Professional Documents
Culture Documents
buying products?
1.)Sexual imagery If we see images that show some
skin our bodys natural response is to release
hormones and our subconscious will link this positive
feeling to the product thats being advertised. This is
the reason why adverts show slightly sexual images
even though the product has nothing to do with it.
2.) Cause marketing The adverts link the product to
help a better cause. For example Galaxy Chocolate
has partnered with global AIDS charity (Red) aiming
to raise 750,000 to help prevent the transmission of
HIV from mothers to their babies. However as the pie
charts of the American NFL Breast Cancer Awareness
Merchandise depicts, that only a very little
percentage goes to the people that actually need the
help and it is only another marketing tool to generate
profit.
13.)
To sell products more easily adverts use a timelimit, in other words the offer ends soon so
consumers should hurry up buying it. This is usually a
successful tactic because it puts people under a
great emotional pressure as nobody wants to loose
out on a great offer. Therefore limited time
availability can manipulate people quicker into
buying products. https://www.youtube.com/watch?
v=jHocwJII8iI
14.)
Apparently if we watch the same channel for 3
hours we will probably see the same advert ten
times. This is called the 3/7/27 Branding strategy
which says that seeing something 3 times make us
realise a product exists, seeing it for another 7 times
make us associate the advert with a product and
seeing it for another 27 times make us trust and
believe the advert. Therefore adverts are repeated to
burn the image of the product in to our mind.
They make the products look breath taking and
amazing on screen even though they dont look that
good in real life at all.
15.)