Correlations

Notes
Output Created

07-NOV-2012 09:42:41

Comments

Input

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data

25

File

User-defined missing values

Definition of Missing

are treated as missing.

Statistics for each pair of

Missing Value Handling

variables are based on all the

Cases Used

cases with valid data for that

pair.
CORRELATIONS
/VARIABLES=congruity

Syntax

Interest
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Resources

Processor Time

00:00:00.02

Elapsed Time

00:00:00.04

[DataSet1]
Correlations
congruity
Pearson Correlation
congruity

25

25

**

Pearson Correlation

.867

Sig. (2-tailed)

.000

.867**
.000

Sig. (2-tailed)
N

Interest

Interest

25

**. Correlation is significant at the 0.01 level (2-tailed).

25

Regression
Notes
Output Created

07-NOV-2012 14:14:21

Comments

Input

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data

25

File

User-defined missing values

Definition of Missing

are treated as missing.

Missing Value Handling

Statistics are based on cases

Cases Used

with no missing values for

any variable used.
REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF
OUTS R ANOVA
/CRITERIA=PIN(.05)

Syntax

POUT(.10)
/NOORIGIN
/DEPENDENT Interest
/METHOD=ENTER
congruity Integration
prominence.

Resources

Processor Time

00:00:00.05

Elapsed Time

00:00:01.16

Memory Required

2348 bytes

Additional Memory Required

for Residual Plots

[DataSet1]

Variables Entered/Removeda
Model

Variables

Variables

Entered

Removed

Method

0 bytes

prominence,
1

. Enter

congruity,
Integrationb

a. Dependent Variable: Interest

b. All requested variables entered.

Model Summary
Model

.992a

R Square

Adjusted R

Std. Error of the

Square

Estimate

.984

.982

.61801

a. Predictors: (Constant), prominence, congruity, Integration

ANOVAa
Model

Sum of Squares
Regression

Residual
Total

df

Mean Square

507.319

169.106

8.021

21

.382

515.340

24

Sig.

442.762

.000b

a. Dependent Variable: Interest

b. Predictors: (Constant), prominence, congruity, Integration

Coefficientsa
Model

Unstandardized Coefficients

Standardized

Sig.

Coefficients
B

Std. Error

(Constant)

-.065

.136

congruity

-.042

.202

Integration

.546

prominence

.658

a. Dependent Variable: Interest

CORRELATIONS
/VARIABLES=Integration Interest
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Beta
-.482

.635

-.013

-.207

.838

.156

.415

3.504

.002

.109

.598

6.013

.000

Correlations

Notes
Output Created

07-NOV-2012 14:16:17

Comments

Input

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data

25

File

User-defined missing values

Definition of Missing

are treated as missing.

Statistics for each pair of

Missing Value Handling

variables are based on all the

Cases Used

cases with valid data for that

pair.
CORRELATIONS
/VARIABLES=Integration

Syntax

Interest
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Resources

Processor Time

00:00:00.06

Elapsed Time

00:00:00.09

[DataSet1]

Correlations
Integration
Pearson Correlation
Integration

Pearson Correlation

.978**
.000

Sig. (2-tailed)
N

Interest

Interest

25

25

**

.978

.000

Sig. (2-tailed)
N

25

25

**. Correlation is significant at the 0.01 level (2-tailed).

CORRELATIONS
/VARIABLES=Interest prominence
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Correlations

Notes
Output Created

07-NOV-2012 14:16:35

Comments

Input

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data

25

File
Definition of Missing

User-defined missing values

are treated as missing.
Statistics for each pair of

Missing Value Handling

Cases Used

variables are based on all the

cases with valid data for that
pair.
CORRELATIONS
/VARIABLES=Interest

Syntax

prominence
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Resources

[DataSet1]

Processor Time

00:00:00.05

Elapsed Time

00:00:00.08

Correlations
Interest
Pearson Correlation
Interest

.986**
.000

Sig. (2-tailed)
N

prominence

prominence

25

25

**

Pearson Correlation

.986

Sig. (2-tailed)

.000

25

25

**. Correlation is significant at the 0.01 level (2-tailed).

CORRELATIONS
/VARIABLES=purchaseintention Interest
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Correlations

Notes
Output Created

07-NOV-2012 14:17:13

Comments

Input

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data

25

File
Definition of Missing

User-defined missing values

are treated as missing.
Statistics for each pair of

Missing Value Handling

Cases Used

variables are based on all the

cases with valid data for that
pair.

CORRELATIONS
/VARIABLES=purchaseintenti

Syntax

on Interest
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Resources

Processor Time

00:00:00.08

Elapsed Time

00:00:00.13

[DataSet1]

Correlations
purchase

Interest

intention
Pearson Correlation
purchase intention

.000

Sig. (2-tailed)
N

Interest

.995**

25

25

**

Pearson Correlation

.995

Sig. (2-tailed)

.000

25

25

**. Correlation is significant at the 0.01 level (2-tailed).

CORRELATIONS
/VARIABLES=purchaseintention congruity
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Correlations

Notes
Output Created

07-NOV-2012 14:17:27

Comments
Input

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data

25

File

User-defined missing values

Definition of Missing

are treated as missing.

Statistics for each pair of

Missing Value Handling

variables are based on all the

Cases Used

cases with valid data for that

pair.
CORRELATIONS
/VARIABLES=purchaseintenti

Syntax

on congruity
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Resources

Processor Time

00:00:00.16

Elapsed Time

00:00:00.17

[DataSet1]

Correlations
purchase

congruity

intention
Pearson Correlation
purchase intention

.000

Sig. (2-tailed)
N

congruity

.862**

25

25

**

Pearson Correlation

.862

Sig. (2-tailed)

.000

N
**. Correlation is significant at the 0.01 level (2-tailed).

CORRELATIONS
/VARIABLES=purchaseintention Integration
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

25

25

Correlations

Notes
Output Created

07-NOV-2012 14:17:36

Comments

Input

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data

25

File
Definition of Missing

User-defined missing values

are treated as missing.
Statistics for each pair of

Missing Value Handling

Cases Used

variables are based on all the

cases with valid data for that
pair.
CORRELATIONS
/VARIABLES=purchaseintenti

Syntax

on Integration
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Resources

Processor Time

00:00:00.03

Elapsed Time

00:00:00.03

[DataSet1]

Correlations
purchase

Integration

intention
Pearson Correlation
purchase intention

.973**
.000

Sig. (2-tailed)
N

Integration

25

25

**

Pearson Correlation

.973

Sig. (2-tailed)

.000

25

25

**. Correlation is significant at the 0.01 level (2-tailed).

CORRELATIONS
/VARIABLES=purchaseintention prominence
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Correlations

Notes
Output Created

07-NOV-2012 14:17:46

Comments

Input

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data

25

File
Definition of Missing

User-defined missing values

are treated as missing.
Statistics for each pair of

Missing Value Handling

Cases Used

variables are based on all the

cases with valid data for that
pair.
CORRELATIONS
/VARIABLES=purchaseintenti

Syntax

on prominence
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Resources

[DataSet1]

Processor Time

00:00:00.09

Elapsed Time

00:00:00.11

Correlations
purchase

prominence

intention
Pearson Correlation
purchase intention

25

25

**

Pearson Correlation

.983

Sig. (2-tailed)

.000

N
**. Correlation is significant at the 0.01 level (2-tailed).

.983**
.000

Sig. (2-tailed)
N

prominence

25

25