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Date: 08-March-2014
General Intellect
There has by now been a significant quantity of empirical research into the new forms
of organization of labour, and a corresponding wealth of theoretical reflection on the
question, and all this has begun to highlight a new concept of labour and the new
relations of power which this implies.
A first synthesis of these results, conducted from a particular viewpoint (that
relating to a definition of the technical and subjective-political composition of the
working class), can be expressed via the concept of immaterial labour, wherein
immaterial labour is the labour which produces the informational and cultural content
of the commodity. This concept refers to two different methodologies of labour: on the
one hand, as regards the "informational content" of the commodity, it alludes directly
to the modifications of working-class labour in the big industrial concerns and big
organizations in the tertiary sector where the jobs of immediate labour are increasingly
subordinated to the capacities of treatment of information (and of horizontal and vertical
communication). On the other hand, as regards the activity which produces the "cultural
content" of the commodity, it alludes to a series of activities which, normally speaking,
are not codified as labour, in other words to all the activities which tend to define and
fix cultural and artistic norms, fashions, tastes, consumer standards and, more
strategically, public opinion. Once the privileged domain of the bourgeoisie and its
children, these activities are today a spreading,* after the end of the 1970s, of what has
been defined as "mass intellectuality". The profound modifications in the strategic
sectors have changed radically not only the composition, the management and the
regulation of the workforce, the norms of production, but more deeply still the role and
function of intellectuals and of their activity within society.
The "great transformation", which began at the start of the 1970s, have altered
the very terms of the question. Manual labour incorporates increasing numbers of
"intellectual" procedures, and the new technologies of communication involve
increasingly subjectivities that are rich in knowledge. Not only has intellectual labour
has not only been subjected to the norms of capitalist production, but a new "mass
intellectuality" has been constituted between the demands of production and the forms
of "self-valorization" that the struggle against work has produced. The opposition
between manual labour and intellectual labour, or between material labour and
immaterial labour, risks failing to grasp the new nature of the productive activity which
integrates and transforms this separation. The division between conception and
execution, between labour and creation, between author and public, is at the same time
overcome within the "labour process" and re imposed as political command within the
"process of valorization".
caprices of the flow".* "You are subjects" is thus the new command which rings out
within Western societies. Participative management is a technology of power, a
technology of constitution and of control of the "relationship of subjectivation". If
subjectivity cannot be limited to tasks of execution, it is necessary for its competences
of management, communication and creativity to be compatible with the conditions of
"production for production". "You are subjects" is thus a slogan which, far from
cancelling the antagonism between hierarchy and cooperation, between autonomy and
command, reposes it at a higher level, because it mobilizes and confronts itself with the
individual personality itself, of the worker. First and foremost we are dealing with an
authoritarian discourse: one must express oneself, one must speak, one must
communicate, one must cooperate. The "tone" is exactly the same as that of those who
were in executive command within Taylorist organization; what has changed is the
content. Second, if it is no longer possible to individualize rigidly tasks and competences
(labour as it is imposed by the scientific organization of labour), but if, on the contrary,
it is necessary to open them to cooperation and collective coordination, the "subjects
must be subjects of communication", active participants within a work team. The
relationship of communication (both vertical and horizontal) is thus completely
predetermined within content and also in form; it is subordinated to the "circulation of
information" and can only be one of its aspects. The subject is a simple relay of
codification and decodification, whose transmitted message must be "clear and without
ambiguity", within a context of communication that has been completely normalized by
the firm.* The necessity of commanding, and the violence which is co-natural to it, here
take on a normative communicative form.
The management watchword "you are to be subjects of communication" risks
becoming even more totalitarian than the rigid division between conception and
execution, because the capitalist would seek to involve the very subjectivity and will of
the worker within the production of value. He would want command to arise from the
subject himself, and from the communicative process: the worker self-controls himself
and self-responsibilises himself within his team without an intervention by the foreman,
whose role would be redefined as a role of an animator.* In reality, entrepreneurs are
tired of the puzzle presented by the necessity to recognize autonomy and freedom of
labour as only possible forms of productive cooperation and the necessity (a life and
death necessity for the capitalist) of not "redistributing" the power which the new
quality of labour and its organization imply. The new management only takes into
consideration the subjectivity of the worker with a view to codifying it according to the
modalities and finalities of production. What this phase of transformation still succeeds
in hiding is that the individual and collective interests of the workers and those of the
company are not one and the same.
If we define working-class work as an abstract activity which relates back to*
subjectivity, we do however need to avoid any misunderstanding. This form of
productive activity does not belong only to the more qualified workers; it is more a
matter of a use value of labour-power today, and more generally, of the form of the
activity of each productive subject within post-industrial society. One could say that
within the qualified worker, the "communicational model" is already determined,
constituted, and that its potentialities are already defined; whereas within the young
worker, the "precarious" worker, the unemployed youth, we are dealing with a pure
virtuality, fo a capacity which is still indeterminate but which shares already all the
characteristics of post-industrial productive subjectivity. The virtuality of this capacity
is neither empty nor ahistoric; it is, rather, a matter of an opening and of a potentiality
which have as their presupposition and historical origins the "struggle against work" of
the Fordist worker, and, closer to us, the process of socialisation, formation and cultural
self-valorisation.
This transformation of labour appears even more evident when one studies the social
cycle of production (the "diffuse factory", organisation of decentred labour on the one
hand and the various forms of tertiarisation on the other). Here one can measure the
extent to which the cycle of immaterial labour has taken on a strategic role within the
global organisation of production. the activities of research, conceptualisation,
management of human resources, together with all the tertiary activities, are organised
within computerised and telematic networks, which can only explain the cycle of
production and of the organisation of labour. The integration of scientific and industrial
and tertiary labour becomes one of the principal sources of productivity and passes
through the cycles of production examined previously which organise it.*
within which it is exercised is immediately at the territorial level: the basin of immaterial
labour. Small and very small "productive units" (being often only one individual) are
organized for ad hoc projects and are used for the given time of work. The cycle of
production emerges only when it is solicited* by the capitalist, then to dissolve, once
"order" has been determined, within networks and flows which permit the reproduction
and enrichment of its productive capacities. Precariousness, hyperexploitation, mobility
and hierarchy are what characterize metropolitan immaterial labour. Behind the label of
the "independent or dependent" worker is hidden a true and proper intellectual
proletarian, recognized as such only by the employers who exploit them.
What is worth noting, within these activities, is that it is increasingly difficult to
distinguish free time from labour time. We find ourselves in front of a global lifetime
which, in a certain sense, coincides with work.
This form of work is, at the same time, characterized by real entrepreneurial
competences, which consist:
a) in a sort of ability of management of its social relations;
b) in the stimulation of social cooperation within the basin of immaterial labour
and within its structuration.
Thus the quality of this kind of workforce doesn't reside solely in its professional
capacities (which enable the construction of the cultural-informational content of the
commodity), but also of its competences of "management" of its own activity and as
coordinator of a different immaterial labour (production and management of the cycle).
This immaterial labour appears as a true mutation of "living labour".
Here the distancing from the Taylorist model is at its maximum.
Immaterial labour finds itself at the crossroads (is the interface) of a new
relationship between production and consumption. The activation, both of productive
cooperation and of the social relationship with the consumer, is materialised within and
by the process of communication. It is immaterial labour which continually innovates
the form and the conditions of communication (and thus of work and of consumption).
It gives form and materializes needs, images, the tastes of consumers and these products
become in their turn powerful producers of needs, of images and of tastes. The
particularity of the commodity produced through immaterial labour (seeing that its
essential use-value is given by its value contained, informational and cultural)* consists
in the fact that this is not destroyed in the act of consumption, but enlarges, transforms,
creates the "ideological" and cultural environment of the consumer. This does not
produce the physical capacity of the workforce, it transforms the person who uses it.
Immaterial labour produces first of all a "social relationship" (a relationship of
innovation, of production, of consumption); and only if it succeeds in this production
does its activity have an economic value. This activity shows immediately that which
material production "hid": in other words, labour produces not only commodities, but
first and foremost the capital relationship.
board, in consideration of its global efficacy. Nonetheless these points of view remain
tied to an image of the organization of work and of its social territory, within which the
efficacious activity from the economic point of view (that is to say, the activity
conforming to the objective) cannot not be considered as a surplus in relation to a
collective cognitive dispositive. Sociology, as economy of labour, systemic, cannot
detach themselves from this presupposition.
We think that the analysis of immaterial labour and the description of its
organization can lead us beyond the presuppositions of enterprise theory which itself
developed under the form of the neoclassical school or under the school of systems
theory; we think, meanwhile, that it can lead us to define, at a territorial level, a location
of radical autonomy of productive synergies of immaterial labour. Against the old
schools, the viewpoint of a constitutive "anthropo-sociology" can thus be decisively
established.
With the predominance of this latter within social production, we find ourselves
facing an interruption within the continuity of productive models. With this we mean
that, unlike what is thought by many theoreticians of post-Fordism, we do not believe
that this new workforce is solely functional to a new historical phase of capitalism and
of its process of accumulation and reproduction; this workforce is thus the product of a
"silent revolution" which is taking place within the anthropology of work and within
the reconfiguration of its senses and its significance. Waged labour and direct
subjugation (to organization) are no longer the principal form of the contractual
relationship between capitalist and worker; polymorphous autonomous work emerges
as the dominant form, a kind of "intellectual worker" (operaio intellettuale) who is himself
an entrepreneur, inserted within a market that is mobile and within networks that are
changeable in time and space.
of the immaterial will only be able to bring forth convincing results if it takes on the
necessity of the political constitution of the "general intellect" as a precondition.