricci utilizes is segmented pricing . Ricci often adjusts their products prices based on
differences in the type of customer Ricci are targeting, the specific product Ricci is trying market
and the location their products. Thus Ricci uses psychological strategy of pricing because in
consumers mind, anything ending in .99 is cheaper than .00 and research support that
people read numbers from left to right (people see the numbers at left more than right).
Overall, Ricci uses a price skimming technique to set a reasonable price because Ricci always
produce new shoe with different quality and innovative designs. Eventually, the consumer will
see the price decline gradually as the shoe has been on the market for a while and the next design
is getting ready to be released. These strategies seem to be working for Ricci, especially the
higher pricing strategy. There is just something about the high price that makes customers feel
they are purchasing higher quality and prestige when they buy a pair of Ricci shoes.
3. Distribution (place)
The Ricci Company decided to use two type of distribution channel one type is using wholesaler
and retailer and another one is direct selling to the customers which has a promotion most of the
time when customers purchase products through online. There are wholesaler and retailer. The
manufacturer will manufacture the new products and then supply the products to the wholesaler.
The wholesaler will transfer the products to the retailer and finally the retailer will distribute the
products to final consumers. In other words, the intermediaries are playing an important role in
terms of supplying or transferring the products from the manufacturer to the final consumers in
an appropriate method.

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In order to motivate the channel, we are decided to provide commissions and incentives to the
intermediaries. Commissions will be provide to the intermediaries based on the number of sales
that they are willing to sell. For instance, if the intermediaries are able to sell more products to
the final consumers beyond the manufacturer expectations, they will eligible to get more
commissions from the manufacturer. Besides commissions, incentives such as trip for vacations,
collecting points, special deal, allowances for advertisements and awards are will be awarded for
intermediaries in order to motivate them. These different kinds of incentives will be awarded to
the intermediaries by looking at their monthly performance.
Moreover, we are also established certain criteria in order to evaluate distributors performance.
The criteria are based on the number of sales they achieve in per month, consumers feedback by
retailers and post their opinion through Riccis website and also Ricci has an ability to build
relationships and the level of trust with consumers. These criteria will be most helpful in order to
determine whether they are performing well or not their job.
This launching of this new product will be in Kuala Lumpur, Malaysia at Mid Vally.We offering
this new product only in Malaysia country. The Ricci Head Quarter (HQ) department will be
allocated in Kuala Lumpur state. The retailer shops will be also open in places such as shopping
complex like mall, parade, AEON and around Kuala Lumpur. Besides, the purpose of allocating
retailer shops at shopping complex is because consumers can find easily the products through
spending minimum efforts and times.
Apart from that, we are also using lorry transportations in order to shifts the products from one
place to another place. By providing transportations, the movements of products will be more
secure and safe. Besides, the retailers also can contact the Ricci Companys management if they
want to reorder the products. Our manufacturing company will be set up in Nilai.

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4. Promotion
Promotion tool can be defined as marketing communications which is adopted by firms to
inform, persuade, and remind consumers directly via its own website or indirectly by retailer
about the products and brands that they are selling. In this case, we are planned to use both
online and offline. By offline, printed advertisement on newspapers and magazines to
communicate with consumers. By online post information and advertisement regarding new
products, special promotion, seasonal promotion and ask for their comment to have an
interaction communication with customers. The purpose of choosing this method is, we are
strongly belief that this is the best way to communicate with large number of consumers whos
dispersed geographically and the most effective way to bring awareness among consumers about
this new innovation.

This printed advertisement is also providing an opportunity to let

consumers to have some basic knowledge on this new product and to get interested on this new
product.

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Competitor analysis
Our main competitor in this online business is ZALORA. ZALORA Company was launched in
year 2012 and founded by three young entrepreneurs backed by Berlin-based Rocket Internet
who are behind the popular online fashion retailer in Europe, Zalando. As we all known,
ZALORA is a very popular online retail shopping which is selling over 500 brands in Southeast
Asia countries. It is distinguished in Asia countries with its good services to satisfy the
customers expectations. ZALORA is selling a range of fashion items such as shoes, clothing,
bags, watches, accessories, sports and more to shoppers across eight markets in Southeast Asia
such as Malaysia, Singapore, Indonesia, Thailand, Philippines, Brunei, Vietnam, Taiwan and
Hong Kong. Besides that, ZALORA is also served in several countries like Australia, and New
Zealand. Its Headquarter is located in Singapore. In year 2013, ZALORA extended the services
of ZALORA Malaysia by offering a delivery services to Brunei. In year 2013, ZALORA
launched its own private label which called as Ezra by ZALORA. ZALORA completed its first
and second round of funding at total of US$100 million and US$112 million. This funding
enables to drive ZALOARAs efforts to grow its product offering.
ZALORA is having a good relationship with its customers by having an excellent efficiency in
delivering goods on the time. It is considered as ZALORASs one of the strengths which
contribute to develop its business in the long run. A key factor of ZALORASs success relies on
their strong local presence that has been established through consistent marketing efforts to keep
their brand name at the top of shoppers minds. They also have built credibility and reliability by
offering 30-day free returns policy and ensure that the delivery of orders are done within 48
hours. The most important factor that distinguished ZALORA from its competitors is their
customer-centric policy. They have set up their local warehouses in 8 Southeast Asian countries
to speed up their deliveries system so that customers can get their purchases sooner. Besides, due
to the reason that they have warehouses in each local market, ZALORA is able to offer
customers the option to pay in cash on delivery of item. Recently, in Singapore and Thailand
they have introduced self-collection at convenience store where customers can specify their
preferred store location for collection of their purchases and customers can go anytime (24/7) to
pick it up at their convenience. Furthermore, since service is playing an important role in online
retail business, ZALORA launched a new mobile versions of its websites in the beginning of the
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year and it is known as iOS app which performed above their expectations through being a
number one lifestyle app within 24 hours of its launch and the most popular app overall in
Singapore, Malaysia and Vietnam. (http://www.google.com.my/url?
q=http://goglobby.com/blog/view/the-story-behind-zaloras-success&sa)
Under shoes category, ZALORA is offering many types of shoes for men and women. For men,
it offers casual shoes, sandals & flip flops, sneakers & skate, dress shoes and boots. For women,
they offer heels, flats, ballerinas, boots, and sneakers. However, we are offering additionally
portable shoes for women and this is considered as our special product that we are offering to
customers. ZALORA offers variety of colours such as beige, blue, gold, grey, navy, pink, red
white, black, brown, green, orange, purple, silver and yellow to let their customers to choose
their favourite colours. Since, ZALORA sells both international brands as well as local brands in
each country of its operation it carries several top brands such as ALDO, RIVER ISLAND,
NIKE, JAXON, JEFFERSON, EZRA by ZALORA, Nine West Excusive, and Steve Madden
Exclusive for shoes category. However, we are offering the shoes for men and women under one
brand category which called as RICCI. Therefore, customers will have less choice to select
their favourable brand and they might get hesitate to purchase a new brand of shoes. ZALORA
offers different size system for men and womens shoes item. For male genders shoes, it offers
from size 38 to 45 and for female genders it offers from size 4-9. Moreover, ZALORA enable
customers to be more fashionable and trendy by offering latest arrival shoes for men and women.
Majority of new arrival shoes are available in several brands such as VINCCI, Gisa, Ipanema,
EZRA by ZALORA, Rider Converse, Nine West, Steve Madden and etc.
ZALORA is used price penetration strategy in order to attract as much customers as they can and
it presents the prices according to the price range which provides convenience to customers to
select the products based on the price level. The price range is RM0-RM49, RM50-RM99,
RM100-RM149, RM150-RM199, RM200-RM249 and RM250 above. It makes easier for
customers to purchase the products based on their budget. Moreover, customers can choose the
prices of shoes by clicking at either lowest price or highest price to make ease their purchasing
process. However, we are adopted price endings strategy in our business. Therefore, the price
that we are offering to our special shoes which is portable shoes is RM79.90 and we believed
that this price is quite affordable to everyone to purchase it. For normal shoes, the minimum
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price that we are offering to our customers is RM50.00 and the maximum price is RM200.00.
The reason belongs to this slightly higher prices is due to the quality of product. Besides that,
currently ZALORA gives 70 to 90% discounts for their new arrival shoes category. It is an
opportunity for customers to purchase new arrival shoes at lower price and at the same time they
can save their money. Indirectly, it will help ZALORA to increase the sales in shoes product line
and also to attract more customers. Apart from discounts, ZALORA is also providing a RM20
voucher gift for any new subscribers to enjoy the benefits. (http://www.google.com.my/url?
q=http://www.zalora.com.my/shoes/)

Integrated Marketing Communication (IMC) Tools for Ricci

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Integrated marketing communication tools refers to various marketing tools such as online
marketing, newspapers, magazines, public relations, direct marketing, advertising which are used
to promote the brand so that a similar message can reach out to a wider audience. In most cases,
for the products to be known effectively in the market, it is mainly by the help of integrated
marketing communication tools. Riccis goal is to use these marketing tools to get maximum
capacity of customers to come and purchase from Ricci in order to generate maximum profits for
the company. Therefore, Ricci is using various integrated marketing communication tools to
reach out to its clients and these can be looked at in the following ways. (Paper, 2012)
Newspapers
Newspapers have always played a major role in the promotion of the business for many years.
Therefore, Ricci is going to use this media to interact people who are intelligent and affluent
customers. In this, Ricci will mainly focus on using articles and advertisements because they are
excellent business tools to be used to reach out to the people inexpensively. When we use
newspapers to promote Riccis products such as Star newspapers and for the Magazines they will
use Cleo and Women. However, Ricci will also place promotions in the newspapers so as to call
upon all kinds of customers to purchase which on the other hand helps to solve the customers
problems than the companys.

Television and Radio

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Ricci suggests Television and Radio as their second marketing tool to talk more about their
products which are men and women shoes. These marketing tools are a bit costly but they help to
visually bring out the true picture of the products to the clients .The way Ricci will carry out
their advertisement through doing sponsorships of different shows, programs, celebrity shows
and above all the most viewed programs. Ricci is however using the Television and Radio
because they want to target also the market of the customers who are illiterate but they can hear
and see the advert. Ricci has decided to use TV3 as their main Television channel for which they
will advertise their products. And for the radio station they chose Hits FM because they are the
source of telecom media that are listened to very much hence can easily attract the customers
attention.
Personal Selling
Ricci also suggested using personal selling as their marketing to their clients. They are using this
kind of method because they want to reach out directly to their clients who cannot go to their
stores and make purchases from there. They are also using the personal selling method, because
they do feel that when reached out to the customers themselves, they ask them of what they feel
about Riccis products, the problems they find using Ricci products and what they do suggest for
Ricci to do in order to improve on their products. However, during the personal selling, the sales
personnel will be approaching the customers with a great approach that satisfies the customers
and enticing them to come back and purchase from Ricci. They will use strategies such as
greeting customers and giving them sufficient information about Ricci products.

Online
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Online Media is a continuous advertising tool for now days in the generation X and generation Y.
It covers the ages of 14 to 50 years. Therefore, Ricci is also going to use online as one of their
marketing tool to their clients. This means that if they do business online, they are also offering
delivery services to the clients after making their online purchases. Ricci have got a website on
where all their information is found, and also they are doing online advertisements on various
famous websites which are visited by so many people. For example Star online newspapers.
Therefore, online is one of the great tools of Ricci is using to reach out to its clients
internationally. However, they will also use twitter, Facebook, to do their advertising online since
now most of the people have Facebook accounts and Twitter. (Paper, 2012).
Sales Promotion
Ricci offers great discounts to its customers during festival seasons such as Hari Raya,
Christmas, Deepavali, and Chinese New Year. They do offer also membership coupons, discount
coupons as well as gifts to their royal customers. This kind of strategy that Ricci is using to their
customers helps to bring a strong bondage between the customers and the Ricci. It is from
discounts and offering of gifts that customers turn out to be loyal to the company and
continuously support the company. Ricci will also provide bundle selling to the customers; they
will also offer free products for each big purchase made by the customer. Therefore, the above
integrated marketing communication tools help Ricci to reach out to its clients and also attract on
new other clients to purchase from Ricci.

Integration E-Marketing and Traditional Marketing Techniques

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Definition and Objectives

Integration of e-marketing and traditional marketing techniques refers to a strategy that
incorporates various approaches of both online and offline methods. The e-marketing methods
include targeted online sales promotions, social media marketing, local directory listing and etc.,
while the traditional methods include TV, radio, newspapers, magazines posters, billboards and
so forth. This integration of both online and offline helps to balance and strengthen the market
effect of those methods, and also to employ the market informations produced by these inputs in
product development, pricing, distribution, customer service, and etc.

Integration Techniques
Website
We have created an own website for our company for the customers to gain more information
about our business. The creation of this website is to afford good accessibility for those
customers who prefer online purchasing. However, our customers who prefer both online and
offline purchasing do receive the similar types of products which are portable shoes, according to
their preference. Our both online and offline potential customer will also be able to visit our
website according to their comfort and privacy. Furthermore, the rate that we offer for our
products is also the same for both types of customers. For the offline buyers, this website
creation will enhance their interest to purchase our product by visiting to our outlet. This is
because our website provides various kinds of models that we offer to them. The other
information in our company website includes the company background, pricing range, special
offers, contact details and etc. In addition, customers are also offered to make their purchase
according to their own preference. In other words, we do provide the option to customize our
products by offering several colours, sizes, and patterns for both offline and online customers.
This website creation also enhances the perceived value of our customers due to our standardized
online sales performance.

Brick and Mortar

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Brick and Mortar is defined as a business that set up an outlet for the customers to purchase their
preferred products on the spot. In other words, it is the store that customers can drive to and
tangibly see, touch and obtain merchandise. Our company sets up an outlet in Kuala Lumpur,
Malaysia. The reason we chose the location is due to high rate of customers who have greater
purchasing power compared to the other cities in Malaysia. Our customers can always visit to
our outlet to find and purchase their desired product on the spot.
Social Media Marketing
Our proposed communication medium is social media which includes Facebook, Twitter and You
Tube. The reason behind the selection of the tool is because it provide us a good path to
communicate with our potential customers. We do post special promotions, popular products,
and new arrivals in our social media pages to spread the message in a conversational way. This
will also help us to understand well about the customers` needs and wants. On the other hand,
viewers will be also able to review all the existed customers` comments. In such way, it will
certainly enhance the trust and confidence level towards our brand. Moreover, our online video
on You Tube advertises our products with a highly passionate view. Social media also helps us to
create good relationships with our customers.

Transaction Methods

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Online transaction is one of the significant advantages that most of the customers expect from all
of the online retailers nowadays.

Therefore, our business provides the benefits of online

transaction for our customers in order to sustain the growth of online buyers. We provide both
debit card and credit card transaction for our customers. Customers can always pay for their
purchased product via CIMB Clicks, Maybank2u, or using credit cards such as Visa. When the
money transaction is made, the payment method is authorized and the money is placed in the
business account immediately. On the other hand, our company highly encourage manual money
transaction as well. Manual transaction is another important element which customers prefer
nowadays to due security purpose. This method also will help our customers to avoid from
paying additional charges for the transaction. We also appreciate the cash payment to ease the
transaction for both parties. Customers will also tend to trust us and feel more confident without
any fear and favour. The availability of this feature or method helps us to sustain the growth of
the both regular and irregular customers.
Therefore, it is important to have a proper integration of e-marketing and traditional marketing
techniques, in order to gain new customers and to sustain good relationship with the existing
customers.

Conclusion
As conclusion Ricci Company injected the vision, mission, goals and target for each and every
staff so that we will able to give their all in creating a fashion and comfortable shoes for the
customers. As for Ricci, the managing director will bring in new supplies to increase the variety
of their collection. With that, it also set up a new division just to improve the design and
comfortableness of the shoes.
As time move, Ricci is also keeping up with the changing times and moving towards the new
fashion. The company is bent on innovating and aligning their products with the modern working
women nowadays. The company can be view in the appendix.
(5 , 474 words)
Appendix
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http://www.google.com.my/url?
q=http://www.zalora.com.my/shoes/&sa=U&ei=ov_kU6TQLsrj8AWkkYLAAg&ved=0C
CQQjBAwBA&usg=AFQjCNH6Yvt8x3xrHBmF2AWa5AQL7DniOg

(28/7/2014-

31/7/2014)
http://www.google.com.my/url?q=http://goglobby.com/blog/view/the-story-behindzalorassuccess&sa=U&ei=HpLlU7vBFZXk8AXV3IGgDw&ved=0CBMQFjAA&usg=AFQjCN

EpS_GbEshURcRWLpHaX-In5Q97Yg (28/7/2014-31/7/2014)
http://www.google.com.my/url?q=http://thenextweb.com/asia/2013/05/31/zalora-md-onbuilding-a-billion-dollar-business-in-southeast-asia-copycats-and-profitability-by2015/&sa=U&ei=S5PlU7DFF4Hc8AWSIHQBw&ved=0CBMQFjAA&usg=AFQjCNEEVNGfdR-b3saLnotHYbZ3sbXHgA

(28/7/2014-31/7/2014)
http://www.slideshare.net/harithamtech/e-marketing-vs-traditional-marketingm
http://www.tutor2u.net/ebusiness/ebusiness-marketing-promotion-introduction.html
http://www.webworldindex.com/articles/12-Benefits-Of-Having-A-Website.html
http://smallbusiness.chron.com/advantages-accepting-payments-online-48718.html
http://smallbusiness.chron.com/examples-traditional-marketing-20423.html
http://searchcio.techtarget.com/definition/bricks-and-mortar

Pictures

Our company logo

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Portable shoe (Passion Soul)

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Our website

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