COURSE SYLLABUS MANAGEMENT TRENDS

COLLEGE: RVR-College of Business

DEPARTMENT: Decision Sciences & Innovation
COURSE CODE: MGTREND
TERM: Special Term, AY 2014-2015
CLASS DAYS AND CLASS TIME: Every Monday and Wednesday from 08:00-10:00, 10:1512:15, and 14:45-16:45
ROOM: SJ106
INSTRUCTOR: Raymond D. Paderna
email: raymondpaderna@gmail.com
mobile: 0917-8077768
CONSULTATION HOURS: Every Monday and Wednesday from 13:00-14:30 and 17:0018:00. Consultation on Fridays is by appointment only.
COURSE DESCRIPTION

Astute entrepreneurs and savvy executives acknowledge the importance of spotting and
acting on emerging trends in order to capture market opportunities, test risks, and spur
innovation.
This course will introduce the students to the latest developments across the core
functional areas of business management and help them understand the impact that these
trends have on countries, societies, organizations, and individuals.
Furthermore, the course is also designed to increase awareness of current issues and
trends in which businesses, government entities, and NGOs collaborate in order to
address social and environmental issues.
Ultimately, students will appreciate how the interaction between these emerging forces
and business establishments can shape management practices, influence decision-making
processes, and address societal challenges.

LEARNING OUTCOMES (LO)

ELGA
Critical and creative
thinkers

Effective communicators

LEARNING OUTCOME
By the end of the term, students must be able to:
L01: Understand the importance of spotting and knowing how to
act upon the latest trends in the core functional areas of
marketing, finance, production, and human resources
management.
L02: Determine how these trends affect the management
practices, influence the decision-making processes, and spur
innovative thinking among corporate leaders and entrepreneurs.
L03: Appreciate the impact of management trends on the manner
by which domestic and international firms operate.
L04: Develop a systems perspective of management trends either
as entrepreneurs who own promising start-ups or as corporate
leaders in charge of running multinational business operations.
LO5: Design a simulated Business Trends & Innovation Fair
aimed at generating excitement among the business community
through ground-breaking trends and innovations in the core
functional areas of management.
L06: Write a position paper that do not only follow the prescribed
format but that are also grammatically correct, well-organized,
and concise.
LO7: Synthesize relevant articles on the latest trends in the core
functional areas of finance, marketing, production and human
resources management.
LO8: Speak and present confidently to an audience.
LO9: Actively listen to the ideas of others.

Service-driven, ethical, and

socially responsible
citizens

LO10: Generate a consensus in resolving issues and confronting

dilemmas particularly in group projects that involve the
collaborative efforts of all members in a group.
LO11: Trigger the development of ethical and environmentallyconscious trends which value human capital, provide safe and
healthy workplaces, and translate an aspiration of business
resource sustainability into practical solutions.
LO12: Use the latest management trends in employmentgeneration so that the nagging issue of joblessness across the
country and overseas can be addressed.

Major course outputs

As evidence of attaining the above learning outcomes, the student is required to do and submit
the following during the indicated dates of the term.
Required output
Quizzes/Case analyses/
Response Essay

Learning outcomes addressed

Due date

L01: Understand the importance of spotting and

knowing how to act upon the latest trends in the core
functional areas of marketing, finance, production,
and human resources management.
L02: Determine how these trends affect the
management practices, influence the decision-making
processes, and spur innovative thinking among
corporate leaders and entrepreneurs.
L03: Appreciate the impact of management trends on
the manner by which domestic and international firms
operate.

01 June (Q1);
22 June (Q2);
Due date for
Response Essay
TBA

Review of related
literature on emerging
trends across the four
(4) functional areas of
finance, marketing,
production/operations
& human resource
management

LO7: Synthesize scholarly articles on late-breaking

trends in the core functional areas of finance,
marketing, production and human resources
management.

At the latest by
01 June 2015.
Early submission
on 25 May will
earn extra credits.

Position Paper

L06: Write a position paper that do not only follow the

prescribed format but that are also grammatically
correct, well-organized, and concise.

Simulated Business
Trends & Innovation
Fair

L04: Develop a systems perspective of management

29 June
trends either as entrepreneurs who own promising
1, 6, 8, 13, & 15
start-ups or as corporate leaders in charge of running
July
multinational business operations.
LO5: Design a simulated Business Trends &
Innovation Fair aimed at generating excitement among
the business community through ground-breaking
trends and innovations in the core functional areas of
management.
LO8: Speak and present confidently to an audience.
LO11: Trigger the development of ethical and
environmentally-conscious trends which value human
capital, provide safe and healthy workplaces, and
translate an aspiration of business resource
sustainability into practical solutions.
LO12: Use the latest management trends in
employment-generation so that the nagging issue of

10 June 2015

Active class
participation,
attendance, and
attitude

joblessness across the country and overseas can be

addressed.
LO9: Actively listen to the ideas of others.
LO10: Generate a consensus in resolving issues and
confronting dilemmas particularly in group projects
that involve the collaborative efforts of all members in
a group.

All sessions
throughout the
term

Rubric for Review of Related Literature and Position Paper

Criteria
Clarity and
organization
of report

Utilization of
theory,
models and
concepts

Quality of
description
and / or
analysis

Correctness
of grammar
and syntax

Completeness
of paper

Exemplary
5
Paper is a
model of clarity,
conciseness,
and logical
thought. Ideas
flow smoothly
between
paragraphs and
across sections.
Tables and
figures do not
only
supplement the
main text, but
are also selfcontained.

Very good
4
Paper is wellwritten. Ideas
are presented
in a clear,
concise, and
organized
manner.
Tables and
figures are
properly
labeled and
effectively
supplement
the main text.

Satisfactory
3
Paper is
generally wellwritten. Ideas
are often
presented in a
clear and
organized
manner, but
are sometimes
repeated
unnecessarily.
Tables and
figures are
properly
labeled and
effectively
supplement the
main text.
Relevant
theories,
models, or
concepts are
explained and
adequately
used as tools
of description
and / or
analysis.
Analysis is
generally done
systematically,
and generates
conclusions
that are mostly
sound and
logical.

Developing
2
Paper can be
generally
understood,
although ideas
are sometimes
presented in a
confusing and
repetitive
manner. Not
all tables and
figures are
labeled
properly.

Beginning
1
Paper is
poorly-written.
Ideas are
disjointed and
difficult to
understand.
Tables and
figures are
haphazardly
done, and are
not labeled
properly.

Relevant
theories,
models, or
concepts are
explained, and
successfully
synthesized to
generate
revealing
insights.
Analysis is
done
systematically,
and generates
conclusions that
are not only
sound, logical,
but also full of
practical
insight.
Paper is not
only error-free,
but also
contains
language that is
both crisp and
elegant.

Relevant
theories,
models, or
concepts are
explained and
effectively
utilized to
generate
valuable
insights.
Analysis is
done
systematicall
y, and
generates
conclusions
that are
sound and
logical.

Relevant
theories,
models, or
concepts are
explained, but
incorrectly
used as tools
of description
and / or
analysis.
Analysis is
done with
some system,
but still
generates
faulty and / or
illogical
conclusions.

Theories,
models, or
concepts are
not explained,
and / or
incorrectly
used as tools
of description
and/ or
analysis.
Analysis is
done
carelessly, and
generates
faulty and / or
illogical
conclusions.

Paper is
practically
error-free,
both in terms
of spelling
and grammar.
Sentences are
consistently
constructed
well.

Paper has
occasional
grammatical
lapses, and
practically no
spelling errors.
Sentences are
generally wellconstructed.

Paper has few

spelling errors
but many
grammatical
errors.
Sentences are
coherent but
construction is
still weak.

Paper contains
numerous
spelling and
grammatical
errors.
Sentences are
constructed
poorly and
difficult to
understand.

Contains the
essential

Contains the
essential

Contains most
of the essential

Fails to
include some

Many of the
essential

Rating

Criteria

Note:
Preliminaries
include the
following: title
page, executive
summary, table
of contents, list
of tables, list of
figures, and list
of appendices.

Exemplary
5
elements of a
research paper
from the
preliminaries to
the appendices.
Citations are
complete, have
corresponding
entries in the
references
section, and
conform to the
APA format.
Evidence of
research or field
work (e.g.
photos and
interview notes)
is included.

Very good
4
elements of a
research
paper from
the
preliminaries
to the
appendices.
Citations are
complete,
have
correspondin
g entries in
the references
section, and
conform to
the APA
format.

Satisfactory
3
elements of a
research paper
from the
preliminaries
to the
appendices.
Citations are
complete, have
corresponding
entries in the
references
section, and
mostly follow
the APA
format.

Developing
2
of the essential
elements of a
research paper
from the
preliminaries
to the
appendices.
Citations do
not conform to
the APA
format.
References are
incomplete.

Beginning
1
elements of a
research paper
from the
preliminaries
to the
appendices are
missing.
Citations do
not conform to
the APA
format.
References are
incomplete.

Rating

Total:

Grade: 24-25 100%; 22-23 95%; 19-21 90%; 16-18 85%; 13-15 80%; 10-12 75%; 7-9 70%;
5-6 65%
(Developed by R. Habaradas, 2011)

Rubric for Simulated Business Trends & Innovation Fair

Criteria

Exemplary
5
Presentation is
clear, focused,
and organized.
Presenters do
not lose track
of presentation
objectives, and
present in a
smooth and
fluid manner.

Very good
4
Presentation is
clear, focused,
and organized.
Transition
from one
presenter to
the next is
generally
smooth.

Satisfactory
3
Presentation is
generally
clear, focused,
and organized.
Attempts to
coordinate
efforts largely
succeed.

Comprehensi
veness and
conciseness of
presentation

Group
discusses the
essential
elements of its
report,
provides a
brief summary
of the points
discussed, and
adds valuable
insights about
the topic,
within the
allotted time.

Group
discusses the
essential
elements of its
report within
the allotted
time, and
provides a
brief summary
of the points
discussed.

Group
adequately
discusses the
essential
elements of its
report within
the allotted
time.
Unnecessary
information
and sidecomments are
kept to a
minimum.

Delivery

Presenters
project their
voices well,
speak English
fluently, and
conduct
themselves
with ease,
humor, and
confidence.

Presenters
project their
voices well,
speak English
fluently, and
present with
ease and
confidence.

Utilization of

Visual aids

Visual aids

Clarity, focus,
and order of
presentation

Developing
2
Presentation
sometimes
goes offtangent, but
has some
semblance of
organization.
Attempts to
coordinate
efforts fall
short.
Group fails to
discuss some
of the essential
elements of its
report within
the allotted
time. Some
information
presented
could have
been omitted
without
sacrificing
clarity.

Beginning
1
Presentation is
confusing,
lacks focus,
and is not
organized
well. Lack of
coordination
among group
members is
evident.

Presenters
generally
project their
voices well,
and show
some confidence when
presenting.

Some
presenters
speak softly,
occasionally
grope for
words, and
lack confidence when
presenting.

Most of the
presenters
speak softly,
often grope for
words, exhibit
distracting
mannerisms,
and lack confidence when
presenting.

Visual aids

Some visual

Visual aids are

Group fails to
discuss the
essential
elements of its
report within
the allotted
time. Lack of
judgment on
what to
present is
betrayed by
the deluge of
unnecessary
information.

Rating

Criteria
visual aids

Audience
impact

Exemplary
5
highlight
essential
elements of
the report, and
are a joy to
behold. Text
and graphic
elements are
stunning and
professionally
executed,
making the
presentation
memorable.
Presenters
actively
engage the
audience, and
succeed in
eliciting
questions and
feedback that
enrich the
discussion.

Very good
4
highlight
essential
elements of
the report, and
are easy to
read. Text and
graphic
elements
complement
each other, and
enhance
understanding
of the
presentation.
Presenters
command the
attention of the
audience, and
keep them
interested in
the report.

Satisfactory
3
rarely contain
clutter, and are
generally easy
to read. Text
and graphic
elements
generally
complement
each other, and
enhance
understanding
of the
presentation.

Developing
2
aids are
cluttered and
difficult to
read. Text and
graphic
elements do
not always
complement
each other, and
sometimes
distract the
audience.

Presenters are
generally able
to capture the
attention of the
audience, and
keep them
interested in
the report.

Presenters
sometimes
lose the
attention of the
audience, who
get easily
distracted and
are barely
involved.

Beginning
1
cluttered and
difficult to
read. Text and
graphic
elements lack
unity, and
often distract
the audience
from the
presentation.
Lack of
preparation
and care is
evident.
Presenters fail
to capture the
attention of the
audience, who
seem restless,
uninvolved,
and get easily
distracted.

Rating

Total:

Grade: 24-25 100%; 22-23 95%; 19-21 90%; 16-18 85%; 13-15 80%; 10-12 75%; 7-9 70%;
5-6 65%
(Developed by R. Habaradas, 2011)

Other requirements and assessments

Aside from the major outputs required, each student will be assessed at various times during the
term by the following: (a) quizzes, (b) recitation, (c) attendance, and (d) attitude.

Grading system
Quizzes/Case Analyses/Response Essay
20%
Review of Related Literature (at least 30 recently-published sources)
20%
Position Paper
15%
Simulated Business Trends & Innovation Fair (BTIF)
20%
Peer Evaluation
5%
Audience Evaluation
5%
Class Standing (Attendance, Recitation, Attitude)
15%
TOTAL
100%
Note: Final grade for BTIF may differ between group members because the peer evaluation
score will be multiplied to the SBF grade.
Example: BTIF grade 95%, Peer evaluation 85%, Final BTIF grade .85 * .95 = .0875 or
87.5%

Learning plan
Topics

Date

Introduction to the course; Discussion of classroom policies

and grading system for the course
A Timeline of Trends, Fads, and Innovations
The United Nations Sustainable Development Goals for 20152030: A precursor of management trends for a sustainable
future

6 May
11 May
13, 18 May

Topics

Date

Required reading: http://www.theguardian.com/globaldevelopment/ng-interactive/2015/jan/19/sustainabledevelopment-goals-changing-world-17-steps-interactive

Smart trends for start-ups: How entrepreneurs can spot the
next big thing to help their businesses grow
Required reading: http://www.businessnewsdaily.com/76082015-small-business-predictions.html
Cross sector collaborations: Discovering common ground with
others to enhance productivity, sustainability, and relevance.
Required reading: http://www.theguardian.com/sustainablebusiness/practical-guide-cross-sector-collaboration
QUIZ no. 1
Emerging trends in FINANCIAL MANAGEMENT:
1. The World Economic Forum as a Platform for Financial
Innovation
Required reading: http://altxm.com/AboutSupport/ArtView/ArticleId/79/Davos-2015-Emerging-trendsin-financial-innovation
2. Social Impact Investments
Required reading:
http://www.forbes.com/sites/realspin/2014/09/20/is-socialimpact-investing-the-next-venture-capital/
3. Venture Philanthropy
Required reading:
https://nonprofitquarterly.org/philanthropy/23829-wait-whatis-venture-philanthropy-again.html
Emerging Trends in HUMAN RESOURCE MANAGEMENT
1. 10 HR Trends for 2015
Required reading:
http://www2.deloitte.com/content/dam/Deloitte/at/Documents/
human-capital/hc-trends-2015.pdf
2. Key Priorities for the HR Profession Through 2015
Required reading:
http://www.shrm.org/research/surveyfindings/articles/documen
ts/08-0881%20future%20of%20hr%20survey
%20briefa_final.pdf
Emerging Trends in MARKETING MANAGEMENT
1. 11 Marketing Trends To Watch For in 2015
Required reading:
http://www.forbes.com/sites/avidan/2014/11/09/11-marketingtrends-to-watch-for-in-2015/
2. Social marketing as a tool for social change
Required reading: http://ctb.ku.edu/en/sustain/socialmarketing/overview/main
Emerging Trends in PRODUCTION & OPERATIONS
MANAGEMENT
1. Key trends in operations management for 2015
Required reading: http://www.operationsmanager.com/howmuch-operations-managers-make/facts-trends-operationsmanagement/
2. Sustainable production and operations management
Required reading:
http://www.sustainableadvantage.com.au/blog/the-importanceof-sustainable-operation-management

20 May

25 May

1 June
3 June

8 & 10 June

15 June

17 June

Topics

Date

Quiz no. 2

Presentation of Simulated Business Trends & Innovation Fair

Special Lecture of Dr. Brian C. Gozun, former Dean of the

RVR-College of Business and currently pursuing post-Doctoral
work and secondment at the La Salle Campus in Barcelona,
Spain.

22 June
29 June
1, 6, 8, 13, 15 July
TBA

Note: Topics and suggested readings may be added during the term as needed.