SELFIE SHAVER

BUSINESS PLAN

EXECUTIVE SUMMARY
The marketplace for beauty and grooming products is changing, both in nature and
scope. The consumers are becoming more conscious about their appearance and
guise as the market expands. People want to experiment with different looks and like
to change their styles often. Every mans daily hurdle is to get a perfect shave or to
style their facial hair as they please.
Selfie shaver offers an innovative line of shavers for men to avoid the cumbersome
task of styling and shaving. Its working is simple yet fancy. One has to merely click a
selfie and select the style of his choice from various images shown on the screen. The
shaver combines the style with the selfie and shaves exactly according to the
proportions.
Selfie shaver offers a variety of products in accordance to the purchasing power of the
customers. The cost increases with an increase in the number and quality of styles.
The products will be used by salons all over the country and customers for personal
use. Selfie shaver products will be available at retail outlets, personal stores and can

even be purchased online from the companys website. Selfie shaver is committed to
providing safe and quick styling for its customers.
The target market of Selfie Shaver is men since it is a grooming product for the latter.
The company aims at targeting teenage boys who are more inclined towards having
good personal appearances and since they expect change as soon as a style changes,
this product will serve them the best. The company has also aimed at targeting salons
all over the country including foreign salons to gain popularity nationally and
internationally as well.

MISSION
Selfie Shavers mission is to introduce innovative shaving products to its target
customer base. Siddharth Shivkumar, owner of Selfie Shaver will utilize his
business background; his contacts with regions wholesale distributors
knowledge base, experience and with the help of his designing team, create
products that serve the wants of hundreds and thousands of men.

OBJECTIVES

Establish Selfie Shaver as the regional leader in selling safe and convenient
shaving and styling products.
Increase the number of retail outlets by 35% in the next 15 months.
Build a strong working relationship with all the regional salons.
Expand online sales by selling products to popular online shopping sites.
Company growth and increased profitability.
Become established as the leading distributor of grooming products in the
country.
Increase the number of retail outlets to double in the next one year.
To develop e-commerce solution that will not only increase the profitability
but also satisfy the customers.

PRODUCT DESCRIPTION

The makers to Selfie Shaver saw

beyond the daily, conventional
shavers and aim to introduce
the market to a whole new
innovation in the grooming
industry. People want to look
their best each day and Selfie
Shaver will make this an easy
task to achieve. The shaver
works electronically. All you
require is to plug it in and leave the rest to it. With the help of a
front camera, youll be able to click a selfie and save it. The next
step is to select the style of your choice from the LCD screen
present on the shaver itself. The shaver is pre-equipped with
various styles for you to choose from simply with one touch.
The next step is combining your face with the style. All you have
to do is
click on combine and if you wish to see how to style looks on you, you can
press Show. After combining you can switch on the shaver and move it
across your facial hair. The shaver will only remove hair that will provide you
with the exact style which youve selected. In order to serve our customers
better, weve made our LCD screen water proof so that you can shave without
any worries. The shaver comes with a 2 year warranty with complete
replacement. There are five versions of Selfie Shaver, the first being the one
with least designs and the fifth being the one with over hundreds of them and
many more features.

KEYS TO SUCCESS
The keys to success in Selfie Shavers business are:

Offering innovative shaving products. This is essential for maintaining the

nice market sectors mentioned in the mission statement.
Product Quality: At selfie shaver we do not believe in compromising with
quality. Our main aim is to satisfy our customers and to ensure that authentic
quality products are sold to them with company holograms.
Cost control focus: Though our product line is an innovation, we have kept our
pricing mediocre so as to serve as many people as possible.
Reliable and timely deliveries. Selfie Shaver must make good on its delivery
promises.
A reliable administration and design staff that is ready to serve customers,
prepare accurate billing, follow-up orders and other documentation, and
maintain a close watch on expenses and collection of accounts receivable.

COMPANY SUMMARY
Selfie Shaver makes an innovative line of electronic, easy to use, quick and
safe to use shavers with an electronic screen to manually choose various styles
from. The pricing varies from different versions that the company offers.

COMPANY OWNERSHIP
Selfie Shaver is owned by Siddharth Shivkumar. Siddharth has specialisation
in business administration and has worked alongside his father in his business
for 5 years.

START UP SUMMARY
The start-up cost of Selfie Shaver will consist primarily of equipment and
inventory. Siddharth Shivkumar will invest 10 crores. A silent partner will
invest 5 crores. Siddharth will also secure a 8 crores loan.

Value in crores
20
18
16
14
Value in crores

12
10
8
6
4
2
0
Expenses

Assests

Investment

Loans

START UP REQUIREMENTS
Legal
Stationary
etc.

2,00,000
50,000

Brochures

70,000

Insurance

5,00,000

Equipment

1,00,00,0
00
10,00,000

Rent
Total

1,18,20,0
00

START UP ASSEST

Cash required

40,00,00
0

Current
Inventory

6,00,000

Other current
assets

Long term
assets

60,00,00
0

Total Assets

1,00,06,0
00

TOTAL REQUIREMENT = 2, 18, 26,000

LIABILITIES AND CAPITAL

Liabilities
Current
borrowings
Long term
liabilities
A/cs payable

0
8,00,00,
000
0

Other current
liabilities
Total liabilities

0
8,00,00,
000

Capital
Planned
Investment
Siddharth
Shivkumar
Silent Partner

10,00,00,
000
5,00,00,0
00
0

Additional
investment

TOTAL PLANNED INVESTMENT

15, 00, 00, 000

MARKET ANALYSIS SUMMARY

Consumers are demanding facial hair styling options that make the tedious job of
shaving quick and easy. Additionally, due to lack of skilled stylists, men usually face
disappointments even after spending several bucks on getting a certain look.
The 10,000 crore salon industry in India is highly unorganized with only around
2,500 crores forming the organized segment. Selfie Shaver would not only satisfy the
customers but also give the Indian Salon industry the boost it requires.

MARKET SEGMENTATION
Selfie Shaver will focus on four customer groups.

Wholesale distributors: This group is the critical supplier to retail outlets and
pivotal to the success of Selfie Shaver cleanser products.
Salon Professionals: An important key to the grooming market is the ability to
add value to salons through innovative products and techniques. We believe
that Selfie Shaver is an invaluable tool to salon professionals.
Consumers: Rise in the importance of personal grooming has created a group
of consumers who will only use convenient, easy, and accurate guaranteeing
products such as the Selfie Shaver.

Online shopping sites: Many shopping sites have already established their
spot in the market and have gained immense popularity amongst the
consumers. Hence, it is very important to sell our products to these various
sites to help serve our customers better.

ENVIRONMENTAL FACTORS
The following factors define the environment in which the Selfie Shaver hopes to
succeed.
1. Physical: New businesses are being formed across India every day. Providing
the people of India with a whole new technology in grooming will require local
presence. Metropolitan cities will give Selfie Shaver the edge and exposure it
requires. The aim is to open as many retail outlets as possible across Delhi,
Mumbai, Bangalore, Kolkata, and Hyderabad and so on.

2. Economic: Current economic conditions are continuing to challenge investors'

views regarding the potential for return. But this is where innovation comes
into play. When there is an innovation in the market, the investors as well as
the customers change their prospective about investing and spending their
money.

3. Social: The current market is adapting to changes in India. People across the
country are accepting new trends and innovations. The Selfie Shaver will give
the people that much needed break from old, conventional shavers and
introduce them to a whole new breakthrough in the grooming market.

4. Technological: There was once a time when people could not have imagined
being so well connected with each other through the use of mobile phones.
Similarly, though people believed that there were no further advancements
possible in terms of shavers, our technology will make them witness a whole
new era of grooming. The technology Selfie Shaver has invented is like no
other. It has made the perfect grooming for men a living reality. Not only that,
it has made the task of grooming much easier and simpler.

STRUCTURAL FACTORS

1. Buyer Power: With almost 900,000 new businesses starting each year, there
is a dire need for innovation. Contrary to conventional times when grooming
or appearance was not given much importance, the scenario these days has
though changed entirely. New trends and times have paved way for a society
that wants to look good every day, at all times. Keeping this in mind, the
makers to Selfie Shaver have given the market what it requires the most, an
easy and quick grooming device. Since the grooming industry for men has not
seen any innovations in the last decade, it is safe to safe that people will not
compromise with money while trying this new product.

2. Threat of Conventional Competitors: No other conventional competitor owns

the idea of "a selfie shaver" in the minds of today's business owners. A number
of high-profit making companies exist, yet most of these companies have
failed to advance the experience of shaving and grooming. Companies such as
Panasonic and Phillips have existed in the market for a long time, yet the kind
of technology that Selfie Shaver offers is unbeatable. Therefore, the selfie
shaver poses no threat from its competitors. To protect this unique
innovation, Selfie shaver aims to be patented.

3. Threat of Substitutes: Potential substitutes are a very real threat. But our
leaders believe that innovation takes time. Though substitutes may come up,
the people at Selfie Shaver will give it their all to come up with new
technologies first. We at Selfie Shaver believe that one should never stop
innovating and serving its customers. With the same ideology, our aim is to
minimize the threat of substitutes by constantly working towards
improvement.

4. Threat of New Entrants: A lot of companies in the market will face severe
losses with the introduction of the Selfie Shaver and to compete with the
same, they will try to launch similar products. Quality and innovation go hand
in hand. The Selfie Shaver offers the best quality products at a cost that no
other competitor will be able to beat. Hence, with the correct marketing and
pricing strategies, we will establish the top most place in the market.

Market analysis

Wholesalers
Salon Professionals
Consumers
Online shopping sites

MARKET ATTRACTIVENESS
The Selfie Shaver is entering the market to gain importance nationally and to
make a mark in the grooming industry. The growing need for innovation in
grooming products and options for men has given rise to an enormous
potential client base that demands the quality provided by our makers at Selfie
Shaver.
1. Strategic Value: The business grooming market is a strategic, and available,
segment for us at Selfie Shaver. Many companies are able to get customers to
associate a particular concept or idea. To date, there is no innovation that can
even slightly match up to the standards of the Selfie Shaver.

2. Market Size: The size of the market is an important factor. While the large
number of businesses starting each year will make it difficult to gain
significant share of the market in the near term, it does help to ensure that
there will be initial customers available to the Selfie Shaver.

3. Potential for Profit: The potential for profit in this segment is very high. The
operating costs required to address this segment are minimal, allowing a
majority of service revenue to be turned directly into profit. While the barriers

to competitive entry may be fairly low, no clear leader has gained the mindshare of the potential client market. Additionally, based on the overwhelming
size of the market and the distributed nature of the potential clients, it is
unlikely that any competitor will be able to dominate the market in the near
future.

COMPETITIVE EDGE
Innovation is the competitive edge of Selfie Shaver. The market has various
shavers which have waterproof cleaning systems, shavers that leave fresh
scent after shaving, special ones for close shave but Selfie Shaver is one of a
kind. It provides the customers with what they require and crave the most
style. None of the existing shavers in the market have the kind of technology
that Selfie Shaver offers. A technology that was earlier considered as merely
imagination has been brought to reality by the makers and designers of Selfie
Shaver. In order to give its users even a greater sense of satisfaction, your
personal styling shaver comes with a warranty of 2 years.

SALES STRATEGY

Selfie Shaver will have four distinct sales approaches:

For wholesale distributors: Selfie Shaver will offer a discount of 20% to its
wholesale distributors for the first 3 months of operation. Our leaders believe
that the distributors will see the advantage of this one of kind innovation for
salons as well as retail outlets.
For salon professionals: We will offer salon professionals the wholesale price
for Selfie Shaver products for the first month of operation. Our marketing
specialists will market the products to leading salons all over the country. The
makers of Selfie Shaver believe that once the salon professionals use the
shaver they will realise the way it is going to change the grooming industry
entirely.
Number of Salons

100+

10-100

Domestic Brands

Shahnaz Hussain,
Jawed Habib, Lakme
Salon, VLCC
Naturals (Venus),
Trends in Vogue

Enrich, Belezza, Star

& Sitara, Affinity,
Looks, Vibes,
b:blunt, Strands,
Anoo's, Silhouette,
Juice

<10
Bodycraft, Bounce

International Brands None

Toni & Guy (UK)

Jean-Claude Biguine
(France), Saks (UK)

For consumers: We will offer consumer prices that are only 5% over wholesale
for Selfie Shaver products. It will be marketed to its customers through
television advertisements and ads in leading Indian magazines such as Mans
world, Filmfare, GQ, Femina Salon and Spa and many more.
Online shopping sites: We will offer additional discounts to shopping sites
that buy our products in bulk and also give an additional 5% discount to
consumers who purchase our products online. Our products will be available
on leading Indian shopping sites such as Flipkart, Amazon and so on.

MARKETING STRATEGY
The Marketing Mix defined below explains the value that we will bring to our clients
as well as the channels, communication, and costs that will be associated with our
services.

Positioning Statement
The Selfie Shaver provides much needed technology and innovation required to
make its mark in the market. Our technology is tailored specifically to the unique
needs of men in terms of grooming based on practical, short-term actions that can
improve overall business execution. With a shortage of available talent plus the
typical budget pressure usually associated with the grooming market, our product
provides a cost-effective alternative to obtaining highly-skilled results.
The Selfie Shaver will position itself as the leading company in the grooming market
for men and expand its enterprise internationally as well.

Pricing strategy
To simplify billing to clients, the Selfie Shaver will work on a fixed pricing structure.
The Selfie shaver will have five versions based on the quality and quantity of designs
and the quality of screen and camera. Though our technology is one of a kind, weve
kept our pricing keeping in mind the purchasing power of our customers.

The lower versions are affordably priced whereas the higher ones are expensive since
they come with more styles and features.

DISTRIBUTION STRATEGY
Leaders at Selfie Shaver are focussed on targeting the metropolitan cities across the
country since the need for grooming products has been seen more in urban cities. To
allow our customers with easy access to the products, we have collaborations with
many online shopping sites that will sell our products online at a discount of 5%. We
also have our own personal website that offers free delivery all over India along with
a 20 day exchange policy.

PROMOTION STRATEGY
We will use a number of relationships to promote the Selfie Shaver.
Due to the experience and family background of the owner of Selfie Shaver,
Siddharth Shivkumar has well established contacts in the market. Since our product
is a daily use product, we believe that it will be best to widely advertise the product so
that it gains as much popularity as possible in very less time. In every method of
communication, we will constantly reinforce our differential advantages. With the
help of advertisements in newspapers and leading Mens magazines we will be able to
attract the right demographic of customers. Along with that we will also feature
advertisements on television and radio to get maximum reach. To help people
understand our concept better, we will also launch our own YouTube channel
offering videos of demonstrations and results of using the product.

SALES FORECAST
For the first month the sales will be slightly low since it will take time for
people to adapt to this innovation. We anticipate that the sales will rapidly
grow in the next three months of operation.

Sales forecast for the next three months:

6,000,000

5,000,000

4,000,000
Online shopping sites
Consumers

3,000,000

Salon professionals
Wholesalers

2,000,000

1,000,000

0
Month 1

Month 2

Month 3

Sales forecast for the next three years:

300,000,000

250,000,000

200,000,000
Online shopping sites
150,000,000

Consumers

Salon professionals

100,000,000

50,000,000

0
Year 1

Year 2

Year 3

Wholesalers

SALES

Wholesaler
Salon
Professionals
Consumers
Online shopping
sites
Total sales

Year 1

Year 2

Year 3

3,00,00,0
00
60,00,000

5,00,00,0
00
1,00,00,0
00
3,00,00,0
00
3,50,00,0
00
12,50,00,
000

10,00,00,
000
3,00,00,0
00
6,00,00,0
00
8,00,00,0
00
27,00,00,
000

1,00,00,0
00
1,50,00,0
00
6,10,00,0
00