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product/service,
process,
business innovation
disequilibrium
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Utterback
Utterbacks description,the innovation process consists of three phases; the fluid
phase, the transitional phase, and the specific phase
Tushman
Tushman also uses three phases, labeled innovation, differentiation, and
maturity.
-----------------------------------------------------------------------------------------------------------------------------------The authors feel that the three-phase approach seems to lack sufficient
granularity to adequately categorize the field of knowledge. They propose
additional stages or phases of innovation to more precisely reflect the diversity of
the MOT body of knowledge.