PUBLIC RELATIONS OFFICER

Summary
The Public Relation Officer is responsible for the public relations initiatives within a
company. Creates, manages, and implements PR campaigns with the goal of
enriching a company's position within the public eye and with customers and all
stakeholders.
Maintains strong relationships with media reps.
Tasks involve:
planning, developing and implementing PR strategies;
liaising with colleagues and key spokespeople;
liaising with and answering enquiries from media, individuals and other
organisations, often via telephone and email;
researching, writing and distributing press releases to targeted media;
collating and analysing media coverage;
researching, writing draft speeches and presentations for senior
executives;
assist in writing and editing in-house magazines, case studies, articles and
annual reports;
preparing and supervising the production of publicity brochures,
handouts, direct mail leaflets, promotional videos, photographs, films and
multimedia programmes;
devising and coordinating photo opportunities;
organising events including press conferences, exhibitions, open days
events, and press tours;
maintaining and updating information on the FPCL website;
sourcing and managing sponsorship opportunities;
commissioning market research and customer surveys;
fostering community relations through events such as open days and
through involvement in community initiatives;
assist executive management in managing the PR aspect of a potential
crisis situation.
Coordinate the compilation of Annual Report
EXPERIENCE AND COMPETENCIES
Professional:
Use of Microsoft applications, including Word, Outlook, Explorer, and
preferably Acrobat and Photoshop.
Effectively work in following areas: publishing, media, commercial services
and public sector.

Effectively work with the media and communications industry

Excellent oral and written communication skills.
Ability to multitask and work on a variety of projects simultaneously.
Produce demand-generation content.
Employing creative approaches to engaging with new and existing
audiences.
Personal:
Having a pro active approach.
Creative approach to projects.
Excellent social skills and willing to build professional relationships with
potential clients, journalists and media personalities.
Willingness to learn.
Problem solving skills.
An outgoing personality.

KEY COMPETENCIES AND SKILLS

Marketing
Editing skills
Media relations
New Media
Media activities
Organization skills
Event planning skills
ACADEMIC QUALIFICATIONS
Certificate, diploma or degree in a field relevant to public relations, marketing
or Journalism.
EXPERIENCE Minimum of 2 years of information management, some journalism
experience, and have a good knowledge of local media, team work and
supervision and leadership.