AMITY BUSINESS SCHOOL

Dissertation WEEKLY PROGRESS REPORT for the WEEK: 1

WPR 1 of 17
Name: Nida Khan
Programme: MBA (G)

Enrolment No.: A0101913182

Project Title: : A STUDY OF CONSUMER BUYING BEHAVIOUR OF BRANDED VS NON

BRANDED JEWELERRY MARKET IN INDIA
Target of Week : The first week target is to start with the project by working on the project with title. In
this week an introduction about the consumer behaviour towards jewellery in general irrespective of
brand was studied.
Achievement of Week : The first week achievement was to gather information about the consumer
behaviour towards jewellery and a study on Indian jewellery industry, organised and unorganised
jewellery industry.

AMITY BUSINESS SCHOOL

Dissertation NTCC Diary
To be filled on daily basis and to be sent to faculty guide on weekly basis
Date :- 22/12/2014
Monday :- Started Drafting introduction.
Tuesday :- The introduction
Wednesday :- Generated infrmation about the companies and their activities.
Thursday :- Generated infrmation about the companies and their activities
Friday :- found a few research papers
Saturday :- read the research papers.

AMITY BUSINESS SCHOOL

Dissertation WEEKLY PROGRESS REPORT for the WEEK:- 2
WPR 2 of 17
Name: Nida Khan
Programme: MBA (G)

Enrolment No.: A0101913182

Project Title: A STUDY OF CONSUMER BUYING BEHAVIOUR OF BRANDED VS NON

BRANDED JEWELERRY MARKET IN INDIA.
Target of Week : To go through the research papers and summarize/conclude their findings
Achievement of Week : Introduction and Studied research papers and summarized the study.
Future Work plan : To read the research papers collected and understand the various variables

AMITY BUSINESS SCHOOL

Dissertation NTCC Diary
To be filled on daily basis and to be sent to faculty guide on weekly basis
Date :- 29/12/2014
Monday :- Went through the research papers
Tuesday :- Browsed on the internet for studies and surveys of the same/related topic
Wednesday:- Compiling the review of literature further.
Thursday :- Review of literature.
Friday :-listed down the variable of price, quality, loyalty, image, avalability
Saturday :- Searched for additional research papers.

AMITY BUSINESS SCHOOL

Dissertation WEEKLY PROGRESS REPORT for the WEEK:- 3
WPR 3 of 17
Name: Nida Khan
Programme: MBA (G)

Enrolment No.: A0101913182

Project Title: A STUDY OF CONSUMER BUYING BEHAVIOUR OF BRANDED VS NON

BRANDED JEWELERRY MARKET IN INDIA.
Target of Week: To review brands of the product category and collect info about the brands
Achievement of Week : Offerings by the brands recognized and literature was collected and compiled.
Future Work plan : To start browsing studies regarding the topic and search for brands.

AMITY BUSINESS SCHOOL

Dissertation NTCC Diary
To be filled on daily basis and to be sent to faculty guide on weekly basis
Date :- 5/01/2015
Monday :- Read about the leading brands in the product category.
Tuesday :- found the research paper and articles regarding the brands decided
Wednesday :- compilied the information and decided on the final brands/attributes to be used in the
study.
Thursday :-. collected and studied the literature regarding the brands decided.
Friday :- Compilation

AMITY BUSINESS SCHOOL

Dissertation WEEKLY PROGRESS REPORT for the WEEK:- 4
WPR 4 of 17
Name: Nida Khan
Programme: MBA (G)

Enrolment No.: A0101913182

Project Title: A STUDY OF CONSUMER BUYING BEHAVIOUR OF BRANDED VS NON

BRANDED JEWELERRY MARKET IN INDIA.
Target of Week: Take the introduction further and finalize the literature review and to do progress in
introduction.
Achievement of Week : Reviewed earlier read research papers.
Future Work plan : To read, understand and draft questionnaire.

AMITY BUSINESS SCHOOL

Dissertation NTCC Diary

To be filled on daily basis and to be sent to faculty guide on weekly basis

Date :- 12/01/2015
Monday :- Worked on the questionnaire.
Tuesday :- Compiled the review of literature.
Wednesday :- Continiued with the Literature review.
Thursday :- Drafting of the questionnaire
Friday :- Drafting of questionnaire.