Professional Documents
Culture Documents
will determine a way to display and store the bags around the Front Desk area and will create
appropriate signage.
3. The Silk Road Gallery
The Silk Road Gallery is the museums only family interactive space, located on the first floor
next to the exhibition galleries. It opened in 2008 but is currently going through renovation in
order to update the materials and add a Reading Corner. The intern will be responsible for
working on educational materials and signage for the walls, the boxes of clothing, and an iPad
that will all enhance the visitor experience for families with small children as well as adults. The
intern will also work closely with the museum docents and education staff to develop
educational materials for teachers, and also talking points for docents and volunteers that
interact with visitors inside the gallery.
4. Gallery Bookmarks
This is a new project that the museum is interested in starting that will deepen knowledge of
the arts of Asia and the Pacific, and enhance the visitor experience in the galleries. In
partnership with the Pasadena Public Library, the museum will offer Bookmarks in its galleries
(both permanent and temporary for major exhibitions) that provide a list of resources for all
ages and levels such as books, films, music, videos, podcasts, blogs, and websites. The intern
will need to conduct research on the subject matter of the galleries, and work closely with
education staff and librarians to identify and select the resources. The intern will also work
with a graphic designer to design the bookmarks, with communications staff to create signage,
and with the museum preparator to create racks in the galleries.
COMMUNICATIONS & MARKETING
1. Community Outreach
This internship focuses on community outreach efforts for the museum. We have made a goal to
bring in more Asian visitors to the museum, as well as a younger audience. We have also
identified five geographic cities that have the highest concentration of Asians in Southern
California, adjacent to the museum and Pasadena. The objective of this internship will be to
create a strategic plan for community outreach based on the museums goals. This will involve
creating a list of community places and events to partner with and establishing new
connections and partnerships, as well as conducting an analysis of the museums media
partners and creating new media partnerships. The Intern will work closely with both
Communications and Education staff to create this plan and connect with partners.
2. Social Media
This internship focuses on the museums use of social media as an important tool for marketing
and communications. The museum is currently active on Facebook, Twitter and Instagram, and
has a blog, but has only recently begun to focus on social media. The objective of this internship
will be to create a comprehensive plan for social media for the next six months, to actively post
and tweet during the duration of the internship, and to report on analytic data for social media.
The intern will also work on creating a six month plan for blog posts that integrates other
museum staff and outside individuals, and then contacting those for postings for the duration of
the internship. The Intern will work closely with both Communications and Education staff to
create this plan and connect with partners.
USC Pacific Asia Museum
46 North Los Robles Avenue, Pasadena, California 91101 Tel: 626 449 2742 Fax: 626 449 2754
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