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6. SEGMENTATIONPOLICY NAME Demographic SocioEconomic GeographicICICI Pru iCare 18-60yrs above Lower
middle class Urban and rural and above indiaICICI Pru Pure 1860yrs above Lower middle class Urban and ruralProtect and
above indiaICICI Pru LifeGuard 18-60yrs above Lower middle
class Urban and rural and above indiaICICI Pru Home 18-60yrs
above Upper middle class urbanAssure and aboveICICI Pru
iAssure 1-60yrs above upper middle class urbanSingle Premium
and aboveICICI Pru 25-50yrs Upper middle class
urbanGuaranteed Savings and aboveInsurance Plan
7. SEGMENTATIONPOLICY NAME Demographic SocioEconomic GeographicICICI Pru Whole 1-60 yrs above Upper
middle class urbanLife and aboveICICI Pru 1-60 yrs above
Upper middle class urbanSavenProtect and aboveICICI Pru
CashBak 18-60 yrs above Upper middle class urban and
aboveICICI Pru SmartKid 1-60yrs Upper middle class
urbanRegular Premium above(children and and above
parents)ICICI Pru SmartKid 5-18 yrs above Upper middle class
urbanPremier and above
8. HEALTH INSURANCE Policy Name Age Benefit CoverICICI
Pru Health 25 - 55 Policy Holder All problems that dependent
require hospitalization and Critical IllnessICICI Pru Hospital 01 65 Policy Holder All problems that Care II dependent require
hospitalization ICICI Pru Crisis 18 - 60 Upto 20 lakh 35 MAJOR
Cover ILLNESS
9. Segmentation Policy Name AGE Social Attitude
(Demographic) Class Towards (Psychographic) Product
(Behavioral) ICICI Pru Health 25 55 Working Class
PositiveICICI Pru Hospital 01 - 65 Upper Class Highly Positive