Ipsos Business Consulting

2013

2012 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and
may not be disclosed or reproduced without the prior written consent of Ipsos.

84 Country Presence

Global company with unique research and consulting

offering to build a total market understanding

Albania
Algeria
Argentina
Australia
Bahrain
Belgium
Bolivia
Bosnia
Brazil
Bulgaria
Canada
Chile
China

Colombia
Costa Rica
Croatia
Cyprus
Czech Rep.
Denmark
Dominican Rep.
Ecuador
Egypt

France
Germany
Ghana
Greece

Guatemala
Hong Kong
Hungary
India
Indonesia
Iraq
Ireland
Italy
Ivory Coast
Japan
Jordan
Kenya
Kosovo

Kuwait
Lebanon
Macedonia
Malaysia
Mexico
Montenegro
Morocco
Mozambique
Netherlands
New Zealand
Nigeria
Norway
Panama

Pakistan
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia

Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
UAE
Uganda

UK
Ukraine
USA
Venezuela
Vietnam
Zambia

Ipsos Consulting

Our Clients

15 of the Top 20 and 33 of the Top 50

Financial Times Global 500 companies

All of the Top 20 and 44 of the Top 50

Fortune 500 Most profitable companies

Ipsos Consulting

Ipsos in India

Infrastructure
Full-service offices in Mumbai, New Delhi and Bangalore
Network of 18 Field offices Pan India coverage
650+ Full-time employees
288 Research Professionals
60 dedicated Qualitative Specialists
30 Business Consultants

Quantitative & Qualitative Capabilities

47 CATI stations
Face to face interviewer force
Central Location / Street Intercepts
Internet/online surveys
ViewsCast online survey

Ipsos Consulting

About Ipsos Business Consulting

Ipsos Business Consulting is the strategic business unit that assists clients globally to enter, evolve
and expand in emerging and developed markets through fact based market analysis.

Market
Analysis

Competitive
Strategy

Market Profiling & Snapshot

Market Sizing, Share &
Segmentation Analysis

Distribution & Value

Chain Analysis
Forecasting & Scenario
Planning

Corporate Benchmarking
Key Account Maximisation
Pricing Analysis
Competitor Tracking
Business War-Gaming

Growth
Strategy
Innovation Scouting & Value
Proposition Development
Market Entry Strategy
Partner Evaluation & Selection
B2B Branding Strategy
Feasibility Studies

Ipsos Consulting

Path to Growth
BC, with its vast experience in the growth strategy space, has developed its proven Path to
Growth approach and offers its clients methodologies and expertise in all of these stages.
Opportunity
Analysis
Client
diagnostic
and issues
analysis
Environment
overview
Market sizing,
potential,
growth
estimation
Market share
and
segmentation
Forecasting,
sensitivity
analysis, and
scenario
planning

Competitive
Analysis

Customer
Intelligence

Value Chain
Consulting

Industry
Key account Industry
competitiven targeting
structure and
ess
development
Installed base,
Competitor
usage
Pricing and
analysis and
patterns, and margin
tracking:
pain-points
analysis
Strategy,
performance, Decision Mapping and
pipeline,
making
prioritisation
alliances,
cycles,
of valueorganisation
budgets, and adding
overview
switching
activities
costs
Identification
Efficiencies
of industry
Perceptions, across the
best
brand affinity, supply web
practices and and
key success
preferences
factors

Proposition
Development

Partner
Compass

Gap analysis Identify

potential
Innovation
partners
scouting
In-depth

Priceevaluation
positioning
of

shortlisted
Customer
partners for
segment

prioritisation Acquisition
/ Joint

Branding and venture

promotions
Due
Channel
diligence
strategy
and market
valuation

Go-ToMarket

Strategic
planning

Barriers and Impact and

drivers
risk analysis
analysis
Feasibility
Entry modes decisions
and real
Market entry options
phases
Strategy
Exit strategy selection and
fit analysis
Marketing
and
Implementati
communicat
on planning,
ions
resource
optimisation,
Product
and
launch
performance
tracking

Ipsos Consulting

Business Proposition
Secure Best Fit
Partners

Maximize
Customers Value

Boost Market Share

Prioritize Market
Opportunities

To deliver competitive
advantage to our clients

Outperform Competitors

Enhance Distribution
Channels

Ipsos Consulting

Robust Methodology
10% - Desk research

85% - Marketplace executive interviews

Specialised trade press

Government publications and official
statistics
Published reports and surveys
Online sources
Financial institution reports

Customers
Competitors
Distributors / Agents / Wholesalers / Retailers
Suppliers
Regulatory and official bodies
Trade associations
Academics
Industry experts and analysts

5% - Client dialogue
Review of client's in-house
information for industry
knowledge and resources

Ipsos Consulting

Marketplace
Customers
Academics

Competitors

Bank /
Financial analysts

Trade associations

Raw materials suppliers

Full circle
Market
analysis

Government /
Regulatory bodies

Distributors / Agents /
Wholesalers / Retailers

OEM

PR / Advertising
agencies

Suppliers of
complementary goods
Logistics partners

Ipsos Consulting

Industry Focus
Over 2,500
Successful projects
Automotive
Energy, Oil and Petroleum
Food & Agribusiness
Government & Non-profit
Healthcare
Industrial & Machinery
Infocommunications Technology
Media & Entertainment
Petrochemicals & Chemicals
Professional Services
Retail & Consumer Goods
Travel & Logistics
and many others

Ipsos Consulting

Some Select Clients

Automotive

Banking, Finance
& Insurance

Food & Agribusiness

Government & Non-profit

Honda
Hyundai
Bosch
Michelin

AXA
Visa
Standard Chartered
HSBC

Danone
Heinz
Syngenta
Tetra Pak

Hong Kong TDC

Singapore EDB
UNICEF
USDA

Healthcare

Industrial & Machinery

Infocommunications
Technology

Media & Entertainment

Philips
GE Healthcare
Johnson & Johnson
GlaxoSmithKline

Cummins
Caterpillar
Mitsubishi
Honeywell

Samsung
IBM
Fujitsu
Nokia

Reed Elsevier
Reuters
Walt Disney
Discovery Channel

Petrochemicals
& Chemicals

Professional Services

Retail & Consumer

Goods

Travel & Logistics

ExxonMobil
Shell
DuPont
Petronas

McCann WorldGroup
Messe Frankfurt
Saatchi & Saatchi
Jones Lang LaSalle

Carrefour
Nike
Bausch & Lomb
Philips

DHL
FedEx
TNT
Hong Kong Airport Authority

For additional details with reference to your sector of importance please feel free to reach out to us and we will be
happy to provide relevant case studies
Ipsos Consulting

Contact Details
Vihar Bhagwat
Lead, Business Development Ipsos Business Consulting
Email: vihar.bhagwat@ipsos.com

Ipsos Consulting