Professional Documents
Culture Documents
shrunk THE
world
The essential global digital media handbook
As pioneers in the digital marketing field, Ignitee is committed to In our effort to bring you only the best, we dug deep for rare
seeking out interesting little nuggets that can add value to websites and blogs and excavated 200 gems that shone the
strategies, presentations and of course, coffee table brightest. You will find all these snuggled safely within the
discussions. Often, our in-house research team spends long middle of this book in the Password Protected section.
hours looking for that one critical fact that will change a
perspective, drop a jaw, and finally get brand managers to take If you are eager to know how rapid digital developments have
the digital world seriously. impacted the world, do read the CybeAge Times section.
Yet, we do not believe in keeping our findings secret. But if you'd rather head into the past, to the time when the
Practitioners of the faith that knowledge grows when it is passed foundations of the digital industry were being laid, you could
around the table, we have already published several read the NetSetSow section, first.
eNewsletters, which we circulate to clients and colleagues
every fortnight. It has taken us six non-stop months to make this interactive
little, fat book especially for you. Do pass on the precious things
When we looked back on the phenomenal digital leaps taken in we've collected to your colleagues, friends and family. We did.
the last eighteen months, we found ourselves exclaiming, And heart-warmingly, are still being thanked for it.
“There's too much we know. Why don't we transfer our findings
into one little, fat book so everyone who requires this Harminder Kaur
information can thumb through it at will?” Chief Strategy Officer
Ignitee Digital Solutions Private Limited
Unanimously we agreed that this was a marvellous, noble idea,
certainly worthy of seeing the light of day.
iConic Figures 21
Europe 133 | Middle East 179 | North America 191 | The Oceanic 211
The Bookmark Collection 249 | Pearl Harbor 301 | Best Finger Forward 315
Appendices 389
List Of Tables & Figures 545 | Acknowledgements 551 | About Ignitee 552
World
Egypt
Africa
South Africa Banners
China Push Communication Email Marketing
India Viral Marketing
Indonesia
Search Engine Marketing
Japan Websites, Microsites Pull Communication
Internet Marketing Search Engine Optimization
Malaysia
Social Media Optimization
Pakistan Asia
Interactive Communication Widgets
Phillipines
Section 1: NetSetSow Online Reputation Management
South Korea
SMS
Taiwan
MMS
Thailand
Mobile Marketing Games
Vietnam
WAP
Caribbean Shortcodes
Mexico Section 2: iConic Figures
Central America Top 100 Web products
The Bookmark Collection Top 100 Websites
France
Germany Top 100 Blogs
Section 3: Password Protected 100 Undiscovered Websites
Italy Pearl Harbor
Europe
Russia Trends
Best Finger Forward
Spain Predictions
United Kingdom
UAE Honey, I Shrunk the World
Middle East
Canada
North America
United States
Australia
Oceania
Argentina
Brazil South America Tables for Section 2
Columbia Glossary
References
Appendices
List of Tables and Figures
Acknowledgements
About Ignitee
Back Button
Heavy Metal Section 4: CybeAge Times
Cyborgs
customer or prospect. For Web advertising, an ad is almost always a
GLOSSARY banner, a graphic image of a designated pixel size and byte size limit. It is
usually animated. An ad or a set of ads for a campaign is often referred to as
‘the creative.’ Banners and other special advertising that include an
interactive or visual element beyond the usual are known as rich media.
• Floating ad : An ad which moves across the user's screen or floats
above the content.
• Expanding ad : An ad which changes size and which may alter the
contents of the webpage.
• Polite ad : A method by which a large ad will be downloaded in smaller
AAAA (American Association of Advertising Agencies) : Founded in 1917, pieces to minimize the disruption of the content being viewed
the American Association of Advertising Agencies (AAAA) is the national • Wallpaper ad : An ad which changes the background of the page being
trade association representing the advertising agency business in the viewed.
United States. • Trick banner : A banner ad that looks like a dialog box with buttons. It
simulates an error message or an alert.
Abandonment : When a user leaves a shopping cart with something in it • Pop-up : A new window which opens in front of the current one,
prior to completing the transaction. displaying an advertisement, or an entire webpage.
• Pop-under : Similar to a Pop-Up except that the window is loaded or
Abort : When a Web server does not successfully transfer a unit of content sent behind the current window so that the user does not see it until s/he
or ad to a browser. This is usually caused by a user hitting the stop button or closes one or more active windows.
clicking on another link prior to the completion of a download. • Video ad : Similar to a banner ad, except that instead of a static or
animated image, actual moving video clips are displayed.
Accessibility : Concerns the various steps taken in design and development • Map ad : Text or graphics linked from, and appearing in or over, a
by website owners to enable disabled Internet users to view, transact and location on an electronic map such as on Google Maps.
engage with web pages as easily and ably as non-disabled users, • Mobile ad : An SMS text or multi-media message sent to a cell phone.
especially when using computer-based assistive technologies.
Ad audience : The number of unique users exposed to an ad within a
Actionscript : An Object-Oriented Programming (OOP) language used in specified time period.
Adobe Flash animations / websites. Actionscript makes it possible for the
developers to create rich onscreen environments (such as games, tutorials, Ad banner : A graphic image or other media object used as an
and e-commerce applications) that can respond to user input through the advertisement. See iab.net for voluntary guidelines for banner ads.
keyboard or mouse.
Ad blocker : Software on a user‘s browser which prevents advertisements
ActiveX : A set of technologies created by Microsoft to enable interactive from being displayed.
content on Websites. With activeX, Websites can be animated using
multimedia effects, interactive objects, and sophisticated applications that Ad campaign audit : An activity audit for a specific ad campaign.
create a user experience comparable to a high-quality CD-ROM.
Ad centric measurement : Audience measurement derived from a third-
Activity audit : Independent verification of measured activity for a specified party ad server's own server logs.
time period. Some of the key metrics validated are ad impressions, page
impressions, clicks, total visits, and unique users. An activity audit results in Ad Click : A click on an advertisement on a website which takes a user to
a report verifying the metrics. Formerly known as a count audit. another site.
Ad/advertisement : A commercial message targeted to an advertiser‘s Ad display/Ad delivered : When an ad is successfully displayed on the
user's computer screen.
Address : A unique identifier for a computer or a site online, usually a URL Ad Rotation : Ads are often rotated into ad spaces from a list. This is usually
for a Website or marked with an @ for an e-mail address. Literally, it is how done automatically by a software on the Website or at a central site
one computer finds the location of another computer using the Internet. administered by an ad broker or server facility for a network of Websites.
For example, Latitude90, a leading ad broker, provides an ad delivery
Ad impression : 1) An ad which is served to a user‘s browser. Ads can be service, called admonitor, for the network of independent sites that it sells
requested by the user‘s browser (referred to as pulled ads) or they can be impressions and sponsorships for.
pushed, such as emailed ads; 2) a measurement of responses from an ad
delivery system to an ad request from the user's browser, which is filtered Ad serving : The delivery of ads by a server to an end user's computer on
from robotic activity and is recorded at a point as late as possible in the which the ads are then displayed by a browser and/or cached. Ad serving is
process of delivery of the creative material to the user's browser -- normally performed either by a Web publisher or by a third-party ad server.
therefore the closest to the actual opportunity to see by the user. Two Ads can be embedded in the page or served separately.
methods are used to deliver ad content to the user - a) server-initiated and
b) client-initiated. Server-initiated ad counting uses the publisher's Web Ad space : The location on a page of a site in which an advertisement can be
content server for making requests, formatting, and re-directing content. placed. Each space on a site is uniquely identified. Multiple ad spaces can
Client-initiated ad counting relies on the user's browser to perform these exist on a single page.
activities. For the organizations that use a server-initiated ad counting
method, counting should occur subsequent to the ad response at either the Ad stream : The series of ads displayed by the user during a single visit to a
publisher's ad server or the Web content server. For organizations using a site (also impression stream).
client-initiated ad counting method, counting should occur at the
publisher's ad server or third-party ad server, subsequent to the ad request, Ad transfers : The successful display of an advertiser's Website after the
or later, in the process. See iab.net for ad campaign measurement user clicked on an ad. When a user clicks on an advertisement, a click-
guidelines. through is recorded and re-directs or "transfers" the user's browser to an
advertiser's Website. If the user successfully displays the advertiser's
Ad impression ratio : Click-throughs divided by ad impressions. See click Website, an ad transfer is recorded.
rate.
Ad view : When the ad is actually seen by the user. Note that this is not
Ad insertion : When an ad is inserted in a document and recorded by the ad measurable today. The best approximation today is provided by ad
server. displays.
Ad materials : The creative artwork, copy, active URLs, and active target Advertiser : The company paying for the advertisement.
sites which are due to the seller prior to the initiation of the ad campaign.
Adware : Adware refers to any software application in which advertising
Ad network : An aggregator or broker of advertising inventory for many banners are displayed while the program is running. These ads are
sites. Ad networks are the sales representatives for the Websites within the commonly viewed through pop-up windows or through a bar that appears
network. on a computer screen.
Ad recall : A measure of advertising effectiveness in which a sample of Adwords : The brand name of Google's pay-per-click advertising service
respondents is exposed to an ad and then at a later point in time is asked if which currently dominates the pay per-click-market. A very cost-efficient
they remember the ad. Ad recall can be on an aided or unaided basis. Aided form of advertising where charges only apply if visitors actually click the
ad recall is when the respondent is told the name of the brand or category advertised hyperlink on Google (or its advertising network) to actually visit
being advertised.
* For Market Statistics Summary Sheet refer to the pouch on the last page
Apart from offering a new insight into a hitherto unexplored domain, it shows us how small our world has truly become.
The book holds a wealth of knowledge in the form of Digital basics, internet and mobile statistics of countries around the
world, list of must see websites, trends and predictions in the digital space, news round up, case studies of brands who
walked the red carpet at various awards, detailed tables and glossary and much more.
Go through this book at least once, and believe us when we say, you will e-volve!
The marketing world and particularly the online world will find this book a wealth of knowledge. The interesting checklist of
“Dos and Don’ts” for digital marketers and the exhaustive list of glossary detailing stuff from Internet’s limitless space are a
must read. I wish the entire team at Ignitee the VERY BEST!
- Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser (India) Ltd
A ha…
So ….truly the digital world’s first “Book of Lists”. Enjoy!
- Mr. Prakash Bagri, Director – Marketing (South Asia), Intel
Ignitee has done the impossible! They’ve condensed the World Wide Web and converted it into this delightful
book—thoroughly enjoyable and extremely instructive!
– Mr. Amitabh Kant, Author of Branding India
CEO and MD, Delhi Mumbai Industrial Corridor Development Corporation
Computer - Internet
ISBN-9789380069715
www.ombooks.com Rs xxx