BBA-III

Shivaji University, Kolhapur

CHAPTER-1
INTRODUCTION TO THE STUDY
1.1 Introduction
Now a day there is competition in the world. So every organization try to
improve their productivity through various marketing programmes and such
programmes helps marketers to achieve the organizational goals .They advertise
their product in market for improving their profit and they give satisfaction to
their customers.
In fast change, marketing management has to meet challenge of managing
the change achieve progress and prosperity through marketing innovation. Hence
integrated marketing planning strategy will be the survival of free enterprises
system.
Most of the time, the success or failure of marketing is solely attributed to
either product quality or product price or advertisement or delivery or distributing
system. Actually good quality reasonable price, efficient distribution and
delivery .As well as attractive and effective advertising and publicity collectively
produce a favourable and positive impact of the product in the market which is
resulted in good and increasing product sale.
Actually utility of marketing mix lies in motivating and inducing the buyers
to purchase our product. Such as marketing mix make such a fantastic
combination of product, price, place and promotion. That it leads to the successful
marketing. Marketing mix helps the company to sharpen it is marketing efforts it
direct the company how it can provide and increase the satisfaction of customers.
Jewellery product, jewellery price, jewellery place and jewellery promotion which
are the four basic elements of marketing mix are all countable variable
Marketing mix blends all marketing efforts which relating to product, Price,
place and promotion an appropriate combination of the leads to marketing success
and satisfaction. Similarly the customer also does not merely look for quality or
economical price or easy availability. On the other hand the customer wants a

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Shivaji University, Kolhapur
product with a better quality, having a reasonable price and easy and availability.
A good marketing mix is the need for an effective strategy of marketing. Now a
day companies pay more attention for a developing a suitable and superior
marketing mix.
In todays marketing world jewellery design most important India is a cultural
inheritance country. So demand of traditional jewellery is increases. If high rate of
jewellery, also people are purchased because that gives them satisfaction and give
one type of property.
So jewellery market as also increases thats why India import the gold buying and
gold jewellery has always been a traditional in India . Now carry this golden
legacy forward by buying gold jewellery at the lowest prices a waste collection of
traditional gold jewellery as well as modern and contemporary design. Best
craftsmanship choose gold jewellery as per the occasion be it weddings, festivals,
investments or for gifting.

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BBA-III
Shivaji University, Kolhapur

1.2 Objective of the study

To understand the concept of marketing mix

To study the customer opinion towards advertisement methods of R.B.BHOSALE

JEWELLERS.
To study advertising strategy of jewellers
To study about maintain customer relation.
To study the effect of 4 Ps in marketing on sales and profit of jewellery.
The application of the 4Ps of marketing mix to R.B.BHOSALE JEWELLERS.
To study the promotional tools used by the R.B.BHOSALE JEWELLERS.

1.3 Significance of study

Marketing is the only tools which satisfy human wants by providing essential
products at essential price. So, to go for marketing it is necessary to know the
marketing mix and also to adopt them for effective marketing so the study of

marketing mix is very important.

The physical and human resources are always limited and therefore every
company has to make their allocation among. different functions and activities

judiciously and prudentially this can be done with the help of purpose of project
Smooth and better communication.

1.4 Research Methodology

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BBA-III
Shivaji University, Kolhapur
A study of marketing mix with reference to R.B BHOSALE
JEWELLERY title contains term marketing mix.

Data collection
The study involves collection of important from the available sources
methodology. The collection of data is divided into two groups
1 Primary data
2 Secondary data

1. Primary data:Primary data is the first hand information which is being collected by the
researcher or assistant is called primary data. Primary data .can be collected ether
through direct communication with researcher in one form another or personal
interviews in the organization.
1
2
3

Information collected from jewellery shop manager

Questionnaires
Interview

2. Secondary Data:When the investigator himself does not collected any data .But uses the
data which has been collected by other then it is called secondary data .It is second
hand data not original but borrowed data collected through.
1
2
3
4

Newspaper
Books
Internet
Magazines

1.5 Scope of study

The area of study is limited only to R.B.BHOSALE Jewellers in Sangli.

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BBA-III
Shivaji University, Kolhapur

1.6 Limitations of study

The study was limited only to R.B. Bhosale. Jewellers in Sangli.

This study may not be applicable in all areas.
Time spam study was to less i.e 60 days

CHAPTER-2
INTRODUCTION TO THE ORGANIZATION

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Shivaji University, Kolhapur

2.1 Introduction to the company

The Indian gems and jewellery industry is competitive in the world market.
Due to its low cost of production and availability of skilled labour. In addition, the
industry has a worldwide distribution network, which has been established over a
period of time, India has setup more than 3000 offices worldwide for promotion
and marketing of India diamonds.
The India diamond industry has acquired leadership position in cutting and
polishing of rough diamonds .India has the worlds largest cutting and polishing
industry, employing around 800,000 people (constituting 94% global workers)
with more than hi-tech lazar machines. The industry is well supported by
government policies. And banking sector around 50 banks provides nearly US $
3billion credit to Indian diamond industry. Indian is expected to have its diamond
horse functioning at Mumbai in 2006
India is therefore a signification player in the world gems and jewellery
market both as a source of processed diamonds as well as a large consuming
market
The sector is largely unorganized at recent with small but growing
organised sector.
The Indian gems and jewellery sector is largely unorganized at present
.there are 15000 players across the country in the gold processing, industry of
which only about 80 players have a turnover of over US $ 4.15 million (RS.200
million) There over the years, global market have been impacted by swears
development like falling tread barriers, increasing competition, changing customer
preferences and developments in technology in swears areas.

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Shivaji University, Kolhapur
The global jewellery industry is being transformed by a few key trends such as:

Increasing competition among top countries.

Emergence of different materials different allows. Within gold as well as non

gold jewellery.
Emergence of new manufacturing techniques
Requirement of stricter quality norms hallmarking.
In this context, India is fast emerging as a leading destination for jewellery

manufacturing in the work. The following sections discuss Indias gems and jewellery
sector in detail with specific focus on the following area:

Significance of India within the global gems and jewellery sector

The structure and current scenario of sector in India.
Indias competitive advantage in the sector.

Future outlook
India is a leading player in the global gems and jewellery market
The gems and jewellery industry occupies an important position in the India
economy. It is leading foreign exchange earner and also one of the tastiest
growing industries in the country.
The two major segments of the sector in India are gold jewellery and diamonds.
Gold jewellery from around 80% of the India jewellery market, with the balance
comprising fabricated studded jewellery that includes diamond studded as well as
gemstone studded jewellery. A predominant portion of gold jewellery
manufactured in India is consumed in the domestic market. In diamonds however,
a major portion of rough, uncut diamonds processed in India is exported, either in
the form of polished diamonds or finished diamond jewellery.
Besides being the largest consumer of gold .India is also the leading
diamond cutting nation in world.

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BBA-III
Shivaji University, Kolhapur
Fact of jewellery

Jewels and other decorative items are old as the human race itself.

Diamonds were first discovered in India, over 2400 years ago. The biggest
modern supplier of diamonds is South America.

Tradition of giving fiance engagement ring was introduced by Maximilian of

Austria in 1477. He gave his soon-to-be wife Mary of Burgundy masterfully
crafted ring as a promise of marriage.

75% of American brides receives engagement ring made out from gold and
diamonds.

Egypt and Mesopotamia were the first two ancient civilizations that started
organized production of jewellery. Their accomplishments in advancement of
metallurgy and gem collecting played important role for development of jewellery
in every civilization that came after them.

The largest diamond that was ever found is "The Culminant". It weights
staggering 1.3 pounds.

Throughout the history, jewellery went through many changes brought by rise
and fall of many civilizations and fashion changes.

Some of the most notable fashion styles that affected jewellery production are
Victorian, Romanticism, Art Deco, Art Nouveau, Renaissance, and many more.

First jewels were made from any readily available material near settlements of
our ancestors.

Arrival of metal age enabled creation of first artistic jewelry.

The most important quality of emerald, sapphire and ruby is their color clarity.

Only one in a million of mined diamonds ends up in jewelry.

Amber is fossilized tree sap that is at least 30 million years old.

Obsidian is a natural glass that is formed during volcanic eruptions.

Famous jewellery material Black Jet that was popularized during the reign of
Queen Victoria is made from fossilized coal formed over 180 million years ago.

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BBA-III
Shivaji University, Kolhapur

First synthetic diamonds appeared during 1950s.

Most pearls made today are cultured, or man-made. This process is done by
inserting a small shell into oyster, which then painstakingly covers it with pearl
material over a minimum of three years.

In ancient times term Sapphire described all blue stones. Similarly, all yellow
stones were called Topaz.

United Stets is world's biggest consumer of diamonds.

Diamonds are all over 3 billion years old, and they formed from carbon that was
heated and compressed into diamond form at the depth of 100 miles below the
surface of the earth.

Gold is one of the most popular jewellery raw materials because of its shine,
longevity and softness.

Silver was used as a jewellery material for over 6 thousand years.

Personal items of adornment followed our rise from the prehistoric beginnings in
ancient Africa to the modern times when fashion changes put tremendous pressure
to the artisan who create countless jewellery designs across entire world. Here you
can find out more about fascinating history of jewellery

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BBA-III
Shivaji University, Kolhapur

2.2 Organizational profile.

Company name -

:- R.B.Bhosale jewellery

Location address

:- 1038 R.B Tower New Saraf Katta main road sangli 416416

Establishment

:-

27th Nov 2002

Worker

:-

Shifts

:-

Founder

:-

Bhagwan sitaram bhosale

Proprietor

:-

Bijaykumar bhagwan bhosale

Product

:- All type jewellery

Audit class

:- A+

Email ID

:- www.rbbhosale.com

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BBA-III
Shivaji University, Kolhapur

2.3 History of company

R.B.Bhosle Jeweller was established in 2002. It has been registered .R.B
.Bhosale jewellers are located in near Ganesh temple in Sangli city.
The main objective of jewellers is to crafting something new for customer and
increasing level of standard R.B.Bhosle jeweller is1st jewellers to get BIS [Beuro
of Indian standard] hallmark licences in Sangli district.

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BBA-III
Shivaji University, Kolhapur

2.4 ORGNAIZATION STRUCTURE

Owner
Board
director
Managing
director

FINANCE
DEPARTMENT

1. Accountant

2. Cashier

SALES
DEPARTMENT

1.
Silver
2.
3.
Dimand

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ADMINISTRATION
DEPARTMENT

1. Computer
2 .Watch
man

BBA-III
Shivaji University, Kolhapur

2.5 Manufacturing process

1. Gold ;Gold purchase from bullion market then gives it jewellery maker. And for
making ornaments. Kolkata, Mumbai, Rajkot, Jaypur purchase jewellery. Bangoli
and mharastrin orrnament make and sold this shop
Fancy ornament Bindi, hire chain top, chokl,log necklace,Short necklace,
ring, bracelets, chain, hire ring,
Traditional jewellery- thushi, Kolhapuri saj ,chapla har, pohey har,laxmi
har,mohanmal,kanti,sar,bormal gol sar,kholapuri vjr tik,

maglsutr ,nose ring

chudi, bangoli necklec,bindi.all bangoli and mharaatrrin ornament produce and

kisna dimond jewellery in available in shop.

2. Silver;Silver purchase from Hupri, Agra,salam and Nasik.then after give process
and make silver product
Silver ornament- Payal, Masoli , jodvi, Bichava ,Todhe, mekhla, chhala, krdula,
kdli

bangdi,

braslet,

ring,

bcha

braslet,

chain,

silver

coin.tambya

,fulpatr,watiglabdani,atardani,chamcha, wati smae,glas, silver god,

Maharashtra antic pis in Kolhapur (karwari) make a karwari people.give

3. Prima art jewelleryGod frame photo (devotional) available in R.B.Bhosle jewellery

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BBA-III
Shivaji University, Kolhapur

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BBA-III
Shivaji University, Kolhapur

Maharashtrian ornament, bengoli ornament, fancy jewellery & silver

product

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BBA-III
Shivaji University, Kolhapur

Gold ornament

Silver product

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BBA-III
Shivaji University, Kolhapur

Prima art jewellery

Krishna diamond jewellery

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BBA-III
Shivaji University, Kolhapur

CHAPTER-3
THEORETICAL BACKGROUND
3.1 Introduction
The term integrated marketing is to understand the implication of the word
strategy. A strategy is what is going to do, a marketing strategy is the inked
between a product and the market, and it provides the much desired direction for
allocating the marketing effort. It is translated into an action; plan though the tools
of marketing management. These tools together are called as marketing mix.
Individually they are product, price, place, promotion

Definition
The activities of a company associated with buying and selling a product or
service. It includes advertising, selling and delivering products to people. People
who work in marketing departments of companies try to get the attention of target
audiences by using slogans, packaging design, celebrity endorsements and general
media exposure. The four 'Ps' of marketing are product, place, price and
promotion.

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Shivaji University, Kolhapur

1. PRODUCT

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t
n i

BBA-III
Shivaji University, Kolhapur
The product refers to the activities that a marketer offers to perform which
results in satisfaction of a need or want of the target customer buys. The product is
anything that can be offer to market for attention acquisition use of consumption.
Service are products even through intangible they are things in services
consumer do not buy any product they buy attributes that are converted in to
benefits .The goods always say that there is a tangible component to which some
intangible components like style, after sales services, credit facilities etc. are
integrated.
Many services are custom designed products services are intangible and
heterogeneous and cannot easily be separated from their producers. Services are
either convenience shopping or specially goods with all that implies
Moreover since services are intangible the services marketers must tangible
the intangible aspect buy superior quality, trusted ,brand image ,extended
guarantees promote service loyal staff all form the part of managing the services
offering
There are five levels of product describing with the help of jewellery industry

Core product

Basic product

Expected product

Augmented product

Potential product

a. Core product
Fundamental benefits the customer seek from or services that the customer
is buying

b. Basic productThe Peripheral services that are the secondary benefits that a customer seek
basic need functional attributes etc

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Shivaji University, Kolhapur

c. Expected productSet of attributes or conditions that the buyer normally experts.

d. Augmented product
Augmented means additional or beyond customers desire beyond
expectations i.e.-meets

the customers desire beyond expectations

e. Potential productThe possible or distinguish offers are utility of services to the buyers i.e.-core
services converted in to a competitive strategy.

f. Augmented product
Augmented means additional or beyond customers desire beyond expectations
i.e.-meets

the customers desire beyond expectations

g. Potential productThe possible or distinguish offers are utility of services to the buyers i.e.-core
services converted in to a competitive strategy.

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Shivaji University, Kolhapur

2. PRICE

F l e x
ib i li t
y

dTPDA e rRi l i s li ffr ocI c e ew o r e n t i a t

iumlCa oe n E nv s ct es e l

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Shivaji University, Kolhapur

The management of pricing in the service generating organization. Is

related management .of fee interest communication or so the services generating
organization .the price of the service is the value attend to it the services provider
and this must correspond with customers perception of the value of service.
Pricing decision is made in more varied environment than product pricing
decision .pricing is variable factor of marketing mix.
A particular product or service is acceptable to the customer at a particular
price and if price is increased .it is likely same as product, service might become
less acceptable. to the customer. Generally to most of customer high price means
high quality.
Services pricing are either on cost base market base profit oriented
competitors oriented. Customer oriented or may be by government control
The methods of pricing for services cannot be as scientific as those for
product whatever the method of pricing determination. The price of service
usually influence image. Since services are more ambiguous than good consumer
are likely to associated the price of a service with quality by charging attractive
prices service producers improve their competitive position and their ultimate
profitability
The management in pricing is important for both, economic and social stand
point but at the sometime it is more critical and challenging .the services provide
need to go through a number of consideration while setting or fixing the price.
The price decision makers services marketing would be consider the following

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BBA-III
Shivaji University, Kolhapur

Set annual total profit and sales volume goods

Target a definite profit margin quoting for each job

Determine and understand .own cost structure

Review and update price schedules regularly

Work to secure higher rather than lower average price

Strive for greater pricing flexibility

3. PLACE

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Shivaji University, Kolhapur

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The management of place drowse or attention on problems of location .The
process of offering the service they cannot be stored transported .hence traditional
distribution channel available for product marketing cannot be used. The place
decision refers to the ease of access that the potential customer have to a
services .There for they can involve physical location decision .Channel of
distribution for intangible dominant such as services are direct and short
i.e.-from marketer direct to ultimate consumer channels of distribution for
services are generally limited to the buyers and sellers.

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BBA-III
Shivaji University, Kolhapur
Because of inseparability i.ean case of services production cannot be
separated from selling services must be created and sold at the sometime. Most
services are distributed through direct sale .In case of insurance courier services.
Travel agency one agent or middleman can be added to it .franchising of services
is growing rapidly specially. In fields of health club. Restaurants, gym, accounting
and tax services.
Another characteristic of services is that they are generally not delivered to
the buyer. At the sometime of certain and place utility is important function .In
the services marketing location consideration along with personal source of
information are too of these critical factors in final purchase decision of many
services

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Shivaji University, Kolhapur

4. PROMOTION

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Shivaji University, Kolhapur

Promotion is a part of the marketing mix for many marketers promotion is found
instrumental in informing sensing and persuading the customer. It is used to
communicate information about goods and services to target market audience. There is a
need to make service more tangible by linking them to objective in promotion.
Promotion is used to reduce the risk of buying the service. The traditional promotional
mix. Includes various method of communicating the benefits of a service to potential
customer. i.e.- advertising ,sales , promotion , personal selling , public relation etc .
Now promotional accomplished by establishing creditability of the service using experts
and testimonials of famous individuals linking the services to some objective source
such as government agency and using too sided advertising appeal
The key to successful promotion, whether it be advertising or personal selling as
benefit sing

the product. It is very important to define product in terms of what

customer wants and not in terms of what the marketer makes and sells.
To successfully promote services, they must be made to have a favourable
positive image constructed to project attributes of the service. In case of services, the
producer and the marketer are virtually inseparable .sellers are often expected to be
knowledgeable professionals who can give needed advice
1. AdvertisingAdvertising includes any paid of non personal presentation. And promotion
of ideas, goods or services by a deified sponsor .it includes the use of such media
as newspapers, magazines outdoor posters, banners, hoardings, direct mail, radio,
T.V the internet etc.

2. Sales promotionShort term incentives to promote sale like displays, samples, exhibitions,
demonstration, coupons, contests etc constitute sales promotion

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3. Public relationPublic relation include building good relations with the public by allaying
favourable publicity building a good or prorate image and handing or avoiding un
favourable publicity ,rumours and events.

4. Personal sellingPersonal selling includes direct personal presentation by company sales force
for sales and building customer relationship.

5. Direct marketingDirect marketing involves direct communication with selected target

customers on a one- to- one basis to obtain an mediate response and cultivate
lasting customer relationships, using telephone, direct mail, tax the internet etc.

6. PublicityPublicity includes non-personal promotion of demand .for products by

obtaining publicity through news in media like T.V, radio, newspapers, and
magazines, unlike advertising this form of promotion is not paid for by the
sponsor.

zz

CHAPTER-4
DATA ANALYSIS INTERPRETATIONS
1

What is the reason behind choosing this location for your shop?

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Shivaji University, Kolhapur
Interpretation:Above

Preference
Saraf market

Percentage
90%

Near Ganesh temple

shows R.B.Bhosale
Total
have the location of

diagram

10%

jewellers

100

shop based

mainly on the reason

to be in the

saraf market as

people

prefer the saraf

market

Selling Place
the other

shops for buying and

reason is, it is near

Exhibition

the ganesh
Direct shop

temple. As to some

extent it

attracts the tourist to

the shop.
20%

2. Where you sold

jewellery

items?

80%

Preference
Exhibition
Direct jewellery shop
Total

Percentage
20%
80%
100

Selling Place
Exhibition

Direct shop

20%

80%

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Interpretation:R.B.Bhosale jewellers prefer to sale their jewellery in their shop only

and sometimes they go for exhibitions to promote brand. As no other sources is that
effective.

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Shivaji University, Kolhapur
3. How you promote your organization?

Response

Percentage

Advertisemen

30%

t
Promotion scheme

40%

Word of mouth

30%

Total

100%

Promotional Tools
45%

40%

40%
35%

30%

30%

30%

25%
20%
15%
10%
5%
0%
Advertisement

Promotion scheme

Word of mouth

InterpretationCompany invest nearly half of its promotional funds and sources in

different promotional scheme like discount ,occasional schemes and remaining
promotions is done through advertisement and mouth publicity.

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Shivaji University, Kolhapur

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Shivaji University, Kolhapur
4. Which types of Medias you are using for marketing?

Response
Art festival
Website
Gallery promotion
Banner
Print media
Digital add
T.V
Total

Percentage
20%
10%
30%
10%
10%
10%
10%
100%

Marketing Media
30%

30%
25%
20%
15%
10%
5%
0%

20%
10%

10%

10%

10%

10%

Interpretation:Company uses different Medias for promoting the brand and its
products. Mostly through art festival and gallery promotions. Many other sources are
also used by company like website, banner, print media, digital advertisement etc

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5

Which types of product produces in the jewellery shop?

:-interpretation
R.B.Bhosale jewellers products jewellery are classified in 2 type i] 22kt ii]

18kt
6

Which type of jewellery in large scale?

Interpretation:R.B.Bhosle jewellery in Maharashtrian , Bengali and fancy jewellery
sold.mharastrian jewellery in thusi manglsutra, kolhapuri saj,chapla har,
bangles ,payal various type of jewellery. Bengali jewellery in chudi, bindi,Kisna
dimond jewellery in available in R.B.Bhosle jewellers are mostly sold

7. Which type of product produced in your jewellery shop?

:-interpretation
In R.B.Bhosle jewellery 91.60 % gold produced in the jewellery shop.

8. Do you think promotional used by this business is effectives?

Interpretation:In marketing promotion is very important. Because it increases growth and
profit. so promotional used business by business is effectives as it helps
company to increase the sales of company.
9. Which tact is useful for success of jewellery shop?
Interpretation:Marketing mix in business success is important in jewellery business
customers are attracted by jewellery so good creativeness is important to shop.
Unique design are liked by customers. So make new unique design and customer
services is build up relation between customer and proprietor. So all tact should be
use in jewellery shop for success.

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BBA-III
Shivaji University, Kolhapur
10. What is your opinion about R.B.Bhosle jewellery?
Interpretation:R.B.Bhosle jewellers created market goodwill. So they build up good customers
relationship. So they provide e Excellent. Services to customers per their need and choice.

11. After how much time you ascertain the revenue of your shop?
Interpretation:They check balance sheet annually and they find out income and expenditure

12. Do you give discount on price to attract customers?

Interpretations:They do not give discount in any jewellery. Because jewellery rate are fixed are
always so there is no discount and any offers. Only different schemes are offered
to customers

13. What is the mode for payment?

Interpretations:Cash is mode for payment, there is no credit card and cheque accepted.
14. Which techniques are used to increase customers by R.B.Bhosle jewellery?
Interpretation:To provide unique design to increase and other service facility to increase their
customer base.
15. What are objectives behind instituting hallmark?
Interpretation;The main objective behind institute hallmark is to protect consumer against
victimization to provide correct information about gold purity. And to make
customers fees secure about the jeweller they buy from their shop.

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BBA-III
Shivaji University, Kolhapur
16. How hallmark will beneficial to jewellery shop?
Interpretations:
Hallmark is helpful to customer because it give assurance of consistency in
purity and quality of gold and silver jewellery strong evidence of commitment to
quality and it will provide clear indication of his capability.

17. How standard of jewellery will decide?

Interpretations:Jewellery standard is decide based on purity of metal, quality of ornaments
& BIS standard of the jewellery.

S.M.G.K..M.Sangli

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BBA-III
Shivaji University, Kolhapur

CHAPTER-5
FINDING AND OBSERVATION
5.1 Finding
1. In a R.B.Bhosale jewellers in various customers buy different types of
ornaments ,like new fancy, traditional jewellery in maharastrin and bengoli
jewellery in various design.
2. R.B.Bhosale jewellery is situatednear by ganesh temple & saraf katta .saraf katta
is important for business area & crowed area .ganesh temple is famous for
historical place so large numbers of people visit this area.
3. R.B.Bhosale does not give discount in any jewellery. Because jewellery rate are
fixed are always so there is no discount and any offers provided.
4. R.B.Bhosale in service is best for worker as well as customers.
5. This jewellery main objective is to provide best qulity and unique design of
jewellery and to satisfy customers.
6. R.B.Bhosle only accepts cash payment.
7. R.B.Bhosle tact for success is to provide new unique design and improves
customers relationship in business.
8. R.B.Bhosle Jewellery they maintain the standard purity of metal, quality of
ornament and BIS standard.
9. The main objective behind institute the hallmark is to protect consumer against
victimization. To provide correct information about gold purity.

10. They do advertisement to provide information about new jewellery collection.

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BBA-III
Shivaji University, Kolhapur

5.2 Observation

R.B.Bhosle have create goodwill in jewellery market

Customers are satisfied with their services.
They builds a good relationship with customer
They provide good facility for their worker

CHAPTER-6

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BBA-III
Shivaji University, Kolhapur

SUGGESTIONS AND CONCLUSION

6.1 Suggestions
1. R.B.Bhosale does not accept cheque or credit cards. If they start this
facility, it will enhance customer convenience of payment
2. Company can start up with new promotional schemes like Sovarn
Sanchay Yojna, Gold loan, etc to increase customers and workers
involvement in brand
3. R.B.Bhosle does not have platinum section for sale as for expansion
.They can focus on to start platinum jewellery.
4. Under expansion strategy, they can go for opening new branches in sangli
city and different other area .so customers can have easy access to shop.
5. For promotion company can choose sponsorship for different event where
brand awareness can be made.

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BBA-III
Shivaji University, Kolhapur

6.2 Conclusion:After all the details study and analysis researcher can conclude that the
respective jewellery shop is one of the successful and established organization in a
sangli city. The founders are a well experienced in a jewellery business. They
provide pure quality gold and earn a goodwill. It conduct the gold market study
and launch new unique designs for customers. Company is preferring diffractions
promotional tools for creating brand awareness and increasing customer base but
yet new methods can be adopted by company for expansion

S.M.G.K..M.Sangli

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BBA-III
Shivaji University, Kolhapur

Bibliography
Refers book
Magzine
Marketing management-Philp Kotler

Website
www.rbbhosale.coms

www.wikipedia.com
Search engine
www.google.com

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