Professional Documents
Culture Documents
VISION INDUSTRY
Internship Report
Vision Industry
Pasrur Road Sialkot
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Dedications:
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I want to dedicate my work to my honorable parents and
respectable teachers, whose prayers and efforts make
me able to do this task. I dedicated my work to my
family and my parents.
Acknowledgement:All the praise is for Allah, the most merciful and beneficent, who
blessed me with the knowledge, gave me the courage and
allowed me to accomplish this difficult task.
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I am much thankful to the Allah who gives me patience and power to
complete my internship and he gave me opportunity to learn much
through my University.
I am heartedly thankful to my all teachers for giving me enough
knowledge to be able to carry myself efficiently during my internship.
I would like to be thankful to our Course instructor who helped me to
complete this project. I am also much thankful for my respectable
teachers as well because, they provided me opportunity to have such
nice experience.
My period of internship in this organization was about six weeks and
it was a very good experience. I would like to thanks Mr. Zain ul
abadin(General Manager soprts Industry) Sialkot, who helped me a
lot in internship and I gained much more than otherwise I would.
I am also especially thankful to Miss. Aneela Ehsan (Office Assistant
and Inventory Operator) for her valuable guidance throughout the
Internship period.
Executive Summery
Vision Industry (Pvt) Ltd needs no introduction in Pakistan because of its famous
brands in sports goods and garments. Vision group is situated in Sialkot. The
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Vision factory is producing the famous brands in sports goods and garments,
these may include football, basketball, rugby ball, hand ball,
soccer ,jokgu,
1.1. Purpose
1.2. Scope
1.3. Objective
2
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2. Overview of the organization
2.7. Competitors
3. Organizational structure
10
10
11
11
11
12
12
13
14
3.2.5 Accounts
16
3.3. IT department
16
17
17
3.3.3.Sales department
17
PART TWO
4.Training programme
18
19
20
20
21
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4.5. Major responsibilities of MIS department
22
23
4.7. Development
23
24
24
26
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PART THREE
5. Critical analysis
30
30
32
33
5.3.1. Strengths
33
5.3.2. Weakness
34
5.3.3. Opportunities
34
5.3.4Threats
35
35
37
5. TOWS method
39
42
43
43
46
8. Ansoff matrix
48
49
49
49
8.4. Diversifications
49
PART FOUR
9. Conclusion
50
9.1.Recommendation
52
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9.2. Suggestions
54
10. References
55
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PART ONE
1.Report introduction and internee work
In MBA program under University Of Gujrat require six weeks internship in any
recognized organization. The objective is to provide the students an opportunity
to gain experience to work in the environment of that organization.
For this regard, when I had to choose an organization, I visited some companies.
Among so many companies, I choose VISION Industry Limited in Silkot pasroor
road.
The wonderful building, fully equipped, and have more than 300 employees.
Here I learned a lot, and gain experience to work in the manufacturing
environment. I worked there in IT Department and Production department. My
internship report consists on introduction of Vision Industry Ltd. and its IT
System's team.
The success of this effort of course goes to all staff members of the Company
who cooperate with me fully, share insights, and convey me the knowledge
regarding their work. Thanks to all.
1.1Purpose:
The purpose to do the internship report was to explore the learning of my
practical field. The main purposes are:
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1.2.Scope:
As an internee in Vision industry the main focus of my study research was
on basic concepts and procedures of running any business. These concepts
include internal and external environment of business. Internally business
activities were related to employees and management staff of Vision industry. So
this study from the relevant department will help me in my practical and
professional life.
1.3.Objectives:
The object of this report is to know the maximum working of the Vision
industry which includes:
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The Vision industry limited is a manufacturing entity. It is manufacturing sports
and garments. It is producing football of many kinds and garments as a raw
material for track suit, trouser.
The nature of products of Vision is consumer durables and interiors. It is a private
limited company.
Starting Year:
2003
Managing Director:
General Manager:
Mr.Zain ul Abbadin
IT Manager:
Finance Manager:
Monthly Production:
Managing Director:
Director:
General Manager:
Mr.Zain ul Abbadin
Factory Management:
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Mr. Zain ul Abbadin
(General Manager)
VISION INDUSTRY
2.3. Product Lines:
The Vision industry is running the following products:
Soccer
Handball
Futsal
Volleyball
Rugby
Jokgu
2.4.Brand Portfolio:
The brand portfolio of the Vision Industry Limited Sialkot is as:
Vision Industry Limited (Sialkot) dealing mainly with sports goods.
VISION INDUSTRY
Vision customers are classified under two heads:
a) Local
b) Export
a) LOCAL:
The local customers are as follows:
Mehmood sports
Al razi sports
Shahid sports
Asghar sports
b) EXPORT:
Export clients are:
Frank (Paris)
Shemsy (germany)
Ogay (Ireland)
Fitnay (England)
Alpas (Germany)
Korea
2.7. Competitors:
Vision is well organized industry in Sialkot.Sialkot is considered as the exporting
city of Pakistan so it can develop many innovative ideas about sport goods. It has
captured most of the market in Pakistan and it is working to go abroad with its
local brands. It has numbers of the brands which are well recognized in the
country. There are many competitors of sport goods in Sialkot but it maintain its
quality to satisfy the customer needs and wants.There are many competitors in
Pakistan of sports goods,some are given below
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However we can include the following in our list:
A.D.I Traders
Awan sports
Azlan sports
Albro industries
Abdullah industry
Absa international
Al hanan international
Abid sports
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There is a main office having different sporting departments like accounts, IT,
costing and purchase along with the offices of resident director and general
managers. The monthly production of the sport good is about 19 Lac to 20 lac
football.
2.9.Technologies and Machinery:
The group has made great strides in developing products through improving
production,
enhancing
quality
and
consumer
oriented
approach.
This has made the group one of the biggest industrial group in these products, in
the region.
Electrical boiler
Gas boiler
Cutting press
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Sewing machine
Punching machine
Hand stich
Coiling machine
3. Organizational Structure:
There are two structure of organization that is hierarchal and flat structure. The
Vision industry limited Sialkot has hierarchal structure. It has large number of
departments, each has good force and jobs are allocated to each department
and independent and separately, headed by separate department head. There
are very few cases at Vision Industry Sialkot where two or more departments are
being headed by a single person.
There is a long chain of command, each chain member having one or more subordinates there are large number of level like resident director, general manager,
managers, Assistant managers, staff/supervisor/foreman, and workers. A very
short spans of control each member having.
General/ Production
Manger
Manager
Accounts
Manager
Costing
Manager
Purchase
Manager
Inventory
Technical
Manager
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Assistant
Manager
Assistant
Manager
Assistant
Manager
Assistant
Manager
Assistant
Manager
Assistant
Manager
Assistant
Accounts
Assistant
Costing
Foreman /
Supervisor
Assistant
Purchase
Assistant
Inventory
Assistant
Technical
Workers
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3.1.3. Introduction of all departments:
It has number of departments being headed by departments head, which is
mostly a manager. The vision industry have its HR, sales and product
development department at Sialkot. These departments work in coordination so
that output of the one department makes the input of the other and hence this
process goes on until the completion of the process in unified way.
The functions of these departments are as follows, however these department
work beyond this it is just their basis functions or working:
3.1.4Marketing Department:
To generate the demand through different tools and to analyze the market trends
and pass all the information to the related departments for the manufacturing of
the final product according to the market demand is the responsibility of the
Marketing department.
Model Room:
To develop the sample of the goods is the responsibility of the model room. The
customer asks for the sample of its order before bulk supply. It then develops the
sample according to the specification given by the customer for his approval. In
case he needs some modification he then sends back the sample and asks for
that modification. Model room then redevelops the sample according to his
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instructions. If the sample is approved it develop the pattern of the materials used
in the sample and sends to the production planning department for the bulk
production.
3.2.1.Costing:
To allocate the materials and their quantities to be required for the bulk
production and the cost of each football role is the responsibility of the costing
department. This department receives the number of the sports goods to be
manufactured from the planning department and the material that are required in
the production from model room which is called specification. Form these figures
they come up with the nature and quantity of the materials required for bulk
production.
Then they raise material estimate sheet which includes the material required it
quantity and date when it is required. This estimate is handed over to the
purchase department to purchase that material form the market.
3.2.2.Purchase department:
This department is furthered divided in two sections first is local purchase and
other is foreign purchase.
This department receives estimate sheets from costing department and work on
it. If the items are regular which are being purchased already it simply raise
purchase order to the already settled vendor at settled rate. If there is new thing
to be purchased, it asks the costing department to provide sample along with
demand. Purchase department sends this sample to the relevant supplier and
asks them to quote prices. Then they negotiate with the suitable supplier on
settlement of the price and other term they raise purchase order to that supplier.
Receiving Room:
All the materials or other things which comes in the factory go to receiving room
first. All the vendors unload their material at receiving room except bulk material
which is unloaded at their relevant stores.
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The receiving rooms inspect the material to make insure that the material is
according to documents enclosed which is called delivery challan. It only ensure
the quantity but not quality.
3.2.3.Production Department:
The largest and the far most important department in any factory is always is
production department. This department is divided according to their functions
and they are in alien in such a way that output of the one is the input of the other.
Following are the sub production departments:
The first step in the production process is to issue bladder,chemicals and primary
from the stores, the issued material is sent to machinery controllers and main
production unit where it is made by different kinds of machineries and convert to
football,basket ball,rugby ball etc.This process contains rubber sheet which is
printed by different dyes and design.Then these sheets should provide a shape
whick is used to made goods like football.After making raw material for good,
these football goes to sewing
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locking
the
football
is
prepared.
Here the inspection is started and after the inspection the footballs are sent to the
packing section where they are packed in the plastic sheets and then finally they
are sent to the relevant god-owns for dispatch to the depots.
The factory is lead by the factory manger, who is as well the production manager.
The production manger is further assisted by the assistants. There are numbers
of foremen and supervisors with a large number of machines and workers who
are caring daily production activities.
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are retail store, wholesale, export go down and export left over godown.
Security:
The security department is responsible to keep the law and order inside the
factory.
This department is being run by the professional security guards in a much
arranged manners. The security staff is appointed at gates and other important
places inside the factory. There are also Hidden security cameras fixed in
different locations of the factory, which cover all the activities and views inside the
factory and these are monitored by the authorities in their offices.
VISION INDUSTRY
This department is divided in to two section one section is responsible to check
the quality of the incoming raw material and the other is responsible to check the
quality of the goods in process and at final stage. The section who is at checking
the acuity of incoming material receives the sample of incoming material along
with the approval slip from the receiving room.
Human Resource Department:
The human resource department is basically responsible for all the matters
relating hiring and firing of employees.The HR department is responsible
to provide the man power to the all other departments. This department
also holds all the record of the employees which is presented when
needed to general manger and other related authorities. It is also
responsible to conduct the tests and interviews of the employees for
hiring.
3.2.5Accounts:
One manger along with the assistant manger is leading the accounts department.
This department is dealing with salaries issues. This department performs the
activities, which includes wages and salaries, provident fund, budgets, bill
verification, payments to suppliers, accounts management, pensions, loans and
different expenditures.
3.3.IT Department:
IT department is responsible to manage all the activities relating to computer
systems and database. This department works as the system support
department for all the other departments so that they can perform their activities
in a better way.
They generate different reports in database on the requests of employees from
different departments. This department holds the strength of nine employees
which includes three programmers, three assistants and two hardware
supervisors and one manger.
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3.3.1.Engineering and Maintenance Department:
This department is responsible to maintain all factory asset running smoothly if
undertakes preplan maintenance of all the machinery after the specified period.
There are number of mechanical and electronic engineer they keep the entire
physical infrastructure of the entity in good condition.
Laboratory:
There is a huge laboratory at Vision being headed by the chief technical manager
and there are number of qualified technician are sporting him. The laboratory
inspects the incoming material which required lab test that chemical and
recording to their specification.
They also undertake any other test recommended by the quality department to
check the material they also investigate the material during the process of
production to know any effect of process on the sports goods during
manufacturing.
3.3.2.Drawing Office:
Drawing office or department is responsible for the design of the footballs
required or demanded by the client. It checks the feasibilities and possibilities of
any of the design, which can be drawn on goods and garments.
This department also suggests the material and machinery for the design
required.
3.3.3.Sales Department:
As a sale department is situated at Vision Display so this reports includes only
those findings which were collected from different employees at Vision factory.
The sales department is headed by the country sales manager, who is answer
able to the chief operating officer.
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Organizational Management Analysis:
The
Organizational
Management
Analysis
is
an essential
element
of
PART TWO
4. TRAINING PROGRAM:
Plan of Internship program:
Plan of internship program is given below in tabular form:
Sr. No.
1
Starting Date
15/7/2013
Ending Date
Name of
Duration
20/08/2013
Department
finance
(In days)
38
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STARING & ENDING DATES OF INTERNSHIP
Starting date: 15-07-2013
Ending date: 20-08-2013
Duration: The tenure is about 6 weeks
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I have to record all the material transactions occurred among their different
departments on the Financial Database system.
Besides it, to improve the skills of learning database system Inventory manager
assigned me to open the new codes of their new brands and design.
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4.4. Department Hierarchy:
The IT department is situated at Vision and works under the direct super vision of
chief operating officer followed by IT manager with the team of one assistant
manager, three executives' officers and three officers. The hierarchy chart of IT
department at Vision Industry Sialkot is as follows:
IT
Manager
Programme
rs
Programme
rs
Programme
rs
Assistant
Assistant
Assistant
Hardware
supervisors
Hardware
supervisors
b. Number of employee:
The IT department has nine employees, responsible for different duties assigned
to them which include three programmers, three assistants and two hardware
supervisors and one manger named as Mr. Malik Jamil.
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4.5. Major Responsibilities & Functions of IT/MIS Department:
The Management Information System department serves as an internal reporting
unit of the organization. MIS enables consistent and reliable flow of information
about all the programs even from the remote areas on monthly basis. This
facilitates flexibility and adjustment of any deviation from the planned activities.
The department is responsible to report in quantitative as well as qualitative
terms and has an extensive database of the existing organizational activities.
MIS department at Vision Industry Sialkot performs various tasks which includes
the following:
Keep
abreast
of
new
developments
and
trends
and
make
VISION INDUSTRY
4.7.Development:
Provides design, development, implementation services and continued support of
special data, and databases
Web Development:
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The IT Department designs, develops, implements and maintains the Vision's
Key website.
Information technology changes rapidly and new systems and technology are
continually being implemented and installed. The IT Department strives to
translate this technology into higher productivity for departments, and higher
quality output for reduced costs of operations.
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Department Hierarchy:
Manager
Foreman
Assistant
Day
Technician
Assistant
Night
Worker
Technician
Worker
Number of employee:
In tufted department more than 100 employees working here. This department is
directly under the control and management of general manager. Mr. Zain ul
Abbadin is the incharge of this department as a foreman, under his there are two
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assistants with two technicians and five workers. These assistants do their job in
different timings but both have to answer Mr.Zain ul Abbadin
design
is
simple
Cromojet
design
Department Hierarchy:
Manager
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Assistant
Technician
Assistant
Worker
Technician
Worker
Number of employee:
In cromojet department 50 employees are working here. Mr. Usman is the
manager of this department as a foreman, under his there are two assistants with
two technicians and seven workers. This department does their task with the
coordination of Laboratory workers and expertise.
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4.7.4. Structure of back coating department:
Vision group is manufacturing different kinds of balls. Back coating department
prevents the balls and garments.
Department Hierarchy:
Foreman
Assistant
Day
Chemist
Worker
Number of employee:
In back coating department 40 employees are working here. Mr. Musa is the
incharge of this department as a foreman, under his there is one assistant with
one chemist and ten workers.
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Major responsibilities and functions:
Back coating department recives the goods and covers the goods from back with
secondary, felt and some other chemicals, which prevents the goods. This back
coating material is manufacture inside the factory and also procure from outside.
These are then sent to the over locking department. After the over locking the
goods are prepared.
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System design:
The design of the system must not be complex, so that further editing in it can be
easily done. The software must be flexible for other technical development.
Software Requirements
For the development of the proposed system we need visual basic 6.0 or
VB.NET and MS Access or Oracle for development and database. Visual basic is
easy to use and oracle gives high flexibility and security to the database.
Evaluation process:
The purpose of the feasibility is to examine how the original system compares
with the new one. This report will also help to conclude whether it is necessary to
computerize or improve the present system.
PART THREE
5. Critical analysis:
5.1. Comparison and evaluation of current strategies with
mission and vision statement.
Our vision statement is our inspiration, the framework for all your strategic
planning.
The vision statement answers the question, Where do we want to go?
Whereas, a mission statement is a brief description of a company's fundamental
purpose. A mission statement answers the question, "Why do we exist?"
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Our Vision:
To ensure the future of the company and the employees through customer
satisfaction by producing quality sports goods, providing a reliable, durable and
affordable goods for operating the organization safely, efficiently, and profitably
through continuous improvement.
Mission Statement:
Our mission is to provide high product quality. Understanding our customers
requirements and delivering it continuously. Encourage innovation/creativity to
expand and continually improve utilizing quality practices for the production of
goods industry, both in the domestic and international markets.
Current Strategies:
Strategy is the field that deals with the major intended and emergent initiatives
taken by general managers on behalf of owners, involving utilization of
resources, to enhance the performance of company in their external
environments. It entails specifying the organization's mission, vision and
objectives, developing policies and plans, often in terms of projects and
programs, which are designed to achieve these objectives, and then allocating
resources to implement the policies and plans, projects and programs. A
balanced scorecard is often used to evaluate the overall performance of the
business and its progress towards objectives.
Vision Sialkot is committing its mission and vision in the sense of quality. No
doubt there is no compromise in goods quality. Vision Sialkot is doing successful
efforts to gain its objectives, to continue its mission and to broad its vision.
They are committing their clear view regarding quality product. They are
providing durable, reliable and affordable quality product as according to the
demand of their customers. They are satisfying the customers by fulfilling their
desired design, color, size and quality. On time product delivery is a plus point for
Vision in local as well in international market. Vision is industry doing their best to
utilize the sources in a best way to accomplish their goals.
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According to their strategy regarding design is also very consistent. As their
mission is "To encourage the innovation" So I found them to following strictly this
point. They are doing new experiences to broad the concept of goods design.
There is a point in vision statement, "To ensure the future of the company & the
employees through customer's satisfaction" But I found that company is doing
very well and countless efforts to ensure the company's future.
VISION INDUSTRY
In production department there is a large amount of work, factory machines didn't
stop even after a week. They work 24 hours properly while during production
process.
As we studied different procedure of production process and costing, delivering,
storing, issuance and so many other issues of a manufacturing concern. I found
Vision very close to that theoretical concept. Each and every calculation,
operation and different strategies are very close to facts and accuracy. Costing
department use so many formulas and spread sheets to calculate sensitive
amounts, store acquires and issue material as according to the rules mentioned.
Production department do its job success fully. Although there is always a need
to improve, and to flourish the business in a better way, but the Vision Industry is
conducting the best policies and strategies to accomplish the production task.
Some of the departments are lacked by the most important facilities, departments
like MIS/IT have very low facilitation to do their job on computerized manners.
5.3.1. Strengths:
Vision sports goods Industry is well known and established manufacturing entity
recognized by its quality products with a large variety. By reviewing their
strengths, I analyze their "Product" as the biggest power they have with
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"Leading sports" on a "Large Scale of Production" controlled by "Strong
Management", "Expertise", "Qualified Staff".
Vision as a "Customer based" organization has a "Strong Market Position"
with a number of "Sales Channels" not only in Pakistan but also on international
level.
Vision is a "Fasting Growing" organization with "Sound Financial Resources",
"Technological Skills" and a key factor known as "Customer's Loyalty".
5.3.2. Weaknesses:
Weaknesses are those internal elements which cause to a deficiency in all kinds
of operations including production, planning, organizing, working and running of a
business.
All the organizations must have the weakness with the internal strength of the
organization, sometimes it happens that a factor which is considered to be
strength may also falls in the category of a weakness. Like wise in Vision, I found
its "financial resources", "staff" and "market position" as a weakness with the
entity of strength. Because there is always a possibility to decrease in financial
resources which may results in inconsistent market position. Vision have not
arranged "training programs for the employees" to create an awareness about
the latest trends, business rules, current policies so it is also an internal
weakness of the Vision to "loose the key staff", who have a strong hold or grip
on the organization in all departments.
5.3.3. Opportunities:
The term opportunity is usually used to have a chance to get a benefit for the
organization from external environment. Opportunities bring the positive change
which are the most beneficial and valued for the firm.
Vision also have the external opportunities to avail for their betterment and fast
growth. They have the opportunity to "expand" their business by availing the
"funds" from the different financial institutes, by "acquiring" the other firms and
by having the "vendors" who are willing to invest their capital. The greatest
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VISION INDUSTRY
opportunity for the firm is to "sale" out its own product through "new distribution
channels" with "low personal taxes". As it is stronger and established name in
the production of sports goods, it is also an external opportunity for the business
that it's "competitors have low power to compete".
5.3.4. Threats:
External threats make a firm weak in decision making process. It is most risky to
make decision in uncertain and threatening environment. Threats are most
harmful for business even sometimes firms came to shut down conditions due to
these threats.
Vision industry is also facing so many external threats. In Pakistan it is much
harder to establish a strong business entity in such a "fluctuating economy".
Inconsistent economy makes the market so risky for investment so it is also a
hard task to avail "external source of finance".
"Negative cash flow" is also a threat for the business which results in low
amount of liquid assets. "New technologies" with day to day changes are not
easy to acquire and implement. As today the world is so fast and more
competitive so the threat of "more competition" is also faced by the Vision and
this completion can make the volume of sales lower and "low sales volume"
means "low profit".
Political instability results in new "governmental regulations and policies" in
trade are also threatening. It can also provide a possibility to "close a
geographic market". The most biggest and recent threat is "power supply". A
manufacturing firm which has a number of machinery and plants can be badly
affected by this threat.
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IFE matrix also provides a basis for identifying and evaluating relationships
among those areas. The Internal Factor Evaluation matrix or short IFE matrix is
used in strategy formulation. The IFE Matrix together with the EFE matrix is a
strategy-formulation tool that can be utilized to evaluate how a company is
performing in regards to identified internal strengths and weaknesses of a
company. The IFE matrix method conceptually relates to the Balanced Scorecard
method in some aspects.
IFE Matrix of Vision Industry Sialkot:
Internal Strength
Weight
Rating
Weighted Score
1. Staff
3%
3
0.09
2. Customer base
2%
3
0.06
3.Market Position
7%
3
0.21
4.Financial Resources
5%
3
0.15
5. Sales Channels
4%
3
0.12
6. Product
6%
4
0.24
7. Growing
5%
3
0.15
8. Expertise
7%
4
0.28
9. Technological Skills
5%
4
0.2
10. Leading Brands
8%
4
0.32
11.Customer Loyalty
2%
3
0.06
12. Production Scale
4%
4
0.16
13. Management
8%
4
0.32
Internal Weaknesses
1. Staff
2%
1
0.02
2. Financial Resources
5%
1
0.05
3. Market Position
2%
2
0.04
4. Lack of new product
7%
2
0.14
5. Customer Dissatisfaction
4%
2
0.08
6. Low customer Retention
3%
1
0.03
7. Dependence on central server
5%
2
0.1
8. Training of Staff
6%
2
0.12
Major Weakness (1), Minor Weakness (2), Minor Strength (3), Major Strength (4)
Total Weighted Score
100%
2.94
Weights are Industry based, and Ratings are Company based.
In IFE Matrix average score is 2.5, so if total weighted scores will below average
point then it will show the company is weak internally. But here weighted points
are more than average point so it is showing that company is internally strong.
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*Note:
When a key internal factor is both strength and a weakness, then it must
include twice in the IFE Matrix. The same factor is treated as two independent
factors in this case. It has to assign weight and also rating to both factors.
Weight
3%
5%
6%
4%
6%
3%
2%
7%
3%
6%
Rating
3
4
4
3
4
3
3
4
4
4
Weighted Score
0.09
0.2
0.24
0.12
0.24
0.09
0.06
0.28
0.12
0.24
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VISION INDUSTRY
1. Economy
6%
2
0.12
2. Lose of key staff
2%
1
0.02
3. Lack of financial resources
3%
2
0.06
4. Cash Flow
3%
2
0.06
5. New Technology
4%
2
0.08
6. Increased Competition
4%
1
0.04
7. New Government Regulation
5%
1
0.05
8. Decreasing Profit
2%
2
0.04
9. Failing sales
2%
2
0.04
10. Closing of Geographic Market
4%
2
0.08
11. Tax Increases
9%
1
0.09
12. Power supply
11%
1
0.11
Major Threats (1), Minor Threats (2), Minor Opportunities (3), Major Opportunities (4)
Total Weighted Score
100%
2.47
Weights are Industry based, and Ratings are Company based.
In EFE Matrix average score is 2.5, so if total weighted scores will below average
point then it will show the company has external threats. But here weighted
points are more than average point so it is showing that company has external
opportunities more than threats.
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External Opportunities
External Threats
1. Expansion
1. Power supply
2. Vendors
2. Tax Increases
3. Competition
3. Closing of Geographic
Weaknesses
Market
4. Decreasing Profit
Growth
5. Failing sales
5. New Distribution
6. New Government
Channels
Regulation
7. Increased
7. Acquisition
Competition
8. Sales Product
8. New Technology
9. Funding
9. Cash Flow
Internal Strengths
1. Staff
strengths to maximize
strengths to minimize
2. Customer base
opportunities.
threats.
3. Market Position
1. Through Financial
4. Financial Sources
5. Sales Channels
6. Product
2. New distribution
7. Growing
threats. (S4,S9,T1,T9)
8. Expertise with
2. Through Sales
Authentication
grow. (S7,O5,O7)
Channels it is possible to
9. Technological skills
Geographic Market.
competition tougher.
(S5,T3)
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12. Production Scale
(S12,S10,O3)
13. Management
4. Product is strength
Decrease in Profit.
(S6,O8)
(S12,T4)
4. Strong Market
Lack of financial
resources. (S3,T10)
5. Expertise with
Authentication and Good
Management can stop
Losing of key staff.
(S8,S13,T11)
6. Quality Product can
make Competition
tough. (S6,T7)
Internal Weaknesses
1. Staff
minimize weaknesses by
minimize weaknesses
2. Financial Resources
taking advantage of
3. Market Position
opportunities.
5. Low customer
unstable Economy
Retention
(W2,O9)
(W3,T12)
6. Customer
2. Through Expansion of
Dissatisfaction with
Design
7. Dependence on central
can be eliminate.
Server
(W4,O1)
8. Training of staff
3. Market Position is
helpful to avail Market
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VISION INDUSTRY
Poised for Growth.
(W3,O4)
4. To Sale the Product on
a large scale can be
cause to decrease the
weakness of Low
customer Retention.
(W5,O8)
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VISION INDUSTRY
Rating in CPM represents the response of firm toward the critical success
factors. Highest the rating better the response of the firm towards the critical
success factor, rating range from 1.0 to 4.0 and can be applied to any factor.
Awan sports
Ali trading
goods
Weigh Ratin Weight
Ratin
Weight
Ratin
Weight
ts
ed
ed
ed
Advertising
3%
Scores
0.09
Scores
0.09
Scores
0.06
Product Quality
15%
0.60
0.45
0.45
Price
8%
0.16
0.16
0.16
Competitivenes
10%
0.30
0.20
0.20
15%
0.60
0.45
0.45
Management
10%
0.30
0.20
0.20
Financial
18%
0.54
0.36
0.36
Position
15%
0.45
0.45
0.30
Customer
6%
0.12
0.12
0.12
Loyalty
Total
100%
Factor
Vision sports
3.16
2.48
2.30
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VISION INDUSTRY
7. BCG Growth-Share Matrix
The BCG Growth-Share Matrix is a portfolio planning
model developed by Bruce Henderson of the Boston
Consulting Group in the early 1970's. It is based on the
observation that a company's business units can be
classified into four categories based on combinations of
market growth and market share relative to the largest
competitor, hence the name "growth-share". Market
growth serves as a proxy for industry attractiveness, and relative market share
serves as a proxy for competitive advantage. The growth-share matrix thus maps
the business unit positions within these two important determinants of
profitability.
Since, year 2012 has been closed and all financial data have
been consolidated.
Following is the information about the 4 Divisions and I categorize and identify
each Division into BCG Matrix
Division
Revenues
%Reven
Profits
% Profits
ue
Market
Growth
Share
Rate
Rs.
1
300000
70
39000
60
0.80
12.3
10000
23
16400
25
0.65
9.6
2110
7600
12
0.27
-6.2
890
160
0.11
-17.5
Total
BCG Matrix of Vision Industry Sialkot:
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(Percentage)
VISION INDUSTRY
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High
Medium
Low
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almost monopoly in the market so; there is no threat of competition. There are
more chances of betterment and higher profit.
Growth rate is 12.3 and relative market share is 0.8
SBU # 1: The SBU has acquired the highest market share and growth rate but to
maintain the position is a difficult task because there is a lot of competition. So
the company should remain no stone unturned to maintain the position as it is in
the best interest of the business.
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VISION INDUSTRY
they don't get a good deal from us. On the other hand, if no-one else can
do what we do, then we can often have tremendous strength.
4) Threat of Substitution: This is affected by the ability of our customers
to find a different way of doing what we do for example, if we supply a
unique software product that automates an important process, people may
substitute by doing the process manually or by outsourcing it. If
substitution is easy and substitution is viable, then this weakens our
power.
5) Threat of New Entry: Power is also affected by the ability of people to
enter our market. If it costs little in time or money to enter our market and
compete effectively, if there are few economies of scale in place, or if we
have little protection for our key technologies, then new competitors can
quickly enter our market and weaken our position. If we have strong and
durable barriers to entry, then we can preserve a favorable position and
take fair advantage of it.
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VISION INDUSTRY
8. Ansoff Growth Matrix:
The Ansoff Growth matrix is a tool that helps
businesses decides their product and market growth
strategy.
Ansoff
product/market
growth
matrix
VISION INDUSTRY
8.3. Product development:
Product development is the name given to a growth strategy where a business
aims to introduce new products into existing markets. This strategy may require
the development of new competencies and requires the business to develop
modified products which can appeal to existing markets.
8.4. Diversification:
Diversification is the name given to the growth strategy where a business
markets new products in new markets.
PART FOUR
9. Conclusion:
In the light of organizational analysis, during my internship I concluded the
organization doing their best. They are following their mission, vision statement,
objectives and goals. They are not only making the profit and securing the future
of the company but they are also participating in the foreign earnings.
They are providing best quality product and with good reputation in the market
they can compete their competitors. The quality should not be compromised at
any cost and payment system to the vendor should be as per agreed means
there must be no delay in the payment to the vendors. They have long term
future plans. The manager of Vision is very hardworking, they are not only
making their present secure but also doing efforts to bright up their future. Vision
have strong chain of command on all over the firm's operations coordination of all
departments results in splendid products. Working of all departments is
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VISION INDUSTRY
appreciable on individual levels. Groups and peers make their work easier by
creating a healthy environment. The higher management is quite satisfied with
this but there is always need to improve. Some of the workers on lower level are
not much qualified but they are skilled and attached with Vision. They know the
tools and techniques of their work; they are like expertise in their relevant fields.
It was also observed that distribution of work load was no proper. Some
employees are not satisfied and they found complains regarding the access of
work while some are very relaxing and saying they have not much to do.
Vision have a large scale of production which fulfills the demand of their
customers at the right time and proper delivery which generate the Good will for
the company. They are providing employment to a number of people.
In respect of MIS department, I found that there is much limited number of
persons doing work over there, who have no wide knowledge about information
system. MIS provides the IT services to all the departments.
It is very appreciable for the management team of the branch that they gave their
precious time to me and teach me in best possible way. It is difficult to do both
works at the same time, to do their routine work, and to guide me. But they all did
it very well.
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VISION INDUSTRY
9.1. Recommendations
Vision Industry Limited has best quality in the sports goods and garments in
market.
Following are the recommendations keeping in view the critical and SWOT
analyses of the organization.
1. Vision Company has to increase their strength and overcome the internal
weaknesses by taking proper and suitable measures.
2. Vision should be more competitive and strong to be the leader in market.
3. Vision should take the opportunities prevailing in external environment to
get the good results.
4. Vision have to protect itself from external threat like inconsistent economic
condition and new technology.
5. Vision should keep the mission and vision statement in view while
planning, making strategies and taking decisions.
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VISION INDUSTRY
6. There must be job rotation. One thing I noticed that if one officer is
working in tufted department, he has been doing it from start of his job.
There must be job rotation department wise.
7. There must be performance based reward system. Salary and rewards
must be on performance base.
8. There must be permanent job for employees, because it creates loyalty
and sense of belongingness in employees. This thing can't possible in
contract base job.
9. There must be some recreating activities for employees for refreshment.
10. The top management should bring changes in the system of all the
branches.
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10.References: Boje, D. M., & Khan, F. R. (2009). Story-branding by empire entrepreneurs: Nike,
child labor, and Pakistans soccer ball industry. Journal of Small Business &
Entrepreneurship, 22(1), 924.
Siegmann, K. A. (2008). Soccer ball production for Nike in Pakistan. Economic
and Political Weekly, 5764.
Khan, S. M., & Khan, A. (2013). Cricket Cauldron: The Turbulent Politics of
Sport in Pakistan. IB Tauris Publishers. Retrieved from
http://books.google.co.in/books?
hl=en&lr=&id=e7LZHJa6x5wC&oi=fnd&pg=PP1&dq=vision+industry+of+sport
s+in+sialkot&ots=8Cq49S4-_S&sig=sKdoJeN0qr2qbv71oztEQFZWuqY
Nadvi, K. (1999). Shifting ties: social networks in the sports goods cluster of
Sialkot, Pakistan. Development and Change, 30(1), 141175.
Nadvi, K. (2008). Global standards, global governance and the organization of
global value chains. Journal of Economic Geography, 8(3), 323343.
Tanveer, M. A., Rizvi, S., & Riaz, W. (2012). Declining Market Share of Pakistan
in Football Industry. Asian Journal of Business and Management Sciences, 1(11),
3342.
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