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CHUONG!

Creative
D y n a mi c
Confident
Ambitious

NGUYEN NGOC HOANG CHUONG


14/32 Van Chung St, 13 Ward,
Tan Binh District. Ho Chi Minh City.
Date of birth: April 14th , 1980

Cell phone: 0908 728 076


Email: chuongnguyen0701@gmail.com.
Place of birth: Nha Trang.

I. EDUCATION

2013- at present: have finished Master in Business Administration of University of


Finance Marketing with major in Marketing Management.

2009-2012: Received university education at HUTECH University, w/major in Accounting.


Qualification obtained: BA in Accounting.

2002-2007: Received university education at Nhatrang University, w/major in Information


TechnologyQualification obtained: BA in Informatic Technology.

2007: Joined in the training course for Business Analysis held at Banking University
HCMC.

2001-2005: Received university education at Hanoi University of Foreign Studies, w/major


in English language- Qualification obtained: BA in English language.

II. WORKING EXPERIENCE


1. Social Media & Digital Marketing Manager of AMPHARCO USA Co. (from March. 2013

to at the present).
Field of action: Pharmaceutical products, Cosmetic, Food Supplements and FMCG
channels.
Business Strategy Development
Build and develop new growth and opportunities for each of Ampharco USAs Brands.
Work with the Brand manager to identify growth strategies for their businesses.
Work with Senior management team on the budget and long-range planning process for

Ampharco USA.
Drive the long-range planning process by developing parameters and overall goals for the

regions and Sales groups.

Identify and evaluate potential media acquisition targets for Company.


Develop detailed business plans/valuation models to determine financial returns and pricing

of the target.

Manage relationship with partners.


Evaluate budgets and long range financial plans.
Review operations and performance.

Social Media & Digital Marketing


Plan and execute all web, SEO/SEM, e-marketing, social media and display advertising

campaigns.
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals.
Develop PDA Project for supporting Sales.
Brainstorm new and creative growth strategies.
FAQs charge for brand.
Plan, execute, and measure experiments and conversion tests.
Manage and connect Digital Marketing Database to CRM, ERP System.
Develop Mobile Marketing strategic plan.

2. Manager of Online Sales & Digital Marketing Dept. of Golf Tour Viet and Event

Organization Co., Ltd. (from Oct. 2011 to Feb. 2013)


Field of action: Event Organization of Golf and Golf Tours.
SEO & SEM Management
Research and develop strategic plan (short term & long term) for SEO & SEM to maintain
top rankings of main keywords.

Support team member in execution to achieve goals.

Measure the results and effectiveness of SEO, SEM plans.

Online marketing Management


Develop strategic plan for online marketing (email marketing, affiliate, and social
marketing...) based on analysis of web metrics.

Manage all aspects of online marketing activities to ensure maximum ROI.

Manage other online channels including newsletters, job alert, affiliate sites, Facebook,
Twister,..

Report Management
Analyze reports on key metrics and propose action plan from findings.

Convey competition researches and propose action plan for improvement and/or adjustment.

Website Management
Design E-mail Marketing, banner, update and manage companys Website.

Manage and maintain systems.

People Management and Development


Identify skill gaps in team members and develop training programs so that team members
can excel their assignments.

3. Officer of AUSTRAPHARM CO, LTD. (from Feb. 2008 to April. 2011).

Field of action: Pharmaceutical products


Analyse database of customers and market to determine target market and potentiality

market.
Develop and execute marketing strategies (such as online marketing, SEO, e-mail

marketing,..).
Manage E-mail Marketing, banner, update and manage companys Website.
Manage programs of marketing promotion.
Manage database of customers.
Maintain a good level of customers and advance customer care strategies.
Report sales results to board of directors (BOD).
Collate and summarize daily, weekly and monthly reports for effective communication to

BOD.

III. EMPLOYEE CERTIFICATION:

IV. DEGREES AND CERTIFICATE


BA IN ACCOUNTING

BA IN IT

BA IN ENGLISH

CERTIFICATION IN BUSINESS ANALYSIS

NGUYEN NGOC HOANG CHUONG

14/32 Van Chung St.,13 Ward,


Tan Binh District,HCMC.
HP: 0908 728 076
Email: chuongnguyen0701@gmail.com

Ho Chi Minh City, May 6th , 2015.

TO WHOM IT MAY CONCERN


Dear Madam/ Sir,
I am writing this letter to apply for the vacation as a Corporate Communications Manager
of Pfizer (Thailand) Limited Representative Office.
I have taken this opportunity to enclose my resume for your review. It shows that I have had
experiences in social media, digital marketing, data management and sales data analysis, as well as
set up business strategy plans in pharmaceutical field.
More than seven years in digital marketing, database management and business data analysis
and social media and digital marketing of Austrapharm Co., Ltd, GolfTourViet Co., Ltd. and
Ampharco USA JSC also gave me experiences, which I strongly believe that it may help me with
your job requirements. My working experience covered business analysis, marketing, database
management and set up digital marketing strategy and planning, co-ordinating with other
departments to lead the whole project and works under high pressure and tight deadline.
My educational background covers both business administration, business analysis and IT
which is a very good foundation for me to go further in my career.
It shall be very grateful if a personal interview can be scheduled to discuss to you more
details. Thank you for your consideration.

Yours faithfully,

Chuong Nguyen