www.SocialButterflyMarketing.

net

LinkedIn Presentation
for

Informative Goals
1. LinkedIn, an effective networking tool.
2. Create an effective LinkedIn profile.
3. Network as a subject matter expert.

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

Why LinkedIn?
Fish where the fish are!

1 Million new members every week

17.8 Million belong to groups
1.2 million comments and posts to groups each week
2 billion people searches annually
1 million companies have a company page
SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

Info Posted on LinkedIn The Nielsen Company @Plan, Rel 2

2010
Senior-Level Management

Influences Purchase Decisions

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

Is your target audience on LinkedIn?

1,086,649 LinkedIn accounts in metro Atlanta
62,276 with VP in their title

17,752 company profiles

Find your targets and make sure to follow them.

30,311 marketing groups

20,358 design groups

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

Optimize Your Profile

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Make it clean, and free of

spelling and grammatical
errors.
Use your real name
Keep your photo professional
Personalize your public
profile URL
6
Personalize your websites
7
Populate your profile with
keywords
8
Utilize the Experience
description area
10
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List your additional
5
education
Use your invitations wisely
4
Get Recommendations

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

Optimize Your Profile

Make it clean, and free of spelling and
grammatical errors.
Create your LinkedIn profile in a Word document
so you can catch spelling and grammar errors.
Also, if youve already created your profile in a
Word document you can easily copy it into other
social media platforms which will help keep your
branding unified.

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

Optimize Your Profile

Use your real name
Put only your first name in the first name field and
your last name in the last name field.
If someone is searching for you by name, LinkedIn
will have a hard time finding you if your last name
looks like this: Jones, PhD. Tom A.
(tomjones@email.com) 404-555-5555.

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

Optimize Your Profile

Keep your photo professional
Surveys have shown that LinkedIn users trust a
contact more if they have a picture in their profile.
A professional headshot works the best.
Leave the goofy pictures for Facebook.

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

Optimize Your Profile

Personalize your public profile URL
Make sure your public profile reflects your name,
your business, or your area of expertise.

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Optimize Your Profile

Personalize your websites
When you add or edit your website, the drop down
menu gives you the option of other. Instead of
Company Website or Personal Website this
section can read Actual name of your company
or Click here for more (your expertise) Advice

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Optimize Your Profile

Populate your profile with keywords
LinkedIns internal search engines weigh your
keywords heavily in its searches.
Make sure you place your most important search or
keywords strategically throughout your profile. Some
places you might want to consider are your:

Professional Headline
Title Fields
Specialties
Interests
Recommendations
Education (Activities and Societies)
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Optimize Your Profile

Utilize the Experience description area
Dont copy and paste your resume.
Use bullet points.
Make sure you use your keywords.
Use the 1000 characters in the description section to tell
people :
Why they should hire you or your company?
Tell a save the day story.
Put in a testimonial.

Experience is a great place to list wins, different

companies you have helped, seminars or workshops
you have presented, a mini-snap shot of you.
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Optimize Your Profile

List your additional
education
Make sure you list your
certifications and licenses as
well as traditional education.
Also, LinkedIn has now added
new sections where you can
list areas of expertise,
publications, patents licenses
and certifications.

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

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Optimize Your Profile

Use your invitations wisely
You only get 3000 invitations in a lifetime.
Even though LinkedIn gives you the tools to upload your
entire list, dont spam, make sure you only invite people who
you know or are already on LinkedIn
Dont invite more than 2500 people leave a few invitations
for the future.

When inviting someone to connect with you, tell them

how you know them or why you want to connect.
You may want to add the disclaimer to your message, If
you feel you have received this message in error, or simply
dont want to connect, please ignore this invitation.
SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

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Optimize Your Profile

Get Recommendations
LinkedIn tells you your profile is complete at 3
recommendations
but having at least ten recommendations will make you
look more like a subject matter expert.

When you are asking for recommendations, give a

bulleted list of what you might want them to say
with your keywords so that your recommendation
is more than: I like Joe.
Ask for recommendations from thought leaders in
your field, old employees, and well-known clients.
SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

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Network Appropriately

Join strategic groups

Use the post an update function
Use Answers
Always be courteous
Give more than Get
Never sell

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

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Network Appropriately
Join strategic groups
Join groups in your own market or industry, your ideal clients industry,
groups that you are interested in, groups that your target prospects are
members of, alumni groups, open groups and some big groups. Once you
join a group you can send a message to strategic members /prospects or
invite strategic members to connect with you.

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

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Network Appropriately
Use the post an update
function
The update section can be a
part of positioning you as a
SME (Subject Matter Expert).
You can like and comment on
updates this helps to build
relationships within LinkedIn.
Make sure you take a little time
each day to like and
comment on the updates of
network as well.

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

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Network Appropriately
Use Answers
The answers section is a great place to position yourself as an SME or
thought leader. Answer enough questions and you can drastically increase
your exposure on LinkedIn as the go to person.

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

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Network Appropriately
Give more than Get
LinkedIn is a great place to get
information,
connections,
clients,
employees.
But follow the golden rule: Do unto others as you would have them do unto
you. Dont:
Spam,
infiltrate email boxes with constant sales messages.
Instead, share valuable information via your groups, updates and answers
and let clients come to you.

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

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Network Appropriately
Always be courteous
LinkedIn is a business-networking site.
Try to Answer;
Inmails,
messages, and
requests for introductions within 72 hours (at the latest).
Remember your Please and Thank yous.
Help someone out.

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

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Network Appropriately
Never sell! Build relationships and position yourself as the
subject matter expert and people will reach out to you.
If you are perceived as a spammer, you will find it impossible to be
engaging.

Think of social media networking as face-to-face networking.

Would you go up to someone at a chamber function and start
selling them something? No, you would introduce yourself, and
start asking relationship building questions;

What do you do?

Where do you work?
How long of you done that?
Etc.

SoCon12 LinkedIn Presentation 2012 Social Butterfly Marketing

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 Use LinkedIn to generate new leads,

improve SEO and brand recognition for
you and your business.
1. LinkedIn, an effective networking tool.
2. Create an effective LinkedIn profile.
3. Network as a subject matter expert.
Still have social media questions?
Contact me at:

Don@SocialButterflyMarketing.net
404-916-1229
@DonFMitchell
www.LinkedIn.com/in/donfmitchell
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